The Study Abroad Market in the Ukraine
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Association of International Education and Exchanges Agencies, Ukraine(AIEEA) WWW.AIEEA.ORG.UA Email [email protected] ICEF TORONTO 2013
description
ICEF's Director of the CIS countries Mr Sergey Krasnyanskiy travelled to the Ukraine to liaise with educational agencies and learn about current trends among Ukrainians that are affecting their attitudes towards international education. In particular, he learned why Ukrainians are increasingly looking further afield, and how destination countries and educators can profit from this trend. Read our accompanying ICEF Monitor article "Field report: Ukrainians consider a wider variety of study destinations" here: http://bit.ly/1uOx8sF. For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.
Transcript of The Study Abroad Market in the Ukraine
Association of International Education and Exchanges
Agencies, Ukraine(AIEEA)WWW.AIEEA.ORG.UA Email [email protected]
ICEF TORONTO 2013
1. Role and Mission of AIEEA UkrainePresented by Gautham Kolluri, Center of International Programs, STUDYABROAD.UA TM
Website www.studyabroad.ua, www.cip.com.ua Email: [email protected]
2. Popular Education Abroad destinationsPresented by Irina Kobec, Director International Cultural and Agency Programs ICEA,Ukraine Website www.iceainternational.com Email: [email protected]
3. Current market and emerging trends in the study abroad market in UkrainePresented by Vitalli Bresler, Program coordinator STUDYA.UA, Website www.study.ua Email [email protected]
4. How to choose an agency in UkrainePresented by Kateryna Sosnina, Program coordinator STUDENTLAND TM
Website www.studentland.ua Email: [email protected]
Role and Mission of theAssociation of International Education and
Exchanges Agencies, Ukraine (AIEEA)
WWW.AIEEA.ORG.UA
Presented by Gautham Kolluri, Center of International Programs, STUDYABROAD.UA TM
Website www.studyabroad.ua www.cip.com.ua Email: [email protected]
Association of International Education and Exchange Agencies,
Ukraine (AIEEA UKRAINE)
Established in – 2012Legal status- Non Profit15 Founder members from 9 cities
MISSION OF AIEEA UKRAINEBenchmark of quality in the industrySupport the members/clients and promote
awareness for International Education and Exchange programs in Ukraine
Support educators with various marketing solutions. Liaise with the Embassies/Consular SectionsCreate more opportunities for the Youth in
International Exchanges sector AIEEA Foundation to provide scholarships with
funds raised from AIEEA marketing activities.
FOUNDER MEMBERS DETAILS1. International Education + Youth Exchange
Programs- 70%2. International Education - 15%3. Youth Exchange Programs- 15%
Majority of the memberswith 5+ years in business.
Types of Memberships• Founder Member• Full Member• Associate Member
Criteria for enrolment of new Members• 3 years of company legal existence• 5 References from International Educators• Mandatory recommendation by one founder
member
AIEEA Services to EducatorsIdentifying and developing partnerships with successfulagents is the key to increase student recruitments. AIEEAprovides the following B2B SERVICES for educators.• Agent quest workshops: Meet quality agents, talk face
to face with prescheduled 20 minutes meetings.• Agent fam trips: “To see is to believe”- Invite high
profile agencies to visit your Institutions.• Agency visits: Tailor made meetings with agents in
their offices.• Coffenars: Invite high profile agents to your seminars• Online Webinars: Live online seminars with agents• Web Adverts: Educator profile and banner advertising
on the AIEEA website WWW.AIEEA.ORG.UA
What do partner agencies in Ukraine expect from educators?Partnership agreements with signatures and
seal/stamp in ink. Ukrainian government andthe banks do not accept electronic versions ofagreements.
Prompt replies to emails.Agency visits, possible support in social media
and Study Abroad fairs.Timely payment of commissions.Special offers, Discounts and Scholarships
Partnership spoilers!!!Slow replies to emailsEnrolling applicants directly after
meeting them in the agents officesMistakes in bookings and visa lettersSupport services to the studentsDelay in the payment of commissionFailure of the airport pickupIssues with Host families
Studying abroad: The most popular educational destinations among Ukrainians
Presented by Irina Kobec,Director of ICEA, [email protected]
ICEF TORONTO, 2013
Ukrainian youth want to study abroad
Canada Poland
USA Germany
Great Britain Italy
Malta Austria
France Spain
Destination countries for education chosen by Ukrainian students
The most popular Countries.
Australia
Popular specialities among Ukrainian students
Most popular specialties for today
Specialties that become popular
In the near future will be a popular DESIGN(Fashion, Interior, Graphic)
Business
Marketing
Finance
IT
Hotel &hospitalitymanagementTourism
PR
The age range of Ukrainians, who study overseas are
Age from 8 to 16
Age from 17 to 25
Age over 25
Language CampsBoarding School, Schools
CollegesUniversities
UniversitiesEnglish for specific purposes
English for specific purposes
The age range of Ukrainians, whostudy overseas are
Age from 8 to 16
Age from 17 to 25
Age over 25
60%
40%
Language Camps
Boarding School,Schools
60%
35%
5%undergraduateeducationpost‐graduateeducationEnglish for specificpurposes
80%
20% post‐graduateeducation
English for specificpurposes
Ukrainians expand the boundaries of education abroad
Language Camps
Boarding School, Schools
0% 5% 10% 15% 20% 25% 30%
Canada
Great Britain
Malta
USA
France
0% 10% 20% 30% 40%
Great Britain
Canada
USA
France
Ukrainians expand the boundaries of education abroad
Undergraduate & post‐graduate education
0 3 6 9 12 15 18 21
Poland
Canada
Great Britain
USA
Germany
France
Spain
Austria
Ukrainians expand the boundaries of education abroad
English for specific purposes
0 5 10 15 20 25 30
Great Britain
Canada
Malta
Poland
France
Spain
International Cultural and Educational Agency, Ukraine
www.iceainternational.comE-mail: [email protected]
How to choose an agency in Ukraine
Kateryna SosninaStudentlandTM Kyiv, Ukraine
www.studentland.ua Email: [email protected]
Theoretical essentials
Request agency profile and ask
year of establishment statistics accreditation, memberships references location staff certification / familiarization with Canada business license participation in workshops and trainings
Practical tips
Check website
content contact information compare contact information with business license.
Be aware that difference in these two may occur in trading address and legal one
Use social networks to check
activity existence of contact people
Pay attention to agency email
free is alarming company is calming
Try agency professionalism
arrange on-site visit or skype conversation
Call agency office
check whether somebody picks up the phone during the business hours
Practical tips
Google will help you
Google agency name and location
Approach educational institutions for reference
not necessarily from Canada
Cooperate only on prepayment basis
at least first year
Practical tips
Size does not mean quality!
small company can be unique for you
No Canadian experience means nothing
if agency proves to be professional on other markets
Always ask for emergency contacts
just in case
Do not expect big numbers within a year
obligatory numbers might lead to poor quality
Practical tips
Question a student upon arrival
agency charges (service, visa support)
Come back with follow ups in 2-3 months
to check how well the agency is educated
Check agency’s accuracy with CIC regulations
at the end of day you might be responsible
Practical tips
Request Embassy list of agencies
agency is not on the list - does not mean bad
Fill free to communicate with Embassy of Canada in Ukraine if you have any concerns
Ukraine has the best Embassy, huge country and up to 10 million of students
Practical tips
Association of International Educationand Exchanges Agencies, Ukraine
“Overview of the current marketand emerging study abroad trends
in the Ukraine”
Vitalii BreslerProgram coordinator of STUDY.UA Company
Kyiv, Ukraine
Association of International Education andExchanges Agencies, Ukraine
Ukraine in the heart of Europe
Association of International Education andExchanges Agencies, Ukraine (AIEEA)
Canada–Ukraine ties and relations
• Over one million Ukrainians in Canada representing 4% of the population.
• Ukrainians have made a significant contribution to thefoundation and development of Canada
• Each year the amount of Ukrainian students inCanadian education institutions is growing
Association of International Education andExchanges Agencies, Ukraine
• Educators• Agents• Foreign embassies• Target
audience/clients
Key stakeholders of the Ukrainian education
abroad market
ParentsStudentsActive youth
Association of International Education andExchanges Agencies, Ukraine
Education trends in numbers
• The population of Ukraine is 45,5 millions of people• The number of studying/working people is 71.4% • More than 1.8 millions of students• 75% of pupils become university students• Each year more than 25,000 ukrainian studentsgo to study abroad
Association of International Education andExchanges Agencies, Ukraine
What attracts Ukrainian students ineducation abroad?
• Internationally recognized degrees• Experience living abroad• The opportunity to gain international work experience• Opportunity to improve foreign language• Employment opportunities in prestigious international
companies
Association of International Education andExchanges Agencies, Ukraine
Popular types of education abroadamong Ukrainian students
• Higher education and university pathway programs• Language courses (English, German, French) • Exchange programs in USA, Canada and Europe• MBA and 1‐2 year diploma programs• Boarding schools for pupils
Association of International Education andExchanges Agencies, Ukraine
Top destinations
Association of International Education andExchanges Agencies, Ukraine
Growing interest towardseducation in:
• CANADA• GERMANY• POLAND• UNITED KINGDOM• SWITZERLAND• AUSTRALIA & NEW ZELAND
Association of International Education andExchanges Agencies, Ukraine
THANK YOU FOR YOUR ATTENTION!
