1. Online Newspaper CaseOnline Newspaper Case StudyStudy The TelegraphThe Telegraph

2. Reader FiguresReader Figures telegraph.co.uktelegraph.co.uk is the UKs third most popularis the UKs third most popular national paper newspaper website with over 3national paper newspaper website with over 3 million unique browsers a day (up 5.8 percentmillion unique browsers a day (up 5.8 percent month on month)month on month) 3. Links or partnershipsLinks or partnerships with other institutionswith other institutions Various Adobe advertsVarious Adobe adverts on the initial pageon the initial page The opportunity to sign up forThe opportunity to sign up for different courses shows adifferent courses shows a partnership with various differentpartnership with various different providers that pay to advertiseproviders that pay to advertise their course on the website.their course on the website. 4. Layout/presentationLayout/presentation The site isThe site is divided with adivided with a bar at the top ofbar at the top of the page thatthe page that divides eachdivides each categorycategory Each article has a titleEach article has a title that summarises whatthat summarises what the article is about. Thisthe article is about. This title is made astitle is made as interesting as possible ininteresting as possible in order to attractorder to attract audiences to read it.audiences to read it. Large images areLarge images are shown on certainshown on certain articles, so that there isarticles, so that there is not so much writingnot so much writing overcrowding the pageovercrowding the page There is a column on theThere is a column on the right hand side that showsright hand side that shows the most viewed and mostthe most viewed and most shared articles. This makesshared articles. This makes the page look morethe page look more organised and increasesorganised and increases the views of articles that thethe views of articles that the public find interesting.public find interesting. 5. The articles areThe articles are divided into theirdivided into their different categories indifferent categories in the initial page,the initial page, showing the topshowing the top articles in eacharticles in each category. This allowscategory. This allows viewers to find whatviewers to find what they are looking forthey are looking for easier and alsoeasier and also creates an orderlycreates an orderly layout for the site.layout for the site. 6. Audience InteractionAudience Interaction The site offers readers theThe site offers readers the opportunity to apply for jobs,opportunity to apply for jobs, apply for course, as well asapply for course, as well as giving you advice on how togiving you advice on how to write a CV and encouragingwrite a CV and encouraging you to follow them on twitteryou to follow them on twitter Readers can register to theReaders can register to the site, allowing them free accesssite, allowing them free access to both the internet site and theto both the internet site and the mobile appmobile app Readers can share articles onReaders can share articles on social media sitessocial media sites 7. Readers can also follow theReaders can also follow the newspaper on social media sites asnewspaper on social media sites as well as RSS feedwell as RSS feed This allows them to completely up toThis allows them to completely up to date with news anywhere anddate with news anywhere and ensures that they go on the siteensures that they go on the site more; articles are advertised to themmore; articles are advertised to them in a broader scale.in a broader scale. 8. Following a story:Following a story: MH370MH370 The use of mediaThe use of media convergence: images andconvergence: images and videos are embeddedvideos are embedded There are comments fromThere are comments from the public as well as a fewthe public as well as a few shares on the social mediashares on the social media 9. We can see that the story isWe can see that the story is updated quite rapidly and efficientlyupdated quite rapidly and efficiently for its audience. There are variousfor its audience. There are various articles for the 7th of April alonearticles for the 7th of April alone suggesting that they weresuggesting that they were constantly updated with news.constantly updated with news. Two days later the story is still on the frontTwo days later the story is still on the front of the initial page as a top story. The timeof the initial page as a top story. The time the article just presents a video togetherthe article just presents a video together with the article itself.with the article itself. Already we can see a good amount ofAlready we can see a good amount of shares even though it has been pated at 7shares even though it has been pated at 7 am.am. 10. We can see that the story isWe can see that the story is updated quite rapidly and efficientlyupdated quite rapidly and efficiently for its audience. There are variousfor its audience. There are various articles for the 7th of April alonearticles for the 7th of April alone suggesting that they weresuggesting that they were constantly updated with news.constantly updated with news. Two days later the story is still on the frontTwo days later the story is still on the front of the initial page as a top story. The timeof the initial page as a top story. The time the article just presents a video togetherthe article just presents a video together with the article itself.with the article itself. Already we can see a good amount ofAlready we can see a good amount of shares even though it has been pated at 7shares even though it has been pated at 7 am.am.