THE ULTIMATE NINJA
Transcript of THE ULTIMATE NINJA
14.8 MILLIONU.S. CableHouseholds
BeIN Sports US now has 14.8 million subscribers, while its Spanish-language counterpart counts 12.6 million.
Source: S & P Global Market Intelligence
Available to
ABOUT U.S. Ninja League
SINCE 2017 – THE LEADER IN LARGE-SCALE
FITNESS EXPO, PRO-NINJA ACTIVATIONS.
Founded in 2017, U.S. Ninja League designed and built
It’s original Pro-Caliber Ninja Course and began inviting all experienced Ninja “Warriors” to compete for $1,000.
From 2017-2020 We became the official Ninja Sports League of 6 Major Fitness & Wellness Expos, including FIBO Global. Seasoned Ninja Veterans from the televised TV Show participated and were pushed to their limits, as well as a plethora of Athletes from all disciplines
3 FITNESS EXPO LEADER IN LARGE ACTIVATIONS 01.10.2021
THE PATH TO TV
CO-VID 19 BREAKS MOMENTUM OF USNL EXPO
EVENT SUCCESS & ACTIVATIONS
o In 2017, U.S.N.L. launched to much praise and fan-fare
o From 2018-2020, we gained momentum and completed 3
more large scale expo activations, with invites to 4 more in
2020.
o In Jan 2020 USNL Re-Launched it’s Gym Licensing model,
opening an outdoor ninja facility under the brand
o March 2020 All Expos and large-scale events in U.S.
cancelled indefinitely
o October 2020, USNL pivots & a secures TV distribution deal
with broadcast cable Sports TV Network Be In Sports –
covering the US & Canada.
4 PATH TO TELEVISION 01.10.2021
THE DIFFERENCE
o Athlete Focused, we have separate divisions for Men & Women
o 5 Weight Classes each for Men’s & Women’s Divisions
o Athletes retain rights to carry up to 4 Independent Sponsor
badges on their Uniform Jerseys
o Rankings are established based upon the Athletes’ times
o Athletes can be “Drafted” to one of 10 City Teams
o Athletes have the chance to win 10,000 USD as a Grand Prize for
winning THE ULTIMATE NINJA.
5 THE DIFFERENCE 01.10.2021
ATHLETE BRANDING
WE LOCATE, AND ENGAGE THE MOST
UNIQUE ATHLETES, AND EMPOWER PROMO
Recruit
Athlete
We have launched a global
Registration call-to-action; AKA
casting call, via various social media
Promote
Athlete
Athletes are given the tools they
need to promote their involvement
with the series as well as Sponsors
Register
Athlete
Athletes register via the USNL website,
and Sponsors are immediately given
access to the Athletes of interest
Leverage
Athlete
Sponsors can activate promotional
objectives via leveraging Athletes’
social networks & followings
6 ATHLETE BRANDING 01.10.2021
TV PROGRAMS
. . . .
o The Ultimate Ninja is the Pilot Episode of Head-to-Head double elimination contest featuring the top 100 fastest from qualifying
o U.S. City Finals will comprise The 10 Episodes of Team VS Team
o U.S. City Teams will be drafted in C-Block of the Pilot
o Each Team will have 5 Members, with wildcard options
o CITY TEAMS : Miami, Dallas, Orlando, Boston, Phoenix, Denver, Atlanta, Las Vegas, New York City, San Diego
7 TV PROGRAM BREAKDOWN 01.10.2021
CABLE PARTNER
33 Million Cable Subscribers (US)
8 BE IN SPORTS BASICS 01.10.2021
Launched in 9 of the 10 top distributors in the US - Ranked in the “Top 3” among all sports cable networks - Available on OTT
BRANDING MODELS
THREE PRIMARY BRANDING OPPORTUNITY OPTIONS TO
PROMOTE YOUR BRAND OR COMPANY
Brand Integration
Brands are guaranteed a designated
allotment of on-camera shots of their
logo, brand, or product within the
actual Program. On Athletes’ apparel,
or product usage.
Commercial Spots
Commercial spots are formatted into
the run time of the airtime, and come
in increments of thirty seconds, fifteen
seconds, and ten seconds.
On-Course Branding
Multiple areas of the Course, including
specific obstacles, are available for
direct Branding. In addition, there are
multiple LED Monitors “On-Course” for
Brand placement
9 BRANDING MODELS 01.10.2021
COMMERCIAL SPOTS BASIC
PATH TO ENTRY ON A MAJOR CABLE SPORTS NETWORK IS
STREAMLINED AND CUSTOM PACKAGED TO MEET SPONSORS GOALS
:30 sec. ADTEN
EPISODES
+One thirty second ad is guaranteed to air within each of 10 Episodes
+Banner LED Rotation During Athlete walkouts, 5 X per Episode
+Banner LED Rotation on Course, 5X per Episode
+One Branded Obstacle – (with Sponsor Logo) + One Branded Column Pad
:15 sec. AD
TEN
EPISODES
+One fifteen second ad is guaranteed to air within each of 10 Episodes
+Banner LED Rotation During Athlete walkouts, 5 X per Episode
+Banner LED Rotation on Course, 5 X per Episode
+One Branded Column Pad – (with Sponsor Logo)
10 COMMERCIAL SPOTS BASIC 01.10.2021
SPONSORSHIPTIERS
THREE LEVELS OF SPONSORSHIP, AS
TURNKEY MARKETING INVESTMENTS
THOUSAND
Featured
Sponsor
THOUSAND
Presenting
Sponsor
THOUSAND
Title
Sponsor
The most robust Sponsorship packages. Which deliver a consistent volume of
Brand Placement and positioning. Containing just the right mix of;
On-Screen Branding, Product Placement, Athlete Activations, and Commercial
Spots, plus various other elements. These rates are offered for Season One.
11 SPONSORSHIP TIERS 01.10.2021
GROWTHSTRATEGY
TV MARKETING THAT
REACHES BEYOND
THE MOMENT & THE
SCREEN Pre-Production PromoImmediate Engagement
o From inception of a Sponsorship commitment, Promotion begins.
o Leveraging Athletes & Social
o Print and digital content
o Live Event Activations
Program PlacementProgrammatic Content
o Dynamic placements within the actual episodes in prime positions for high visibility
o Collaborative placement concepts based upon the sponsors desires and vision
o Support with video, graphics, social media, content generation
Post-Airing PromotionLifecycle of Brand Involvement
o Brand Integration remains the best option to ensure the longest lifecycle of your investment
o Athlete & Brand Ambassador promotion and representation
o Website, online, & social campaigns that extend beyond airdates of episodes
o Perpetual and ongoing distribution growth of the content on additional platforms
12 GROWTH STRATEGY 01.10.2021
14.8 Million Weekly Cable Subscribers
EPISODES & IMPRESSIONS
# EP Placements LEVEL AD SPEND AUDIENCE
EP 1-11 121 Bronze $7,750 352 MM
EP 1-11 132 Silver $12,545 352 MM
EP 1-11 (+22) 154 Gold $30,090 352 MM
EP 1-11 (+33) 165 Platinum $40,180 352 MM
EP 1-11 (+44) 176 Diamond $50,360 352 MM
SPONSORSHIP TIERS
$0
$10,000
$20,000
$30,000
$40,000
$50,000
13 COST & IMPRESSIONS 01.10.2021
*Diamond Sponsors Brand 3 Obstacles – Gold & Platinum Brand 2 Obstacles
Season One - FilmingSept. 24-26th filming is completed
over an entire weekend. Team
Championship Filmed at Six Flags.
4 Weeks After – Loc. TBD
Pilot Episode ReleaseNovember 1st THE ULTIMATE NINJA, Pilot Episode is aired and will air on repeat for 4 weeks in a consistent time slot.
Full Season Begins AiringEpisodes begin to air at a rate of one new episode per week in sequential, chronological order. Each new episode will air 2X in It’s Premier week.
Migration to OTTFirst of Eleven episodes migrates over
to Be In Sports VOD, YouTube
Channel, and all OTT Apps (FUBO,
Pluto TV, Be In Xtra, Roku).
TIMELINE
THE PATH TO AIRING &
THE LIFECYCLE OF THE
PROGRAMING
14 TIMELINE 01.10.2021
OUR PLATFORMS
U.S. NINJA LEAGUE CAN BE FOUND ACROSS ALL OF THES
PLATFORMS
BE iN Sports (US)
14.8 MM Cable Subscribers
FUBO TV.5 Million Monthly Users
PLUTO TV28.4 MM Monthly Users
BE iN Xtra App
Native to 140MM Devices
ROKU
51.2 MM Monthly Users
YOUTUBE (BeiN)
.44 Million Subscribers
15 PLATFORMS 01.10.2021
Source: S & P Global Market Intelligence Source: PR Newswire Source: Statista
Source: Be In Media Group Source: S & P Global Market Intelligence Source: Youtube
MEDIA MIX
The perfect blend of Traditional Media, Social
Media, Brand Ambassadorship, and more
15%ROKU
15%PLUTO
15%YOUTUBE
16%FUBO TV
24%CABLE TV
15%BE iN EXTRA APP
16 THE MEDIA MIX 01.10.2021
*Projected viewer Ratios based on platform
LET’S BEGIN
Executive Producer OfficesPhone:
954-205-3988
Email:
Website:http://www.theultimateninja.tv