The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
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The Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Social Media Strategy • Q&A Adam Franklin, Marketing Manager
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Adam Franklin gave this presentation at the Hervey Bay Chamber of Commerce breakfast on Wed 4th December 2014.
Transcript of The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About
Social Media for Business
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube• Social Media Strategy• Q&A
Adam Franklin, Marketing Manager
2
4Who’s next?
You?
5
Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet Tweet
Show of hands
show of hands?
Weiner-‐gate
Tools
Don’t have 7me?
No time?
Monitor
Relax…
Just like real life!
Twi:er
1 referral in 24 hours
1. Facebook comments 2 referrals in 10 minutes
1. Facebook comments 8 referrals in 1 day
1. Facebook comments Facebook
INVEST
Blogging
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
26Remarkable content
Done the work
Email MarkeKng
$1 spent$41 return
Email is best. Remember 1995?
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?
Social Strategy -‐ Beginner
1. Set up pages
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ Intermediate
40Nurture with love
75% information
23% compare
2% ready to buy
41Universe
42Web Strategy System
43Measure & Improve
What would you do?
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Up 55%
Up 107% (@replies)
Sales
55
“Train hard, win easy”
Sean Bowes
SocialMediaOnlineAcademy.com
www.bluewiremedia.com.au
Thank you.
www.bluewiremedia.com.au
If you’d like a hand with your social media, please get in touch!
!
[email protected]@Franklin_Adam
1300 258 394
