1. 1. TREND SPOTTING SALONE DEL MOBILE 2016
2. 2. 2 Each spring, designers from all over the world head to Milan in order to visit the Salone Internazionale del Mobile, the most important annual furniture fair in the world. Lots of cities hold their own design weeks, however, the Salone is the rst event, which grew into a large-scale arts and culture festival, becoming an incubator for ideas, a venue for inspiration and a good show case of design accomplishments. Vasily Kassab, Executive Creative director at Mildberry, who used tostudy and work in Milan,has been attending the annual fairsince2010. He was always keeping an eye on it and the latest design tendencies. After every trip he shares his impressions on the remarkable trends spotted around the fair. Usually, these trends get weaved into the projects we do for our clients. In this presentationyoumay nd the latest observations of the Salone del Mobile 2016. Barlinek + Tabanda + Design alive Czech lighting manufacturer Preciosa
3. 3. 3 Non-furniture brands at the Salone del mobile Usually, the Salone del Mobile is seen as a Furniture Fair. However, this perception tends to change. Year by year giants like Samsung, BMW, Ikea, Panasonic, Nike and others have been steadily taking their places among the furniture and lighting brands. This year Milan design week has changed dramatically. It evolved into a Hybrid platform, bridging the gap between ideas, brands, design and production. The major brands are nally learning how to engage audience and to put on spectacular performances. Theyve stopped bombarding people with marketing messages and setting up pointless collaborations with celebrity designers, which brought nothing beyond shallow PR. Nike has put on what must be the most expensive show the fair had ever experienced, Audi was bathing" the Pirelli tower in light each evening. Even PepsiCo, possibly the most unlikely corporation to nd at a design fair, laid on a lavish exhibition and an interesting set-up space, which ranged from interactive games to exclusively designed Fizz bar. The shows made by the giant brands appeared to be remarkable and powerful and we are anticipating to see more well-produced performances in the nearest future. FIRST IMPRESSIONS
4. 4. Homes are becoming more personied than ever. It means that people express their social identity through their homes. Along with the growing interest in the home experience as a living and bonding container, homes are becoming living spaces more than physical ones. We can examine homes and consider them as mirrors reecting the social, political and cultural changes happening in the society. Home as private spaces are beyond any fashion statement. It allows for extravagance and frivolity, its secrecy and intimacy open rooms for experimentation and freedom of expression. 4 THE DETAILS ARE NOT THE DETAILS ANYMORE. THEY MAKE DESIGN
5. 5. Our growing concern for the planet and nature was reected in the interiors trends we spotted at this years Milan Salone del Mobile. Designers are feeling the need to get closer to Mother Nature. Plants, ower prints and different types of wood were mixed and brought the outdoors into home or integrated well into the outdoor surrounding. 5 BRINGING NATURE IN Toyota wooden concept My Equilibria Barlinek + Tabanda + Design alive Dimore Gallery DOTS OBJECT
6. 6. Feminine power and the rise of women as a role leader have led to visual direction based on combining a soft nature of fabrics and textile nishes with bold aggressive colours, metals or rough woods.The rise of the Fringe as a trend has been noticed in several design items as well. 6 BOLD SENSUALITY Tassel Series by Apparatus Baccarat Moooi Moooi
7. 7. As we are all children at heart the growing interest in playful experiences and games has been obvious. The grown generation recognise the power of emotions and try to keep up with the young. Objects which were previously perceived as childish now are more than welcome to decorate adults life bringing in a beam of childhood memories and young spirit. Still, there were some objects designed for kids, however the aesthetic of those was addressed as to youngsters so to parents. 7 TOYS FOR ADULTS Nendo's H Horse for Kartell Stefano Giovannoni's Qeeboo Paul Smithfor GuframGebrder Thonet Vienna "Boring Collection" by Lensvelt - Ventura Projects
8. 8. The strive to come up with something new and unseen has been largely appearing and noticed through different objects and installations. Combining and mixing unmatched forms and materials to come up with novelty or bringing back the non-materialistic quality of experiences and making it into objects that can give an edge to any home. 8 MIX AND MATCH Patricia Urquiola and Federico Pepe for Spazio PontaccioMark Sturkenboomhyperevolution in Overgrown M/M Paris introduces playful iconography
9. 9. 9 OIL Oil has been a big issue recently affecting not only the economic aspect of society. A bold statement from Tom Dixon was to match the negatively charged visual aspect of oil spill and beautifully designed objects that cover not only the visual experience but also smell and tactile ones.
10. 10. This trend reects exploration of innity. Dark and mechanic installations gained their power not only by taking over large spaces but also by complicated and detailed design. Made to work in a perfect harmony, they bring a feeling of control and order. Impressive installations were presented by several companies. CITIZEN, a watch brand, introduced "time is TIME" installation, a sophisticated rain made of tiny gears. This was a deep exploration of time, where viewers could experience present and, perhaps, future. The other hit was an installation called Crystal Automata by Michael Vaskuand Andreas Klug, the representatives of Czech lighting manufacturer Preciosa. The artwork was inspired by Fire, Water, Air and Earth, mechanical movement and fascinating craftsmanship behind glassmaking and clockwork production. Crystal Automata represented a hidden process, and the whole sophistication is kept inside! 10 THE MECHANIC SUBLIME Czech lighting manufacturer Preciosa CITIZENs brand statement
11. 11. Plenty of colour trends were presented in Milan, but the one that really grabbed my attention was rainbow spectrum glassPlastic. Designers played with panelling in order to achieve amboyant reections. Here, the viewer is encouraged to think of the piece not only in terms of form, but in terms of positioning and lighting effect as well. The furniture designs become lters assisting the interplay of light. Colours amplify theiridescent touch when light penetrates the form. 11 PlAYFULLY REFLECTIVE Glas Italia and Patricia Urquiola Eli5e designer Elise Luttik Panerai Glas Italia and Patricia Urquiola At Spazio Orlandi Aqurio cabinet by Campana brothers
12. 12. It is quite obvious that digital forms of communication and art could be seen at the Salone del Mobile. It is worth mentioning that digital for the sake of digital is slowly fading and online channels and techniques are becoming well-thought mechanisms facilitating communication between design and viewers. 12 MORE DIGITAL IN LESS DIGITAL KUKAN, PANASONICFIZZ By PEPSICOFRAME MAGAZINE
13. 13. A lot of fashion brands joined the fair introducing luxurious Home collections. Every furniture setting was presented in the experimental way or was supported with an installation. Herms showed its rst collection of furniture, which inspired the tufo installation constructed by Mexican architect Mauricio Rocha. COS in collaboration with a Japanese architect Sou Fujimoto created a breathtaking installation in a historic inema of Milan. 13 AND FASHION FOUND ITS PLACE! COS COS x SOU FOJIMOTO http://www.cosstores.com/cosxsoufujimoto/salone-del-mobile-2016/ HERMES x Mauricio Rocha BULGARI
14. 14. This trend which touches reality and the way we perceive things. Sometimes we desire to look at ordinary things from different angles, literally different, and to nd the ways to bring unpredicted moments, leaving it to the chance instead of planning! 14 FLIPPING REALITIES Panerai At Spazio Orlandi Moooi The Briggs Family Tea Service MoooiInstallation of over 5000 bricks LEE BROOM
15. 15. 15 23, bldg 4, Lva Tolstogo street, Moscow, 119034, Russia Phone: + 7 - 495 - 287 - 8080 MOSCOW@MILDBERRY.COM