The Timken Company - Rolling Ahead With High...
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CASE STUDY The Timken Company - Rolling Ahead With High Speed Growth Both Miniature Precision Bearings and Split divisions of The Timken Company chose AAI to support their marketing activities. From market strategy to research, renaming a repair subdivision of the company, product branding, creating and executing strategic communications plans, advertising, PR, news letters and collateral even Timken’s first e-commerce website, AAI has been a part of the strong marketing arm of this dynamic organization. Results: Research for Split Ball Bearing garnered over 40% participation and gave their marketing team the information and analysis needed to align their products, marketing and sales efforts with the direction of hundreds of customers and prospects. MPB’s subdivision, Handpiece Head- quarters, management worked closely with AAI, hitting the ground running. We helped this company increase sales more than ten-fold (1000 %) in three years. Additionally, website sales increased ROI on each sale and our marketing efforts produced a 50% increase in new e-sales quarter to quarter over previous ones. Advertising Associates International Offices: 65 Sprague Street, Boston MA 02136 & 1 Masthead Drive, Warwick, RI 02886 Phone: 508-544-1250 email: [email protected] a Division of Marketing Assistance, Inc. Advertising Associates International Offices: 65 Sprague Street, Boston MA 02136 & 1 Masthead Drive, Warwick, RI 02886 Phone: 508-544-1250 email: [email protected] a Division of Marketing Assistance, Inc.
Transcript of The Timken Company - Rolling Ahead With High...
CASE STUDY
The Timken Company - Rolling Ahead With High Speed Growth
Both Miniature Precision Bearings and Split divisions of The Timken Company chose AAI to support their marketing activities.
From market strategy to research, renaming a repair subdivision of the company, product branding, creating and executing strategic communications plans, advertising, PR, news letters and collateral even Timken’s first e-commerce website, AAI has been a part of the strong marketing arm of this dynamic organization.
Results:
Research for Split Ball Bearing garnered over 40% participation and gave their marketing team the information and analysis needed to align their products, marketing and sales efforts with the direction of hundreds of customers and prospects. MPB’s subdivision, Handpiece Head-quarters, management worked closely with AAI, hitting the ground running. We helped this company increase sales more than ten-fold (1000 %) in three years. Additionally, website sales increased ROI on each sale and our marketing efforts produced a 50% increase in new e-sales quarter to quarter over previous ones.
Advertising Associates InternationalOffices: 65 Sprague Street, Boston MA 02136 & 1 Masthead Drive, Warwick, RI 02886 Phone: 508-544-1250 email: [email protected]
a Division of Marketing Assistance, Inc.
Advertising Associates InternationalOffices: 65 Sprague Street, Boston MA 02136 & 1 Masthead Drive, Warwick, RI 02886 Phone: 508-544-1250 email: [email protected]
a Division of Marketing Assistance, Inc.
