The UK’s most influential brands · The UK’s most influential brands l MoJo FOR MUSIC LABELS…...
Transcript of The UK’s most influential brands · The UK’s most influential brands l MoJo FOR MUSIC LABELS…...
The UK’s most influential brandsThe UK’s most influential brands
The UK’s most influential brands
THE EdiTor’s sTaTEmEnTAt MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion, and revelatory encounters with the greatest
musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself.
Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO’s world); and our famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both
classic and contemporary.
MOJO’s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the magazine’s breadth and iconic status among musicians. From The Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus, MOJO is not only Britain’s biggest selling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music every month. Join us at www.mojo4music.com for a daily
download of what’s going on or to simply find out more about our magazine.
Phil Alexander, Editor-in-Chief & Associate Publisher
The UK’s most influential brands
CirCulation
83,676
readership
220,000abC1 profile
72%Mean age
43twitter
55,600faCebook
36,400ABC july – Dec 2012 NRS july – Dec 2012
l MoJo is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MoJo, you matter.
l MoJo is the brand for those truly OBSESSED with music
l MoJo is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time.
l MoJo provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.
THE CrEdEnTiaLs
award winningJournalisMlPhil Alexander awarded Editor of the Year 2012 (Entertainment) at BSMEs
The UK’s most influential brands
THE moJo rEadErJohn is 37, a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major
event in his life so far and continues to define him.
A child of the ‘70s, he just missed out on punk but admires its confrontational spirit which inspired the likes of The Smiths and the ‘80s indie rock that he listened to in his teenage years. Since then he has grown to
appreciate the classics (The Beatles, Stevie Wonder, Dylan, Bowie, Floyd, Zeppelin, The Clash, Kate Bush et al) and continues to seek out the best in modern music, baulking at his daughter’s love of Glee and yet accepting his son’s burgeoning interest in post-emo rock. A worldly-wise, well-read man, these days he is thrilled when he
hears new folk music or the latest African outpouring.
While he believes vinyl is the most authentic of music formats, he has become a heavy user of streaming services which he plays via WiFi through wireless speakers. Listening to music through Spotify or Deezer
actually simply provides him with an excuse to buy more music that he’s heard. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to 60’s garage punk and on to the latest in bedroom electronica. A heavy gig goer, these days he prefers the more ‘boutique’ festival experience of Latitude or
Green Man. Last year he ‘discovered’ rising British soul-folk star Michael Kiwanuka at the latter (this was a full year before he was hailed as The Sound Of 2012 by Radio 1), and he recommended Michael’s album to a vast number of work colleagues and friends. Friends are important to John and his partner, not least of all because
they allow him to indulge in his favourite past-time of showing off about music, something which he does with great aplomb at every dinner party where the conversation turns from music to film to books to real life,
and back to music again.
The UK’s most influential brands
l MoJo FOR MUSIC LABELS… MoJo is the world’s leading music monthly, reaching an unrivalled number of music fans in the UK and worldwide. With a level of access to artists that other magazines could only wish for, MoJo lets you put your acts next to some of the greats, both past and present.
l MoJo FOR CONSUMER ADVERTISERS…MoJo’s level of authority creates a huge sense of trust with its readers. This respect for the brand extends to its advertisers and creates trust and access to a traditionally difficult to reach crowd of mature, cash rich and hard to influence men.
l MoJo DELIVERS A 58% ABC1 AUDIENCE comparable with some of the most premium brands in the market. Our readers have serious buying power and are better described as “investors” rather than “consumers”. Once they discover quality they will continue to invest in that product or brand.
l MoJo IS A gENUINE INFLUENCER – it ranked 4th in Bauer’s independently commissioned “Anatomy of Influence” research, weighing up the influence magazines have on consumers across a number of factors. This included beating titles such as Uncut (8th), NME (18th) and even GQ (20th). This shows just how much MoJo readers respect and trust the high quality editorial that the brand delivers day in, day out.
wHy advErTisE?
infLuEnCE‘when are you going to put Me on the
Cover of My favourite Magazine?’ Paul Weller
‘moJo is onE Hip-ass magazinE’Dr John
‘god bless MoJo. one of the few Magazines that really Care about MusiC’
Elton John
‘moJo is THE onE magazinE THaT i TruLy CarE abouT’Nick Cave
‘MoJo searChes for soul and realness, that’s why i love that Magazine so MuCh’
Jack White, The White Stripes
‘moJo is THE onLy rEaL dECEnT musiC magazinE LEfT in THE wHoLE damn worLd!’
David Crosby of Crosby, Stills, Nash & Young
‘i don’t know if you have any idea how Many thousand of MoJo subsCriptions i’M responsible for. thousands! i’ve been a subsCriber for several years. there’s no greater ChristMas
gift in the world than a year’s subsCription to MoJo. and everybody loves it! the greatest publiCation on any subJeCt
in the world.’Jonathan Demme – Film Director Silence of the Lambs
Notable comsumer brands that have used MoJo in the last 12 months include:
The UK’s most influential brands
brand ExTEnsions
209,000unique users
460,000page iMpressions
18,000eMail subsCribers
49,600twitter followers
32,000 faCebook fans
The MoJo Honours List is our annual awards ceremony. The opportunity to venerate the genuine heroes and timeless legends of music while celebrating the best releases of the previous 12 months. Since 2004, we’ve nurtured our reputation as the awards ceremony’s awards ceremony, the place where Iggy Pop and James Brown mingle with The Libertines and Björk doesn’t leave until the cleaners turn up. – past winners include Ozzy Osbourne, Amy Winehouse, Bjork, Led Zepplin, The Who, Paul McCartney, Paul Weller, Iggy Pop, Arcade Fire…
moJo4musiC.Com
The UK’s most influential brands
brand ExTEnsions
The UK’s most influential brands
brand ExTEnsions
A DELUXE PACKAGE FEATURING A 12-INCH vINyL vERSION OF MOJO’S EXCLUSIvE BEATLES TRIBUTE ALBUM, AND A SPECIAL
COLLECTORS’ COvER OF THIS MONTH’S MAGAZINE.
Available from WH Smith, HMV and selected record shops in the UK, and exclusively from Barnes & Noble and Borders in the US.
let it be revisitedTHE FIRST MoJo vINyL EDITION
only 10,000 printed!
The UK’s most influential brands
MoJo magazine readers are not only loyal and avid fans but they also respond fantastically to well executed campaigns. In this case we met a brief from EMI to promote their new Beatles release in a new and creative way. The end result was an exclusive event at Abbey Road chaired by some of
the foremost experts on the band, an advertorial post-event in the magazine and a competition at www.mojo4music.com for a chance to win a seat at the event (limited to 50) and a huge boxset.
The competition asked readers to share their favourite hidden Beatles gems that were not included in their well-known Red and Blue compilation albums. Not only did the competition draw in over
3,000 submissions in just 5 days, it also allowed readers to share some of their most intimate experiences and give reasons as to why the tracks resonated with them. Tales of love, sadness, life
and death all came in, demonstrating how engaged MoJo readers are with the brand.
The campaign met all of EMI’s objectives and went above and beyond, leading to a delighted client and several very happy competition winners.
the beatles unCoveredEXCLUSIvE EvENT AT ABBEy ROAD
The UK’s most influential brands
ad sChedule
Feb 2013
March 2013
April 2013
May 2013
June 2013
July 2013
Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014
28 Dec 2012
29 Jan 2013
26 Feb 2013
26 March 2013
30 April 2013
28 May 2013
25 June 2013
30 Jul 2013
27 Aug 2013
24 Sept 2013
29 Oct 2013
26 Nov 2013
29 Nov 2012
08 Jan 2013
05 Feb 2013
05 March 2013
05 April 2013
03 May 2013
04 June 2013
09 July 2013
05 Aug 2013
03 Sept 2013
08 Oct 2013
05 Nov 2013
CovEr daTE on saLE Copy dEadLinE
ad speCs
Trim 297 x 210
Bleed 303 x 216
Type 277 x 190
Trim 297 x 103
Bleed 303 x 109
Type 277 x 93
Trim 148 x 210
Bleed 154 x 216
Type 136 x 190
Type 136 x 93 Trim 297 x 55
Bleed 303 x 58 (RH)
Type 277 x 45
fuLL pagEHaLf pagE vErTiCaL
HaLf pagE HorizonTaL 1/4 pagE box
1/4 pagE vErTiCaL
advertising ratesdispLayFULL PAGE FH £7,554 FULL PAGE ROP £6,867HALF PAGE £3,777 IBC/ OBC £8,927DPS FH £14,352DPS ROP £13,047
advErToriaLsFULL PAGE £8,927DPS £16,961HALF PAGE £4,910
produCTionPlease contact your Creative Solutions Salesperson for Production Rates
insErTsBOUND-IN £65 CPTTIP-ON £65 CPTLOOSE INSERT £45 CPT
The UK’s most influential brands
editor-in-chief & associate publisher
phil alexander
deputy editorandrew Male
senior editordanny ecclestone
editorial assistantross bennett
0207 208 3443
reviews editorJenny bulley
EdiToriaL TEam
ConTaCT
advErTising
head of MaGaZinesClare Chamberlain
associate Media director
fiona senior
brand directorrob walsh
0207 295 8591
produCtionClaudine platt
020 7241 8265
regional sales offiCeh bauer publishinG
katherine brown
0161 868 3218
Classifiedkaren gardiner
01733 468288
loose insertshoward foster
0161 868 3214
Music ManaGerMartin bojtos
0207 295 5427
filM ManaGerliz harriott
0207 295 8560
GaMes and consuMer ManaGer
stephen Jobling
0207 208 3702
creative solutions ManaGer
stefanie daniels
0207 295 5483
creative solutions ManaGer
ariana dunne
0207 295 8589
live Music & Media planner
Joel hopkins
0207 295 5474