The Ultimate SEO Checklist
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Transcript of The Ultimate SEO Checklist
THE ULTIMATE SEO CHECKLISTFor Improving Your Site’s Search Rankings
My Digital Marketing Story
Developer Marketer Speaker Teacher
How I Learn SEO
Read
Test
Fail
Discuss
Improve
Succeed
3 Areas of Focus
Promoting
Building
Planning
Ranking Factors – Big Picture
Site
• Trust• Authority• Relevance
Page
• Content• Context• Optimization
Mentions
• Quantity• Quality• Relevance
The Game Has Changed
PLANNING“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin
Developing a Keyword and Content Plan
Customers Influencers Search Engines
Customer-Focused Keyword Research
• Know your customer• Pair customer needs with keyword phrases• Measure keyword supply and demand
Keyword Research Checklist Is it relevant to your product/service offerings? Can you create interesting content around it? Is there sufficient demand to justify your time and costs? Do the existing results add sufficient value? Would ranking guide for it guide a customer to your
conversion funnel?
Customer Content Planning Checklist Does it answer a question? Does it solve a problem? Does it make their life easier? Is it interesting? Is it entertaining?
Influencer Content Planning Checklist Is it useful to their audience? Is there educational value for their audience? Is there entertainment value for their audience? Does it make them look good?
Search Content Planning Checklist Does it fit within the content theme of my website? Is it unique? Is it substantial?
BUILDINGStay Focused and Keep Shipping ~ Mark Zuckerberg
Building out Your ContentCustomers Search Engines
Customer Publishing Checklist Does it pass the quick scan test? Does it have good multimedia? Is it accessible? Is it easy to find through search or navigation? Is it easy to share? Is there a call to action or next step? Is it readable on mobile devices? Does the page load fast?
Search Publishing Checklist Is your most important keyword phrase in the <title> tag? Is your most important keyword phrase in the <h1> tag? Do you use your keywords in the <img alt=“keyword”>
attribute? Does your keyword phrase appear in the first 1-2
paragraphs? Do you have an enticing <meta> description? Is the page linked to from important and relevant pages? Have you connected your G+ author profile?
PROMOTINGIn the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ~ David Ogilvy
Claim Your Brand Use KnowEm to research/secure social media profiles Use Yext to reserve local listings/directories
Make Promotion Automatic Use Buffer or Hootsuite to syndicate new content Use MailChimp or Aweber to email new content
Be in the Know Set Google Alerts for relevant brands, companies, people Subscribe to hash tags and keywords on G+ and Twitter Subscribe to community newsletters
Connect with Your Community Tweet/like/+1/share/engage daily Participate in community forums/blogs daily Write weekly about products/services/people/companies
Make sure they know about it! Connect in person monthly
Bonus – Important to Avoid Buying links through a link broker Over-linking to your content from your other sites Low quality PR submissions/links Any link jobs on Fiverr, eBay, etc. Low quality links (comments, forums, directories) Over optimization of links and content Duplicate/syndicated content
Last Bit of Advice Don’t mess with Google – they’re a lot smarter than you Once a site has been penalized it’s game over SEO success is a marathon, not a sprint. Pace yourself.
Around the WebTwitter @jeremypalmerPersonal Blog – JeremyPalmer.com