The Structure Of Organisations And Finance By Frank Dante
-
Upload
frank-dante -
Category
Marketing
-
view
80 -
download
2
Transcript of The Structure Of Organisations And Finance By Frank Dante
![Page 1: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/1.jpg)
Sales & Marketing
1
![Page 2: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/2.jpg)
Sales & MarketingSatisfy NeedsPosition in OrganisationDifference between Sales & Marketing
2
![Page 3: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/3.jpg)
NeedsFood and WarmRelationshipsEsteem & Self esteemBelongings
People buy to satisfy needs
3
![Page 4: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/4.jpg)
Commercial needsPayback/ROIFunctionalityEsteem
BuildingsClothesCars
4
![Page 5: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/5.jpg)
Position in OrganisationChairmanManaging DirectorMarketing Director
AKA Sales Director, Sales and Marketing Director
Finance DirectorProduction DirectorIT DirectorHR Director
5
![Page 6: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/6.jpg)
Sales ProcessSuspects
Need qualifyingProspects
Have budget and project in mindCustomers
Placed ordersSales Funnel
Many suspects, fewer prospects, even fewer customers
Sales Forecasting (0% to 100%)
6
![Page 7: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/7.jpg)
Sales TechnologiesContact Management SystemsCustomer Relationship ManagementInternetCall Centre
InboundOutbound
7
![Page 8: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/8.jpg)
ChannelsDirect SalesMail
Order/Magazines/Newspapers/CataloguesTelephone Order (MOTO)DealersDistributorsWholesalersRetailersInternet
8
![Page 9: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/9.jpg)
MarketingExploring the market
Influencing the market
9
![Page 10: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/10.jpg)
MarketingAdvertisingDatabase MarketingMarket ResearchChannels
10
![Page 11: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/11.jpg)
AdvertisingCorporate Advertising
Stress Financial StabilityLeading Technologies Stress Leadership
Product/Service AdvertisingImmediate & Measurable Effect on SalesProduct AwarenessPromotions
11
![Page 12: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/12.jpg)
Database MarketingDemographics (ABC)Mailing Lists
TargetingReduce Costs, Irritation to Potential Client
Large DatabasesElectoral RollTelephone DirectoriesMagazine and Club, Store card membershipsCross-Correlation
12
![Page 13: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/13.jpg)
Market ResearchSamplingQuestionnairesStatistical Analysis
Focus GroupsSelected PeopleDetailed Analysis
13
![Page 14: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/14.jpg)
ChannelsPrint
NationalsLocalsMagazines
TelevisionInteractive
InternetMarketingInteractive
Billboards
RadioSponsorship
Worldwide - LocalEndorsements
David BeckhamSeminarsExhibitions
Windows 2001Conferences
14
![Page 15: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/15.jpg)
Marketing ProcessTo measure effect of advertising
Recall messageIncreases in Sales
Generate Leads for Sales ForceCouponsInternet ResponseInbound Calls
Companies measure effectiveness
15
![Page 16: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/16.jpg)
Marketing TechnologiesDatabase Management SystemsStatistical Analysis PackagesInternetKiosksCall Centres
IntegratedVoice RecognitionPredictive DiallersInbound Routing
16
![Page 17: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/17.jpg)
Sales and Marketing Sales
Very MeasurableStill individualisticShort Goal
OrientatedSome
computerisationSome process
MarketingCloudy to say the
leastBehind the scenesStrategicComputerisedHighly processed
17
![Page 18: The Structure Of Organisations And Finance By Frank Dante](https://reader036.fdocuments.in/reader036/viewer/2022070523/58ec994c1a28abb73b8b4659/html5/thumbnails/18.jpg)
Download The More PPT Frank Dante Is Savvy In Supply Chain Manag
ementFrank Dante explain 9 tips of International Tr
ade
18