The journey beyond the trip: Exploring the 5 stages of travel
The Titan's Journey - Five Stages
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Transcript of The Titan's Journey - Five Stages
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5 Phases of the Titan’s Journey
Kaihan KrippendorffApril 24, 2014
Helping clients solve problems that matter.
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Ray Kroc
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Mohammad Yunus
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Tata
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Thomas Edison
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Betsy Johnson
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Richard Branson
Oprah Winfrey
Elizabeth Arden
Dhirubhai Ambani
Bill Gates Charles Revson
Henry Ford
Sōichirō Honda
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Martin Luther King, Jr.
Mother Teresa
Mahatma Gandhi
Nelson Mandela
Rosa Parks Mohammad Yunus
Margaret Thatcher
Benjamin Franklin
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Elon MuskCEO, Tesla Motors
Tom AdamsCEO, Rosetta Stone
Mark ZuckerbergCEO, Facebook
Arianna Huffington CEO, Huffington Post
Robert Keane CEO, Vistaprint
Wayne GattinellaCEO, WebMD
Sabrina Herrera Cofounder, Genomma Lab
Marissa MayerCEO, Yahoo
Larry PageCEO, Google
Mark VadonFounder, Blue Nile
Josh LinknerFounder, ePrize
Ann HandCEO, Project Frog
Susan LyneCEO, Gilt Groupe
Cory BookerMayor, Newark, NJ, USA
Jeff BezosFounder, Amazon.com
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Metal - Discontent
“Discontent is the first necessity of progress.”
- Thomas Edison
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Water
“All that we are begins with our thoughts.”- Buddha
Water- Imagination
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Wood - Formation“There is nothing more difficult to
take in hand…or more uncertain
in its success than to take the lead in the introduction of a new order of things. Because the innovator has
for enemies all those who have done well under
the old conditions and lukewarm defenders who may do well under
the new.”
Niccolo Machievelli, The Prince,
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FireFire- Breakout
“Energy may be likened to the bending of a crossbow; decision to the releasing of a trigger.”
Sun Tzu (544-496 BC)
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Earth - Consolidation
“After crossing a river you
should move far away from it.”
Sun Tzu. The Art of War
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Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
Five Phases of your Journey (the Wu-Xing Cycle)
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Metal: Discontent
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
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“You are what your deep driving desire is; As your desire is, so is your will; As your will is, so is your deed; As your deed is, so is your destiny.”
Brihadaranyaka Upanishad, IV.4.5
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Discontent: your propellent
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Recognizing discontent
“I just think a future in which anyone can shoot stuff into space is more exciting than one which
only the government can.”
Elon Musk, founder, Space-X (2003 interview)
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The Universe Out of Alignment
Personal pre-existing commitment
Environmental shift
Competitive inflexibility
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Positive v. negative discontent
The cause of all suffering is when what you expect will happen is different from actually happens.
- Buddhist saying
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Positive v. negative discontent
”Depression is the inability to construct a future … [it] occur[s] more in the dimension of time than in space.”
- Rollo May
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Generating the right kind of discontent
Your desired state
Today
Your actual state
Frustration
Tomorrow
Your ideal future
Your “mess”
Positive discontent
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“A man will never construct anything he cannot conceive.”
- Leland Stanford Sr.
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Water: Imagination
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
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A New Game Begins
Opening Middle End
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Alexandra Kosteniuk
How Do Great Strategists See the “Winning Move?”
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Relative number of games chess players recognize
Grand master Master Expert
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Europe & North America –Fairy tales
Japan – Koan
India – Puranas
China – 36 stratagems
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Identifying Outthinkers
Value creation (TRS)
Revenue growth (CAGR)
(EBITDA)Profit margin
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Core Research
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Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
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Move Early to the Next Battleground22
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Move Early to the Next Battleground22
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Move Early to the Next Battleground22
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Move Early to the Next Battleground22
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Identify and move early to the next battleground.
Where is the next battleground?- Technological trends?- Social shifts?- Geographies?- Buying patterns?- Needs?
22Move Early to the Next Battleground
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Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
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2014 Kaihan Krippendorff All Rights Reserved.
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Coordinate the Uncoordinated34
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Example of our work
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Example of our work
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2014 Kaihan Krippendorff All Rights Reserved.
Combine and coordinate independent elements within your environment to orchestrate much greater power.
Who would we like to coordinate?- Customers- Experts- Employees- Real estate- Regulators- Competitors- Driveways- …
Coordinate the Uncoordinated34
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2014 Kaihan Krippendorff All Rights Reserved.
Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
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Force a Two-Front Battle7
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7 Force a Two-Front Battle
Cloud providers
Cloud servicesRetail
“There is no physical analog for what Amazon.com is becoming.”
- Jeff Bezos
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7 Force a Two-Front Battle
Shoes
ShoesCustomer service
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7 Force a Two-Front Battle
Traditional CPA firms
ProjectsResources (Accnts)
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Force a two-front battle7
Project your unique capability into a new area.
What is your unique advantage/ capability?
Into what new area could you project this?
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Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
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Environment
Employees
Community
Govern-ment /country
Share-holders
Customers
Be Good33
Corporation
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33 Be Good
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33
66
Be Good
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33 Be Good
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The Holstee Manifesto
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Adopt a strategy that Benefits others.
How can you create strategic power by pursuing a strategy that benefits others?
Be good33
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Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
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Create Something Out of Nothing32
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Create Something Out of Nothing32
Julie Pickens
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Ingvar Kamprad
Create Something Out of Nothing32
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Create Something Out of Nothing32
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Create Something Out of Nothing32
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Add a new piece the board.
What would you like to create/ add to the game?- New categories?- New occasions or needs?- New customers?- New suppliers?- New distributors?- New regulations?
Create something out of nothing32
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Wood: Formation
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
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“My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.”
Mohammad Yunus
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“First they ignore you,then they laugh at you,
then they fight you,then you win.”
Mohandas Gandhi
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Fire: Breakout
Fire: Breakout
Source: The Way of Innovation by Kaihan Krippendorff
Water: Imagination
Metal: Discontent
Wood: Formation
Earth: Consolidation
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John Boyd
“Conflict can be viewed as repeated cycles of observing-orienting-deciding-acting by both sides (and at all levels). The adversary that can move through these cycles faster gains an inestimable advantage by disrupting his enemy’s ability to respond effectively’”
- John Boyd
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John Boyd
OODA Loop
1. Observe
2. Orient
3. Decide
4. Act
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2014 Kaihan Krippendorff All Rights Reserved.85
Ski scene Toy tank Bicycling scene
Initiating the OODA loop
“A winner is someone who builds __________s when faced with uncertainty”
- John R. Boyd
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2014 Kaihan Krippendorff All Rights Reserved.
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
Earth: Consolidation
Fire: Breakout
Water: Imagination
Metal: Discontent
Wood: Formation
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2014 Kaihan Krippendorff All Rights Reserved.
Earth/ Consolidation
Three ways to consolidate your advantage
1. Lock in customers
2. Lock up resources
3. Build scale
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2014 Kaihan Krippendorff All Rights Reserved.
The cycle repeats
Metal: Discontent
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
Water: Imagination
Wood: Formation
Fire: Breakout
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2014 Kaihan Krippendorff All Rights Reserved.
“Every act of creation is first an act of destruction.”
- Pablo Picasso
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2014 Kaihan Krippendorff All Rights Reserved.
Five Phases of your Journey (the Wu-Xing Cycle)
Source: The Way of Innovation by Kaihan Krippendorff
Earth: Consolidation
Fire: Breakout
Water: Imagination
Metal: Discontent
Wood: Formation
![Page 83: The Titan's Journey - Five Stages](https://reader037.fdocuments.in/reader037/viewer/2022102922/54c185fd4a7959786d8b45ab/html5/thumbnails/83.jpg)
2014 Kaihan Krippendorff All Rights Reserved.
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