The Ultimate Business Case: An Updated and Upgraded Guide to Finding the ROI of Sustainability
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The Ultimate Business Case: An Updated and Upgraded Guide to Finding the ROI of Sustainability Bob Willard Sustainability Advantage @bob_willard
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Transcript of The Ultimate Business Case: An Updated and Upgraded Guide to Finding the ROI of Sustainability
The Ultimate Business Case: An Updated and Upgraded Guide to Finding the ROI of
Sustainability
Bob WillardSustainability Advantage
@bob_willard
FIVE WAYS IT IS “ULTIMATE”1. Ultimate justifications for any initiative
Capture financial opportunities
BIG THREE JUSTIFICATIONS
It’s the right thing to do
Mitigate financial risks
FIVE WAYS IT IS “ULTIMATE”1. Ultimate justifications for any initiative
2. Ultimate business case elements … including ROI
Capture financial opportunities
Risk reduction
Risk reduction
Purpose and Values activation
Market value improvement
REPUTAT ION
Strong ROI
ULTIMATE BUSINESS CASE ELEMENTS
Balance sheet improvementMitigate financial
risks
It’s the right thing to do
http://sustainabilityadvantage.com/books-dvds/ultbook/
Risk mitigation
Risk mitigation
Revenue growth
Operational expense savings
Human Resources expense savings
Profit improvement
INNOVA TI ON
FIVE WAYS IT IS “ULTIMATE”1. Ultimate justifications for any initiative
2. Ultimate business case elements … including ROI
3. Ultimate versatility: five flavors of the business case forfive categories of initiatives
CATEGORY-SPECIFIC BUSINESS CASES
SOCIETY WELLBEINGCommunities,
Society-at-large
EMPLOYEEWELLBEING
CUSTOMERWELLBEING
SECURITY OF SUPPLY
Natural Resources, Ecosystem Services
CLIMATE STABILITY
Energy, Carbon
Risk reduction
Risk reduction
Purpose and Values activation
Market value improvement
REPUTAT ION
Strong ROI
Balance sheet improvement
Risk mitigation
Risk mitigation
Revenue growth
Operational expense savings
Human Resources expense savings
Profit improvement
INNOVA TI ON
CLIMATE STABILITY Initiatives
Projects that lead toward no emissions of greenhouse gases and the use of only low-impact renewable energy, across the
company’s value chain.
Risk reduction
Risk reduction
Purpose and Values activation
Market value improvement
REPUTAT ION
Strong ROI
Balance sheet improvement
Risk mitigation
Risk mitigation
Revenue growth
Operational expense savings
Human Resources expense savings
Profit improvement
INNOVA TI ON
INDIRECT BENEFITS > DIRECT BENEFITS?
Poster is downloadable from sustainabilityadvantage.com/books-dvds/ultbook/
FIVE WAYS IT IS “ULTIMATE”1. Ultimate justifications for any initiative
2. Ultimate business case elements … including ROI
4. Ultimate just-in-time-guidance for blank white fields
3. Ultimate versatility: five flavors of the business case forfive categories of initiatives … direct and indirect benefits… leave out less relevant ones … examples … totals
COMPANY DATA
PROFILE
JUST-IN-TIME GUIDANCE FOR FILL-IN-THE-BLANK WHITE CELLS
FIVE WAYS IT IS “ULTIMATE”1. Ultimate justifications for any initiative
2. Ultimate set of business case elements … including ROI
4. Ultimate just-in-time-guidance for blank white fields
5. Ultimate publishing strategy … free and open-source …built collaboratively … beta version until May 2017 … then subscribe to updates and companion slides
3. Ultimate versatility: five flavors of the business case forfive categories of initiatives … examples … totals … direct and indirect benefits … leave out less relevant ones
sustainabilityadvantage.com
