The Study on Future Potential of Gaming Industry in India_Presentation

8/2/2019 The Study on Future Potential of Gaming Industry in India_Presentation

1/11

5/6/2012

A STUDY ONFUTURE POTENTIAL OFGAMING INDUSTRY

ININDIA

PRESENTED BY:-

RAHUL(41)

RAKSHITA(42)

RAVINDRA(44)

RUCHIT(45)
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


2/11

5/6/2012

CONTENTS

INDIAN GAMING INDUSTRY

CHANGING INDIAN GAMERS MINDSET

KEY DRIVERS OF GAMING FUTURE

HINDRANCES FOR FUTURE GAMING

KEY INITIATIVES FOR FUTURE GAMING
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


3/11

5/6/2012


Source:Casinocitypress.com

The Indian gaming industry is valued atRs 10 billion currently and is expected togrow at a CAGR of 31% to Rs 38.3 billionby 2015.

Three major Indian Gaming verticals1.Console Gaming2.Mobile Gaming3.Online and PC Gaming

Gaming in India today has about10,295,000 consumers which indicateshuge market to be tapped.
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


4/11

5/6/2012


Console gaming has been the largest contributor to theIndian gaming industry revenue. This generated Rs 5.8billion in 2010 and is expected to grow at a CAGR of 20per cent, to Rs 14.2 billion in 2015.

Mobile gaming has generated Rs 2.8 billion and it isexpected to grow at a CAGR of 45 per cent to reach Rs17.4 billion by 2015 .

At Rs 1.5 bn the Online and PC Gaming market

accounts for 15 per cent of the overall gaming market.This segment is expected to grow at a CAGR of 35 percent to reach Rs 6.7 bn in 2015.

http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


5/11

5/6/2012


http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


6/11

CHANGING INDIAN GAMERSMINDEST

SINGLE

USER

GAMING

MULTIPLAYER

GAMING

GRAPHICALLY

SUPERIOR

GAMING

MOTION

GAMING
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming5.jphttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming4.jp


7/11

5/6/2012

KEY DRIVERS OF GAMING FUTURE

Increasing mobile penetration in India

Increasing Internet penetration in India

Ease of Congestion of networks with 3G.

Increased usage of social networks in India (e.g., Farmville &Cityville on Facebook)

Regionalization of Content(e.g., Sony plans to launch fourgames like Street Cricket by May 2011|)

Increasing popularity of motion gaming in Indian households.

Increase in disposable income of Indians

Increase in outsourcing in gaming industry to cut down costs andproduction time to meet increasing demands.

Increase in the number of game developers/entrepreneurs inIndia.
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


8/11

HINDRANCES FOR FUTURE GAMING

Piracy on the high becoming headache for game developers andmarketers.

Greater content security especially intellectual rights incompetitive scenario.

Mobile phone chipsets are also not built to handle the operatingsystem load of heavy games.

Price of Console gaming very high because of higher customduties and indirect taxes.

Rising number of Game developers/marketers is leading to a

fragmented market which make more expensive for them todifferentiate themselves though branding.
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


9/11

KEY INITIATIVES FOR FUTURE GAMING

There should be increase in Advergaming leads to betterentertainment and connect with consumers than a 10 secondtvc. E.g., Don2,Ra-one and Axe.

There should be increase in Edutainment games whichprovides learning e.g., Zapak has launched a sensex basedgame called Game for Money that allows players to investvirtual money in shares, mutual funds, property and insurance.

Marketers should focus on continuous upgradation of existinggames and creation of new games as the industry demands.
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


10/11

KEY INITIATIVES FOR FUTUREGAMING

Developers should also focus themselves for Next level ofGaming mindset of High end graphics with motion gaming.

Broadcasters should tie up with mobile operators and gamingplatforms to capture more of the consumer attention pie E.g.,Recent tie up of Turner International India with Zapak forlaunching games around their Cartoon Network characters andmobile TV with USB dongle operators.

Developers should work on complexity level of the game i.e.,from hard to simple for the same version of game so as toinclude old people in the consumer pie.
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg


11/11

ARE

YOUGAME?
http://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpghttp://www.indianpcmag.com/wp-content/uploads/2009/02/indiangaming3.jpg

The Study on Future Potential of Gaming Industry in India_Presentation

Documents

Transcript of The Study on Future Potential of Gaming Industry in India_Presentation