The Ultimate Cheat Sheet On How To Use Hootsuite To Broadcast On Social Networks

To Broadcast a Single Message

Across Mult iple Social Networks

H O W T O U S E

HOOTSUITE

© heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 1

Social Media is an important part of any business’s digital marketing strategy.

“ “



Through the various social media platforms

you can:

Expand your audience and find new customers


1

2

3

Drive traffic to your website

Share new content quickly

Create meaningful relationships with and gain

insights from your customers


4

5 Receive valuable feedback


However, managing several social media accounts at once can often put a strain on

resources.


Thankfully, there are social media

management tools out there to make it easier.


The most widely used of these is Hootsuite, with over 10 million

users around the world.


What is Hootsuite?


Hootsuite is a web based application to

manage, track, analyze, broadcast and schedule

your social network media campaigns.


It enables you to monitor multiple social media accounts in one

place.


It automatically posts

all your scheduled

contents across your

social media network.


And it allows you to

schedule your posts

and/or content ahead

of time.


Hootsuite offers a free

account to which you

can only connect 3 of

your social media

networks.


Let’s get started!


In this tutorial, you will

learn:


• How to Sign-Up to Get Your

Free Hootsuite Account

• How to Connect Your Social

Media Accounts

• How to Add Streams


• How to Schedule and

Broadcast Your First Social

Media Post

• How to Use the Analytics

Report

{ } How to Sign Up to Get

Your Free Hootsuite Account


1

Open your web browser



Google Chrome

browser is used in this

tutorial.

Type hootsuite.com in the

address bar and hit enter


Hootsuite homepage

will appear



Click on Sign Up


You have 3 plans to

choose from, namely:

• Free

• Pro

• Enterprise


Let s hoose the Free

plan


Click on Get Started Now


Enter the following

information on the Sign

Up page


Your Email Address


Your Name


Your Password


Your Timezone


Click Create Account


No , let s add our so ial networks

Notice the impressive

time-saving statistics on

the right of the page!


Hootsuite is now giving

you the option of linking

your Twitter, Facebook,

LinkedIn and Google+

accounts to the

dashboard. © heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 39

{ } How to Connect your

Social Media Accounts

2


NOTE that for a FREE

account, you can only

connect up to 3 social

networks.


Hootsuite is now giving

you the option of linking

your Twitter, Facebook,

LinkedIn and Google+

accounts to the

dashboard. © heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 43

Back on the Hootsuite set

up page, click on the icon

of the social media

account you would like to

add.



Click on Twitter

A pop-up window will

appear asking you to

authorize Hootsuite to

use the Twitter account.



Click on Twitter


Enter your Phone, Email

or Username


Enter your Password


Click Authorize App


Click Authorize App one

more time


Wait for the process to

finish


Twitter account has been

successfully added


Click Continue


Click Done adding social

networks


A Welcome to Hootsuite

appears


Welcome to your

Hootsuite dashboard


Let s add a other so ial media network from

your dashboard.


Click Add Social Network


Choose your social

network


Click Connect with

Facebook


A pop-up window appears


Enter your Password


Click Continue


Click Okay


Click Okay one more time


Facebook account now

connected


Choose a Facebook Page

you want to manage


Facebook page now

connected


Click on Finished

Importing


By clicking on the

dropdown arrow from

your Networks tab will

show your added social

network.


Ne t, let s add our network streams

{ } 3 How to Add Your

Streams


To break it down: Each

social media account has

its own tab, and you can

choose to view a number

of streams for each tab.


Now you need to

populate your

dashboard. From there,

let s re a e our first tab.



Double click on the tab

You can rename your tab

however you like


Let s t pe Fa e ook



Press Enter

From the dropdown

menu, choose a social

network by clicking on it.



Here is where you select which social network you would like

to add


Let s li k on Facebook Page

Each icon represents the

tabs in your Facebook

Page including your

unpublished posts



Click on the Timeline icon

You can now monitor

your Facebook Page

timeline from your

Hootsuite dashboard.


As you add streams, your

tab will fill up with a

column for each of the

streams you have selected.

You can always go back

and add or remove

streams. © heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 91

Let s add strea for our Twitter account. To do

that, you need to Add a

Tab.


Cli k the + sig


Create a name for this tab


Let s Add “trea for T itter


Here s the T itter strea s we just added


Cli k the + sig


{ } How to Schedule & Broadcast

Your First Social Media Post 4


One of Hootsuite s ost useful functions is the

ability to schedule posts

to go out on all of the

social networks you have

connected with. © heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 99

This is where Hootsuite

can really SAVE you time.


To schedule a post, use

the boxes at the very top

of the dashboard


The left-hand box is a

drop-down menu, from

which you select the

social media account you

want to schedule a post

for. © heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 103

Choose the social

network where you want

to post



Let s sele t T itter a d Facebook

The right-hand box is

where you compose your

post.


You have the option to

include a link, which

Hootsuite ill “hri k for you, as well as attach an

image or file.



Click the paper clip icon

to attach an image


Then select the file to

upload


Next, click the Calendar

icon to schedule post


Select a date from the

Calendar


Enter the date and time

to broadcast the post


Click Schedule

To review your scheduled

posts or edit them, click

o the Pu lisher arro icon on the tool-bar on

the left on the screen.



Here s our s heduled post

{ }


5 How to Use the

Analytics Report

Hootsuite also provides

its own Analytics reports.


To access these, click on

the A al ti s graph i o on the tool-bar on the

left of the screen.



There are only three

report templates

available to you as a free

user:

Twitter Profile Overview


1

2

3

Facebook Page Overview

Ow.ly Click Summary


These free report

templates will provide

you with basic

information on your

accounts


Such as follower growth,

most popular links, daily

likes, and page

engagement.


Let s ge erate our Facebook Page Overview

Report


Click on Facebook Page

Overview


Then click on Create

Report



Report


I would recommend

using these free reports

along with the analytics

provided within each


of the social networks to

obtain a detailed picture

of your social media

performance.


O e ou e gathered the data, look at the posts

which received the most

engagement


and use these to inform

your social media

strategy moving forward.

Once you get used to how

the way the dashboard

works, which can take

some time, there are many

other functions to explore.


Hopefully this step-by-step

guide was helpful to you.

You can read other great

resources and tutorials

on my blog.


Visit Your Stellar Virtual Professional Partner on the

website below. I would love to read your comments and

suggestions.


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The Ultimate Cheat Sheet On How To Use Hootsuite To Broadcast On Social Networks

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