![Privilege Facilities with Izukyu-Line Pass...8．New York Lamp Museum & Flower Garden[ニューヨークランプミュージアム ＆フラワーガーデン] (Near station: Izu-Kogen](https://static.fdocuments.in/doc/165x107/5e54b4071f191f326f698524/privilege-facilities-with-izukyu-line-pass-8inew-york-lamp-museum-flower.jpg)
The success story of the Swiss Museum Pass
43
-
Upload
rafael-enzler -
Category
Travel
-
view
291 -
download
3
Transcript of The success story of the Swiss Museum Pass
Content1. The Swiss Museum
Sector2. The Swiss Museum Pass3. How to set up a Museum
Pass - some reflections
1. The Swiss Museum Sector
Number of Museums
1146
Data 01.09.2014
© Swiss Museums Association 2014
Visitors
© Swiss Museums Association, Photo: Heike Grasser
14.5 mio
Visits in 2013, n= 737, total extrpolated according to he size of museums © Swiss Museums Association 2014
Thematic Categories© NEMO
© Festungsmuseum Heldsberg / Musée jurassien des arts Moutier
© Regionales Landwirtschaftsmuseum Riggisberg / Musée de l’Ariana Genève
© Freilichtmuseum Ballenberg, Hofstetten / Kunsthaus Aarau
© Musée de la communication, Berne / Tanksäulenmuseum Gänsbrunnen
2%8%
17%
37%
10%
17%
1%
8%
Archäologische Museen und Sammlungen / Musées et collections archéologiques
Historische Museen / Musées historiques
Kunstmuseen / Musées d'art
Regionale und lokale Museen /Musées régionaux et locaux
Technische Museen / Musées techniques
Thematische Museen /Musées thématiques
Volkskunde- und Völkerkundemuseen / Musées d'ethnographie
Naturwissenschaftliche Museen / Musées de sciences naturelles
Statistics 2010 © Swiss Museums Association 2011
Legal Status
© IWC Museum
National Museums
© Swiss Museums Association 2014
Statistics 2007, n=221 © University Fribourg VMI
2. The Swiss Museum Pass
Facts & Figures• 20 years on the market• 500 museums• 1.8 mio. passes• 800‘000 visits• € 8 Mio. revenue
Goals• More visitors• More visits
The History
The Founder
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Visitors1997 - 2011
Anz.Ein-tritte Raiff
Anz.Ein-tritte SMP, Reka, STS, PArte
The Legal Structure
Board of Swiss Musuem Pass Foundation
Swiss Museumspass Office
MuseumMuseumMuseumMuseumMuseum
Pass HolderPass HolderPass HolderPass HolderPass Holder
Distribuion & Marketing PartnerDistribuion &
Marketing Partner
The Product
Pricinig• Museum Pass 1 year € 150• Museum Pass 1 year PLUS € 180 (1 adult and up to 5 children)• Museum Pass 1 year Family € 260 (2 adults and up to 5 children)
The Business Model
RevenueCard holder
RevenueSponsor
RevenueWhite label cards
Total Revenue
Marketing & Administration
Revenue Museums
Museum MuseumMuseumMuseum
Distribution & Marketing
Sales Promotion
Results
Revenue vs. Number of Visits
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Revenue Number of visitors
Number of VisitsHow many museums did you visit in the last twelve months?
7 und mehr Museen besuch 4-6 Museen besucht 1-3 Museen besucht Kein Museum besucht Weiss nicht
Basis: [ ] befragte Personen
Keys for Success
1. Common goal – clear strategy2. System of solidarity3. System of trust4. Involvment of partner5. Independent organization6. Cooperation with museums7. Lean management8. Steady development - patience9. Know-how of management team10. Strong marketing and sales
Questions
Thank you.
