The Sustainable Global Marketplace
Transcript of The Sustainable Global Marketplace
The Sustainable Global Marketplace
More information about this series at http://www.springer.com/series/13409
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Coral Gables, FL USA
May 24-27, 2011
Mary Conway Dato-on
The Sustainable Global Marketplace
Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Editor
Editor
ISBN 978-3-319-10872-8 ISBN 978-3-319-10873-5 (eBook) DOI 10.1007/978-3-319-10873-5 Springer Cham Heidelberg New York Dordrecht London
© Academy of Marketing Science 2015This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Mary Conway Dato-onRollins CollegeWinter Park, FL, USA
Reprint from Original editionThe Sustainable Global Marketplace edited by Mary Conway Dato-onCopyright © Academy of Marketing Science 2011All rights reserved.
Library of Congress Control Number: 2014950640
ACADEMY OF MARKETING SCIENCE
Officers 2011 President Greg W. Marshall Rollins College Executive Vice President/Director Harold W. Berkman University of Miami President-Elect Victoria Crittenden Boston College Immediate Past President John B. Ford Old Dominion University Vice President for Programs Linda Ferrell University of New Mexico Vice President for Publications O.C. Ferrell University of New Mexico
Vice President for Membership - North America Göran Svensson Oslo School of Management Vice President for Membership - International Adilson Borges Reims Management School Vice President for Development Daniel Flint University of Tennessee Secretary/Treasurer Anne L. Balazs Eastern Michigan University Director of International Programs Jay D. Linquist Western Michigan University
Board of Governors Chairs: Barry Babin., Louisiana Tech University
Joseph F. Hair, Jr., Kennesaw State University S. Tamer Cavusgil Georgia State University Jean-Charles Chebat HEC-Montreal Gérard Cliquet Université de Rennes Mike Ewing Monash University Michel Laroche Concordia University James R. Lumpkin Louisiana Tech University
Naresh K. Malhotra Georgia Institute of Technology Nanyang Technological University Peter McGoldrick Manchester Business School Robert A. Peterson University of Texas Leyland Pitt Simon Fraser University Jagdish N. Sheth Emory University
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ACADEMY OF MARKETING SCIENCE
Program and Track Chairs
Program Co-Chairs
O.C. Ferrell G. Tomas M. Hult University of New Mexico Michigan State University
Track Chairs Advertising, Promotion, & Communication Diana Haytko, Florida Gulf Coast University
Angeline Close, University of Nevada, Las Vegas Brand, Image, & Product Management George Low, Texas Christian University
Chris White, Texas Christian University Customer Relationship Management Greg Marshall, Rollins College
Dimitri Kapelianis, University of New Mexico· Consumer Behavior William Bearden, University of South Carolina
David Hardesty, University of Kentucky Entrepreneurial Marketing Claes Hultman, Örebro University
Glenn Omura, Michigan State University Interactive Marketing Charlie Hofacker, Florida State University
Tracy Suter, Oklahoma State University International Marketing Saeed Samiee, University of Tulsa
Brian Chabowski, University of Tulsa Marketing Education & Pedagogy Doug Lincoln, Boise State University
Doug Hoffman, Colorado State University Marketing Society & Public Policy Scott Vitell, University of Mississippi
Jeannette Mena, University of Mississippi Marketing Strategy John Hulland, University of Pittsburgh
Vanitha Swaminathan, University of Pittsburgh Marketing Theory Peter Dickson, Florida International University
Victoria Crittenden, Boston College Pricing and Revenue Management Dhruv Grewal, Babson College
Anne Roggeveen, Babson College Research Methodology Roger Calantone, Michigan State University
Sengun Yeniyurt, Rutgers University
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ACADEMY OF MARKETING SCIENCE
Program and Track Chairs Retailing Julie Baker, Texas Christian University
Kirk Wakefield, Baylor University Selling & Sales Management Michael Ahearne, University of Houston
Doug Hughes, Michigan State University Services Marketing Michael Brady, Florida State University
Clay Vorhees, Michigan State University Sports Marketing T. Bettina Cornwell, University of Oregon
Tom Baker, Clemson University Industrial Marketing & Supply Chains Matt Myers, University of Tennessee
Daniel J. Flint, University of Tennessee Sustainability Issues in Marketing J. Joseph Cronin, Florida State University
Jeffery Smith, Florida State University Latin America – Research & Teaching in Marketing Adilson Borges, Reims Management School
G ran Svensson, Oslo School of Management Doctoral Student Colloquium Track John B. Ford, Old Dominion University
Todd Donavan, Colorado State University Mary Kay Doctoral Dissertation Competition John B. Ford, Old Dominion University
Todd Donavan, Colorado State University AMS Outstanding Marketing Educator Award Jule Gassenheimer, Rollins College
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ACADEMY OF MARKETING SCIENCE
Preface The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown and prospered ever since. The relevancy of the Academy's mission and activities to our chosen target market of the marketing professorate has been a key factor in attracting the discipline's best and brightest from all over the world. The revised Articles of Association of the Academy, approved the Board of Governors in the spring of 1984, and by the general membership if the fall of that year, define the mission of the Academy as follows: 1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of
bringing theory and practice into practicable conjunction. 2. Further the science of marketing throughout the world by promoting the conduct of research and the dissemination of
research results. 3. Provide a forum for the study and improvement of marketing as an economic, ethical, social and political force and
process. 4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems, which
confront particular firms and industries, on the one hand, and society at large on the other. 5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on the Fellows' scholarly
activities. 6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to learn by
listening to other presentations and through interaction with other Fellows and guests; to avail themselves of the placements process; to conduct discussion with book editors; and to exchange other relevant information.
7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment and
relocation. 8. Provide educator Fellows with insights and suck resources as may be available to aid them in the development of
improved teaching methods, materials, devices and directions. 9. Seek means for establishing student scholarships and professional university chairs in the field of marketing. 10. Offer Fellow of the Academy status to business and institutional executives and organizations. 11. Modify the Academy's purpose and direction as the influence of time and appropriate constructive forces may dictate.
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ACADEMY OF MARKETING SCIENCE
Acknowledgements The Academy of Marketing Science is pleased to recognize the individuals who contributed to the success of the 2011 Academy of Marketing Science Conference in Coral Gables, FL. Many people volunteered their time, effort, and ideas. We offer our sincere thanks to the organizing committee, who handle a wide range of details and logistical issues. Events such as this conference present many challenges, and we appreciate the efforts of the organizing committee in dealing with those challenges. Special acknowledgment goes to our 2011 conference co-chairs, O.C. Ferrell and Tomas Hult. They demonstrated extreme dedication in successfully managing and coordinating this event. Additionally, the track chairs played a critical role, by encouraging the submission of manuscripts, managing the review process, and organizing session details. We offer special thanks to Florence Cazenave of the AMS central office at Louisiana Tech. Florence dealt with the many administrative tasks related to this event efficiently and thoroughly. Similarly, a true acknowledgement of appreciation goes to Emily Coogan, MBA Student at Rollins College, Crummer Graduate School of Business. Emily’s incredible organizational skills and attention to detail made the process of editing the proceedings possible. We appreciate both their efforts. Finally, the Academy of Marketing Science offers our sincere thanks to the many faculty who played a role in this conference: authors, reviewers, session chairs, discussants, and other volunteers who have made the conference a success. The 2011 Academy of Marketing Science Conference would hot have been possible without the support of these many individuals. Mary Conway Dato-on, Editor 2011 AMS The Sustainable Global Marketplace
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ACADEMY OF MARKETING SCIENCE
Distinguished Fellows Roy Adler
Gerald Albaum
Lyn Amine
Jill Attaway
Julie Baker
Barry Babin
Peter Banting
Sharon Beatty
Leonard Berry
Harold W. Berkman
Vicki Crittenden
Michael Czinkota
Jean Charles Chebat
William Darden
Adel El-Ansary
John Ford
O.C. Ferrell
Ken Grant
Kent Granzin
Paul Green
Dhruv Grewal
Joe Hair
Doug Hawes
Roger L. Jenkins
Roger Kerin
Kathleen Krentler
Vishnu Kirpalani
Robert King
David Kurtz
Charles Lamb
Michel Laroche
Jay Lindquist
Robert Luke
James Lumpkin
Greg Marshall
John Mentzer
Naresh Malhotra
Barry Mason
A. Parasuraman
Robert Peterson
Coskun Samli
Bodo Schlegelmilch
Stanley Shapiro
Jagdish Sheth
Joe Sirgy
Rosann Spiro
Rajan Varadarajan
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Table of Contents
Research Methodology - Reviewing Research Methods in Marketing
Analyzing Mental Representations in Marketing: the Contribution of Cognitive Mapping
Damien Chaney, Champagne School of Management, France
Interpretation of Logistic Regression Models in Marketing Journals
Jesus Tanguma, The University of Texas-Pan American, United States
Roberto Saldivar, The University of Texas-Pan American, United States
“Tried and True” or “Cutting Edge”: Use of Data Analytical Techniques
in Marketing Research
Tracy Gonzalez-Padron, University of Colorado at Colorado Springs, USA
Rodney C. Runyan, University of Tennessee, USA
Jonghan Hyun, University of Tennessee, USA
Nathan Line, University of Tennessee, USA
Yun-Hee Kim, University of Tennessee, USA
Carol Finnegan, University of Colorado at Colorado Springs, USA
Marketing Education & Pedagogy - Special Session
Social Media Applications for Marketing Educators
Tracy Tuten, East Carolina University
Christy Ashley, East Carolina University
Jason Oliver, East Carolina University
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3
4
Sports Marketing - Sports, Stadiums, and People
Stadium Atmosphere: Concept and Measurement
Rajdeep Chakraborti, IBS Hyderabad, India Dr. M S Balaji, IBS Hyderabad, India
Resident Involvement: The Case of World Cup 2010
Adele Berndt (Monash South Africa)
HB Klopper (Monash South Africa)
Ilse Niemann-Struweg (Monash South Africa)
Corne Meintjes (Monash South Africa)
University Branding: The Contribution of Intercollegiate Athletics
Adam Marquardt, University of Richmond, USA
Jeffrey L. Stinson, Central Washington University, USA
Joshua Chandley, Central Washington University, USA
Marketing Education & Pedagogy - Advances in Experiential Education
Marketing Internships: Expectations and Perceptions of Students and Internship Providers
Scott R. Swanson, University of Wisconsin – Eau Claire, USA
Chuck Tomkovick, University of Wisconsin – Eau Claire, USA
Trust in Preparation of University-Industry (UI)-Collaboration: Outcomes
From a Course with Focus on Developing Businesslike Capabilities
Håkan Perzon, Luleå University of Technology, Sweden
Measuring Academic Emotions in Experiential Learning Using Qualitative
and Physiological Data
Donna F. Davis, Texas Tech University, USA
Joseph M. Derby, Texas Tech University, USA
Shannon B. Rinaldo, Texas Tech University, USA
Purvi Shah, Texas Tech University, USA
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Match/Mismatch in The College Service-Learning Experience: Influence on Attitudes,
Satisfaction, and Volunteer Intentions
Jeananne Nicholls, Kennesaw State University, USA
Maria Kalamas, Kennesaw State University, USA
Kurt Schimmel, Robert Morris University, USA
Consumer Behavior - Gifting and Resaling
Untying the Bond With Own Possessions for Resale: The Influences of Resale
Knowledge and Endowment Effect
Tzu Ying Lee, National Cheng-chi University, Taiwan
Shuling Liao, Yuan Ze University, Taiwan
Gift or Gift Card? Symbolic Interactionism in Gift Exchange
Caroline Graham Austin, Montana State University, USA
Lei Huang, Dalhousie University, Canada
Social Safety or Saving Time? An Empirical Study in Giving Gift Cards
Lei Huang, Dalhousie University, Canada
Caroline Graham Austin, Montana State University, USA
The Effect of Acculturation on Ethnic Minority Consumers’ Self-Gift Behavior
Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand
Jikyeong Kang, The University of Manchester, United Kingdom
International Marketing – International Marketing Issues
Internationalization of Remote Service Technologies - A Three Country Study
on Perception, Adaption and Relationship Marketing
Stefanie Paluch, TU Dortmund University, Germany
Hartmut H. Holzmüller, TU Dortmund University, Germany
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Factors Influencing African Postgraduate International Students’ Choice of South Africa
as a Study Destination
Mercy Mpinganjira, University of Johannesburg, South Africa
Host Country Institutional Factors as Determinants of Direct Selling Industry Success
Charles B. Ragland, Kennesaw State University, USA.
Marketing Society & Public Policy – Stakeholders, Sponsorships, and Consumption
Materialism, Conspicuous Consumption and American Hip-Hop Subculture
Jeffrey S. Podoshen, Franklin & Marshall College, United States
Susan A. Andrzejewski, Franklin & Marshall College, United States
James M. Hunt, Temple University, United States
Financing Social Marketing Programs Through Sponsorship: Implications for Evaluation
Judith Madill, University of Ottawa, Canada
Norman O Reilly, University of Ottawa, Canada
The Development and Management of Organizational Partner Orientation
Barbara Caemmerer, ESSCA School of Management, France
Valentina Stan, ESSCA School of Management, France
Consumer Behavior – Consumer Senses
Can Consumers Forgo the Need to Touch Products? An Examination
of the Compensatory Role of Moods
Atefeh Yazdanparast, University of North Texas, U.S.A.
Nancy Spears, University of North Texas, U.S.A.
Is This What i Think it is? The Frontal Lobe and Influences on Taste
Charnetta Brown, Kennesaw State University, United States of America
Adriane B. Randolph, Kennesaw State University, United States of America
Janée N. Burkhalter, Saint Joseph's University, United States of America
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I Know it But i Want to Touch it: Does Brand Familiarity Compensate Need for Touch?
Subhash Jha, The University of Memphis (USA)
Balaji C. Krishnan, The University of Memphis (USA)
Selling & Sales Management – Organizational Identification and Sales
Antecedents and Consequences of Salesperson Identification with the
Brand and the Company
Bashar S. Gammoh, University of Toledo, USA
Michael L. Mallin, University of Toledo, USA
Ellen Bolman Pullins, University of Toledo, USA
Latin America - Research & Teaching in Marketing – Marketing Strategy in Latin America
Marketing Innovation and Externalities: The Case of the Chilean Wine Cluster
Christian Felzensztein, School of Business, Universidad Adolfo Ibáñez, Chile
German Echecopar, School of Business, Universidad Adolfo Ibáñez, Chile
Kenneth R Deans, Department of Marketing, University of Otago, New Zealand
Marketing Practices and Performance in a Post-Crisis Scenario
Nora Lado, Carlos III University, Spain
Lola C. Duque, Carlos III University, Spain
Daniel Alvarez, Universidad Católica del Uruguay, Uruguay
Marketing Society & Public Policy – Technology, Ethics, and Public Policy
Young Consumers within a Marketplace Surrounded by Technologies: Understanding
the Domain of Teenage Consumers Vulnerability
Wided Batat, University of Lyon 2, France
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What do Consumers Think of Neuromarketing?: An Exploratory Investigation
of Consumers’ Perceptions of Neuromarketing Ethics and the Associated Implications
Arne Baruca, University of Texas – Pan American, United States
Jason Flores, University of Texas – Pan American, United States
Consumer use of the Internet and the Knowledge Gap in Healthcare
Yun Jung Lee, Adelphi University, USA
Sejin Ha, Purdue University, USA
Examining the Influence of Parents Versus Peers on Gen Y Internet Ethical Attitudes
Vince Mitchell, Cass Business School, UK
Dan Petrovici, Kent Business School, UK
Bodo B. Schlegelmilch, WU: Vienna University of Economics and Business, Austria
Ilona Szöcs, WU: Vienna University of Economics and Business, Austria
Industrial Marketing & Supply Chains – B2B Marketing
Key Account Management Orientation and its Impact on Company’s
Performance – An Empirical Study
Nektarios Tzempelikos, Athens University of Economics and Business, Greece
Spiros Gounaris, Athens University of Economics and Business, Greece
Transactional, Project-Based and Ongoing Service Delivery in the B2B Context
Daniel D Prior, University of New South Wales, Australia
Dyadic Operationalization in Business Marketing
Stephan C. Henneberg, University of Manchester, UK
Bahar Ashnai, University of Manchester, UK
Maria Smirnova, St Petersburg State University, Russia
Peter Naudé, University of Manchester, UK
A Measure for Customer Reference Marketing
Anne Jalkala, Lappeenranta University of Technology, Finland
Harri Terho, University of Turku – Turku School of Economics, Finland
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Brand, Image, & Product Management – New Product Development & Brand Loyalty
The Effect of Interpersonal Counterproductive Behavior on the Performance
Tianjiao Qiu, California State University, Long Beach, U.S.A.
Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic,
Ergonomic, and Symbolic Value
Christian Homburg, University of Mannheim, Germany
Torsten Bornemann, University of Mannheim, Germany
Lisa Schöler, Goethe University Frankfurt, Germany
Determining the Best Launch Time for New Products with Risk Considerations in a
Competitive Market Situation
Mehdi Sheikhzadeh, School of Management and Economics, Sharif University of Technology, Iran
Zahra Sharifonnasabi, School of Management and Economics, Sharif University of Technology, Iran
Toward Brand Loyalty: Two Bridges of Brand and Customer Relationship Quality
Chao-Chin Huang, Institute of International Management, National Cheng Kung University, Taiwan
Shyh-Ming Huang, Dept. of Marketing and Logistics Management, Southern Taiwan University,
Taiwan
Shyh-Rong Fang, Dept. of Marketing and Distribution Management, HsiuPing Institute of
Technology, Taiwan
Shih-Chieh Fang, Dept. of Business Administration, National Cheng Kung University, Taiwan
Shao-Chi Chang, Institute of International Management, National Cheng Kung University, Taiwan
Sustainability Issues in Marketing – Sustainability Evaluations
Trial-Attitude Formation for a Green Product
Christy Ashley, East Carolina University, USA
Jason D. Oliver, East Carolina University, USA
James E. Zemanek, East Carolina University, USA
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In Brands that are Proclaimed Sustainable, Consumers do not trust
Emre Ulusoy, The University of Texas – Pan American, USA
Paul G. Barretta, The University of Texas – Pan American, USA
The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption
Kerry Chipp, Gordon Institute of Business Science, University of Pretoria, South Africa
Ginny Verran, Gordon Institute of Business Science, University of Pretoria, South Africa
Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR Activities
Mark R. Gleim, Florida State University, United States of America
Jeremy S. Wolter, Florida State University, United States of America
Marketing Education & Pedagogy - Special Session
E-Projects: Global Virtual Student Teams
Virginia Weiler, College of Business, University of Southern Indiana, United States of America
Ulrik Bisgaard, Business Academy Aarhus, Aarhus Tech, Denmark
Sander Schroevers, Hogeschool van Amsterdam, Economie en Management/ HES, The Netherlands
Hans Seubring-Vierveijzer, Hogeschool van Amsterdam, Economie en Management/HES,
The Netherlands
Sustainability Issues in Marketing - Sustainability Consumption Patterns
Mindful Consumption as Marketing Competitive Advantage: The Strength of
Ideology Toward the Purchase Decision
Edson Roberto Scharf, FURB - Regional University of Blumenau, Blumenau, SC, Brazil
Henrique Corrêa da Cunha, FURB - Regional University of Blumenau, Blumenau, SC, Brazil
Factors Affecting the Acceptance of Green Products
Ronald Drozdenko, Western Connecticut State University
Donna Coelho, Western Connecticut State University and Quinnipiac University
Marlene Jensen, Lock Haven University
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Paying Premium Prices for Sustainable Tourism: An Investigation of Some Antecedents
Azadeh Kazeminia, Luleå University of Technology, Sweden
Magnus Hultman, University of Leeds, United Kingdom
Arash Abolghasemi Kordestani, Luleå University of Technology, Sweden
Esmail Salehi-Sangari, Royal Institute of Technology and Lulea University of Technology, Sweden
What Drives Consumers in Eco-Fashion? A Means-End Approach to Building Meaningful
Segments of Green Consumer Types
Thomas Jagel, Manchester Business School, UK
Kathy A Keeling, Manchester Business School, UK
Thorsten Gruber, Manchester Business School, UK
Alexander Reppel, Royal Holloway School of Management, UK
Debbie Keeling, Manchester Business School, UK
Research Methodology - New Solutions in Marketing Research
Understanding Determinant Factors of Firm Performance: A Time Path Analysis of
the Auto-Industry
Chang Seob Yeo, Michigan State University, United States
The Good Ones Go Into the Pot, the Bad Ones Go Into Your Crop: How to
Identify Inaccurate Response Behavior in Online Marketing Research
Boris Toma, University of Mannheim, Germany
Daniel Heinrich, University of Mannheim, Germany
Hans H. Bauer, University of Mannheim, Germany
Colin Campbell, Monash University, Australia
Surveys Go 3D: Using Virtual Worlds to Innovate in Marketing Research
Debbie Keeling, The University of Manchester, United Kingdom
Professor Angus Laing, Loughborough University, United Kingdom
Terry Newholm, The University of Manchester, United Kingdom
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Selling & Sales Management - Managing Internal and External Relationships in Sales
Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict
Between Sales and Marketing?
Kenneth Le Meunier-FitzHugh, University of East Anglia, UK.
Leslie Le Meunier-FitzHugh, University of East Anglia, UK
Sources of Intraorganizational Conflict: a Sales Perspective
James I.F. Speakman, IÉSEG, School of Management, Lille Catholic University, France.
Lynette J. Ryals, Cranfield University, U.K
Salesperson’s Personality and the Relationship Quality Differences Between
Customers and Friends
Kaveh Peighambari, Lulea University of Technology, Sweden
Setayesh Sattari, Lulea University of Technology, Sweden
Lars Bäckström, Lulea University of Technology, Sweden
Mana Farshid, Lulea University of Technology, Sweden
Salesperson Nonverbal Cue Emulation and Customer Perceptions: Conceptual
Foundations and Proposed Research Program
Ryan Langan, University of South Florida, USA
Greg W. Marshall, Rollins College, USA
Advertising, Promotion & Communications - Advances in Consumer Perception, Attitude and Affect in Advertising and Event Sponsorship
Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited
Anshu Saxena Arora, Savannah State University, USA
Shalonda Kirkland Bradford, Savannah State University, USA
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Advertising Strategies for Charities
Namin Kim, Kyonggi University, Korea
Consumer Behavior - Consumer Materialism
Do Consumers Seek for Prestige? Development of the Need for Prestige Scale
Friederike Blum, University of Bayreuth, Germany
Stefan M. Hampel, University of Bayreuth, Germany
Hajo Hippner, University of Bayreuth, Germany
What Keeps Consumers from Buying Counterfeits? The Role of Risk as an
Obstacle to Purchasing Pirated Products
Thomas Niemand, Technical University of Dresden, Germany
Robert Mai, Technical University of Dresden, Germany
“The Good Life”: Individual Well – Being and its Relationship with Materialism
Rekha Padmanabhan Singh, Management Development Institute, India
Brand, Image, & Product Management - Brand Perceptions
The Process of Consumer-Brand Engagement: A Grounded Theory Approach
Guendalina Graffigna, Università Cattolica del Sacro Cuore, Milan, Italy
Rossella C. Gambetti, Università Cattolica del Sacro Cuore, Milan, Italy
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Antecedents and Consequences of the Gap Between Perceived
and Actual Quality of Brands
M. Billur Akdeniz, University of New Hampshire, U.S.A.
Roger J. Calantone, Michigan State University, U.S.A.
The Role of Gay Identity in Gay Consumers’ Evaluations of Gendered Brands
Gillian Oakenfull, Miami University, USA
International Marketing - Internationalization Structure, Order, and Performance
Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial
Strategy to Predict Export Sales Performance?
Nathaniel Boso, School of Business and Economics, Loughborough University, United Kingdom
John W. Cadogan, School of Business and Economics, Loughborough University, United Kingdom
Vicky M. Story, The Business School, The University of Nottingham, United Kingdom
Sequential vs Simultaneous Rollouts: Contingent Effects of Product Innovativeness
and Order of Entry
Nik M. Hazrul, National University of Malaysia, Malaysia
Bryan A. Lukas, The University of Melbourne, Australia
Gregory J. Whitwell, The University of Melbourne, Australia
Export Knowledge Absorption and SMEs’ International Performance
Raluca Mogos Descotes, ESSCA School of Management, France
Björn Walliser, University of Nancy, France
Structural Factors Associated with the Export Performance of Manufacturing Firms
Edward E. Marandu, University of Botswana, Botswana
Services Marketing - Group and Cultural Differences in Services
Guanxi Meets Western Banking Systems: Trust, Bonding, and Commitment in the
Context of Consumer Acculturation
Joe Choon Yean Chai, University of Otago, New Zealand
Jeffrey S. Podoshen, Franklin & Marshall College, United States
Cross-Generational Perceptions of Disciplining and the Implications for the
Sustainability of Disciplining Practices of Service Providers
Edward Kasabov, School of Management, University of Bath
ESRC/EPSRC AIM (Advanced Institute of Management Research), United Kingdom
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Overall Customer Satisfaction: A Case Study of the Bangladesh Banking Sector
Johra Kayser Fatima, University of New South Wales, Australia
Mohammed A. Razzaque, University of New South Wales, Australia
Service in the Hospitality Industry: A Chinese and American Comparison of
Failures and Recovery Strategies
Scott R. Swanson, University of Wisconsin – Eau Claire, USA
Yinghua Huang, Oklahoma State University, USA
Baoheng Wang, Xiamen University, China
Services Marketing - Emerging Issues in Services
The Influence of Mental Models of Customer Service on Employee Engagement
Carolyn (Casey) Findley Musgrove, University of Alabama, United States
Alex E. Ellinger, University of Alabama, United States
Andrea D. Ellinger, University of Texas at Tyler, United States
The Influence of Service Guarantees on Firm Performance
Hyunju Shin, The University of Alabama
Alexander E. Ellinger, The University of Alabama
When the Service Encounter Becomes a Source of Boredom: A Customer
Demands-Resources Model of Service Employees’ Boreout
Ruth Maria Stock, Technische Universität Darmstadt, Germany
Marketing Education & Pedagogy - Strategies for Enhancing Academic Performance and Achievement
Integrative Business Education Focused on the Environment: A Description of
the Sophomore Scholars Program, its Effects on Academic Performance,
and the Regulatory Focus of its Participants
Jane McKay-Nesbitt, Bryant University, USA
Elizabeth Yobaccio, Bryant University, USA
Angela Wicks, Bryant University, USA
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Exploring the Effect of an Instruction to be Creative on Problem
Solving in the Classroom
Rita Di Mascio, University of New South Wales
John Sweller, University of New South Wales
Slava Kalyuga, University of New South Wales
Social Media and Students’ Achievement: The Role of Culture and Personality
Sana Rouis, Luleå University of Technology, Sweden
Moez Limayem, Sam M. Walton College of Business, University of Arkansas, USA
Esmail Salehi-Sangari, Royal Institute of Technology (KTH) and Luleå University of Technology, Sweden
Latin America - Research & Teaching in Marketing – Branding in Latin America
Stress and Brand Choices During Purchasing Process in Mexico
Francisco Carlos Soto Ramírez, Universidad de Colima, Mexico
María de los Dolores Santarriaga Pineda, Universidad de Colima, Mexico
When Local Brands are Better? The Moderator Role of Self-Construal on Identification
with Global or Local Brands
Diego Costa, Value & Persuasion Research Center, Reims Management School, France
Marlon Dalmoro, Universidade Federal do Rio Grande do Sul, Brazil
Walter Nique, Universidade Federal do Rio Grande do Sul, Brazil
Adilson Borges, Value & Persuasion Research Center, Reims Management School, France
Consumer Spent Bigger Than Needed: Explaining Mobile
Phone Plan-Choice Biases
Carlos André Nascimento Harada, Getulio Vargas Foundation, Brazil
André Torres Urdan, Getulio Vargas Foundation, Brazil
Melby Karina Zuniga Huertas, Centro Universitário da FEI, Brazil
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Retailing - Environmental Forces and Employees In Retail
Consumers in a Turbulent Economy: Normative, Egoistic and Economic
Antecedents to Store (DIS)Loyalty and Store-Brand Proneness
Daniel P Hampson, Manchester Business School, The University of Manchester, UK
Peter J McGoldrick, Manchester Business School, The University of Manchester, UK
Responsibly Yours: Marketing Sustainability in Retail
Chiraz Aouina Mejri, IRG, Université Paris Est, France
Dhruv Bhatli, IRG, Université Paris Est, France
Some Preliminary Evidence for the Effect of Employee Satisfaction on Relational
Switching Costs
Achilleas Boukis, Athens University of Economic and Business, Greece
Spiros Gounaris, Athens University of Economic and Business, Greece
International Marketing - Branding in the International Marketplace
You Know you’ve Got to, Express Yourself: A Comparative Study of Self-Expression
Through Brand, Women in Six Asian Nations
Anjali S. Bal, Segal Graduate School of Business, Simon Fraser University, Canada
Leyland Pitt, Segal Graduate School of Business, Simon Fraser University, Canada
Peter Steyn, Lulea University of Technology, Sweden
Asa Wallstrom, Lulea University of Technology, Sweden
Maria Styven, Lulea University of Technology, Sweden
Co-Branding Strategies Applied to High-Tech Products and Luxury Brands:
A Cross-Cultural Perspective
Nora Lado, Universidad Carlos III de Madrid, Spain
Fabrizio Cesaroni, Universidad Carlos III de Madrid, Spain
Alberto Maydeu-Olivares, University of Barcelona, Spain
Han Chiang Ho, Universidad Carlos III de Madrid, Spain
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Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product
Judgment and Customer Loyalty
Dr. Ibrahim Abosag, The University of Manchester, UK
Dr. Maya Farah, American University of Beirut, Lebanon
Advertising, Promotion & Communications - Marketing Communications from Priming to Signaling: Emerging Research from Doctoral Students
Priming Effect Across Modalities and Influence of Processing Fluency on AD Designs
Tony Yan, New Mexico State University, USA
Miguel Angel Zúñiga, New Mexico State University, USA
Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership
and Message Abstractness
Phillip Hartley, Louisiana State University, United States
Jie Sun, Louisiana State University, United States
Randle D. Raggio, University of Richmond, United States
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No Clipping, No Printing Required: Antecedents of Consumers’ Intention
to use SMS Coupons
Chinintorn Nakhata, University of South Florida, USA
Signaling Quality Across Different Stages of the Organizational Life Cycle
Stefan Hattula, University of Mannheim, Germany
Maik Hammerschmidt, University of Goettingen, Germany
Hauke Wetzel, University of Mannheim, Germany
Hans H. Bauer, University of Mannheim, Germany
Selling & Sales Management - Managing Salesperson Performance
Building an Adaptive Sales Force Through Sales Control Synergies
C. Fred Miao, Clarkson University, USA
Kenneth R. Evans, University of Oklahoma, USA
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Managers’ Perceptions of the Effectiveness of Cash vs. Non-Cash Awards
for Sales and Customer Service Employees
Dennis A. Kopf, University of Wisconsin – Whitewater, U.S.A.
Jimmy Peltier, University of Wisconsin – Whitewater, U.S.A.
Antecedents of Salesperson’s Performance: Sales Unit’s Absorptive Capacity,
LMX and Salesperson’s Trust and Goal Commitment
Nicholas G. Paparoidamis, IESEG, Catholic University of Lille, France
Ruben Chumpitaz, IESEG, Catholic University of Lille, France
Retailing - The Retail Shopping Experience
Disentangling Individual and Contextual Shopping Motivations
Julien Schmitt, Loughborough University, United-Kingdom
Dina Rasolofoarison, Aston University, United-Kingdom
Understanding the Negative Aspects of Role Shopping
Stephanie T. Gillison, University of Alabama, USA
Kristy E. Reynolds, University of Alabama, USA
Services Marketing - Models of Service Evaluation and Decision Making
Service Convenience Determinants of Consumer Continual Intention
for Group Buying
Lingyen Pan, National Taiwan University, Taiwan R.O.C
Shuling Liao, Yuan Ze University, Taiwan R.O.C
A Re-Examination of the Nature of the Service Satisfaction and Customer
Loyalty Relationship Through the Lens of Attribution Theory
Birgit Leisen Pollack, University of Wisconsin Oshkosh, USA
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Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation
of the Airline Services Industry
John B. Ford, Old Dominion University, USA
Nicholas Paparoidamis, IESEG School of Management, Lille, France
Ruben Chumpitaz, IESEG School of Management, Lille, France
The Influence of Service Guarantees on Firm Performance
Hyunju Shin, The University of Alabama
Alexander E. Ellinger, The University of Alabama
Latin America - Research & Teaching in Marketing - Understanding Different Industries in Latin America
The Landscape as an Integrative Aspect of Tourism for the State of Colima
and its Risk Factor Implications: Seeking Collaboration Between Parties
Involved with Colima’s Volcano.
Irma Magaña Carrillo, University of Colima, Mexico
Carmen Padín Fabeiro, University of Vigo, Spain
Use of Archetypes in the Colombian Fashion Industry
Lina M. Ceballos, EAFIT University, Colombia
Juliana Villegas, EAFIT University, Colombia
Co-Creation of Value in the Brazilian Private Higher Educational Service
Flávio Régio Brambilla, Lutheran University of Brazil (ULBRA), Brazil
Electricity Demand Management in a Brazilian B-To-B Domain: Characteristics,
Explanation, and Simulation
Suzane Strehlau (FEI) São Paulo, Brazil
Melby Karina Zuniga Huertas (FEI) São Paulo, Brazil
André Torres Urdan (EAESP-FGV) São Paulo, Brazil
Edmilson Alves de Moraes (FEI) São Paulo, Brazil
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Selling & Sales Management - Special Session
Sales Research: Where is the Cutting Edge? Panel
Michael Ahearne, University of Houston, USA
Andrea L. Dixon, Baylor University, USA
Douglas E. Hughes, Michigan State University, USA
William B. Locander, Loyola University, USA
Greg W. Marshall, Rollins College, USA
Presenter
Daniel M. Ladik, Seton Hall University, USA
Consumer Behavior - The Experience of it all
Binding Experiences: The Role of Consumer’s Brand Engagement in Self-Concept
on the Relationship Between Brand Experiences and Emotional Attachment
Julian Clemenz, RWTH Aachen University, Germany
Malte Brettel, RWTH Aachen University, Germany
Diy Consumers and Retailers: An Exploratory Study on Value Creation
in the Do-It-Yourself Industry
Marco Wolf, University of Southern Mississippi, USA
Shaun McQuitty, Athabasca University, Canada
The Effects of Self-Construal and Task Difficulty on Consumer Attributions
of Firm Effort: Implications for Cocreation
Prakash Das, University of Calgary, Canada
Katherine White, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Order Effects of Sampling Experiential Products: The Role of Product Similarity
Dipayan Biswas, Bentley University, USA
Donald R. Lehmann, Columbia University, USA
Lauren I. Labrecque, Northern Illinois University, USA
Ereni Markos, Quinnipiac University, USA
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International Marketing - Segmentation and Emerging Markets
Emerging Markets: Service Quality Versus Value in Russia
Ania Izabela Rynarzewska, The Florida State University, School of Communication, USA
International Market Segmentation as Practice
Jennifer M. Cordero, University of California, Irvine, United States of America
Latin America - Research & Teaching in Marketing - Teaching Marketing in Latin America
Managerialism in the Classroom: Quitting or Resisting?
Cristiana Trindade Ituassu, Fundação Getúlio Vargas, Brazil
The Student as a Practitioner: An Activity Theory Approach for Student Participation
in Higher Education in Colombia
Mario Eduardo Giraldo Oliveros, Universidad del Norte, Colombia, University of Surrey, United
Kingdom
Marisabella De Castro Abello, Universidad del Norte, Colombia.
Sue Vaux Halliday, University of Surrey, United Kingdom
Using Simulator Markstrat in Marketing Planning Courses in Brazil
Ana Akemi Ikeda, University of São Paulo, Brazil
Marcelo Barbieri Campomar, University of São Paulo, Brazil
Marcos Cortez Campomar, University of São Paulo, Brazil
A New Business School Model: Relevance of Management Education in Colombia
Silvio Borrero, Universidad Icesi, Colombia
Faride Crespo, Universidad Icesi, Colombia
Carolina Cortes, Universidad Icesi, Colombia
Olga Lucia Ramírez, Universidad Icesi, Colombia
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Marketing Education & Pedagogy - Outside the Classroom: Issues that Make You Say Hmmm…
Reference Letters for Students: A Legal Trap for the Uninformed
Marketing Educator
Pia A. Albinsson, Appalachian State University, USA
Nina Compton, New Mexico State University, USA
Determinants of Successful Ph.D. Student Placement in Faculty Positions:
the Mediating Role of Publication Record Xin wang, university of cincinnati, usa
Frank r. Kardes, university of cincinnati, usa
It is Relevant, Isn't it? On the Influence of Prior Experience on a Joint Relevance
Evaluation Between Marketing Scholars and Practitioners
Johannes Hattula, University of St. Gallen, Switzerland
Sven Reinecke, University of St. Gallen, Switzerland
Readability and Usefulness: Do the top 100 MBA Mission Statements
Anjali S. Bal, Segal Graduate School of Business, USA
Leyland F. Pitt, Segal Graduate School of Business, USA
Michael Parent, Segal Graduate School of Business, USA
Pricing & Revenue Management – Pricing Tactics
Price Dispersion in the Airline Industry: A Conceptual Framework
and Empirical Analysis
Edward D. Gailey, Fairmont State University, U.S.A.
Ashutosh Dixit, Cleveland State University, U.S.A.
Thomas W. Whipple, Cleveland State University, U.S.A.
Rajshekhar ‘Raj’ Javalgi, Cleveland State University, U.S.A.
say Anything?
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Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits
of Variety in Pricing
Christian Homburg, University of Mannheim, Germany
Dirk Totzek, University of Mannheim, Germany
Melanie Krämer, Bertelsmann AG, Gütersloh, Germany
Internet Product Prices in Emerging Economies
Gopalkrishnan R. Iyer, Florida Atlantic University, USA
Lifan Yang, East China University of Political Science and Law, China
Marketing Education & Pedagogy - Innovative Approaches for Teaching the Marketing Curriculum
Learning Personal Selling Through Cognitive Apprenticeship: Creating More
Authentic Instruction Through the UA Sales Lab
Ryan Alverson, University of Alabama, United States
Lenita Davis, University of Alabama, United States
Cecil Robinson, University of Alabama, United States
A Comparison of the Readability of Marketing Reserch Textbooks and Commercial
Marketing Research White Papers
Jane P. Wayland, University of Arkansas at Little Rock, United States
“One Size Fits all in the Global Marketing Classroom…Not Really” Impact of Students’
National Culture and Acculturation Levels
Frank Pons, Laval University, Canada
Annick Lavoie, Université de Montréal, Canada
Mehdi Mourali, University of Calgary, Canada
Choice and Conflict Between Sacred and Secular Music: A Conversation
Piece for Teaching Marketing Ethics
Brent Smith, Saint Joseph’s University, Philadelphia, PA USA
Janée Burkhalter, Saint Joseph’s University, Philadelphia, PA USA
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Marketing Strategy – New Perspectives on the Role of Market Orientation
Does Market Orientation Drive New Product Performance? The Mediating
Role of Project-Level Information Sharing Capabilities
Türkan Dursun, West Texas A&M University, U.S.A.
John B. Ford, Old Dominion University, U.S.A.
Ceyhan Kilic
Market Orientation, Business Strategy and Firm Performance:
The Moderating Effects of Managers’ Personal Values
Yuhui Gao, DCU Business School, Dublin City University, Ireland
Gaining Superior Business Performance from Market Orientation:
The Mediating Role of the Core Business Process Capabilities
Matti Jaakkola, Aalto University, School of Economics, Finland
Johanna Frösén, Aalto University, School of Economics, Finland
Henrikki Tikkanen, Aalto University, School of Economics, Finland
Antti Vassinen, Aalto University, School of Economics, Finland
Petri Parvinen, Aalto University, School of Economics, Finland
Jaakko Aspara, Aalto University, School of Economics, Finland
Brand, Image, & Product Management – Global Brand Issues
The use of Sustainable Country Images in Organisational Branding
Niki Hynes, ESC Clermont Ferrand, France
Barbara Caemmerer, ESSCA School of Management, France
Eliot Masters, Agricultural Value Chain Consultant, Kenya
Factors Affecting Country Brand Equity: A Business Perspective
Ahmed H. Tolba, The American University in Cairo, Egypt
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Country Image and Brand Image: An International Investigation of Made in Italy
Gaetano Aiello, University of Florence - Department of Business and Management, Italy
Raffaele Donvito, University of Florence - Department of Business and Management, Italy
Michael T. Ewing, Monash University - Department of Marketing, Australia
Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption:
The Case of the Global Automotive Industry
M.Berk Talay, University of Massachusetts-Lowell, U.S.A.
Janell D. Townsend, Oakland University, U.S.A.
Customer Relationship Management - Commitment, Retention and Churn in Customer Relationship Management
Three-Dimensional Customer Commitment Model: Investigating its Impact
on Loyalty Relational Outcomes
Yaser Alabdi, The University of Manchester, United Kingdom
Jikyeong Kang, The University of Manchester, United Kingdom
Preventing Customers from Running Away! Exploring Generalized Additive
Models for Customer Churn Prediction
Kristof Coussement, IESEG School of Management, 3 Rue de la Digue, F-59000 Lille, France.
Dries Frederik Benoit, Ghent University, Tweekerkenstraat 2, B-9000 Ghent, Belgium.
Dirk Van den Poel, Ghent University, Tweekerkenstraat 2, B-9000 Ghent, Belgium.
Interactive Marketing - A Focus on Technologies
‘I will if You will’: The Effect of Social Network Ties on the Adoption
of Mobile Applications
David G. Taylor, Sacred Heart University, USA
Troy A. Voelker, University of Houston – Clear Lake, USA
Iryna Pentina, University of Toledo, USA
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Technology Cluster Effect as Moderator in the Technology Acceptance Model:
Jacques Nel, University of the Free State, South Africa
Christo Boshoff, Stellenbosch University, South Africa
Tsietsi Raleting, University of the Free State, South Africa
The Natives are Restless: The Effect of Age And Interativity on Consumer Response
to Digital Information Products
Colleen P. Kirk, Pace University, USA
Pradeep Gopalakrishna, Pace University, USA
Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues
Michael Obal, Temple University, United States of America
International Marketing - Country and Brand Origin Issues
Country Resources, Country Image and Tourism: A Panel Data Analysis
Qin Sun, Trident University International, USA
Audhesh Paswan, University of North Texas, USA
Seeking Country of Origin Information as an Indicator of Social Status
Hina Khan, University of Northumbria, United Kingdom
Padmali Rodrigo, University of Northumbria, United Kingdom
Marketing, Society & Public Policy - Consumer Health Issues in Marketing
Do you Really Want to Eat More Healthy or do you Just Want to Look Good?
Stefan Hoffmann, Technical University of Dresden, Germany
Robert Mai, Technical University of Dresden, Germany
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to Make Egoistical Purchase Decisions
How Different Motives Influence the Healthy Food Decision
The Case of Text Messaging and Wig Mobile Banking Adoption
Related to the Adoption Rates of New Technology
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The Effects of Natural Cigarette Descriptors on Adolescents’ Brand-Related Beliefs,
Attitudes, and Intentions
Kathleen J. Kelly, Colorado State University, USA
Kenneth Manning, Colorado State University, USA
Collective and Perceived Normative Influences on Intention to Smoke Across
the European Union Member States: A Multilevel Examination
Louise M. Hassan, Lancaster University, UK.
Edward Shiu, Bangor University, UK
Understanding the External Benefits of Consumption of Goods and Services that
Might Contribute to HIV/Aids Control
Jack Cadeaux, School of Marketing, Australian School of Business,
University of New South Wales, Australia
Denni Arli, School of Marketing, Australian School of Business,
University of New South Wales, Australia
Sustainability Issues in Marketing - Reviews, Analyses, and Anti-Consumption
Attitudinal Determinants of Recycling Behavior: At Home and on Vacation
Jason D. Oliver, East Carolina University, USA
Stefanie Benjamin, East Carolina University, USA
The Domain of Sustainable Marketing: A Framework and Research Agenda
Professor Lynette Ryals, Centre for Strategic Marketing and Sales,
Cranfield School of Management, UK
Dr Emma Macdonald, Centre for Strategic Marketing and Sales,
Cranfield School of Management, UK
Marketing Managers’ Motivations Toward Moderation of Consumption
Zoe Morgan, University of Manchester, UK
Peter McGoldrick, University of Manchester, UK
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254
259
260
264
Farmers’ Markets and Sustainability Issues: A Review, Assessment
and Research Agenda
Syed Tariq Anwar, West Texas A&M University, USA
Fundamental Theoretical Concepts in Entrepreneurial Marketing
Entrepreneurial Marketing and its Antecedent: An Empirical Investigation
of the Role of Entrepreneurial Orientation
Pitsamorn Kilenthong, University of the Thai Chamber of Commerce, Thailand
Gerald E. Hills, Bradley University, USA
Claes Hultman, Swedish Business School at Örebro University, Sweden
Influence of Entrepreneurial Motivations on Strategic Business Decisions
Maria Petrescu, Florida Atlantic University, U.S.A.
Towards the Development of Classificational Schemata in Entrepreneurial Marketing
Michael R. Bowers, Rollins College, USA
Prateek R. Bajaj, Rollins College, USA
Marketing Strategy - Strategies for Growing the Organization
On Breeds, Tricks, and Age: The Case of Small Business Growth and Market
Choice Strategy
Joseph C. Miller, Rochester Institute of Technology, USA
Rajendran Sriramachandramurthy, Rochester Institute of Technology, USA
John N. Angelis, Rochester Institute of Technology, USA
Richard DeMartino, Rochester Institute of Technology, USA
What Alliance Partners are Trustworthy? The Roles of Governance
and Organizational Culture
Oliver Schilke, University of California, Los Angeles/RWTH Aachen University, Germany
Karen S. Cook, Stanford University, USA
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Configuration Theory Assessment of Business Relationships
Ghasem Zaefarian, Manchester Business School, University of Manchester, United Kingdom
Stephan C. Henneberg, Manchester Business School, University of Manchester, United Kingdom
Peter Naudé, Manchester Business School, University of Manchester, United Kingdom
Marketing Education & Pedagogy - AMS Outstanding Marketing Teacher Award Winners' Presentations
It all Comes Down to Icare
Vassilis Dalakas, California State University San Marcos, USA
Getting Over Yourself: Struggles, Triumphs, and Failures in
Marketing Education
Luke Kachersky, Fordham University, USA
Engaging Students in Their Learning: Analyzing the Role of Diverse
Teaching Innovations
Angela Paladino, The University of Melbourne
How I Teach 1200 Students out of a 150 Seat Classroom: Pro's and Con's
Bruce Robertson, San Francisco State University
Advertising, Promotion & Communications - Theory Development and Practice in Advertising: Explaining and Predicting Ad-Evoked Nostalgia, Recall, and Relevance
The Effects of Advertising Evoked Vicarious Nostalgia on Brand Heritage
Altaf Merchant, Ph.D., University of Washington Tacoma, U.S.A.
Gregory Rose, Ph.D., University of Washington Tacoma, U.S.A.
Joel Gjuka, University of Washington Tacoma, U.S.A.
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Can you Hear me Now? Antecedents of Slogan Recall
Chiranjeev S. Kohli, California State University Fullerton, USA
Sunil Thomas, California State University Fullerton, USA
Rajneesh Suri, Drexel University, USA
Advertising Relevance: Categorization and a Case for Scale Development
Gary R. Holmes, Drury University, USA
Nancy Spears, University of North Texas, USA
Your Best Buddy – The Case of Toyota South Africa
Adele Berndt, Monash, South Africa
Interactive Marketing - A Focus on Self
Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter
Iryna Pentina, University of Toledo, USA
Why a few Social Networking Sites Succeed While Many Fail
Arash Abolghasemi Kordestani, Lulea University of Technology, Sweden
Moez Limayem, University of Arkansas, USA
Esmail Salehi-Sangari, Royal Institute of Technology (KTH) & Lulea
University of Technology, Sweden
Henrik Blomgren, Royal Institute of Technology, Sweden
Afshin Afsharipour, Lulea University of Technology, Sweden
Pricing & Revenue Management - Price-Choice Relationship
Convexity Neglect in Consumer Decision Making
Haipeng (Allan) Chen, Texas A&M University, U.S.A.
Alina Sorescu, Texas A&M University, U.S.A.
Sorin Sorescu, Texas A&M University, U.S.A.
Michael Tsiros, University of Miami, U.S.A.
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International Marketing - Country of Origin, Ethnocentrism, and Value Creation
Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation:
An Empirical Analysis
Frank Huber, Johannes Gutenberg Universität-Mainz, Germany
Frederik Meyer, Johannes Gutenberg Universität-Mainz, Germany
Katrin Stein, Johannes Gutenberg Universität-Mainz, Germany
Ethnocentrism and Consumer Ethnocentrism (CETT): The Role or Perceived
Threat and Social Capital
Daniel Friesen, Wayne State University
Attila Yaprak, Wayne State University
The Effect of Stereotype Incongruent Information on Consumers’ Evaluations: Does
Favorable Foreign Product Mean Favorable Country of Origin?
Khaled Aboulnasr, Florida Gulf Coast University
Marketing Theory - Theoretical Development with respect to Marketing's Strategic Relationships
Considering Theory in Cross-Functional Relationships: Looking Out to Look In
Niall Piercy, University of Bath, United Kingdom
Alex Ellinger, University of Alabama, United States of America
On the Innovation Consequences of Market Orientation
Can Uslay, Argyros School of Business and Economics, Chapman University, USA
Jagdish N. Sheth, Goizueta Business School, Emory University, USA
The Impact of Technology on Marketing - Introducing a New Marketing DNA
Bev Hulbert, University of Southampton, UK
Paul Harrigan, University of Southampton, UK
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Doctoral Colloquium
Identity Construction in Online Communities: Implications for Customer
Engagement Behaviours
Prakash Das, University of Calgary, Canada
Investigating Sources of Creativity in the Fashion Industry: Make, buy or Steal
Shuyu Lin, Manchester Metropolitan University, United Kingdom
Sustainability Issues in Marketing
Marketing of Business Sustainability: A Case Illustration Beyond Corporate Boundaries
Göran Svensson, Oslo School of Management, Norway
Beverly Wagner, University of Strathclyde, UK
Competition-Motivated Sustainability: When Corporate Social Responsibility
Increases Marketing’s Effect on Firm Performance
Jan Kemper, RWTH Aachen University, Germany
Martin Reimann, University of Southern California USA,
Oliver Schilke, University of California, Los Angeles/RWTH Aachen University, USA/Germany
Andreas Engelen, RWTH Aachen University, Germany
Xuyi Wang, Tongji University, China
Malte Brettel, RWTH Aachen University, Germany
The Strategic Agenda of Corporate Europe: Sustainability or Not?
Henrik Blomgren, Royal Institute of Technology, Sweden
Setayesh Sattari, Lulea University of Technology, Sweden
Kaveh Peighambari, Lulea University of Technology, Sweden
Fabian Levihn, Royal Institute of Technology, Sweden
Can Sustainability be Achieved by Effective Branding of a Place?
Vishwas Maheshwari, Leeds Metropolitan University, UK
Ian Vandewalle, Liverpool Hope University, UK
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Selling & Sales Management - The Evolving Role of the Salesperson
The Changing Role of Salespeople and Consequences for Required Capabilities:
A Review and Empirical Exploration
Javier Marcos-Cuevas, Centre for Strategic Marketing and Sales,
Cranfield School of Management, UK
Lynette Ryals, Centre for Strategic Marketing and Sales, Cranfield School of Management, UK
Outperforming Whom? A Multi-Level Study of How Performance-
Prove Goal Orientation Manifests in Sales Performance in a Context
of Shared Team Identification
Bart Dietz, Rotterdam School of Management, Erasmus University, the Netherlands
Daan van Knippenberg, Rotterdam School of Management, Erasmus University, the Netherlands
Giles Hirst, Monash University, Australia
Beyond Performance: The Reseller Salesperson as Brand Evangelist
Douglas E. Hughes, Michigan State University, USA
Roger Calantone, Michigan State University, USA
Brian Baldus, Michigan State University, USA
Entrepreneurial Marketing - Practice of Marketing in Entrepreneurial Firms
The Franchise Dilemma: Agent Motivations, Contracting, and Opportunism
in Hybrid Governance
Heiner Evanschitzky, Aston University, UK
Barbara Caemmerer, ESSCA School of Management, France
The Value Relevance of Chief Marketing Officers for the IPO of Startups
Christian Homburg, University of Mannheim, Germany, University of Melbourne, Australia
Alexander Hahn, University of Mannheim, Germany
Torsten Bornemann, University of Mannheim, Germany
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316
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Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software
Technology Firms in Central Finland, Wales, UK and Silicon Valley, US
Rosalind Jones, Bangor University, Wales.
Mari Souranta, University of Jyvaskyla, Finland.
Marketing Strategy - Dealing with Environmental Uncertainty
Market-Driven Innovation Capability and Financial Performance: Moderating
Effect of Environmental Turbulence
Matti Jaakkola, Aalto University, School of Economics, Finland
Market Environment as a Source of Information: The Effects of Uncertainty on
Intended and Realised Marketing Strategy
Simos Chari, Leeds University Business School, UK
Exploring Outcomes of Different Layers of an Innovation-Oriented Culture in
Uncertain Environments: Insights from a Multisource Data Analysis
Ruth Maria Stock, Technische Universität Darmstadt, Germany
Bjoern Six, Technische Universität Darmstadt, Germany
Marketing Strategy - Creativity and Organizational Value Creation
Creativity and Innovation for New Technology Ventures
Fu-Mei Chuang, Loughborough University, United Kingdom
Robert E. Morgan, Cardiff University, United Kingdom
Matthew J. Robson, Leeds University, United Kingdom
The Consumption-System Wireless Telecommunications and the Perceived
Value - Loyalty Intentions Link
Alexander Zauner, WU Vienna, Austria
Arne Floh, WU Vienna, Austria
Monika Koller, WU Vienna, Austria
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The Role of Creative Awards in the Advertising Industry: A Signaling Perspective
Dimitri Kapelianis, University of New Mexico, U.S.A
Andre Liebenberg, University of Mississippi, U.S.A
Consumer Behavior - Satisfaction and Shopping
The Effect of Word of Mouth on Inbound Tourists' Decision for Traveling to Islamic
Destinations (The Case of Isfahan as a Tourist Destination in Iran)
Mohammad Reza Jalilvand, University of Isfahan, Iran
Neda Samiei, University of Isfahan, Iran
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Immigrants’ Approaches to Shopping: The Role of Acculturation in Determining
Hispanics’ Consumer Decision Making Styles (CDMS)
Sigal Segev, Florida International University, U.S.A
Ayalla A. Ruvio, Temple University, U.S.A
Aviv Shoham, University of Haifa, Israel
Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect
Paul G. Barretta, The University of Texas – Pan American, USA
Mohammad Ali Zolfagharian, The University of Texas – Pan American, USA
Luxe-Bargain Shopping: Relationships Among Perceived Values, Satisfaction,
and Future Intentions
Chae Mi Lim, Philadelphia University, USA
Youn-Kyung Kim, University of Tennessee, USA
International Marketing - International Consumer Sentiment, Animosity, and Boycott
The Boycott of Offshoring Companies. How the fit Between the Consumers’ Home
uences the Boycott Decision
Stefan Hoffmann, Technical University of Dresden, Germany
Robert Mai, Technical University of Dresden, Germany
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of Consumer Participation
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Consumer Boycotts in International Marketing: A Multidisciplinary
Assessment and Review
Syed Tariq Anwar, West Texas A&M University, USA
Consumer Animosity: A Comparative Perspective
Nicolas Papadopoulos, Carleton University, Canada
Leila Hamzaoui-Essoussi, University of Ottawa, Canada
José I. Rojas-Méndez, Carleton University, Canada
International Marketing - Cross-Cultural Market Orientation in International Marketing
Effects of Country Culture on the use of Signals in the Motion Picture Industry:
A Hierarchical Growth Modeling Approach
M. Billur Akdeniz, University of New Hampshire, U.S.A.
M. Berk Talay, University of Massachusetts Lowell, U.S.A.
The Role of Cultural Context in the Implementation of Market Orientation:
Insights from the Cumulative Evidence
Ahmet H. Kirca, Michigan State University, USA
What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical
Investigation in Five Nations
Katja Soyez, Technische Universität Dresden, Germany
Maria M Smirnova, St. Petersburg State University, Russian Federation
June NP Francis, Simon Fraser University, Canada
Marketing Theory - Theory Development and the Customer
Customers are Seldom Customers: Customer Designations as Labels
and their Implications for Marketing Strategy
Leyland Pitt, Simon Fraser University, Canada
Pierre Berthon, Bentley University, United States of America
Deon Nel, Flinders University, Australia
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Consumer Identities: Carnism Versus Veganism
Karin Braunsberger, University of South Florida St. Petersburg, USA
Richard O. Flamm, University of South Florida St. Petersburg, USA
Narcissism’s Mediation on Propensity to Shop Green
Lucas M. Hopkins, Kennesaw State University, USA
Mike Simmons, Kennesaw State University, USA
Suggestions are Welcome: Provider Responses to Unsolicted Advice Feedback
Paul W. Fombelle, Northeastern University, United States
Sterling A. Bone, Brigham Young University, United States
Katherine N. Lemon, Boston College, United States
Doctoral Colloquium - Quality/Settings Issues
An Examination of the Real Effect of Country-Of-Origin on Percieved Quality:
A Product Category Approach
Hajar Maazia, Old Dominion University, United States of America
The Effect of Age, Gender and Consumer Susceptibility in Purchase Recommendations:
An Analysis of Three Different Recommendation Settings
Roberto Saldivar, University of Texas – Pan American, United States
Arne Baruca, University of Texas – Pan American, United States
The Influence of Regular Sports Participation on Consumer Psychology: Implications
for Marketing Sports Participation to American Society
Steven J. Andrews, University of Oregon, USA
Catherine Armstrong-Soule, University of Oregon, USA
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Industrial Marketing & Supply Chains - Purchasing and Industrial Marketing
The Role of Modularity in Providing Corporation-To-Corporation Solutions:
A Knowledge-Based View
Edward U. Bond, III, Bradley University, USA
Mark B. Houston, Texas Christian University, USA
The Relationship Between Supplier Development and Firm Performance:
Utilizing the Market-Based Asset Framework
Anthony K. Asare, Quinnipiac University, USA
Thomas G. Brashear, University of Massachusetts Amherst, USA
Jing Yang, Pennsylvania State University at Harrisburg, USA
Linking Supply Chain Visibility to Firm Performance: An Empirical Investigation
Serhiy Y. Ponomarov, University of Tennessee
Mary C. Holcomb, University of Tennessee
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352
353
Corporate Sustainability: A Framework to Guide Academic Research
and Corporate Practice
Mehdi Amini, University of Memphis, USA
Carol C. Bienstock, Radford University, USA
Hyeong-Gyu Choi, University of Memphis, USA
Research Methodology - Models for Consumer Research
Topic Sensitivity: Implications for Web-Based Surveys
Gerald Albaum, University of New Mexico, USA
Catherine A. Roster, University of New Mexico, USA
Scott M. Smith, Brigham Young University, USA
Modeling the Influence of Changes in Consumer Reservation Price Structure on
Inter-Tier Retail Competition
K. Sivakumar, Lehigh University, USA
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Do signs Matter? Consumers’ Cognitive, Affective, and Behavioral Responses
Toward Exterior Retail Store Signage
Stevie Watson, Rutgers University, USA
Industrial Marketing & Supply Chains - Learning in the Supply Chain
Influence of Organizational Learning on Trust in Strategic Supply Chains
Trang Phuc Tran, University of North Texas, USA
A Theory of Captive Relationships in Distribution Channels
Donna F. Davis, Texas Tech University, USA
Beth Davis-Sramek, University of Louisville, USA
Susan L. Golicic, Colorado State University, USA
Teresa McCarthy-Byrne, Bryant University, USA
Performance Outcomes in Learning Oriented Supply Chains: Explicating the
Role of Process Capabilities
Karthik N. S. Iyer, University of Northern Iowa, U.S.A.
Interactive Marketing - A Focus on Choice, Evaluation, Emotions, and Authenticity
Factors Affecting Choice of Informational vs. Transactoinal Websites:
An Examination in an Emerging Market
Lifan Yang, East China University of Political Science and Law, Shanghai, China
Jie Guo, Fudan University, Shanghai, China
Consumer Evaluation of Search Advertising and Search Engine Effectiveness:
The Role of Frustration
Qin Sun, Trident University International, USA
Nancy Spears, University of North Texas, USA
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The Impact of Emotions on the Effectiveness of Viral Marketing Campaigns
Ellen Binggeser, University of Bayreuth, Germany
Stefan M. Hampel, University of Bayreuth, Germany
Larissa V. Hammon, University of Bayreuth, Germany
Hajo Hippner, University of Bayreuth, German
Authenticity in Online Communications: Examining Antecedents
and Consequences
Shabnam H. A. Zanjani, University of Massachusetts Amherst, USA
Lauren I. Labrecque, Northern Illinois University, USA
George R. Milne, University of Massachusetts Amherst, USA
Interactive Marketing - A Focus on Building Brands
Building Brand Commitment in Virtual Brand Communities
Sahar Mousavi, The University of Manchester, United Kingdom
Margaret Bruce, The University of Manchester, United Kingdom
Kathy Keeling, The University of Manchester, United Kingdom
Antecedents of Virtual Community Participation:
An Empirical Investigation
Hazliza Haron, University of New South Wales, Australia
Mohammed A. Razzaque, University of New South Wales, Australia
Promoting Higher Education Institutions Through Facebook
Yioula Melanthiou, University of Nicosia, Cyprus
Sophia Fantis, University of Stirling, Cyprus
Sorting the Wheat from the Chat: Influence in Social Networks
Chris Archer-Brown, University of Bath, United Kingdom
Dr Niall Piercy, University of Bath, United Kingdom
Dr Adam Joinson, University of Bath, United Kingdom
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Services Marketing - Service Innovativeness and Technology
Remote Service Technologies - A Framework and Factors Influencing Adoption
in B2B Relationships
Stefanie Paluch, TU Dortmund University, Germany
Hartmut H. Holzmüller, TU Dortmund University, Germany
The Secret of Service Innovativeness – A Comparative Investigation of Different
Modes of Customer Involvement
Ruth Maria Stock, Technische Universität Darmstadt, Germany
Sebastian Dreher, Technische Universität Darmstadt, Germany
Technology-Dominant Service Interfaces: Challenges, CRM, and Key I.T. Capabilities
Vishag Badrinarayanan, Texas State University-San Marcos, USA
Sreedhar Madhavaram, Cleveland State University, USA
Marketing Education & Pedagogy - Special Session
Course Management System: Moodle
Christina Chung, Ramapo College of New Jersey, U.S.A.
Laurie A. Babin, University of Louisiana Monroe, U.S.A.
International Marketing - Cross-Cultural Empiricism
A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction
with Dental Care Services
Talha Harcar, Pennsylvania State University—Beaver
Ali Kara, Pennsylvania State University—York
Orsay Kucukemiroglu, Pennsylvania State University—York
Emic and Etic Cross-Cultural Scale Development
John B. Ford, Old Dominion University, USA
Douglas C. West, Birkbeck University of London, UK
Adrian Sargeant, Indiana University-Purdue University, Indianapolis, USA
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387
Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and
Consumerbased Brand Equity
Lilly Ye, Frostburg State University
Lou Pelton, University of North Texas
Charles Blankson, University of North Texas
Consumer Behavior - Consumer Self-Concept
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Consumption of Extremity: Cultural Proliferation of Hyper-Authenticity
and the Corollary
Soonkwan Hong, Michigan Technological University, USA
Seeking Distinction Through Snobbery in the Context of Luxury Markets
Minas N. Kastanakis, ESCP Europe, United Kingdom
George Balabanis, Cass Business School, United Kingdom
Narcissistic Pro-Environmental Behavior
Iman Naderi, University of North Texas, USA
Revisiting Store Brand Proneness: Identifying Generic, Store-Specific,
Category-Specific and Brand-Specific Determinants of Store Brand Proneness
Yi Zhang, The University of Manchester, United Kingdom
Jikyeong Kang, The University of Manchester, United Kingdom
Doctoral Colloquium - Beliefs, Attitudes and Behavioral Issues
An Exploratory Study of Consumer Attitudes Toward Mobile Coupons in
Relationship Marketing
Jie Sun, Louisiana State University, United States
Sitcoms may Make you Laugh and Change your Behavior
Christine Kowalczyk, University of Memphis, USA
Jennifer Martinez, University of Memphis, USA
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Green Labels, Perceived Benefits, and Purchase Decisions: An Examination
of Sustainability from the Consumer’s Perspective
Phillip Hartley, Louisiana State University, United States
Advertising, Promotion & Communications - Netvertising and New Media: E-merging Issues of E-Communication
Experimental Insights into the Advertising Effectiveness of the Integration of
Videos in E-Mails
Stefan M. Hampel, University of Bayreuth, Germany
Hajo Hippner, University of Bayreuth, Germany
Managing the New Media: Tools for Brand Management in Social Media
Adam J. Mills, Simon Fraser University, Canada
Elsamari Botha, University of Cape Town, South Africa
Colin Campbell, Monash University, Australia
Drawing Meaning from Online User Discussions About Brands: A Study
of Comments in Response to Luxury Advertisements on YouTube
Adam J. Mills, Simon Fraser University, Canada
Mignon Reynecke, Lulea University of Technology, Sweden
Leyland Pitt, Simon Fraser University, Canada
Colin Campbell, Monash University, Australia
Integrating the Website into Marketing Communications:
An Empirical Examination of Magazine AD Emphasis of Website
Direct Response Opportunities Over Time
Stephen J. Grove, Clemson University, United States of America
Michael J. Dorsch, Clemson University, United States of America
Les Carlson, University of Nebraska, United States of America
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Sustainability Issues in Marketing - Sustainability Messages
Consumers’ Biased Perceptions of the Environmental Impact of Products,
and Their Influence on Advertising Efficiency
Ganaël Bascoul, Extended Values Lab, France
Julien Schmitt, Loughborough University, United-Kingdom
Dina Rasolofoarison, Aston University, United-Kingdom
Sustainability Marketing Strategies in Advertising Campaigns – Boon or Bane?
Marc Kuhn, Baden-Wuerttemberg Cooperative State University, Germany
Yvonne Zajontz, Baden-Wuerttemberg Cooperative State University, Germany
Vanessa Kollmann, Baden-Wuerttemberg Cooperative State University, Germany
Exploring the Impact of Message Framing on Sustainable Consumption Choices
Kerry Chipp, Gordon Institute of Business Science, University of Pretoria, South Africa
Dhatchani Naidoo, Gordon Institute of Business Science, University of Pretoria, South Africa
Consuming Sustainably by Buying Organic Food: The Effect of Certified Third-Party
Labels on Perceived Risk
Simon Brach, University of Koblenz-Landau, Koblenz, Germany
Gianfranco Walsh, University of Koblenz-Landau, Koblenz, Germany
Patrick Hille, University of Koblenz-Landau, Koblenz, Germany
Advertising, Promotion & Communications - Marketing Communications and Consumer Behavior: Issues with Credibility, Chronic Conditions, Counterfiets, and Consumers
Genuine and Counterfeit Luxury Apparel in Egypt who Buys them and why?
Sherifa Emad Helmy, Maastricht School of Management, Egypt
Hamed M. Shamma, American University in Cairo, Egypt
Patients as Consumers: The Right Message at the Right Time Matters for Consumers
Karen M. Hood, University of Arkansas at Little Rock, USA
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Credibility as a Key to Sustainable Advertising Success
Frank Huber, University of Mainz, Germany
Frederik Meyer, University of Mainz, Germany
Stefan Vollmann, University of Mainz, Germany
Services Marketing - Managing Service Failures and Recovery
The Forgetful Customer: Regeneration of Sales After Service Failure
Markus Blut, TU Dortmund, Germany
Christian Brock, Zeppelin University, Germany
Heiner Evanschitzky, Aston Business School, UK
The Impact of Variability of Front-Line Service Employees on the Customer
Perceptions of Service Quality
Emre Ulusoy, The University of Texas – Pan American, USA
Capturing the Agile Service Encounter: A Qualitative Approach
to the Manager/Employee Dyad
Joseph C. Miller, Rochester Institute of Technology
Clay M. Voorhees, Michigan State University
Roger J. Calantone, Michigan State University
Richard M. Spreng, Michigan State University
Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service
Meltem Tugut, Saint Louis University, USA
Mark J. Arnold, Saint Louis University, USA
Brad D. Carlson, Saint Louis University, USA
Brand, Image, & Product Management – Brand Personality
How the Traits of Brand Personality are Related to Consumer Perception of Specific
Quality Dimensions for Durable Consumer Goods
Julian Clemenz, RWTH Aachen University, Germany
Malte Brettel, RWTH Aachen University, Germany
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Failures: A Mood Regulation Perspective
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Measuring the Cognitive and Emotional Relationships Between Readers
and Print Media Brands
Rita Valette-Florence, IMUS & IREGE, Annecy, France
Imene Becheur, Wesford Business School, France
Pierre Valette-Florence, IAE & CERAG, Grenoble, France
The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand
Preference and Purchase Intention
Phou Sambath, National Cheng Kung University, Taiwan (R.O.C)
Don Jyh-Fu Jeng, National Cheng Kung University, Taiwan (R.O.C.)
Brand Personality of a City Identity vs. Image
Tim Foster, Luleå University of Technology, Sweden
Setayesh Sattari, Luleå University of Technology, Sweden
Lars Bäckström, Luleå University of Technology, Sweden
Brand, Image, & Product Management - Brand Identity and Evaluation
Green Branding: Do Local and Global Brands Benefit from Organic Labeling
Daniela B. Schäfer, University of Basel, Switzerland
Daniel Heinrich, University of Mannheim, Germany
“Spreading the Good Word”: Toward an Understanding of Brand Evangelism
Samuel K. Doss, Ph.D., Florida Institute of Technology, USA
From hi Tech to hi Touch the Emotional Way to Technology
Luca Petruzzellis, University of Bari, Italy
Entrepreneurial Marketing - Special Session
Entrepreneurial Marketing: Is Entrepreneurship the Way Forward for Marketing?
Sussie Morrish, University of Canterbury, New Zealand
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Panel
Nicole Coviello, Wilfrid Laurier University, Canada
Andrew McAuley, Southern Cross University, Australia
Morgan Miles, Georgia Southern University, USA
Customer Relationship Management - Innovativeness, Liking and Advocacy in Customer Relationship Management
Does it Really Hurt to Overestimate your Innovativeness? An Analysis
of Perception Differences Between Companies and Customers
Ruth Maria Stock, Technische Universität Darmstadt, Germany
Nicolas Andy Zacharias, Technische Universität Darmstadt, Germany
The Bridging Role of Brand Liking: From Brand Equity to Customer Relationship
with a Brand That Does Not Exist in the Market
Dr. Ibrahim Abosag, University of Manchester, UK
Oleskii Bekh, University of Manchester, UK
Incorporating Customer Advocacy in the Customer Satisfaction Model
Sanjit Kumar Roy, IBS Hyderabad, India
Rajdeep Chakraborti, IBS Hyderabad, India
Assessing the Nomological Validity of the Net Promoter Index Question (NPI)
Birgit Leisen Pollack, University of Wisconsin Oshkosh, USA
Consumer Behavior - Technology
The Consumer’s Online Group Buying Influential Factor Model: An Empirical
Study in China
Matthew Tingchi Liu, University of Macau, Macao
James L. Brock, Pacific Lutheran University, USA
James Gui Cheng Shi, Macau University of Science and Technology, Macao
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Developing an Attractive Mobile Service: A Comparison of Desired Consumption
Values of Three Different Services
Anne Engström, Luleå University of Technology, Sweden
Maria Ek Styvén, Luleå University of Technology, Sweden
Åsa Wallström, Luleå University of Technology, Sweden
Esmail Salehi-Sangari, Royal Institute of Technology and Luleå University of Technology, Sweden
Consumer Path Dependence in High-Tech Markets: An Analysis
of the Self-Reinforcing Mechanisms Leading to Consumer Lock-In
Alexandra Langer, Freie Universität Berlin, Germany
Globalization of Innovations: Disseminating High Technological
Advancement
Josh Samli, University of North Florida, USA
The Role of Theory in Junior Faculty Research
S. Adam Brasel, Boston College, USA
Koert van Ittersum, Georgia Tech, USA
Niall Percy, University of Bath, UK
Scott Swain, Northeastern University, USA
Sports Marketing - Constructs, Communications, and Stakeholders
Examining a Word-Of-Mouth Model in Participant Sport
Mark P. Pritchard, Central Washington University, USA
Jeffrey L. Stinson, Central Washington University, USA
The use of Sports Related Emotions as a Sustainable
Marketing Strategy
Ania Izabela Rynarzewska, The Florida State University School of Communication,
United States of America
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Advertising, Promotion & Communications - Experimental Insights in Advertising and Product Placement
Package Advertising Claims on New Products: Impact on Firm Value
Nora Lado, Carlos III University, Spain
Ester Martínez-Ros, Carlos III University, Spain
Mercedes Martos, Salamanca University, Spain
Hotel Advertising: Consumer Evaluations Through Price Cues
Bidisha Burman, Appalachian State University, USA
Pia A. Albinsson, Appalachian State University, USA
Social Influence in Product Placements: The Impact of Group Composition
and Coviewing Context on Brand Recall and Attitudes
Kesha K. Coker, Eastern Illinois University, USA
Siva K. Balasubramanian, Illinois Institute of Technology, USA
Mental Simulation and Consumer Evaluations of Really New Products (RNPs):
The Role of Product Type
Stephanie Feiereisen, City University London, United Kingdom (UK)
Steve Hoeffler, Vanderbilt University, United States of America (USA)
Retailing - Technology
Analyzing the Impact of Supermarket Promotions: A Case Study Using Tesco
Melanie Felgate and Andrew Fearne
Kent Business School, University of Kent, United Kingdom
Online Consumer Perceptions of Retailer Familiarity and Price Discrimination
Christina Chung, Ramapo College of New Jersey, U.S.A.
Barry Babin, Louisiana Tech University, U.S.A.
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Clubcard Data in the UK
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Brand, Image, & Product Management - Advertising and Brand Management
Branding in E-Mails Enhances Advertising Effectiveness
Stefan M. Hampel, University of Bayreuth, Germany
Larissa V. Hammon, University of Bayreuth, Germany
Hajo Hippner, University of Bayreuth, Germany
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Identification with a Higher Education Institution Through
Communication of the Brand
Edson Roberto Scharf, FURB - Regional University of Blumenau, Blumenau, SC, Brazil
Rion Brattig Correia, FURB - Regional University of Blumenau, Blumenau, SC, Brazil
Requiem for a Brand: Consumer Response to Brand Elimination
Setayesh Sattari, Lulea University of Technology, Sweden
Kaveh Peighambari, Lulea University of Technology, Sweden
Esmail Salehi-Sangari, Lulea University of Technology, Sweden and Royal Institute of Technology,
Sweden
Soheil Torkan, University for Humanistics, The Netherlands
Pricing & Revenue Management - Price-Value Relationship
When More is Less: Base Value Neglect and Consumer Preferences for Changes
in Price and Quantity
Haipeng (Allan) Chen, Texas A&M University, U.S.A.
Howard Marmorstein, University of Miami, U.S.A.
Michael Tsiros, University of Miami, U.S.A.
Akshay R. Rao, University of Minnesota, U.S.A.
‘Shades of Green’: Impact of Product’s Greenness on Consumers’ Willingness to Pay
Rajneesh Suri, Drexel University, United States
Prabakar Kotahandaraman, William Paterson University, United States
Monil Chheda, eLiteral.com, United States
Wenling Wang, Drexel University, United States
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Sports Marketing - Constructs, Communications, and Stakeholders
Attenuating the Negative Effects of a Low-Fit Sponsorship:
The Role of Concurrent Sponsors
Mark D. Groza, University of Massachusetts-Amherst, USA
Joe Cobbs, Northern Kentucky University, USA
How Sporting Events Contribute to Internal Marketing: The Critical Role
of Teambuilding – Evidence from Seven Corporate Runs
Tatjana Maria Koenig, Saarland Business School, HTW Saarbruecken, Germany
Relational Resources as a Builder of B2B Service Brand Equity
Adam Marquardt, University of Richmond, USA
Marketing Strategy - Segmentation and Strategic Choice
What is a Market Segmentation Capability?
Adina Poenaru, ESCP Europe Business School, United Kingdom
Using Psychographics to Segment B2B Technology Markets:
An Exploratory Study
Art Weinstein, Nova Southeastern University, United States
Mission Statements: Distinction Tool or Wasted Effort
Kirk Plangger, Beedie School of Business, Simon Fraser University, Canada
Dianne Bevelander, Rotterdam School of Management, Erasmus University, Netherlands
Leyland Pitt, Beedie School of Business, Simon Fraser University, Canada
Colin Campbell, Monash University, Australia
Best Kept Secrets: How Optimal Distinctiveness Influences
Identification Behavior
Jeremy S. Wolter, Florida State University, United States of America
Stephanie J. Lawson, Florida State University, United States of America
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Consumer Behavior - Financials
Product-Featuring Stock Advertisements: Effects on Consumer-Investors’
Investment Interest
Jaakko Aspara, Aalto University School of Economics, Finland
Amitav Chakravarti, New York University, USA
Impact of Underwriting on Residential Foreclosures in Chicago Communities
Charles F. Yeager, Argosy University, USA
Want to Successfully Introduce Innovative Products? You Need to Know your
Consumers First!
Ruth Maria Stock, Technische Universität Darmstadt, Germany
Christian Erik Schultz, Technische Universität Darmstadt, Germany
Special Publication: Omission from 2010 Proceedings
Competent Blue and Sophisticated Purple: Examining the Relationship
Between Color and Brand Personality
Lauren Isabelle Labrecque, Northern Illinois University, USA
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