The types of briefs

Contractual

Definition: This brief is created by the client and employee. In this brief type it will name the requirements of the video that the creator will have to meet and then there will be the payment stated as well.

Advantages: The company knows exactly what they want within a certain time limit and there is normally full terms and conditions which the video creators would have to sign.

Disadvantages: Once the contract has been signed if you do not meet the deadline legal action can be taken.

Negotiated

Definition: This brief type is when specified agreement is made between the client and employer. It is very important that the brief it too both of the client and employers likings otherwise it could cause problems in the future.

Advantages: This is were both group are work together to come up with a brief. This will also mean later down there line there will less likely be fights over legal issues.

Disadvantages: There could be disagreements which could mean losing potential work and could take longer to do

Formal

Definition: This brief is formally written including detailed information that the clients wants the creators to achieve. This is normally quite a straight forward document and that it may not be always classed as legal document.

Advantage's: this type is always made as clear as possible. Sometime there is not a legal document but there can be ways to work around a contract.

Disadvantages: This is contract type is quite general. There could be some disagreements on the terms with decisions within the contract.

Informal

Definition: This brief is not too professional than the more traditional brief . Both client and employer will come to an agreement on the details on the contract.

Advantages: There is no real guide to the brief and it’s free to move around with ideas before the client confirms it.

Disadvantages: The client could interfere and make the work so hard that it could make the worker disinterested and the could move on to another company or not pay the them for creating them a video.

Commission

Definition: This brief type is when a corporation employs a company to make a product for them. It also is between two companies along with an external who could also receive the product once established.

Advantages: The company that makes a product will be paid and then may receive part of the profit once published to the target audience.

Disadvantages: They people who the product is made for may not give the people who made it enough money for the hard work. If the people who have created the product complain about the company who it was made for they could lose work in the future.

Tender

Definition: This brief is when a client will make a advert starting on a product. Companies will come up a come up with brief, budget and a proposal which then is pitched in order to secure the chance in getting the job. The client will choose the strongest proposal from the company that chosen.

Advantages: This sort of brief will be will be advertised so loads of people can pitch there idea and make a bigger effort to work harder for there video to be chosen then the income after one has been chosen.

Disadvantages: Due to it being in a competition style the groups that don’t get their video chosen may become dishearten by another company winning.

Corporative

Definition: This brief is where a few companies are employed to work on a set brief which they will have to work as a team . They will have to meet the deadline otherwise the client will not be happy and in the future will not go back to them for more jobs.

Advantages: there is more than one perspective on the video as you are working in a team. This also means different ideas will be passed around which mean the highest quality of work will be produce.

Disadvantages: The could be disagreements within the team on the brief and how each individual may determine it.

Competition

Definition: This brief type is created to be accessed by all production companies which choose take part in creating a video. Each company will create their own briefs. Once the product is complete all videos will be judged and the video that is crowned winner will be taken into the clients hands for publication.

Advantages: There will be a lot of competitions just like the tender brief . You will have to behave in a professional manner and impress the people who you are pitching to which could end in you getting the job. This does give you the experience so if you don’t winner you know how to it better next time.

Disadvantages: generally this brief is fee to participate in but only the winner and runners up will gain payment for their work but the winner could be unhappy with how much they would get paid.

Negotiating a Brief

The room that we had to negotiate

With the brief that we was given from our client which was James Paget Hospital. When receiving the brief we had to come up with a pitch of what they wanted within the video and what we saw was possible. When we pitched our idea for the video we was given they really liked the idea we came up with.

In the media industry, what degree of discretion do/would you have in interpreting a brief?

With the brief that we had we could interpret it the way we saw what was possible to come up with a video plan. With what was given I think it would have been hard if we had to stick with the brief step by step it would be difficult to come up with the video plan as there was not to much to work with.

What constraints (legal, ethical, regulatory) might you face when responding to a brief? What constraints did you face?

The constrains my group faced was that the client said for the day we wanted to film the talent they said they would have ready for use to film. However, they didn’t have the talent arranged and we had to go to other talents that were not arrange for us and ask them nicely if they would talk about what we need them to say about the area.

The amendments we had to make to the final product.

The amendments we had to make for the final project instead of the 5 minutes that they originally wanted for each video they ended up being about two minutes. Our video happened to be a little shorter than two minutes due the footage that we got and how most of the areas we wanted to film we couldn’t film due to companies not responding back to us in time and we didn’t find out in time if we could use a drone for some of the shots we wanted.

For what reasons might there be amendments to; a budget? Your fees? Conditions outlined in the contract?

With other brief and planning arrangements if you was being paid to create a product and you needed some extra money for what they wanted you would have to negotiate with them to gain the money. Due to not having a budget with creating our video we couldn’t go to places that wanted us to pay to film and other places never got back to allow us to film. If we got the bus to the JPH they would give us the money back for what we paid to get to the location to film.

Opportunities

Responding to a brief

Someone would respond to a brief because they may be looking for work or if there is any problems with a brief they would notify the person who created it. The way we responded to the brief we was given was we wanted to make the video slightly like a vlog by showing people one of the doctors or nurses day at the hospital and then what they do in their spare time.

Self- development

With this project each person could show their strengths and develop on areas that may not be so strong. When taking on an project you can step a little out of the comfort zone so you are developing your skills. For example if you are not so good at editing in the stage for it you could sit and do most of the editing with a bit of guidance of a group member who can edit well and end up with a strong video that you have improved your skills on.

The skills you have learnt

With creating the JPH area video I have learnt that if something isn’t going right stop and look at the situation, then see what they had already offered and go for there. With the planning we made sure that what we wanted done on a specific day got done and if we had to rearrange days that we made sure all of the group knew before changing it. Personally I have learnt a bit more on editing and make the video flow nicely.

Multi- skills on the project

When filming we would have a few people filming and then also have back up footage if something didn’t go right on the day. We did use different items to record like for sound we had a hand held mic and also a mic attached to the main filming camera and that we used a go pro for the time lapse to show Great Yarmouth seafront.

Your contribution to the brief

My contribution to creating the JPH video was making sure that the group had something to film each day and that my group worked well together as well as filming shots myself or getting a back up voice recordings if the clips sound didn’t sound correct.