The UK’s most valuable garden and outdoor living trade show

gleebirmingham.com

10–12 September 2018NEC Birmingham

Glee 2018

Offering thousands of the newest and most inspirationalgarden retail products, Glee is the perfect platform tolaunch new products and ideas, increase brand awareness, nurture existing relationships and grow new ones.

With a high spending, hugely influentialaudience from across multiples, independents, builders merchants, online retailers and industry professionals, Glee is the most crucialgarden trade event in any garden industrybuyer’s calendar!

Glee takes place at the NEC Birmingham andis easily accessible for any UK or Internationalvisitor thanks to its central location.Boasting a train station, airport and excellentmotorway links, no matter how our visitorstravel to Glee, it doesn’t take them long!

The show has been really good and a real success for us. This is our first ever tradeshow and our first year of trading, I think Glee gives off great exposure for brands.”

“

JACK NELSON MANAGING DIRECTOR, MUZTAG

Who will you meet

→ Garden Centres→ DIY Retailers → Multiple Retailers → Florists → Online Retailers → Distributors & Agent

→ Landscape & Garden Designers→ Growers→ High street retailers → Supermarkets → Builders merchants → Multi-channel retailers

Glee provides the perfect platform for our exhibitors to connect with highly transactional and quality buyers, attracting visitors from a broad range of organisations, such as:

We believe in the personal touch, in meeting customers face-to-face. It’s always the best way and by exhibiting at Glee, we met many customers and made valuable new contacts.”

“

ANDREW MATHER NATIONAL SALES MANAGER, CLOVER PEAT

A powerful buying audience

Glee brings the most exciting exhibitors together withauthoritative buyers who come to the show not only toplace orders, but to source inspiration, discover newand innovative products and benefit from the unrivallednetworking opportunities available.

visitors to Glee were looking to source new

suppliers

1 in 3 have not visited any other events in the past 12 months

of visitors are likely to return to Glee

of visitors in attendance

having purchasing responsibility

4 in 5 1 in 3 81% 83%

of exhibitors report that orders were placed with them

at/as a result of Glee

of Garden Centre Association members attended Glee 2017

of visitors say Glee is critical to their

business

of visitors place/are planning to place orders as a result

of visiting Glee

74% 79% 98% 83%

Source: Glee post-show visitor survey, 2017.

Top retailers who attended Glee 2017

Diversity of buying interest

Total interest, audience selected one primary interest plus multiple secondary interests. Sources: N200 Visitor registration data 2017. Glee post-show visitor survey, 2017.

1821Plants

804Clothing & Footwear

1527Homewares

819Water

Gardening

1120Food &

Catering

710Toys &Games

3044Outdoor Leisure

644Retail Services

1764Pet & Bird Care

808Lighting

262Stationery

236Outdoor Pursuits

DIY

1154

1227Cooking &

Dining

1039Garden

Machinery

2159Garden Tools & Equipment

2000Garden

Decoration

670Seasonal

Decorations

1039Garden

Structures

1039Hard & SoftLandscaping

2167Garden Sundries

153Souvenirs

511Greetings

Our new 2018 floorplan

With the UK Garden Retail Market now worth £5bn*, coupled with a sell-out show in 2016 and further growth in 2017, Glee in 2018 will be moving from halls 17–20 to 6–8 & 20, to help facilitate the potential for further growth in the years to come.*Source: Garden Retail Market Analysis Report, 2017

HALL 8

HALL 8 ENTRANCE

HALL 7 ENTRANCE

HALL 6 ENTRANCE

HALL 7 HALL 6

SEMINAR THEATRE

HALL 19 ENTRANCE

HALL 20

HALL 20 ENTRANCE

HALL 19

VIP LOUNGE

RETAIL LAB @ GLEE

GIMA BUYERS CONNECT

PETS AT GLEE SEMINAR THEATRE

NEW PRODUCT SHOWCASE

A sector to match your business

Garden Care

Offering an extensive range of core products to help maintain and care for all types of gardens, encompassing GYO and products such as fertilisers and chemicals to hedge trimmers and watering cans.

Landscaping and Garden Decoration

Jam packed with design and inspiration, this growing sector focuses on transforming landscapes, featuring decorative pots, aggregates and paving and timber products.

Outdoor Entartaining

Showcasing exciting and unique ideas for buyers such as fire pits, hot tubs and outdoor furniture, this sector offers a fantastic array of garden leisure brands and products for 2018.

Our newly enhanced show sector Pets at Glee will be showcasing more brands and most importantly more products than ever before including pet food, toys and accessories. Located in a fantastic position next to the entrance of Hall 19.

Retail Experience and Services

Forward-thinking, practical and innovative, this sector offers a platform to showcase in-store design, shop fitting and technology solutions to help grow retail businesses.

Food and Catering

Offering advice on hardware and kitchen solutions as well as products such as coffee machines and industrial ovens, our Food and Catering sector helps stores stand out from the crowd while significantly increasing profits.

Plants

Our Plants sector offers products to help bring beauty and life to gardens, showcasing an extensive range of plants, trees and shrubs from a host of UK and international suppliers.

Home, Gift and Clothing

This tailored sector offers a large range of garden gifts and product ideas from clothing to candles and even garden games, perfect for retailers looking to diversify their offerings and generate sales all year round.

Exhibitor Case Study: Terrastyle

Terrastyle is one of the leading manufacturers, distributors and suppliers of planters and ornaments in the UK. The company distributes in excess of 1 million pots to its customers yearly. Investment in Glee was driven by Terrastyle wanting to test out the garden centre market.

→ Build brand profile

→ Build customer relationships

→ Gain stand presence at Glee and be part of the market

→ Benefit from Glee’s marketing opportunities and multichannel programme

The challenge for them was that they were not able to deliver smaller quantities at prices that small and medium sized garden centres, nurseries and flower shops require for the product to be profitable. However their sister company Teraplast, manufactures pots that can meet the smaller demand.

We consider Glee to be a very worthwhile project. We wanted to start building our profile in this marketplace and to meet potential customers, and we achieved both objectives.”

“

NILS DE VRIES TERRASTYLE

The objective Test the UK market opportunity for Terrastyle and Teraplast

The Highlights

The Glee Solution

The results 110 qualified contracts and increased brand profile for first-time exhibitor Terrastyle

Making the most out of Glee

New Product Showcase awardsThe New Product Showcase Awards are the perfect platform for building brand visibility and creating a buzz around your best products. With the opportunity to win a coveted ‘Glee Award’, the categories are judged on innovation, design, promotion and saleability.

International Buyers ConnectRun by our partners Gardenex and PetQuip, the International Buyers Connect is a speed networking event where international buyers and UK and international sellers meet in pre-arranged, 10 minute business appointments.

Buyers ConnectManaged by our partners GIMA, the Buyers Connect is a power networking event for selected exhibitors to meet with key industry participants, start conversations and connect with some of the most influential brands in the business.

New exhibitor workshops Aimed at maximising exhibitors ROI before, during and after the show, in our free-to-attend workshops, retailers will be sharing more about what inspires them when looking for suppliers and products.

The most inspirational show yet

New look websiteIntroducing the new Glee website; bolder, brighter and more interactive than ever before! The new website makes it easier for buyers to find brands, like yours, and enables them to find and view products before and after the show.

Retail Lab @ GleeA significant new feature showcasing future WGSN trends in products, in-store experience and merchandising, as well as looking at how to engage consumer groups that garden centres are not currently attracting. 62% of visitors said they will attend Glee as a result of seeing the Retail lab.*

*Source: Glee post-show visitor survey, 2017.

Buyers’ Power ListThe Buyers’ Power List Awards at Glee 2018 is set to recognise the very best buyers in the industry, and is Glee’s way of celebrating this outstanding talent and attracting them to the show.

Seminar theatre Hear from inspirational industry figures on the latest topics and trends relevant to your business. Plus, new for this year our exciting Pets at Glee seminar theatre for all things hairy, fluffy and feathered.

Innovators ZoneThis specifically designed area is home to brand-new, start-up companies looking to break into the gardening sector, providing a platform for grassroots product design and one-off design ideas.

We were new to exhibiting so it’s been a great way for us to meet potential buyers that we wouldn’t normally get the ability to see. It’s been a really good opportunity for us to get our name out there.”

“

EMILY LAMBET CO-FOUNDER & HEAD OF SALES, SEEDBALL

Supporting you, all-year-round

Glee is more than just a three-day show. Discover more opportunities and let our multi-channel marketing campaign work to increase your reach and drive greater exposure before, during and after the show, and the best thing is it starts the minute you book your stand!

PR support & press coverageWe work closely with a dedicated PR agency so there are plenty of opportunities for your company to gain exposure through leading publications, editorial pieces and news outlets.

Marketing materialLots of banners, logos and more – all the things you need to let your customers or prospective customers know that you’ll be at the UK’s most valuable garden and outdoor living tradeshow.

Show CatalogueGet featured in the Glee Show Catalogue which is available to all visitors who attend Glee. The catalogue helps visitors navigate their way around the show and is used well after as an indispensable reference.

The Show Preview Have your company details listed in the exhibitor A–Z of the coveted Glee Preview, which is distributed by post and online to pre-registered visitors.

It has been a really really good show, there are some extremely high powered supermarkets and multiples here and Glee is by far the best show we’ve been to. We think it’s a really good opportunity and one not to be missed.”

“

KYLE DANIELS SALES, BIO-BEAN

Digital support

Glee newsFeaturing key garden industry content as well as exhibitor articles, the freshest products and even videos, visitors can discover inspirational exhibitor content across all of our gardening sectors, whilst keeping up to date with latest garden industry news.

Online profileOur shiny new website is your platform to introduce your brand to visitors, allowing them to browse your products and make sure you’re top of their ‘must visit’ list at the show.

Social mediaOur dedicated social media team will be busy throughout the year making sure the show is promoted, and taking the opportunity to highlight our exhibitors across relevant social media channels including Twitter, Instagram, Facebook, LindedIn and Pinterest.

Exhibitor of the weekBrands with complete and great looking profiles on the Glee website have the chance to be featured on the home page. 2017 saw over 48,000 sessions on the Glee homepage, so it’s a great exposure opportunity for any brand featured.

Facebook reach

Twitter impressions

Web page views

Web exhibitorviews

341,400 581,900 357,000+ 135,000+

Source: Glee 2017 campaign, May – September 2017

The Glee team are very receptive to new ideas and together we produced great results. No surprise that we’ve already re-booked.”

“

JACKIE EADES MANAGING DIRECTOR, BRIERS

Get in touch and secure your place

10-12 September 2018 NEC Birmingham

UK CONTACTS

Matthew Mein T: +44 (0)20 3033 2160 E: matthew.mein@gleebirmingham.com

Lara Anderson T: +44 (0)20 3033 2162 E: lara.anderson@gleebirmingham.com

Licia Viscito T: +44 (0)20 3033 2026 E: licia.viscito@gleebirmingham.com

James Kenton T: +44 (0)20 3033 2325 E: james.kenton@gleebirmingham.com

Daniel Mcalpin T: +44 (0)20 3033 2206 E: daniel.mcalpin@gleebirmingham.com

glee@ascential.com gleebirmingham.com

INTERNATIONAL CONTACTS

China Fisher Yu T: +8621 6197 8618 E: fisher.yu@ascential.com

North America Adam Ash T: +1609 921 0222 E: adam.ash@whitepebbleint.com

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