CHILETampa Bay Trade MissionT H E T A M P A B A Y E X P O R T A L L I A N C E

SANTIAGO, CHILE DECEMBER 1-5, 2014

Presented by the Tampa Bay Export Alliance, a partnership of the Tampa Hillsborough Economic Development Corporation and Pinellas County Economic Development, in association with the U.S. Commercial Service, Enterprise Florida and the Tampa Bay Trade & Protocol Council.

Dear International Business Leaders,

It is with great pleasure that I invite you to accompany me on the Tampa Hillsborough Economic Development

Corporation’s upcoming Business Development Mission to São Paulo, Brazil, on October 20-23, 2013.

I am honored to lead the Tampa Bay delegation, and look forward to showcasing all of the incredible assets our

community has to offer.

Brazil is consistently ranked as Florida’s number one trading partner, and its economy is one of the fastest

growing in the world. We have a tremendous potential to leverage the state’s existing ties, and expand our

relationship with this emerging economic power.

This mission will provide you with an opportunity to meet and interact with high-level corporate and government

leaders, while marketing your products and services to Brazilian trade partners through one-on-one business

matchmaking sessions.

With competitive international access provided by the award-winning Tampa International Airport and the Port of

Tampa, Florida’s largest and most diverse seaport, we are a true gateway to Latin America, and building a stronger

partnership with Brazil can become an important economic driver for our region.

We welcome your participation, and hope you will be able to join us for this exciting event.

Join the Tampa Bay Delegation

Commissioner Lesley “Les” Miller, Jr., Hillsborough County Board of County Commissioners

Commissioner Karen Seel, Pinellas County Board of County Commissioners

Mayor Bob Buckhorn, City of Tampa

Mayor Rick Kriseman,City of St. Petersburg

Dear International Business Leaders,

It is with great pleasure that we invite you to accompany the Tampa Bay Export Alliance on our upcoming

trade mission to Santiago, Chile.

With foreign trade becoming an increasingly important component of our economic development efforts,

our organizations have made a commitment to work together, along with our regional partners, on a

comprehensive international strategy to increase export activity for Tampa Bay area businesses.

This mission to Chile, our first together since announcing our partnership earlier this year, is a critical part

of that plan.

Chile is already one of Florida’s leading trade partners, and its economy is consistently ranked as one of the

most open and stable in Latin America. We have a tremendous potential to leverage the state’s existing ties,

while expanding our own relationship for the benefit of the Tampa Bay business community.

This mission will allow you to market your products and services to Chilean trade partners through

one-on-one business matchmaking sessions, and provide you with an opportunity to meet and interact

with high-level corporate and government leaders, while helping you expand your market reach and

increase sales.

We welcome your participation and hope you will be able to join us.

Sincerely,

Rick Homans President and CEO Tampa Hillsborough Economic Development Corp.

Mike MeidelExecutive DirectorPinellas County Economic Development

A successful Free Trade Agreement currently allows

99 percent of U.S. exports to enter the country duty free,

with remaining tariffs scheduled for a phased elimination by

2015. With the passage of a new Visa waiver this year, entering

Chile is an easy, accessible way for Tampa Bay companies to

expand market reach and increase international sales.

Chile has earned an A+ credit rating and consistently

appears at the top of international indices in transparency

and economic freedom, and currently ranks as the most

economically competitive country in Latin America. Many

U.S. companies consider Chile an excellent platform for doing

business in the region.

The housing market has rebounded as well, led by earthquake

reconstruction projects and a housing boom in the Santiago

metropolitan area. Though energy costs run the highest in

South America, Chile is actively searching for all available

technology to increase supply through new power plants and

promote energy efficiency.

Chile is adept at leveraging private sector involvement in

public works projects and infrastructure via the concession

system, privatizing much of its infrastructure and basic

services, such as ports, highways, transportation and

water supply. In addition, there is significant private sector

involvement in education, retirement and pensions, health care

and prisons. In many cases, U.S. companies will find that what

would be a government sale in another country is a sale to a

private sector interest in Chile.

Opportunities for Tampa Bay Businesses

CHILE IS ONE OF THE MOST OPEN, STABLE AND PROSPEROUS MARKETS IN LATIN AMERICA, AND RANKED AS FLORIDA’S FOURTH LARGEST EXPORT DESTINATION IN 2013. THE CHILEAN ECONOMY’S CONSTANT GROWTH, SECURE POLITICAL ENVIRONMENT AND OPEN BUSINESS CLIMATE MAKE IT ONE OF THE TOP DESTINATIONS FOR TAMPA BAY EXPORTERS.

BEST EXPORT OPPORTUNITIES TO CHILE

Agricultural Machinery and Equipment The market for specialized, energy-efficient agricultural equipment is strong and is expected to grow due to high

energy and labor costs. Precision equipment, used to effectively monitor production conditions and improve crop

yield, are among the best opportunities for Tampa Bay exporters. Investment in irrigation and other related systems

also presents an opportunity for local manufacturers.

Auto PartsThe market size for automotive parts in Chile during 2013 was an estimated $793 million USD. With minimal local

production of auto parts, all parts and accessories are imported from trading partners from around the world, with

U.S. market share around 36 percent. Best prospects include “essential” car parts, such as engines, tires, gearboxes,

batteries and filters.

Food Processing and Packaging EquipmentThe processed food sector is one of the main growth generators in Chilean exports, due to the production increases

in fruits and vegetables in different formats, including canned, dehydrated, frozen and juices. The demand for

convenient and easy-to-prepare products also continues to increase.

Infrastructure (Highways, Airports, Ports, Hospitals)The administration in Chile recently updated the country’s concession program, promising fresh investment in port

expansions, new highways, airports and other infrastructure, totaling $38.9 billion USD between 2014 and 2018.

Construction (Housing, Hotels, Offices, Lake and Beach Resorts)Chile’s construction sector continues to grow and is expected to expand at about four percent this year, despite some

deceleration of the local economy. With local access to only basic types of construction equipment, the U.S. has

become the single largest supplier of machinery and equipment to their construction industry, holding 39 percent

of the market. The most promising sub-sectors are energy efficiency-related products, earth-moving equipment,

concrete technology for high rises, scaffolding, concrete pumps, and innovative and energy-efficient building

materials.

Electric Power Equipment (Generation, Transmission, Distribution)Export opportunities in the area of electric power equipment are a result of surging power generation and

transmission investment that will require supplies of approximately $20 billion USD. Between 2013 and 2020, growth

rates of seven percent are projected for electricity consumption, meaning an increase in supply of 8,000MW of new

generation projects would be needed to satisfy demand.

Renewable Energy Equipment and SuppliesDue to the high energy costs, projects in hydropower, biomass, biogas, wind and solar energy are receiving increased

government support and private sector funding. Chile has specific legislation that requires the use of nontraditional

renewable energy sources, with a goal of 20 percent adoption by 2025.

Health Care, Medical Equipment and DevicesThe health care program for the current administration includes: information technology and communications

strategies for shared digital medical records; increased use of telemedicine for isolated locations of the country;

strengthening primary health care; and $4 billion USD for the construction of 20 new hospitals. Chile’s current

legislation has no health care registration requirements for medical devices. However, a few products, such as

contraceptives, syringes, needles and gloves, require a safety certification, and MRI and X-Ray equipment need

authorization from the Chilean Nuclear Commission. While refurbished medical equipment is not well received,

opportunities for Tampa Bay exporters include autoclaves, surgical tables, disposable and non-disposable surgical

instruments, cardiology equipment, ventilators, infusion pumps, aspiration pumps, monitors, incubators, trauma

equipment, anesthesia appliances and hospital furniture.

Consumer GoodsThe general consumer goods market is considered to be sophisticated, and is tailored to attract a well-segmented

range of consumers. It connects seamlessly to the increasing young urban population, as well as the rising purchasing

power of the middle class. Consumers are very interested in international trends and are usually well-informed.

Chile’s free-trade network provides tariff-free access to almost 95 percent of global GDP, resulting in an open,

competitive and low-priced retailing environment. Chile is a relatively small market, but is characterized as extremely

competitive, due to tariff barriers ranging from very low to nonexistent.

Mining Equipment Chile is the world’s number one producer of copper, but the country also mines molybdenum, gold, silver, iodine,

lithium, sodium and potassium nitrate. In recent years, the mining industry has been investing not only in operations,

development and expansion, but also in developing new sources of energy. Chile holds the largest reserves of lithium,

making it the focus of international investors and developers in the battery-powered automotive industry. The

U.S., with over 40 percent market share, remains the single largest mining equipment supplier. Industry projections

indicate that investments by the private and public sectors will exceed $20 billion USD through 2018.

Safety and Security EquipmentOpportunities continue to be present in the residential, commercial and industrial sectors. There are a number of

construction projects throughout the country that will require security equipment. There is also a high demand for

equipment and tools for firefighters, as well as special gear for the uniformed police and armed forces. Opportunities

for Tampa Bay exporters include access control, parking systems, fire detectors, sprinklers, extrication tools, fire

fighting suits, fire trucks, alarms and monitoring, CCTV, perimeter protection, locks, safes, sensors, vehicle theft

prevention, industrial safety gear and personal safety devices.

TelecommunicationsChile’s wireless telecommunications market is the most advanced in Latin America, characterized by high penetration

rates and strong competition. Wireless telecom companies continue to grow rapidly, and the implementation of

4G networks will give telecom operators another tool to compete. Some of these applications should include

telemedicine, telecontrol, security cameras, and traffic and security maps. Mobile telephone and broadband services

are the areas where investment demand is highest, while a third of Chile’s telecommunication investments have

gone to the wireless market. During the next decade, the telecommunications industry in Chile is expected to invest

$3 billion USD.

Travel and TourismThe United States is Chile’s top overseas destination. Chile offers excellent market potential for Tampa Bay suppliers

of travel and tourism services, with a favorable dollar-to-peso exchange rate and a Visa waiver program that was

implemented in March 2014. The exemption of Visa fees will reduce travel costs, and it is estimated that in a

two-year period, the number of Chilean travelers to the United States will double, with many traveling to the

preferred destination of Florida’s beaches. Incentive travel is increasing gradually as well, with most arrangements

done by wholesalers and travel agencies that promote leisure travel, or organized in-house by the company.

Promotional events are key for increasing travel and tourism to the United States.

Please note that this list is not exhaustive and export opportunities do exist in other sectors. If your industry is not included, a trade specialist will evaluate your product or service for market suitability.

Mission Itinerary*

Monday, December 1• Depart Tampa International Airport

• Evening arrival in Santiago, Chile

• Hotel check-in and refreshments

Tuesday, December 2• Country commercial briefing by the U.S. Embassy

• Gold Key one-on-one appointments

• Welcome reception hosted by the U.S. Embassy

Wednesday, December 3• Gold Key one-on-one appointments

• “Business Opportunities with Tampa Bay” seminar and

networking event

• No-host dinner

Thursday, December 4• Day free for follow up or additional appointments

Friday, December 5• Early departure and travel to Tampa

*Subject to change

Travel Arrangements and Estimated Costs

Grand Hyatt Santiago (includes Internet and breakfast)

..........................................….............................. $210

Roundtrip Airfare from Tampa on Copa Airlines ........................................................................ $1,225

U.S. citizens traveling to Chile require a valid passport.

Trade/Gold Key Package

Primary Company Representative .................... $1,100Additional Representatives ......................... $550 each*Grants up to $1,000 may be available to qualified companies.

Package includes:• Prescreened one-on-one matchmaking appointments• Spanish/English interpreter• Car and driver for appointments• Country briefing by U.S. Embassy officials• Admission to all mission events including receptions, luncheons and seminars• Airport transfers in-country when traveling on official mission flights• Ground transportation to all official mission events

Upon submission of completed Gold Key registration forms, your products, services and objectives will be reviewed for market suitability by U.S. Commercial Service industry experts. Approval takes approximately 10 days, and you will be asked to confirm your participation at the time of approval.

Participation will be limited to 10 companies on a first-come, first-served basis once assessed.

Mission Costs and Registration

To register, please contact:Lorrie Belovich at lbelovich@tampaedc.com or 813-518-2654

Registration Deadlines:

REGISTRATIONS WILL NOT BE ACCEPTED AFTER THE DEADLINES

Delegate Package

Each Delegate ....................……………………………… $950

Package includes:• Admission to all official mission events as detailed on the

itinerary

• Country Briefing by U.S. Embassy officials

• Access to “Business Opportunities with Tampa Bay” seminar

and networking event

• Airport transfers in-country when traveling on official

mission flights

• Ground transportation to all official mission events

The Delegate package does not require a review and will be processed upon receipt of the registration forms.

The Delegate package does not include a matchmaking agenda, but delegates are encouraged to schedule their own individual appointments during their free time.

Delegate PackageOctober 15, 2014

Trade/Gold Key PackageSeptember 15, 2014

tampabayTrade & Protocol Council

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