The UK Online Audience · For Mobile App Data, the entities selected are: BBC iPlayer, Netflix,...
Transcript of The UK Online Audience · For Mobile App Data, the entities selected are: BBC iPlayer, Netflix,...
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The UK
Online Audience
Julie Forey
IAB Research Breakfast
May 2019
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1. Video Streaming
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UKOM Insights: Video Streaming
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BBC iPlayer and Netflix
Usage on PCs and Mobile Devices Jan-18 to Jan-19
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Unique Visitors (000s)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Total Minutes (MM)
Source: Comscore MMX Multi-Platform, Jan 2018-Jan 2019, UK, Adults 18+. Comscore MMX Multi-Platform data includes PCs (desktops, laptops and notebooks) and Mobile devices (smartphones and tablets). Entities selected are: Netflix Inc (Property) and BBC IPlayer (Media Title).
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BBC iPlayer, ITV and Netflix
Usage on PCs and Mobile Devices Jan-18 to Jan-19
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Unique Visitors (000s)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Total Minutes (MM)
Source: Comscore MMX Multi-Platform, Jan 2018-Jan 2019, UK, Adults 18+. Comscore MMX Multi-Platform data includes PCs (desktops, laptops and notebooks) and Mobile devices (smartphones and tablets). Entities selected are: ITV.com (Property), Netflix Inc (Property) and BBC IPlayer (Media Title).
*ITV includes all ITV related sites and apps including ITV News as well as its on demand service, ITV Hub.
* *
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Video Streaming Mobile Apps
Unique Visitors and Total Minutes: Jan-18 to Jan-19
Total Unique Visitors (000) Total Minutes (MM)
Jan-18 Jan-19 % Change Jan-18 Jan-19 % Change
7,138 8,579 20 1,343 1,554 16
5,785 8,215 42 1,623 2,686 65
2,007 2,890 44 161 465 189
2,370 2,802 18 351 473 35
Source: Comscore Mobile Metrix, Jan 18 and Jan 19 data, UK, Age 18+Please note that ‘mobile’ includes smartphone and tablet usage combined
For Mobile App Data, the entities selected are: BBC iPlayer, Netflix, Amazon Prime Video and ITV Hub.
Mobile Apps
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UKOM Insights: Video Streaming
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2. XXX Adult Sites
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UKOM Insights: UK Online Porn Age Checks
“The introduction of age-verification to restrict access to commercial pornographic
websites to adults is a ground-breaking child protection
measure. Age-verification will help prevent children from
accessing pornographic content online and means the
UK is leading the way in internet safety”
Dave Austin, BBFC CEO
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XXX Adult Sites Key Stats: March 2019
Source: Comscore Mobile Metrix, March 2019 , UK, 13+ Online
• 26.8m monthly visitors
• 57% reach (13+ online)
• 259 ave. mins per month
• 2% of ALL Time Online
• 6.9 billion mins/month
65
63
31
17
14
7
4
4
3
2
2
1
Entertainment
Social Media
Games
News/Information
Retail
XXX Adult
Financial Services
Sports
Gambling
Travel
Health
Automotive
Total Minutes (Billions) by Category March 2019, 13+, UK
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XXX Adult SitesReach is higher among Males and Younger Audiences
Source: Comscore Mobile Metrix, March 2019 , UK, 13+ Online
56.8
78.3
34.5
12.6
80.675.8
63.055.9
42.7
13+ Males: 13+ Females:13+
13-17 18-24 25-34 35-44 45-54 55+
% Reach by Age and Gender
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XXX Adult SitesReach is higher among Males and Younger Audiences
Source: Comscore Mobile Metrix, March 2019 , UK, 13 + Online
16.7
94.8 93.285.5 83.0
70.2
8.6
65.758.2
39.9
28.1
13.3
13-17 18-24 25-34 35-44 45-54 55+
% Reach by Age and Gender
Males Females
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UKOM Insights: Property Porn
property pornn a genre of escapist TV programmes, magazine features, etc, showing desirable properties for sale, esp those in idyllic rural locations, or in need of renovation, or bothCollins English Dictionary.
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Porn v Property: Males and FemalesProperty beats Porn for 25+ Women
95 9386 83
70
31
51 54 53 51
18-24 25-34 35-44 45-54 55+
Males: XXX Adult v Property Reach %
6658
40
28
13
55
8783 80
55
18-24 25-34 35-44 45-54 55+
Females: XXX Adult v Property Reach %
XXX Adult Property (Real Estate)
Source: Comscore Mobile Metrix, March 2019 , UK, 13+ Online
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3. Diet & Exercise Tracker Apps
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Diet & Exercise/Fitness Tracker AppsMobile App Usage: March 2019
Source: Comscore Mobile Metrix, Dec 2018 & March 2019 , UK, Adults 18+ Online
• 5.9m monthly visitors
• 15.2% of all app users
• 143 ave. mins per month
3 6
25
78
Unique Visitors Total Minutes
% Change Dec 18 to Mar 19
All Apps Health - Diet & Exercise/Fitness Tracker Apps
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Diet & Fitness Tracker Apps: Reach by DemographicsReach is higher among 25-54 females
Source: Comscore Mobile Metrix, Mar 2019, UK, Adults 18+ Online
15.213.5
16.417.817.8
11.3 10.610.3 9.611.0
12.210.3
19.8
16.9
23.124.4
23.0
12.514.3
17.0 17.8
20.7
16.7
11.511.7
7.0
Reach by Demographics (% of All App Users): Mar 2019%
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Top 5 Fitness Tracker Mobile Apps by Unique Visitors
Source: Comscore Mobile Metrix, March 2019, UK, Adults 18+ Online
Total Unique Visitors (000)
Dec-2018
Mar-2019
% Change
Health - Diet & Exercise/Fitness Tracker 4,714 5,912 25
1 Fitbit 1,830 2,192 20
2 Calorie Counter & Diet Tracker by MyFitnessPal 866 1,401 62
3 Strava Running and Cycling 529 694 31
4 Google Fit 477 533 12
5 Garmin Connect 333 376 13
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UKOM Digital Market Overview
DMO Q1 2019 Report due this week.
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