The Three P’s of Donor Recruitment

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The Three P’s of Donor Recruitment Tools of the Recruitment Trade and how to make your job FUN!

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The Three P’s of Donor Recruitment. Tools of the Recruitment Trade and how to make your job FUN!. Let’s Start at the Very Beginning:. July ’05 – Dec ’05 2 out of 6 Months 2006 10 out of 12 Months * 122% Annual Goal 102% PJ 57% DAG. And…Still Going Strong. 2007 11 out of 12 Months - PowerPoint PPT Presentation

Transcript of The Three P’s of Donor Recruitment

Page 1: The Three P’s of Donor Recruitment

The Three P’s of Donor Recruitment

Tools of the Recruitment Trade and how to make your job FUN!

Page 2: The Three P’s of Donor Recruitment

Let’s Start at the Very Beginning:

♥ July ’05 – Dec ’05 2 out of 6 Months

2006 10 out of 12 Months * 122% Annual Goal 102% PJ 57% DAG

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And…Still Going Strong

♥ 2007 11 out of 12 Months 130% Annual Goal 103% PJ 57% DAG

♥ 2008 12 out of 12 Months 122% Annual Goal 103% PJ 60% DAG

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And….now?????

♥ 2009 so far….. Jan 160.5% Goal Feb 108% Goal Mar 111% Goal

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Step 1: Let’s PARTY!!

♥ A new way to view the blood drive process: The Party Planner Analogy Makes the task more exciting Opportunity for more creativity More FUN means more blood drives

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FUN????? You tell me….

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And…..

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Tool 1: Projection- Luck or Skill??

♥ Why- benefits to all involved

♥ How- Formula for Success History tells all Average of 3 Gut instinct

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For Example:The Little Blood Drive That Could

Date ProjectionJan ’07 14

June ’07 12 Oct ’07 12

Feb ’08 13June ’08 13Oct ’08 13Feb ’08 14June ‘09 ??

Actual Procedures151312141522 *18??

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The Formula Made Simple

June ’0815

+

Oct ’08 22

+

Feb ’09 18

Total: 55

55 divided by 3 = 18

Jun ’09 projection - 18

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Tool 1: Projection- Special Influences

♥ What- influences on blood drive turnout Past/Present Circumstances Gender Ratio Layoffs Time of Year Coordinator Change Recruiting Team Donor Gifts

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Sponsor-driven Donor Gift

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Tool 2: Presentations-Razzle-Dazzle ‘em!

♥ New account or leadership Eligibility requirements Drive needs “Win-Win” situation

High School Energy Fun Informative

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Tool 2: Presentations-Razzle-Dazzle ‘em!

Recruiting Team Create fun Focus on goal Think outside the box Competition

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Desert Pines High School Student Council Coordinators / Donors

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Tool 2: Presentations- Tips

How to engage your audience- take a tip from the “Acting World” Movement Energy Fun Voice Know your audience Talk to them, not at them Move yourself first

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Tool 3: Personal Relationships- YOU are your greatest tool

♥ Be yourself

♥ Get to know your coordinator, volunteers, recruiting team

♥ Give tools for success creatively

♥ Coordinators are people too!

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Final Step: SUCCESS!!!!!

♥ The “art” of donor recruitment combines technical skills, execution and relationships.

♥ Tools to make your job more enjoyable, fulfilling, and down-right FUN!

♥ Think outside the box, be creative and encourage others to do so, too.