THE SYMBOLIC AND SOCIAL BUSINESS A. Fuat Fırat 2 nd International Biannual Social Business...
8
THE SYMBOLIC AND SOCIAL BUSINESS A. Fuat Fırat 2 nd International Biannual Social Business Conference 20. Ulusal Pazarlama Kongresi Anadolu University Eskişehir, Turkey
-
Upload
susan-phelps -
Category
Documents
-
view
217 -
download
0
Transcript of THE SYMBOLIC AND SOCIAL BUSINESS A. Fuat Fırat 2 nd International Biannual Social Business...
THE SYMBOLIC AND SOCIAL BUSINESS
A. Fuat Fırat
2nd International Biannual Social Business Conference
20. Ulusal Pazarlama KongresiAnadolu UniversityEskişehir, Turkey
WHY ‘SOCIAL’ BUSINESS?
SYMBOLIC EXISTENCE
THE SYMBOLIC IS THE SYSTEM OF IMAGESAND THE IMAGINARY THROUGH WHICH HUMANSRECOGNIZE, SIGNIFY, CONSTRUCT, AND COMMUNICATE THEIR WORLD
SYMBOLIC EXISTENCE IS A SEEKING FOR MEANING
THE SYMBOL IS A SIGN THAT IS PURELYCULTURAL AND ARBITRARY
THUS, MEANING IS INHERENTLY AND INFINITELYFORMABLE—IT CAN TAKE ANY FORM
INSTITUTION(S)
ORGANIZING PRINCIPLE(S)
CULTURAL IDEOLOGY
HUMAN SUBJECTIVITY
TRADITIONAL SOCIETY
SPIRITUAL CULTURESPIRITUAL (RELIGIOUS) INSTITUTIONHARMONY WITH UNIVERSAL FORCE(S)BELIEF SYSTEMSFAITHFUL (BEING SUBJECT)
MODERN SOCIETY
MATERIAL CULTURESTATE & THE MARKETDEMOCRACY, CIVILITY & VALUELIBERALISM CITIZEN (KNOWING SUBJECT)
CONTEMPORARY SOCIETY
ICONOGRAPHIC CULTURETHE MARKETVALUE (EXCHANGE VALUE)NEO-LIBERALISMCONSUMER (CHOICE MAKER)
