The Technological Approach to Gaining Followers on Twitter
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Transcript of The Technological Approach to Gaining Followers on Twitter
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Pr!"#$% 2THE TECHNOLOGICAL APPROACH
G&'('() F!**!w#r+ !( Tw'%%#r
March 2, 2012H&,*#, V F-**#r
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Specified Outcome
15(#w f!**!w#r+on Fuzzy Days, Noir Nights Twitter Account
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theory
Theoretical OrientationS!$'&* L#&r('() .#!r,
+'()*'() !-%
&
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communicationstrategy
/0#*'(#1 2 3 4 5
February 17 February 17 - 20 February 20Date
Step
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communicationstrategy
S%#1 1
search keywords
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communicationstrategy
S%#1 2
by Followingsingling out
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communicationstrategy
S%#1 3
through listingSingling Out
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S%#1 4
communicationstrategy
TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+
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S%#1 5
TRACK RESULTS
communicationstrategy
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contraststrategy
/0#*'(#1 2 3 4 5
February 24 February 24 - 27 February 27Date
Step
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contraststrategy
S%#1 1
search keywords
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contraststrategy
S%#1 2
TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+
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S%#1 5
TRACK RESULTS
contraststrategy
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Method !f Evaluation
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communicationstrategy
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contraststrategy
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DISCUSSION&(&*,+'+ &
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Q-#+%'!(+?