The suppliers’ guide to packaging design & artwork costs guide v8 May 2020.pdf6 How to use the...
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1 The suppliers’ guide to packaging design & artwork costs v.8 May 2020
Transcript of The suppliers’ guide to packaging design & artwork costs guide v8 May 2020.pdf6 How to use the...
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The suppliers’ guide to packaging design
& artwork costs
v.8 May 2020
2
ContentsIntroduction & ‘how to use’ guide.………………………………………………3
• Section A – Standard matrix & examples…………………………………….7
• Section B – Standard matrix with chargeable amends & examples……..17
• Section C – Changes to existing files & examples……............................22
• Section D – Retail-ready packaging (RRP) cost matrix & example……...27
• FAQs…………………………………………………………………………....31
• Appendices……………………………………………………………………..33
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IntroductionThe purpose of this guide is:
• To provide clarity on the Asda packaging design & artwork costs
• To explain all charges for packaging design & artwork costs
• To enable suppliers to estimate total packaging design & artwork costs at the commencement of any project
based on known information
• To provide clear definitions of the terminology used to define projects and work stream types
• To share the gates of the Asda Own Brand Launch Process and at what stage costs are incurred
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Glossary
Design
Artwork
Repro
Technical management (TM): incl.
legal spec checks, pack copy, legal
artwork checks, copywriting, design
and project management
Taking the final design traces
through to completed artwork with
final legally approved copy
Taking artwork through to a fully
print-ready high resolution file, incl.
retouching and colour management
and digital proofing
Cutter administration and report
development
System
Admin
Artwork
DC
Artwork
TM
Design co-ordination (DC):
commercial management and
invoicing, commercial query
resolution
Creative graphic design on selling
faces (front & side of pack*) prior
to artwork*Back of pack creative design by exception
If lines are cancelled the relevant charge will be applied from ‘Supplier Confirmed’ in line with the point in the critical
path from which the line is cancelled. For detail please see appendices 3 on p.36
*See Appendices 1 & 2 for full definition of design & artwork terms
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How to use the matrix• Costs in the Standard matrix (A) assume a right first time approach:
1. At the design stage all required inputs must be provided on time (such as cutters, pack copy, product samples, correct
ingredients list and print specifications)
2. At the artwork stage all inputs must be 100% correct to create an accurate clean artwork file for circulation
• There is a Chargeable Amends matrix (B) which will be used for Design, Legal and Artwork when the right first time criteria
set out above isn’t met, (therefore creating extra work above and beyond that set out in the Standard matrix)
• The Standard matrix will enable you to determine the price of each SKU, dependent on the work required and the pack format
• There are 6 Standard matrices depending on design brief requirements - see Appendix 2 for expanded definitions:
1. New Creative
2. Brand Extension
3. Range Extension
4. Design Trace
5. Smart Price
6. PIG & Pentic
• In addition there are some categories where there may be a very high volume of lines including regional
variations (eg. Produce, Meat, Milk) where the creation of a set of Design Guidelines is recommended for
rolling out through artwork. Please see appendix 5.
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Section A –Standard matrix
(design & artwork)
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Standard matrix – sku costs per pack format*Asda Price Matrix Sept 2020 (Incl. Design)
*The standard matrix assumes a right first time
approach
**Please be aware that some skus could have
multiple photography and/or illustration or a generic
image could be used across a range
***Designs requiring models/stock images and/or
licences (eg. Pet/Baby) will need to be costed
independently
For specification only costs please
see section C
Brand Extension - adding a new SKU into an existing brand where a lead line design hasn't been established (includes complex
size/cutter variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 555 580 740 720 640 580
Photo*** 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 150 150 150 150 150 150
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
New Creative (either new product development (NPD) or redesigns where a previous design isn't established)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 670 670 850 830 750 670
Photo*** 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 200 200 200 200 200 200
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
1. New Creative**
2. Brand Extension**
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Design Trace - adding a new SKU into an existing range with the same cutter, no photography (no cutter or image variation)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 201 201 201 201 201 201
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Range Extension - adding a new SKU into an existing range with an established design layout (includes simple size/cutter
variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 445 485 625 605 525 485
Photo*** 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 100 100 100 100 100 100
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
4. Design Trace
3. Range Extension**
Standard matrix – sku costs per pack format*Asda Price Matrix Sept 2020 (Incl. Design)
*The standard matrix assumes a right first time
approach
**Please be aware that some skus could have
multiple photography and/or illustration or a generic
image could be used across a range
***Designs requiring models/stock images and/or
licences (eg. Pet/Baby) will need to be costed
independently
For specification only costs please
see section C
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5. Smart Price**
Smart Price
Can Label Carton Flexibles Tub/Lid S/A Label
Design – with photo 310 310 310 310 310 310
Design – without photo 200 200 200 200 200 200
Photo*** 380 380 380 380 380 380
Illustration 50 50 50 50 50 50
Back of pack design n/a n/a n/a n/a n/a n/a
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
6. PIG & Pentic
Pig and Pentic Standard SGS legal check & artwork (Supplier creates spec)
*FlexibleS/A
Label
Design 830 N/A
Illustration 500 N/A
Artwork 37 **29
Repro 21 0
TM 200 200
DC 35 35
System 16 16
Standard matrix – sku costs per pack format*Asda Price Matrix Sept 2020 (Incl. Design)
*The standard matrix assumes a right first time
approach
**Please be aware that some skus could have
multiple photography and/or illustration or a generic
image could be used across a range
***Designs requiring models/stock images and/or
licences (eg. Pet/Baby) will need to be costed
independently
For specification only costs please
see section C
*Design and illustration cost would only apply to flexible formats i.e.
Bread or Cookie Bags if required
** Additional Pig Guides will be attached to the same project and
charged as an artwork at £29
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Example 1: estimating costs – New creative
New Creative (either NPD or redesigns where a previous design isn't established)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 670 670 850 830 750 670
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 200 200 200 200 200 200
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
NB: If not right first
time, amend costs
charged additionally as
per the chargeable
amends matrix
New creative
Table sauces SA Label
(Right First Time)
Services:
Design
Illustration
Artwork
Repro
TM
DC
Systems & Admin
Total
£1,610
No established design, new creative brief for range
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Brand Extension - adding a new SKU into an existing brand where a lead line design hasn't been established (also includes
complex size/cutter variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 555 580 740 720 640 580
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 150 150 150 150 150 150
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Brand Extension
ES Crisps Flexibles
(Right First Time)
Services:
Design
Photography
Artwork
Repro
TM
DC
Systems & Admin
Total
£1,788
Example 2: estimating costs – Brand extensionNB: If not right first
time, amend costs
charged additionally as
per the chargeable
amends matrix
Existing designs
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Range Extension
Tortiglione PPRM carton
(Right First Time)
Services:
Design
Photography
Artwork
Repro
TM
DC
Systems & Admin
Total
£1,701
Range Extension - adding a new SKU into an existing range with an established design layout (includes average
size/cutter variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 445 485 625 605 525 485
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 100 100 100 100 100 100
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Example 3: estimating costs – Range extensionNB: If not right first
time, amend costs
charged additionally as
per the chargeable
amends matrix
Existing design
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Range Extension Kid Cereal carton
(Right First Time)
Services:
Design
Photography
Illustration (character)
Simple line drawing (BOP maze)
Back of pack design
Artwork
Repro
TM
DC
Systems & Admin
Total
£2,551
Range Extension - adding a new SKU into an existing range with an established design layout (includes simple size/cutter
variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 445 485 625 605 525 485
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 100 100 100 100 100 100
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Example 4: estimating costs – Range extension with BOPNB: If not right first
time, amend costs
charged additionally as
per the chargeable
amends matrix
Existing design
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Design Trace* - adding a new SKU into an existing range with the same cutter, no photography (no cutter or image variation)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 201 201 201 201 201 201
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Example 5: estimating costs - Design traceNB: If not right first
time, amend costs
charged additionally as
per the chargeable
amends matrix
Existing design
Design Trace
Seasoning label
(Right First Time)
Services:
Design
Artwork
Repro
TM
DC
Systems & Admin
Total
£641
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Smart Price
Can Label Carton Flexibles Tub/Lid S/A Label
Design - WITH PHOTO 310 310 310 310 310 310
Design - WITHOUT PHOTO 200 200 200 200 200 200
Photo 380 380 380 380 380 380
Illustration 50 50 50 50 50 50
Back of pack design n/a n/a n/a n/a n/a n/a
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 239 239 239 239 239 239
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Smartprice
Soft Drinks Cola label
(Right First Time)
Services:
Design
Illustration
Artwork
Repro
TM
DC
Systems & Admin
Total
£690
Example 6: estimating costs – Smart PriceNB: If not right first
time, amend costs
charged additionally as
per the chargeable
amends matrix
Existing design
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Section B –Standard matrix &
chargeable amends(design, artwork & legal)
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Impact if not right first time – chargeable amends
• The Standard matrices and estimated costs examples in Section A assume a right first time approach whereby no
amendments have been incurred during the Design and Artwork stages
• Amendments charges will apply to ALL LINES affected across all Standard matrices (New Creative / Brand Extension /
Range Extension/ OPP- Smart Price / Design Trace & Artwork Amend to existing file)
• Amendments include:
• Pack copy changes
• Cutter changes
• Any other changes affecting content and layout of design and artwork at any stage during the process
• Legal amends (pack copy and specification alignment)
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Chargeable amends matrices: Artwork, design & legal
Design Amends charges (per amend)*
Design Can Label Carton Bag Tub/Lid S/A Label
Simple 85 85 85 85 85 85
Average 135 135 135 135 135 135
Complex 225 225 225 225 225 225
Amends charges **
Legal Amends: Artwork amends:
Pack Copy 18 (Charge applicable after 1st iteration) Artwork 38 (Charge applicable after 3rd iteration)
Specification Alignment post artwork release:
Simple 25
Average 27
Complex 32
Artwork & repro amends if inputs are not
Right First Time (costs also apply to Pig & Pentics)
Artwork Amends
1-3 57
4 - 6 81
7 - 9 92
10 - 14 104
15+ 115
Revised Repro 86
Cutter Change
Simple 66
Average 97
Complex 154
Retouching (per hour) 62
Extra Digital Cromalin
A3 > 28
A2 < 44
Additional Versions 149
Simple: Simple text amends, New flashing, Price point addition, toolkit & promo icon addition/amend - where zero impact on design layout
When? After files have been prepared for Final Design Sign Off
Average: Print process changes; colour amends; average cutter amends (within a few mm); text amends, toolkit & promo icon addition/amend
where low-medium impact on design layout When? After files with approved copy have been prepared for Final Design Sign Off.
Complex: Image manipulation/retouching; complex cutter amends & pack format changes; copy amends which require redrawing of handwritten
fonts; preparation of new files for DHO When? After Final Design Sign Off or Design Handover
*NB. Suppliers will only be charged for design amends that they are responsible for
Amends definitions
Pack copy: If the pack copy is submitted and requires further work post submission then the charge for subsequent submissions will be applied to
the relevant stakeholder causing the rework
Artwork: If artwork approval goes to more than 3 iterations which require Legal Input then a charge will be applicable.
Specification alignment: If amends during the artwork stage require a specification being retrospectively corrected to ensure specs and artwork
match then a charge is applicable. Charges are scaled by complexity.
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Asda Price Matrix Sept 2020 (Incl. Design)
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Example 1: Impact of chargeable amends during artwork& repro
Gravy granules tub artwork
Chargeable amends:
5 x text amends - £81
Amends post-repro - £86
Extra digital cromalin - £28
Pack copy amend - £18
Simple spec alignment- £25
Total
£238
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Example 2: NPD Product with new creative design & chargeable amends
New creative Stock Pot carton with amends
Services:
Design - £850
Photography - £500
Artwork - £156
Repro - £130
TM - £239
DC - £35
Systems & Admin - £16
Total
£1,926
Chargeable amends:
Avge cutter amend at design stage - £135
7 x text amends - £92
Amends post-repro - £86
New cromalin - £28
Pack copy amend - £18
Simple spec alignment - £25
Total
£384
Grand total £2,310
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Section C – Change to an existing file
matrix
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C. Amends to existing technical and artwork templates
‘How to…’ guide
1. Select the required TM rating aligned to your requested change i.e. A, B, C,D. Please consider the impact the change will have on your specification and or artwork.
2. Once you have selected the TM rating please then select the relevant artwork complexity (see the supplied matrix on p.24) i.e. Very Simple, Simple, Average or Complex. Please also
ensure you have selected the correct pack format i.e. Can, Label etc.
3. To estimate the total cost of your change request please combine the total cost.
NB. For TM rating C and D the relevant Artwork classification should be either Average or Complex depending on the artwork requirement (unless PIG or Pentic which would always be charged
as Very Simple for Flexible or SA Label)
Examples
1. You could select TM rating A but require a Complex artwork classification because a product image needs re touching, but the change doesn't affect pack copy or
product specification.
2. You could select TM Rating D because you need to make changes to nutrition that affect spec and pack copy. You select an Average artwork classification because no
image manipulation is required..
3. You could select TM rating D because you need to make changes to nutrition that affect spec and pack copy. You select a Complex artwork classification because your
cutter is changing.
4. For Pig & Pentic amends select the relevant TM rating and then select Artwork classification Very Simple for a SA label
Rework - Amend to existing file - Technical Management
TM Rating Service Rating Guidance TM Charge Possible Artwork Classification
A. Project Management No change to spec or pack copy 25Very Simple, Simple, Average,
Complex
B. Project Management, Legal Artwork Sign off No change to spec or pack copy but Legal to review artwork 65Very Simple, Simple, Average,
Complex
C. Project Management, Pack Copy, Legal ArtworkStorage, instructions for use (non cook), country of origin/raw
material change/site code change106 Average, Complex
D.Project Management, Legal Label, Pack Copy, Legal
Artwork
Recipe, nutrition, cook instruction, weight, claims, Supplier change
(existing supplier)157 Average, Complex
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Rework - Amend to Existing File Artwork
Classification Artwork definition Can Label Carton Flexibles Tub/Lid SA Label
Very SimpleBarcode change only, relevant artwork changes driven by the
TM rating
Artwork 31 34 46 37 32 29
Repro 20 0 21 21 20 0
Total 51 34 67 58 52 29
Simple
Printer change (same print process), relevant artwork changes
driven by the
TM rating
Artwork 43 34 81 75 43 32
Repro 43 26 61 68 43 22
Total 86 60 142 143 86 54
Average
Includes link-save and promo graphic additions. Relevant
artwork changes
driven by the TM rating C or D
Artwork 62 46 98 89 62 32
Repro 45 29 81 85 45 22
Total 107 75 179 174 107 54
Complex
Includes complex image manipulation or retouching. Cutter
amends. Supplier change (existing supplier). Relevant artwork
changes driven by the TM rating
C or D
Artwork 79 68 111 101 79 50
Repro 68 48 105 114 68 39
Total 147 116 216 215 147 89
C. Amends to existing technical and artwork templates
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Specification Only Projects costs
Classification Definition Service Example Cost
NPD
Specification Only
Project Management, Label Spec,
Pack Copy, DC
New Specifications which require no artwork
Examples - ISB & Customer Catering Component
Lines, Optical Frames & Makeup 195
Amend
Specification Only
A spec only amend is where a review of the specification
is done, inclusive of what information would be
commonly be found on the labelling elements of the
specification the whole spec is checked against policy,
legislation etc.
Project Management, Label Spec,
Pack Copy
Existing Specifications where amends will require a full
Specification check by Legal
Examples – Change of Supplier, Change to Recipe
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Dynamic Update
A dynamic update is where one specific amend only is
checked e.g. a raw material supplier for a pepper this
can include multiple amends e.g. two/three raw material
suppliers. There will be no additional checks
To be used when the Spec is active and the update
required does not change anything on the label/artwork
Examples - Adding an Additional Raw Material Supplier
Country of Origin addition, Changes to Shelf Life.
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C. Specification only projects
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Example 1: Rework amend to an existing file
Rework – simple amend to
existing carton
(Right First Time)
Services:
Simple amend
TM Rating C - £106
Average artwork definition
Artwork -£98
Repro - £81
Total
£285
NB: If not right first time, amend
costs charged additionally as per
the chargeable amends matrix
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Section D – Retail ready packaging
(RRP) cost matrix(artwork only)
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RRP matrix: Artwork
Work type Service Price £
RRP Artwork (Own Label)
RRP / Outer case artwork (1st amend included within artwork cost) 106.02RRP structural design & artwork to ASDA brand guidelines 204.60Online proofing and file release to UK corrugated provider / non-UK vendor 20.00Simple artwork amendments - ie. add/change case code 55.80Average artwork amendments – ie. amend text and case markings 74.40
Complex artwork amendments - ie. change brand logo and major layout changes 93.00
Additional RRP Services
Amend supplied RRP cutter front face to align with ‘what a good job looks like’ (WAGJLL) 74.40Resize supplied cutters to required ratio of 1:1 27.90RRP structural design (no artwork) 93.00
Extras upon request
To produce digital cutter from hand drawing or samples 46.50Issue via CD (incl. courier for UK destination) 25.58Resend existing cutter file / artwork to vendor / corrugated provider 25.58FTP to vendor specified external site 18.60
Please note that charges are for actual number of artworks required per cutter (not for the number of SKUs it is used for)
Artwork: APSC/i2i Europe services matrix
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RRP matrix: Artwork
10 skus (same brand route) sharing
a single cutter
(no bespoke information)
Services:
1 generic artwork (incl 1st amend) - £106.02
Online proofing & file release - £20
Total
£126.02
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5 skus (same brand route) sharing a
single cutter
(all require bespoke information such as
variant type)
Services:
5 x generic artworks (incl.1st amend) - £530.10
Online proofing & file release - £20
Total
£550.10
RRP matrix: Artwork
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FAQs
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FAQs & troubleshootingQ. My Design costs seem higher/lower than outlined in the matrix?
A. 1. Check if the design aligns with the correct standard matrix (see appendix 2)
2. Check that the packaging format is defined correctly (see appendix 4)
3. Check if there is more than one product shot or illustration used on the design
4. Check to see if any cutter changes or chargeable amends were made during the design process
5. Check to see if any generic imagery costs have been amortised across the total sku count
Q. My Artwork costs seem higher than outlined in the matrix?
A. 1. Check if the artwork aligns with the correct standard matrix (see appendix 2)
2. Check that the packaging format is defined correctly (see appendix 4)
3. Check if there have been any legal amends made
4. Check to see the number of chargeable amends aligns with the amends matrix
Q. Who do I contact if I have still have any commercial queries or require assistance?
A. email: [email protected]
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Appendices
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Appendix 1Detailed explanation of services within the ASDA packaging process
Design creation
▪ Competitive reviews and audits
▪ Creative design development
▪ Imagery/photography/illustration
▪ Props, styling
▪ Art direction
▪ Sub descriptor & title consideration
▪ Layout and assembly of elements onto
cutter
▪ Application of brand standards
▪ Supply of final files to artwork
Artwork creation
▪ Composition of all pack copy and imagery
(digital or analogue)
▪ Structural profile requirements embedded at
this stage
▪ Integrity of brand and guidelines enforced
▪ Printer requirements inbuilt
▪ Barcode generation and verification
▪ Design agency technical support
▪ Maintenance and updating of font libraries
▪ Complete signed off electronic digital artwork
Reprographics
▪ High resolution file composition (from
artwork files)
▪ Application and control of print
requirements
▪ High resolution scanning / RGB colour
conversion
▪ Colour retouching and swatch matching
▪ Print ready film / graphic digital supply
Artwork – Technical Management
▪ Critical path management
▪ Reporting
▪ Design consistency management
▪ Application ASDA Brand Design
▪ Specification management
▪ Pack copy legal check
▪ Legal labelling check
▪ Artwork legal ceck
▪ Packaging guidelines
▪ Legal copy accuracy
▪ Brand guidelines and copy generation
▪ Consistency of messaging by ranges
▪ Legal advice training
▪ Status monitoring
▪ Supplier information receipt audit
Artwork – Design Coordination
(Commercial Management)
▪ Consolidation of invoices for all NPD
stakeholders
▪ Apportionment of quotes to relevant areas
▪ Financial analysis and reporting
▪ Brand / category / supplier spend control
▪ Invoice queries
System Administration
▪ Cutter administration
▪ Reporting
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Appendix 2Definition of the 6 core design matrices
Design
trace
Range
extension
Brand
extension
Design Trace - adding a new SKU into an existing range with the same cutter, no photography or illustration
required; simple text or colour amend (can include all brands)
New
Creative
OPP
(Smart Price)
OPP (Smart Price) – to be used only on OPP (Smart Price) designs irrespective of complexity
Range Extension - adding a new SKU into an existing range with an established design layout, includes cutter
and size variants (can include all brands excl. SP)
Brand Extension - adding a new SKU into an existing brand where a lead line design hasn't been established,
includes more complex cutter/print process and size variants (can include all brands excl. SP)
New Creative - either NPD or redesigns where a previous design isn't established and requires total blue sky
thinking – generally but not exclusively mid tier Asda Brand (occasionally complex top tier ES change)
PIG & pentic matrix – to be used for all counters linesPIG &
Pentic
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Appendix 3Terminology frequently used to describe either a product or work-stream type
Work stream type What does it mean?
NPD New product development, generally requiring packaging, design & artwork
Repack Change to the packaging or design only – no product specification change
Product improvement (PI)No fundamental change to design, but a change to the product spec or a weight change. (This may or may not
require new photography or a new cutter guide)
Description on Standard matrix What work-stream type can it cover?
New creative NPD, Repack
Range extension NPD, PI (where new photog & cutter might be required), Repack (if the pack format changes)
Brand extension NPD, PI (where new photog & cutter might be required) Repack (if the pack format changes)
Design trace NPD
OPP NPD, Repack (if the pack format or brand guidelines change), PI (where new cutter might be required)
Cancelled lines charges*
Critical path stage Relevant cost application at cancellation
Supplier confirmed Project management - £52
Supplier confirmed DC - £35
Upload Cutter Systems and Admin - £16
Creative copy lockdown Creative copy - £39
Label spec approved Label spec approved - £61
Legal approve pack Copy Pack copy - £47
DHO Design Costs - variable
Artwork Artwork Costs - variable
Artwork dispatch Spec Alignment - £40
Repro Repro costs
* Charges will apply if the work has started on that task
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Appendix 4Pack format definitions for design agencies
Pack format definitions Including the following non standard formats
Can Printed directly onto metal substrate ie: Beverage can, Deodorant can, Air freshener; Tinned Fish etc. (not tins with labels)
Label (wet glue)In-Mould Labels / Tags / Double Side Labels Backing Cards / Insert Cards/C wrap labels/wet glue labels, jar labels, tin
labels
Carton Full carton/ Carton-board watchstrap sleeves
Flexibles Flow Wraps / Top Webs / Pouches / Sachets/Doy Bags/inners
Tub/Lid Dry offset/flexo printed tubs & lids – counted as 1 sku cost
Self Adhesive label
v.8 May 2020
Appendix 5
There are 2 types of Design Guidelines matrices depending on design brief requirements:
• New creative design guidelines (A) including the development of new creative
• Range extension design guidelines (B) where the creative element is already defined
Design guidelines matrix
A. New Creative Design Guidelines
Lead lines Costs as per standard new creative matrix
Follow on lines £
25-50 176
51-100 151
101-200 101
201+ 51
B. Range Extension Design Guidelines
Lead lines Costs as per standard range extension matrix
Follow on lines £
25-50 151
51-100 126
101-200 76
201+ 26
Terms and definitions of usage
To only be used on discussion and agreement that this is the appropriate solution with the Design Specialist
All master lead lines, colour, text layout and additional element placement guidelines are created by a design agency for application through an artwork agency
A. New Creative guidelines: Development of both the creative strategy and subsequent guidelines for a range of products (minimum 25 lines) sharing a similar
design and using common photography/illustration across all skus, or defining a simple placement template for photography to be supplied to A/W
B. Range Extension guidelines: Taking an existing design strategy and creating subsequent guidelines for a range of products (minimum 25 lines) sharing a
similar design and using common photography/illustration across all skus, or defining a simple placement template for photography to be supplied to A/W
How to calculate cost
• Design will establish the total number of different lead lines to be worked up to deliver a robust set of guidelines – these are calculated at the full new
creative or range extension standard matrix cost (per pack format)
• Any image costs are to be amortised across the lead lines only
• There will be a subsequent number of chargeable ‘follow on’ lines to be created in artwork following guidelines (requiring continued consultation and inputs
with the design agency)
v.8 May 2020
