“The Top 10 Books On Copywriting”

1. “How to Write a Good Advertisement” by Victor O. Schwab

Call it advertising, call it promotion, call it marketing,

but whatever you call it, every business and organizationdepends on words with impact. You need to grab theattention of potential customers, clients, or supporters andcall them to action. Few among us are talented copywriters,that rare combination of both facile wordsmiths and naturalsalespeople. Most of us need some help, and even naturalscan improve by studying the best. And Victor O. Schwab wasone of the greats.

2. “Kick-Ass Copywriting Secrets of Marketing Rebel”

by John Carlton

If you’re looking for an “insider” shortcut guide tocreating sensational ads that will supercharge yourbusiness, your wealth, and your life (even if you flunkedEnglish) then you’ve gotta read every word on this page.

3. “Ogilvy on Advertising” by David Ogilvy

The late, great ad man's wisdom--about captions,long copy and much more--are as true today as in 1985when the book was first published.

4. “On Writing Well” by William Zinsser

The Bible for writing succinct, clutter free proseof any kind, by a wonderful writer, teacher and mentor.

5. “The War of Art” by Steven Pressfield

Writers have an enemy in Resistance--a negativeforce that makes them procrastinate instead of gluingbutts to chairs and hitting the keyboard. Pressfield--asuccessful novelist and former Marine--helps youidentify Resistance and battle it daily.

6. “Letting Go of the Words” by Janice (Ginny) Redish

People don't come to websites to hang out andread at leisure. They come to get information andspecific answers to questions and to accomplish tasks.Redish details exactly how to write the kind of clear,brief content your website visitors need to take action.

7. “Tested Advertising Methods(Prentice Hall Business Classics”

by John Caples

The fifth edition of this work on how tocreate successful advertising features newcoverage on small business with limitedrevenues, non-profit advertising, as well astechniques of headlines, illustrations andlayouts. There is also new informationuseful to smaller businesses.

8. “Tigggers: 30 Sales Tools you can use to control the Mind of your Prospect to Motivate, Influence and

Persuade” by Joseph Sugarman

In Triggers, Sugarman takes the principles he learned from direct marketing and applies them to the field of personal selling with 30 powerful techniques he calls “psychological triggers.” Psychological triggers effectively influence, motivate and persuade a prospect to make a positive buying decision. By learning just a few of these triggers, any sales or marketing person can literally control the minds of his or her prospects and make a dramatic difference in sales success.

9. “All Marketers are Liars” by Seth Godin

As Seth Godin showed in this controversial book,great marketers don’t talk about features or evenbenefits. Instead, they tell a story—a story wewant tobelieve, whether it’s factual or not. In a world wheremost people have an infinite number of choices and notime to make them, every organization is a marketer,and all marketing is about telling stories.

10. “Breakthrough Advertising” by Eugene Schwartz

Probably one of the most powerful, andprofitable, books on copywriting and marketing everwritten. You learn how to create ads which sell yourproducts at the expense of your competition, find whichroles your customer really wants to play and align theseto your product and you discover how to get a productto sell no matter how people have already heard about itor how many products like it are already out there.

Copywriting is an art and a skill. To learn how to make yourcopywriting more compelling, you need a dynamic “sales hook“Get a FREE e-book to discover how to craft your best sales hookin 60 seconds at http://www.60secondsaleshook.com