The Strength of

Relationships formed

through Social MediaBy: Ryan Foster

● Degraded social skills from increasing

online interactions● Social Media vs. Social Network Sites(SNS)

● Types of Relationshipso Self Identity

o Parasocial

o Effects from SNS

Where it all came from

● Social Mediao Internet based applications that build on

the … foundation of Web 2.0, and that allow

creation and exchange of… content.

● Social Network Siteso Services that allow users to create a profile,

a list of connections, and explore them

Social Network Sites

● What drives the SNS interaction between

individuals online?

● How may we evaluate SNS interactions?

● What are the most prevalent risks of

SNS?

● What factors affect the strength of

relationships online?

Research Questions

● Interdependent o Response dependent on medium of

communication

● Independent Userso Behaved consistently independent of

medium

Online Identity

● Follow actively follows the events of one

individual to the point that they begin to

associate with them

● Potential Benefits for some

● Lowers Well Being for most

Parasocial Relationships

● Significant influences from community

involvemento but not when involvement is not expected

● Unaffected views of SNS even when

informed of risks/dangers

Outside Influence

● Behavior affected by type of SNS

● Positively for attention

● Negatively behind the sceneso ex-intimate relationships

o online dating

o impulsive destructive comments

Behavioral Effects

● Normal use encouraged by self

presentation and relationships building

● Problematic use from Neuroticism

● Parasocial vs. Reciprocal

SNS Addiction

● Another tool of self-exploration

● Maintain social relationships

● Social time management

What drives the SNS interaction

between individuals online?

● Posting for the benefit of himself, or

● Posting for the benefit of others

How may we evaluate SNS

interactions?

● Like walking down a busy street in a

major city

● Be Aware of your surroundings

● Theft is less obvious

What are the most prevalent

risks of SNS?

● Categorize Relationship

● Evaluate the Purpose of the Relationship

● Verify Actions Accordingly

What factors affect the strength

of relationships online?

● Use of Social Media is like any other

offline facet of life

● Benefits and Abuses are magnified

● Abuses can be harder to see

● Spread Awareness to minimize potential

harm

Implications

● Limited time and depth of articles

searched

● Neuroticism and Attention Seeking

Behavior

● Effects of different SNS characteristics

on psychological well being and SNS

Addiction

Limitations & Future Research

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Brandtzæg, P. B., Lüders, M., and Skjetne, J. H. (2010). Too Many Facebook “Friends”? Content Sharing and Sociability Versus the Need for Privacy in Social Network Sites.

International Journal of Human-Computer Interaction, 26, 1006-1030.

Bryer, T. (2013). Designing Social Media Strategies for Effective Citizen Engagement: A Case Example and Model. National Civic Review, 102, 43-50.

Chaulk, K., Jones, T. (2011). Online Obsessive Relational Intrusion: Further Concerns About Facebook. Journal of Family Violence, 26, 245-254.

Chen, H., Kim, Y. (2013). Problematic Use of Social Network Sites: The Interactive Relationship Between Gratifications Sought and Privacy Concerns. CyberPsychology,

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Questions?