The Top Strategies Behind Addictive Apps
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Brought to you by 33voices | https://www.33voices.com/ FEATURED COMPANIES/FOUNDERS: - Rameet Chawla and Ryan Matzner, Fueled https://www.33voices.com/interviews/creating-products-users-actually-care-about - Rytis Vitkauskas, YPlan https://www.33voices.com/interviews/creating-tonights-going-out-app - Robb Myer, NoWait https://www.33voices.com/interviews/helping-diners-skip-the-line INSIGHTS & INTERVIEW LINKS: YPlan: - Prioritize users fundamental needs - Fancy features delight once, utility builds habit. - Anticipate users’ emotions while using the app. Capitalize on them. NoWait: - You can’t build an app based on assumptions - Ask your user what their pain points and relieve them. - To balance businesses and consumer feedback remember this key tip: If a new feature negatively impacts the business, you lose both users. - Communicate with engineers to internalize the problem and you’ll empower them to build real solutions. - Test new features with local partners first. Monitor their experiences and iterate before releasing. - Once you start designing hold feedback until the next cycle. Stick to the process: Design. Build. Release. Fueled: - Avoid DSD - Download, Smile, Delete - Build a solid technology product, not a marketing campaign - Forget top 10 lists - They’re a boost, not an end goal - Push out new product every 2 weeks - Edit. Fix. Add. - Don’t be afraid to remove features - Simplifying the experience often warrants the most positive responses
Transcript of The Top Strategies Behind Addictive Apps
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INSIGHTS FROM SUCCESSFUL FOUNDERS
Top strategies behind addictive apps
This presentation consists of insights from 33voices® interviews hosted by:
@ChaseJenningsExecutive Producer
@JennaAbdouProduction Manager
featured founders:
RAMEET CHAWLA& RYAN MATZNER
FUELED
RYTIS VITKAUSKAS
YPLANROBB MYER
NOWAIT
WATCH THE INTERVIEW | YPlan
Prioritize the fundamental needs of your users.
Fancy features delight once;
utility builds habit.
WATCH THE INTERVIEW | YPlan
Anticipate users’ emotions while using the app,then capitalize on them.
WATCH THE INTERVIEW | NoWait
You can’t build an app based on assumptions.Ask your user what their pain points are
and relieve them.
WATCH THE INTERVIEW | NoWait
To balance business and consumer feedback,
remember this key tip: If a new feature negatively impacts the business,
you lose both users.
WATCH THE INTERVIEW | NoWait
Communicate with engineers so they internalize the problemand you’ll empower them to build real solutions.
WATCH THE INTERVIEW | NoWait
Test new features with local partners first. Monitor their experiences and iterate before releasing.
WATCH THE INTERVIEW | NoWait
Once you start designing, hold feedback until the next cycle.Stick to the process: Design. Build. Release.
WATCH THE INTERVIEW | Fueled
Avoid DSD(Download, Smile, Delete).Build a solid technology product, not a marketing campaign.
WATCH THE INTERVIEW | Fueled
Don’t focus on top 10 lists;they’re a boost, not an indicator of success.
WATCH THE INTERVIEW | Fueled
Push out new product every 2 weeks.
Edit. Fix. Add.
WATCH THE INTERVIEW | Fueled
Don’t be afraid to remove features.Simplifying the experience often warrants the most positive responses.
How do you build habit-forming apps? Tweet us at @33voices & we’ll include your
insight in our weekly newsletter
