The Street View Journal Vol-3,Issue-42.pdf

8/21/2019 The Street View Journal Vol-3,Issue-42.pdf

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10

VOLUME.3, NO.7, MONDAY 17 FEBRUARY 2014VOLUME.3, NO.42, MONDAY 3 NOVEMBER 2014

NEWS

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Allworld Exhibition \tzG J U0ifBangkok Exhibition Service

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11

VOLUME.3, NO.42, MONDAY 3 NOVEMBER 2014

BUSINESS INTERVIEW 11BUSINESS

ANNAM MYANMAR pNyD; vkyfaqmifjzpfcJ UyH kud k t&ifqH k;ajymjyygOD;/

2012 ckESpf arvrSm ukrÜPD pNyD ; wnf axmif cJ h ygw,f/ wu,f wrf ;u the ware house 0d kif qd k if ud kEd k 0if bmvrS mpvk yfjzpf cJ h w,f/ Yves

Rocher tvSukefawGudk 2012 ckESpf 'DZif bmvrSm pcJhw,f/ tck 2014 ckESpf rSmrS Perrier Sparkling

Water eJU Teisseire Syrup ukd pwif oG if ;wmyg/

The ware house taMumif;ud kvnf; ajymjyay;ygOD;/ aps;uGufudkb,fvdkrsKd; ae&m,lcJ hygovJ/

The ware house 0kd if qkd ifu AD,uf erf eJU uarÇm'D;,m;rSmvnf ;&Sd w,f/ uRef rwd kYu jref rmEkd if iHrSm zG if hvSpf wJhqd kifjzpf NyD; vuf vDa&m vufum;a&m a&mi f;ygw, f/ trsm ;pku jyi fop f0d ki faw Grs m; w,f/ wjcm;Ed kif iH 8 Ed kif iHu 0d kif awG wif NyD; a&mif ;w,f/ 0d kif tjyif&Sefydef? aumhn§ufvdkrsKd;vnf;&Sd ygw,f/ 0d kif aps;uG uf uawmh vl we f;p m;wp fcktaeeJ Uy J oH k; Mu ao;w,f/ trsm;pk u Ek d if iHjcm;om; awG yg/ Oa&mybuf u rsm;w,f/

cuf cuf cJcJMuHK&wmrsKd ;awmh r&Sd yg bl;/ Ed kif iHjcm;om;awG uvnf ; 0d kif ud k ud k,f hxuf yd kNyD;od aewJhtwG uf ud k,fheD;pyf&m todkif ;t0d kif ;uae wajz;ajz;ae&m,lcJhygw,f/

Yves Rocher tvSukefypönf;awGwifoGif;jzpfyH kud kvnf;ajymjyay;ygOD;/

Yves Rocher uvnf ; 1959 ckESpfr Sm jyifopfu Mr.Yves

Rocher &JU okawoejyK&muae olY&J U"mwf cG J cef ;u xk wf vkyf vd kuf wJ h tvS uk ef ypö nf ;awGjzpf NyD ; AD ,uf erf? uarÇm'D ;,m;eJ U vmtd k rS mvnf ; qd k if cG JawG&Sd ygw,f/ 2012 ckESpf 'DZif bmvrSm jref rmEd kif iHrSm pwif cJhNyD; 2013 rwf vrS m Junction armf wif? arvwG if Parkson rSm qkd if awG zG if h vSpf cJhygw,f/ 'DESpf rukef cif awmh rEÅav;rSm qd kif cG Jwpf ckvkyf zd kU tpD tpOf&Sdygw,f/ t&ifwkef;u

tvSukef ypönf ;awG roHk;jzpf cJh ayrJh Yves Rocher ud k AD,uf erf rSm ud k,f wd kif upNyD; ypönf ;awG ud kBeauty Advisor

awG ay;wJhtwd k if ; oH k ; cJ h w,f/ jyif opf brand

EkdifiHtwGuf atmf'gqdk&ifvnf;jrefrmEkdifiHtom;ta&? tpm;t aomufe JU udkufnDwJ hypönf;aw G yJay;wJhtwG uf Customer Com-

plain jzpf vm&if vnf ; oHk;pG J ol a&m? wm0ef&Sd olawG a&mawG UNyD; bmjzpf vd kYvJqd kwmud k aocsmtajz&Smay;

w,f/ wpf cgwpf&HrSm tvSukef ypönf ;aMumifhr[kwfbJ udk,fh &JU aexdkif rIaMumif h oHk;pG JyHkrSm;,G if ;rI aMumif h tom;ta&rSm tzkawG aygufwmwd kYjzpfw,fav/ Yves

Rocher rS r[kwf ygbl;/ wjcm; tvSukefypönf;awGrSmvnf; jzpf wwf wmygyJ/ Customer u awmh vSc sifvdk Y0, fwJ htwGu f wjcm; ab;xG uf qd k;usKd ;jzpf vmrSud k rvd k csifMubl;av/ 'gaMumifh Cus-

tomer awG ud k aocsmtcsd ef ay;NyD;

vm&if tJ'D ypönf ; awG ud k Customer

awG vufx Jud k rxnfhawm hbl ;/jref rmEd k if iHrSm od yf NyD; ravhvmao; ayr,f h Ed kif iHjcm;rSm Skin cancer

[m 'Dvd kouf wrf ;vG ef tvSukef ypö nf ;awG oH k ;pG J wmaMumif h jzpf w,f vd kYod&Sd&w,f/ tvSjyif ypönf ;[m

Expire jzpf NyDqd k&if roHk;oif hawmh ygbl;/

Cosmetics aps;uGufrSma&m b,fvdkae&m,lcJhygovJ/

Yves Rocher u jref rmEd kif iH twGuf distributor tjzpfay; uwnf ;u olwd kYqDu owf rSwf xm;wJhpnf ;urf ;awG&Sd w,f/ tJ'D owf rSwf csuf trsm;pk u jref rmEd kif iH&JU aMumfjimawG? Promotion awG

eJU rud kuf nDwmawG ud kawG U&w,f/ tvSukef ypönf ;qd k&if tEkynm&Sif wpf a,muf u Brand Ambasador

vd k rsKd ;? Brand Pro-

Brand vnf;jzp fw,f/ aps;BuD ;

rvm;? roHk;&JwmrsKd ;pojzif h trsKd ; rsK d;&S dygw,f/ eD;pyf&mtaygif ; toif ; rd wf aqG awG ud k Skin test

awG vkyf ay;NyD ;oif hawmf wmav;awG prf ;oHk;Munhf zd kYay;w,f/ av;ig; ajcmuf vawmh awmf awmf av; ½kef ;&ygw,f/ aps;EIef ;uawmh Chan-

nel 7, MRTV-4 wd kY *sme,f wd kYu aeNyD;awmh ajymcJh&w,f/ Product

Knowledge eJ Y aps;EI ef ;ud k od csif Mu w,f/ aps;EIef ;u ud k;axmihf ig;&m uae ud k;aomif ;cG Jtxd&Sd w,f/ 'D awmh ud k ,f h&J Ubwf *suf tay:rl wnf NyD; a&G ;cs,f oHk;pG Jvd kU&w,f/ ay;

&wmeJ Uwef w,f qd k wJh uk ef ypönf ;rsKd ;jzpf NyD ; t&rf ;BuD;aps;BuD;wJh Prod-

uct awmh r[kwf ygbl;/

aemufxyfwifoGif;wJ U ukefypönf;awGuk dvnf; ajymjyay;ygOD;/

Perrier uawmh jyif opf ua&Sparkling Water yg/ ½d k;½d k;a&&,f?

Lime eUJ Lemon ud koG if ;w,f/gas ygw,f/ a&uawmh bmeJ U rqd k wG JNyD ; aomuf vd k Y&w,f/

alcohol raomuf csif? tat; raomuf csif? a&vnf ;raomuf

csif bl;qd k&if Perrier ud kaomuf

w,f/ acR;t&rf;xGufwJh tm; upm;orm;awG vnf ; aomuf Mu w,f/ urÇmrSmsparkling water

Top (10) xJrSm ygwJhtjyif 'DPackaging yH k pH av;uvnf ; vS wJ h twG uf aomuf Muw,f/ market

uawmh Ed kif iHjcm;om;awG ud k tar-

get xm;&wJh ukef ypönf ;jzpf ae w,f/ aemuf wpf cku Teisseire

Syrup qd kwmyg/ Syrup u azsmf&nf tES pf vd k rsKd ;aygh/ Syrup Flavour

trsKd ;tpm;aygif ; 50 ausmf 100&S d ayrJ h aps;uG uf xJ rS m tqif ajyr,f h 13 rsKd ;ud k poG if ;ygw,f/ bm;rSm oHk ;Muwmrsm;w,f/ ice-cream rS m

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Annma Myanmar Co.,Ltd rS Operation Manager rarolaZmf ESif h awG UqHkar;jref ;jzpf cJhygw,f/

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tm;omcsuf u 'DtvSukef xJrSmyg

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mote v ky f ay ;wm rsKd ;awG&Sd w,f/ Yves Rocher

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qk dayrJ h tenf;eJ Ytrsm;awmh tcuftcJawG&S daeao;w,f ANNAM MYANMAR rS rarolaZmf (((((Operation Manager))))) ESifh awGYqHkjcif;

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12


BUSINESS

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cH kzd eyf vk yf ief ;ud k b,f tcsd ef avmuf upNyD; vkyf cJhwmygvJ/

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opf wpf wef ud k cHkzd eyf vk yf &if t&ef b,f avmuf &&Sd ygovJ/ ajymjyay; ygOD;/

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w,f/ wpf aeYvk yf rS cH k zd eyf t&ef 50 avmuf yJ NyD;wmav/

cHkzd eyf wpf &ef &JU vk yf tm;ceJY wpf aeY 0if aiG av;ud k ajymjyay;ygOD;/ cHkzd eyf wpf&ef&JU vuf cu wpf

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vd kuf&if Murf ;acsm zd eyf t&ef 500 avmuf&rS ykod rf ud k jyef o,f wm aygh/ cHkz deyfta&mif ;aps ;uGufud kvnf; ajymjyay;ygOD;/

2008 ckES pf txd cH k zd eyf aps;uG uf

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cH kzd eyf aps;uG uf tck vd k a&mif ;tm;us

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pyf vsOf ;onf h ar;cG ef ;tm; wyf rawmf om; trsd K;om;vT wf awmf ud k,f pm; vS,f Ad kvf rª;oef ;xG ef ;jrif h(Munf ; 31401)uar;jref ;onf htay: 4if ; u ,if ;od kYajzMum;cJhjcif ;jzpf onf/

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qd konf/ vuf&S d wG if jref rmh a&eHES if h "mwk

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■

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14 MARKETING

,SOfNydKifrItcGifUomrItwGuf

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aysmf &T if auseyf rI&&Sd ap&ef twG uf Nyd Kif buf wkd Yxuf

yd krd komvG ef atmif Bud K;yrf ; aqmif &G uf Ed kif rSomvQif

atmif jrif rI&&Sd rnf jzpf ygonf/ okd Yjzpf &m aps;uG uf r[mAsL[m onf pm;okH;olwd kY\vd ktif ESif h

vd ktyf csuf ud k OD;wnf a&SU½I&rnf h tjyif wpf csd ef wnf ;ü

Nyd Kif buf wd kY\ r[mAsL[m ud kvnf ; rsuf ajcrjywf

&ef vd ktyf ygonf/

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aomuk rÜ PD onf ]]aps;uG uf acgif ; aqmifr[mAsL[m}} (Market

Leader Strategy )wpf ckud kjzpf ap? xd k Y xuf yd k íjzpf apusif h ok H ;Ed k if ayonf/ uG ef ysLwmESif h enf ;ynme,f y,f wG if Apple? uG ef ysLwmaqmhzf 0J avmuwG if Microsoft? tcsKd&nf aps;uG uf wG if coca-cola ? aqmuf vkyfa&; pufypönf; BuD;rsm ;wGif

catapilla ? uG ef ysLwmESif h td k if wD0ef aqmif rIwG if IBM ?search engine

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Boeing?vuf vD qd k if y&d abm*vk d if ;

ü IKEA wd kYonf Market Leader

rsm; jzpf Muonf/ aps ;uGufpdefac:olwdk Yonf

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pilla ud kvnf ;aumif ;? MSN onf tar&d uef tG ef vd k if ;(AOL )ud kvnf ; aumif ; pd ef ac:onf/ pd ef ac:olwd kY onf aps;uG uf acgif ;aqmif olud k vnf ;aumif ;rd rdES if h tqif h wl uk rÜ PD rsm;ud kvnf ;aumif ; a'oNyd Kif buf wd k Y ud k vnf ;aumif ;,S Of Nyd Kif wd k uf cd k uf avh&Sd onf/

a&SUaqmif ukrÜPDrsm;ud k ,SOf Nyd Kif wd k uf cd k uf rI rjyKbJ aemuf uvd k uf onf h ukrÜPDwd kYvnf ; &Sd Muonf/]aps;uG uf aemuf vd k uf r[mAsL[m} ud k usif hokH;aom ukrÜPDwd kYonf Nyd Kif buf wd k Y \ uk ef pnf urf ;vS rf ;yk H? aps;EIef ;ESif haps;uG uf&Sm y½d k*&rf wd kY aemuf rS vd k ufjcif ;tm;jzif h wnf Nid rf aom aps;uG uf a0pkESif h wnf Nid rf aom tjrwf wd k Yud k &&Sd&ef &nf&G ,f

jcif ;jzpf onf/ uk rÜPD wd k Y onf r[mAsL[mud k qkH;jzwf NyD;onfESif h Marketing-

Mix ud kpOf ;pm;taumif txnf azmf aqmif&G uf&onf/ypf rSwf xm;aom aps;uG uf wG if rd rd vd k csif aom wk H Yjyef rIud k &&d Sap&ef ukef pnf (Product ) aps;EIef ;(Price )? ae&m(Place )ESif h

ta&mif ;jr§ if h wifjcif ;(Promotion )[l aom yDav;vkH;[k vlod rsm;onf h

aps;uG uf ta&mtpyf ud k pD rH taumif txnf azmf aqmif&G uf&onf/

ukef pnf qd konf rSm ukrÜPDrS ypf rSwf aps;uG uf xJokd Y a&mif ;cs&ef yd k Yvd k uf onf h xk wf vk yf vd kuf onf h uk ef ypö nf ;ES if h 0ef aqmif rI wd k Y ud k qd k vd k onf/ uk rÜPD taejzif h aps;uG uf ud k ra&mif ; csrDa&mif;csrnfh ukefpnfu dkqkH ;jzwf&ef enf ;vrf ;av;oG ,f&Sd onf/ uk ef pnf qkH;jzwf csuf rSwf&mwG if (1) rd rd xkwf ukef ud k tjcm;xkwf ukef rsm;ES if h ,S Of wG J ae&mcsxm;jcif ;? (2)rd rd uk ef pnf ud k tjcm;uk ef pnf rsm;rS cG Jjcm;Ed kif a&;ESif h?(3)xkwf ukef ouf wrf ;(life cycle )twuf tusaMumif h pDrHud ef ;ud k rnf okd Y ouf a&muf apEd kifjcif ; paomtcsuf rsm;ud k xnf h oG if ;pOf ;pm;qkH;jzwf&onf/

urÇmausmf [mvDa';Apf qif ukr ÜPDu þokd YtBuHjyKonf/]]xkwf ukef wpf ck ud kom ra&mif ;yg eJY}} awG UMuKHcHpm;&rIud k a&mif ;yg/ [mvD a';Apf qif onf qk d if u,f wpf pif;qd kwmxuf ydkwJht&mawGud k a&mif ;wmyg/ yxr yd kif&Sif qd kwJh taw GUt BuK Ht&om/ NyD ;awmh qd kif u,f orm;awG&J U tod k if ;t0ef ;

rS m 0if qH h rI *k Pf? pG ef Y pm;c&D ;oG m;&wJ h cHpm;rI? vltxif BuD;apwJhpwd kif ponfjzif h omref qk d if u,f wpf pD ;xuf tqaygi f;rsm ;pGmomwJh ypönf; tjzpf ausmf Mum;cJhwmygyJ/

uk rÜ PD wd k Y onf ypö nf ;tok H ;jyK rIüvnf ; 0,f olrsm;ud k tultnD ay;Ed k if&rnfjzpf onf/ ]]puf ypö nf ;

wdkYrn fokdYtvkyfvkyfonf/ Mum&Snf cHatmif rnf okd YtokH;jyK&rnf/

tEÅ&m,f uif ;&S if ;atmif rnf ok d Y tok H ;jyK&rnf}}qd konf wd kYud k &Sif ;jyay;&ef vd k onf/ um;wpf pD ;ud k aiG aMu;

tajrmuf tjrm;ay;í 0,f ,ljcif ; onf tqd k ygum;ud k tok H;jyK&onf h tusKd ;tjrwf tajrmuf tjrm;twG uf wef zd k;xm;í0,f ,ljcif ;jzpf onf/

ya&mf zuf qm Theodore Le-

vitt u ukef ypönf ;ESif hpyf vsOf ;í ukef ypönf ;wpf ck[m ra&mif ;&&if ukef ypö nf ;rrnf ygbl;/ ukef ypönf ; r[k wf bl ;qd k wJ haemuf awmh jywd k uf 0if ypönf ;yJ jzpf oG m;ygNyD}[k rSwf om;p&m qd kcJhzl;onf/

uk rÜPDwd kY onf rd rd wd k Yuk ef pnf ud k ]aps;EIef ;} rnf okd Y owf rSwf a&mif ;csrnf ud k pOf ;pm;qkH;jzwf& onf/ aps;EIef;qkH;jzwf csuf cs&ef pOf ;pm;a& G;c s,favh& Sdonfhenf; vrf ;rsm;rSm - (1) cost plus enf ;vrf ;

(p&d wf +tjrwf enf ;vrf ;) (2) Perceived value to custom-

ers (arG ;NyD;pm;aps;EIef ;) (3) skimming (oJh,laps;EIef ;) (4) Penetration

(xd k;azmuf aps;EIef ;)

(5)Price Quality Relationship

(aps;EIef ;t&nf taoG ; quf pyf )

(6) Meet competition

(,SOf Nyd Kif rItajccHaps;EIef ;) (7) Meet profit goals based on

(tjrwf&nf rSef ;csuf tajccH) (8) Price based on the price

electricity wd kY jzpf Muonf/Cost Plus enf ;vr f;onf

t&if ;ay:wG if vd kcsif onf h tjrwf aygif ;xnf h NyD ;zG if h onf h aps;EI ef ; trsKd ; tpm;jzpf onf/tvG ef&S if ;vif ;aom enf ;vrf ;jzpf aomf vnf ; aumif ;rG ef aom tajccHr[kwf acs/ pm;okH; ol ud k aomf vnf ;aumif ;?aps;uG uf ud k aomf vnf ;aumif ;? ,SOf Nyd Kif rIud k aomf vnf ;aumif ;rsuf uG ,fjyKonf/

Perceived value enf;vr f; onf pm;okH;olrsm; wef rnf xif onf h aps;EIef ;ud k t"d uxm;NyD;rS ud k ,f h twG uf tjrwf ,l onf h enf ;jzpf onf/ udk½dkvmum;rsm ;ay:pu rnf ol rQtxif rBuD ;ao;í aps;EI ef ; ud k atmuf up0if NyD ;t&nf taoG ;wd k ;jr§if honf/ ,kH Munf oG m;aomtcgrS tjrwf ud k wif ,l onf/ tjrwf rsm; rsm;wif xm;aomf rS 0,f ol u aps;csKd onf wef onf [kxif aeao;onf/

Skimming onf rvd kifvd k tjrwfr sm;rsm; ,laomenf;jzpf onf/ aps;uG uf okawoe(R&D ) wG if p&d wf rsm;rsm;okH ;&aomuk ef pnf wd kYwG if awG U&wwf onf/ Oyrm- av,mOf tif *sif (Rolls Royce )? ppfvufeufypönf ;rsm ;? AIDA

aq;rsm;wG if skimming price ud k

okH;onf/Penetration enf ;vrf;onf aps;enf ;enf ;ES if h pa&mif ;vQif vG ,f vG ,f ululaps;uG uf&onf h oabmjzpf onf/*syef um;rsm;ES if hw½k wf ypönf ; rsm;ud k þenf ;jzif ha&mif ;csavh&Sd onf/ Price/Quality Relation-

ship onf aps;EIef ;wG if ukef pnf

t&nf taoG ;quf pyf onf h enf ;vrf ;jzpf onf/ a&arT ;? em&Dpoonf wd kU wG if awG U&onf/Meet competition

enf ;onf Nyd Kif buf wd k Y\aps;EIef ;ud k tajccHNyD; owf rSwfjcif ;jzpf onf/ aps;uG uf t&G ,f tpm;ay: rl wnf NyD ;

uk rÜ PD \tjrwf&nf rS ef ;csufES if h aps; uG uf t&G ,f tpm;rQatmif owf rS wf aomenf ;onf Meet profit goals

based on market size enf;jzpf onf/ aps;uG uf vm;&mud kvnf; Munf h&rnfjzpfygonf/ aps;EIef ; twuf tusay:rl wnf NyD ;owf rS wf onfh "price based on price

elasticy" enf;vrf;rsm;udkvnf; usif hokH;Muavh&Sd ygonf/

aps;EI ef ;owf rS wf rIES if h pyf vsOf ; ít,l tqtrsKd ;rsKd ;?enf ;vrf ;trsKd ; rsKd ;&Sd NyD ; rSef uef oif hawmf onf h aps;EIef ;ud k qkH;jzwf owf rSwfEd kif&ef vd k tyf onf/ aps;enf ;vG ef ;oG m;vQif ta&mif ;oG uf aomf vnf ;tjrwf tpG ef ;&&S d rI enf ;Ed kif onf/ uyf ap;ES J aumf w&mrsm;ud k qG Jaqmif&ma&muf NyD; Nyd Kif buf rsm;ud k aps;nd § aps;wif a&mif ;Ed kif ap&ef tcG if hta&;ay;ouJhokd Yjzpf oG m;Ed kif onf/xd k Yjyif azmuf onf rsm;?pm;ok H ;ol rsm;\tjrif wG if tayg pm;ypönf ;[k xif oG m;Ed kif onf/

aps;tvG ef tuRHwifjcif ;onf ta&mif ;a&m? 0,f ,lud kyg vuf vG wf oG m;Ed kif onf/ aps;wif wmud k Bud Kuf wm[maps;uG uf rS m Nyd Kif buf

wpf a,muf ud k zef wD ;&m tNrJ a&muf w,f}}[k yD wm'&uf wmu owd ay;zl;onf/

]] oif hwif haom rSef uef aom aps;EIef ;udk owfr Swf NyD ;aemuf xd k aps;EI ef ;ouf oufjzif h a&mif ;cs&ef rwG uf ygESif h? a&mif ;&r,f h wef zd k; ud k om tok H ;jyK&ef vd k tyf onf/ uk ef ypönf ;rSef uef&if cif Asm;[m r[m aps;uG uf zef wD;&S if BuD;jzpf p&mrvd k ygbl ;}}[l í Lee Iacacoa u ol \ awG U&S d rIud ktBuHjyKajymqd k cJh zl;onf/

aps;EI ef ;ES if h wef zd k ;Mum;u jcm; em;csuf ud k Oscar Wilde u þok d Y

qdk cJ hz l;onf /]]qdk ;w Jhtcsufu vlwpf a,muf u t&mcyf od rf ;&JU aps;EIef ;ud kod ayrJh b,f t&mud krS wef zd k;xm;em;rvnf wwf ygbl;/}} [líqdkc Jhz l;onf/ Amazon \ tBuD;tuJjzpf ol Jeff Bezos u vnf ;]uRef awmf taeeJY 5 &mcd kifEI ef ; aps;EI ef ;owf rS wf ol wpf a,muf twG uf pd wf taESmif ht,Suf rjzpf ygbl ;/ud k ,f h xuf omvG ef NyD; xd awG U cHpm;rI(better experience )ay;Ed kif olud kompd k;&d rf rd wmyg}}[k ajymqd k cJhzl;onf/

urÇmwpf 0ef ;uk ef oG ,f rI? jyif ;

xef aom,SOf Nyd Kif rIESif h tif wmeuf onf aps;uG ufES if h pD ;yG m;a&;vk yf ief ; rsm;ud k jyef vnfEd k;Mum;vmapouJ h okd Y ukef aps;EIef ;avQmhcszd kY zd tm;rsm; vnf ; jzpf vmcJh onf/ aps;uG uf pd ef ac:rI taejzif h oif h awmf onf h aps;EI ef ;

aps;uGufr[mAsL[m

á pmrsuf ESm 37 okd U

rSL;cef hpH



15


RULES

TWEETONOMICSvd kwd k&Sif;pD;yGm;a&;td kif'D,m (70)

apmEd kif(toH k;csabm*aA')

a<u;NrDoufomcGifUqdkonfrSm

a<u;NrD ouf omcG if hqd konf rSm Ed k if iH&yfjcm;bPf rsm;ESif h aiG xkwf acs; onf htzG JUtpnf ;rsm;rS ¤if ;wd k Yud kay;&ef&Sd onf h a<u;NrDrsm;ud k wpf pd wf wpf yd k if ;jzpf apok d Y r[k wf tm;vk H;ud k jzpf apouf omrIjzpf apjcif ;avQmf ypfjcif ;ud kjyKvkyfjcif ;jzpf onf/ zG H UNzd K;qJ Ed k if iH rsm;onf ¤if ;wd kYacs;,lxm;

aom a<u;NrDrsm;ud k jyef vnf ay;qyfEd k if&ef tcuf tcJ rsm;pG mBuKH awG U& onf h tajctaersKd ;&if qd k if&avh&S d onf/ wm0ef cHEd k if pG rf ;r&S d aom a<u; NrDrsm;xkwf acs;jcif ;ESif h acs;,ljcif ; wd k Yonf zG HUNzd K;qJEd kif iHrsm;¤if ;wd kY\ a<u;NrD rsm;ud k pDrHcef Y cG JEd k if pG rf ;tajctaersm; jzpf ay:vmapwwf onf/ a<u;NrD ouf omcG if h ud k tcsKd Uaom tzG JUtpnf ;rsm;\ tm;xk wf aqmif&G uf rIrsm;rSwpf qif h&&Sd vmEd kif onf/ td kif trf tuf zf [kac:onf h Ed kif iH

wum aiG aMu;&ef yk H aiG tzG J UES if h urÇmh bPf tzG J Uwd k Y yl ;wG J vkyf aqmif onf h td yf csf tkd if yDpDtpDtpOf (Highly Indebted Poor Countries-HIPC )[k twd kaumuf ac:a0:onf h a<u;NrDEG H epf qif ;&Jaom Ed kif iHrsm;tpD tpOf t&tcsKd Uaom a<u;NrD ouf omcG if hrsm; pD pOf ay;Ed k if cJ honf/ acs;aiG rsm; acs;,lxm;aomEd k if iH rsm;rSm a<u;NrDrS mjyef vnf ay;qyfEd kif pG rf ;r&Sd onf h tajctaersm;ud k rMumcPjzpf ay:aeonf/ xk d ok d Yjzpf aejcif ;rS m twd k ;ESif hwuG jyef vnf ay;acs&rnf h aiG yrmPonf &&Sd vmEd kif onf h Ed kif iH

0if aiG yrmPud k ausmf vG ef vmaeaomaMumif hjzpf onf/ tu,f íacs;,lxm;aomacs;aiG rsm; jyef vnfay;qyfEd kifjcif ;r&Sd

cJhvQif tpd k;&wpf&yf onf qif ;&JEG rf ;yg;rI avQmhcsa&;wG if tokH;jyKEd kif onf h ¤if ;\&aiG rsm;ud k a<u;NrDrsm;ay;qyf&ef twG uf tokH;jyKMu& onf rsm;vnf ;&Sd onf/ a<u;NrDouf omcG if h ud k axmuf cHoabmusol rsm;u aiG aMu;t&if ;tjrpf rsm;ud k jynf wG if ;pD ;yG m;a&; taqmuf ttk H xJ od k Y ajymif ;a&T Ujcif ;onf tpd k ;&wpf&yf taejzif h jynf ol vl xk vd k tyf csuf

ud k yd k rd k aumif ;rG ef pG m jznf h qnf ;aqmif&G uf ay;jcif ;jzpf onf [k t"d yÜ m,f&NyD;ta&;BuD;onf htcsufjzpf onf [k axmufjyajymqd kMuonf/ od kY aomf a<u;NrDouf omcG if hESif hywf ouf í ,cktcsd ef txd tacstwifjiif ;ckHzG ,f? tjiif ;yG m;zG ,fjzpf vsuf&Sd aeonf/ tcsKd Uaom pD;yG m;a&;

ynm&S if rsm;ES if h Ed k if iH a&;orm;rsm;url a<u;NrD ouf omcG if h onf wm0ef ,lrI r&Sd aom aiG acs;iSm;rI rsm; yd krd ktm;ay; tm;ajr§ mufjyK&ma&muf onf [kvnf ;a0zef rIrsm;&Sd aeonf/

(((((What are regional development banks? ) ) ) ) )

(23.10.2014 rS 29.10.2014)

aq;0g;rSwfyk Hwifjcif;Oya' 1993 ckESpf? Mo*kwf v 5 &uf wG if jynf axmif pkjref rmEd kif iHawmf \tpd k;&? usef ;rma&;0ef BuD;XmerS

xkwf jyef cJhaom trsKd ;om;aq;0g;Oya'yk'f r 32? yk'f rcG J(c)/

aq;0g;rS wf ykH wif jcif; 1/ trsKd;om;aq;0g ;Oya'yk' fr-7

t&? aq;0g;rS wfykH wif vd kol onfusef ;rma&;OD ;pD ;Xme?tpm;taomufES if h aq;0g;uGyfuG J a&;Xmeok d Y avQmuf xm;&rnf/

2/ (u) rSwfykHwifavQmufxm ;ol onf jref rmEd kif iH twG if ; ae xd kif oljzpf&rnf/

(c) Ed kif iHjcm;rS ukrÜ PDjzpfygujynf wG if ;wG if aexdkif aom w&m;0ifudk,f pm;vS ,fjzpf&rnf/ouf qkdif&mrSemrnfysuf pm&if ;wG if xnf h oG if ;azmfjyjcif;cH&aom Edkif iHjcm;rS

ukrÜ PD twGuf avQmuf xm;jcif ;rjzpf ap&/ (*) jynf wG if ;wG if xk wf vkyf onf h

aq;0g;twGuf rS wfykH wifjcif;jzpfyguxkwfvkyfolud k ,f wd k if avQmuf xm;&rnf/

3/ rSwfykHwifavQmu fxm;olonfykH pH (1)udk jynfh pkH pG m jznf h pGufí atmufygwdkYESifhtwl yl;wG Jwifjy&rnf - (u) Edk ifi Hjcm;ukrÜP Djzpfy gu

ouf qkd if&m aq;0g;ukrÜ PD \w&m;0ifud k ,f pm;vS ,fjzpf aMumif ; oufaocHpm&Guf pmwrf ;?

(c) &if ;ES D ;jr§ KyfES H aiG? 0ef xrf ;tif tm; ? pufti ftm;ponfh oufqd kif&m aq;0g;xkwf vkyfjcif ;vkyf ief ;ES if h pyf vsOf ; aom tcsuf tvuf rsm;?

(*) oufq d k i f& m aq;0 g ; taMumif ;jynf h pk H pG mazmfjyxm; onf h pm&Guf pmwrf ;?

(C) aq;0g;erl em? (i) tpm;taomufES if h aq;0g;

uGyfuJa&;XmerS aq;0g; erlemwifo Gif;cGifh jyKonfh taxmuf txm;?

4/ rSwfykHwifavQmu fxm;olonf tpm;taomufES if h aq;0g;u GyfuJ a&;XmerS rS wfyk H wifjcif ;ES if h pyf vsOf ;ítcgtm;vsmf pG m xkwfjyef aom pnf ;urf ;csuf rsm;ud kvnf ; vd kuf emaqmif&Guf&rnf/

5/ rS wfykH wif avQmuf xm;aom tcgyl ;wGJ wifjy&rnf h aq;0g;erl em rsm;ud k jref rmEd kif iH twG if ;od kY wif oGif ;&mwG if tpm;taomufES ifh

aq;0g;uGyfuJ a&;Xme\ Bud Kwif cG if hjyKcsufudk &,l&rnf/ 6/ rS wfykH wifavQmuf xm; ol onf

rS wfykH wif avQmuf xm;onf h aq; 0g;wpf rsKd ;pD twGuf usef ;rma&; 0ef BuD ;Xmeu owf rS wf xm;onf h aq;0g;rS wfykH wif&ef pd ppf cud krS wfykH wif avQmuf vT m ykH pH (1)ES if h twl Bud Kwif ay;oG if ;&rnf/rS wfykH wif cG if h&&S dygu owf rSwf xm;aom rS wfykH wif aMu;ud kay;oG if ;&rnf/

7/ jref rmEdkifiH tpm;taomufE S ifh aq;0g;tmPmyd k if tzG J Uonf rS wfykH wif avQmuf xm;jcif ;ud k pd ppfNyD ; aemuf cG if hjyKjcif ; okd Y r[kwf jiif ;

y,fjcif ;jyKEdkif onf/ rS wfykH wifjiif ;y,fjcif ;cH&vQif Bud Kwif ay; oG if ;xm;aom aq;0g;rS wfykH wif&ef pd ppf cud k jyef vnf&xd kuf cG if h

r&S d ap&/ 8/ jrefrmEdki fiH tpm;taomufES ifh

aq;0g;tmPmyd kif tzG J Uonf rS wfykH wif avQmuf xm;onf h aq;0g;ud k

rSwfykH wifcG if hjyKaMumif ; qkH ;jzwf vQif rS wfykH wifvuf rS wf ykH pH (2)ud k xkwf ay;&rnf/

9/ jrefrmEdki f iH tpm;taomufESif h aq;0g;tmPmydkif tzG JU\ cG if hjyK csuf r&&S d bJ rS wfyk H wif vuf rS wfyg tcsuftvufrs m;ESifhpyfvsOf;íjyif qif ajymif ;vJjcif ;jyKvkyfygu rS wfykH wif acwå½kyf od rf ;jcif ; od kY r[kwf y,fzsufjcif ;cH&rnf/

10/ jref rmEd kif iH tpm;aomufES if h aq; 0g;tmPmyd k if tzG J UuOya'ES if h tnDy,f zsufjcif ;r&S d vQif aq;0g;rS wfyk H wif ouf wrf ;onf rS wfykH wif cG if hjyKonf h aeY rS pí(5)ES pfjzpf ap&rnf/

11/ rS wfykHwifouf wrf; ukefqkH;í topf vJ vS ,f ay;&ef avQmuf xm; vd kol onf rSwfykHwif ouf wrf; rukef qkH ;rD&uf aygif ;(90)Bud Kwif íavQmuf xm;&rnf/xk d ok d Y avQmuf xm;&mwG if tyd k'f (6)yg owf rS wf csuf rsm;ES if h tnD jyef vnf avQmuf xm;&rnf/

12/ rSwfykHwi ftopfv JvS,fay ;&ef avQmufxm;jcif ;r&Sdygu rS wfykH wifoufwr f;uke fqkH;onfhaeYrS pí jref rmEd kif iH wG if rS wfykH wif xm; aomaq;0g;pm&if ;rS tvd k tavsmufysufjy,f NyD;jzpf rnf [k rS wf,l& rnf/

13/ jref rmEd kifiH tpm;taomufE S ifh aq;0g;tmPmyd kif tzG J Uonf rS wfykH wifxm;aom aq;0g;ud kab; tEÅ&m,f&Sdí okH;pGJ&e froifh[k ppf aq;awG U&S d vQif rS wfykH wif xm;jcif ;ud k y,f zsuf Ed kif onf/

usef;rma&;0efBuD;Xme

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16


ARTICLEjynf ol trsm;u txl ;arQmf vif h

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17


POLITICS

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NEWS




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NEWS




2 OPINIONE D I T O R I A LE D I T O R I A L

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SPECIAL SPECIAL 2120

VOLUME.3, NO.42, MONDAY 3 NOVEMBER 2014 VOLUME.3, NO.42, MONDAY 3 NOVEMBER 2014

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22 NEWSxdkif;Zmwfum; yH kwlul;csjcif;[m todÓ Pfypö nf;qd kif&mOya'eJ hywf oufNyD; A[kokw enf;jcif;aMumifUjzpf onf

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Intellectual Property Awarness

tod ÓPf ypö nf ;qd k if&mOya'eJ U ywf ouf NyD; A[kokwenf ;w,f qd kwm ud kazmfjyygw,f/ q&mwd kYEd kif iHrSm 'D vd k tod ÓPf enf ;aewmu t"d u tcsuf ygyJ/ 'D IP Law [m ESpf w&mjynh f aewJ h twG uf rES pf u(99)ESpf ajrmuf rSma&m 'DES pf rSma&m q&m

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lectual Property [mtod ÓPf&JU ypönf;y J/ w&m;pGJvdk U&ygw,f/

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pkpk &ef ukef? atmuf wd kbm 29

xd kif;Ekd ifiH½kyf&Sifxkwf vkyf a&; ukrÜPDrS ½dkuful ;xm;aomZmwf

vrf ;ud k aMumfjimyHkpHwlZmwf vrf ; Zmwf td rf wpf yH k pH wnf ; cd k ;csxm;aom aMumif h xd kif ;½kyf&Sif xkwf vkyf a&;rS w&m;pG J qd k xm;onf [k vl rIuG ef&uf wG if ysHUESHUaeonf h rD;usnf rif ;acgif Zmwf vrf ;ES if h ywf ouf NyD ; jref rmEd k if iH ½k yf&S if tpnf ;t½H k ;rS OD ;atmif pd k ;OD ;u ,ck vd k ajymMum;cJ h onf/

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jzLjzLckd if &ef ukef? atmuf wd kbm 29

2015 ½k d ;r&ef ukef tjynfjynf qk d if&m rm&oG ef NyKd if yG JrS &&S d vmaom&ef yk H aiG rsm;jzif h jref rmEk d if iH&S d axmuf yH h rI vk d tyf aeaom uav;i,f rsm;tm; ul nD oG m;rnfjzpf aMumif ; atmuf wk d bmv 30 &uf wG if od&onf/

rm&oG ef NyKd if yG J ud k yl ;wG J pD pOf ol rsm;jzpf onf h First Myanmar Invest-

ment (FMI)? &ef uk ef NrKd Uawmf pnf yif om,ma&;aumf rwD wk d YES if h twl Yoma

Strategic Holding wk d Y onf vk d tyf aomul nD axmuf yH h rI twG uf avh vm tuJjzwf rI rsm; jyKvk yf NyD; 2015 ½k d ;r&ef uk ef tjynfjynf qkd if&m rm&oG ef NyKd if yG J \ aqmif yk 'fjzpf onf h]]uav;rsm;twG uf ajy;Mupk d U}}qk d onf h twk d if ;&ef uk ef NrKd Uawmf pnf yif om,ma&;aumf rwD tcrJ h aeUuav;xd ef ;ausmif ;?

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30 CULTURE

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31

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FORECAST& NEWS

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32


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http://slidepdf.com/reader/full/the-street-view-journal-vol-3issue-42pdf 26/40VOLUME.3, NO.42, MONDAY 3 NOVEMBER 2014

34 INTERNATIONAL BUSINESS

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36 INTERNATIONAL BUSINESS


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bPfonf *syeftajcpdkuf emrnfausmfaiG aMu;0ef aqmif rI tzG J Utpnf ; Mitsubishi UFJ

Finincial Group (MUFJ ) t"d uvuf wH tpd wf tyd kif ;wpf ck[kqd kvQif vnf ; rrSm;yg/

BTMU \t"d uazmuf onf rsm;rS m*syefjynf

wG if ;&S d pD ;yG m;a&;uk rÜ PD rsm;yifjzpf aomf vnf ;Ek d if iH&yfjcm;rS aiG acs;,l rI rsm;?aiG aMu;vT J ajymif ; yd kYaqmifjcif ;rsm;tay: wm0ef ,laqmif&G uf ay;&rI yrmPuvnf ; 2011 ckES pf aemuf yd k if ; 35 &mcd kifEIef ;txd od od omomwkd ;wuf vm cJ honf ud k awG U&onf/ BTMU rSm NyD ;cJ haom 2010 ckESpf? atmuf wd kbmv 31 &uf u

Bloomberg owif ;Xme\ a&G ;cs,f qH k ;jzwf rI t&*syefEd k if iH\tBuD ;rm;qH k ;bPf tjzpf owf rS wf cH cJ h&jcif ;jzpf onf/ bPf \yif r½k H ;csKyf rS m wd k usd KNrd KUwG if wnf&S d NyD ;urÇmhEd k if iH toD ;oD ;wG if bPf cG Jaygif ; 76cktxd zG ihf vSpf um0ef xrf ; OD ;a&37ç527 OD ;cef Y tyf xm;Ek d if cJ h NyD ;jzpf onf/

BTMU rSm 2006 ckESpf pwif zG JUpnf ;cJh

onf [k qd k aomf vnf ;,if ;\ord k if ;aMumif ;u awmhMitsubishi Bank Ltd ay:ayguf cJ h onf h 1880jynf hES pf uwnf ;upwif cJ h onf [k qd k& rnfjzpf onf/ 1880jynf hES pf wG if Misubishi

Bank ud k qmrl½d kif ;a[mif ;wpf OD;jzpf onf h ,mwm½d ku wnf axmif cJhovd k rd wf quf ygwem jzpf vmrnf h Yokohama Specie

Bank vnf ;ay:ayguf vmcJhonf/ (tqd kygYokohama Specie Bank rSm ud kvd keDacwf wG ifjref rmEd k if iH od k Y vma&muf cJ h onf h bPf yifjzpf onf/) 1996ckESpf? {NyDvwG if tqk d ygbPfES pf ck yl ;aygif ;NyD ;Bank of Tokyo-Mitsubishi

Ltd ud k pwif zG JUpnf ;Ek d if cJh awmhonf/ emrnf ausmf xd yf oD;bPf BuD; 2 ck yl;aygif ;cJhjcif ;

\ tusd K;&v'f um; bPf wG if ;vnf ywf rI aiGaMu;wefzdk;t& urÇmhtBuD;q Hk;bPf tjzpf yif rSwf wrf ;0if oG m;cJh ao;awmhonf/

rMumvSao;aom 2002 ckESpf wG if rl *syefbPf 2 ckjzpfonfh Sanwa Bank ?

Tokai Bank ESif h Toyo Trust and Bank-

ing Co.Ltd wd kYyl;aygif ;um UFJ Bank Ltd

ay:ayguf zG JUpnf ;Ekd if cJhjyef onf/ ,if ; UFJ

Bank rS m tjcm;r[k wf/ vuf&S djref rmEd k if iH od k Y vma&mufNyD; bPfcGJ zGihfvSp fawmhrnfh

BTMU \ t"d utpd wf tyd kif ;yifjzpf yg\/ 2004 ckESpf? Zlvd kif vwG if UFJ Bank u ¤if ;wd kYESif h yl;aygif ;NyD; tif tm;wdk;csJU&ef

Mitsubishi Tokyo Financial Group

xH urf ;vSrf ;cJ h awmh onf/ tqd k ygurf ;vS rf ;rI uyif 2006ckESpf ta&muf ü Bank of To-

kyo -Mitsubishi UFJ (BTMU ) ud k jzpf wnf vnf ywf apcJhjcif ;yifjzpf \/

Ref : (http://en.wikipedia.org/wiki/ The_Bank_of_Tokyo-Mitsubishi_UFJ andhttp://www.bk.mufg.jp/global/aboutus/ companyprofile.html)

●●●●● Knight ●●●●●

¤if ;wd kY\ t"d u&nf rSef ;csuf rSm CB Bank

tygt0if jynf wG if ;bPf rsm;ESihf yl;aygif ;íjref rmEk d if iH \b@ma&;qd k k if&mtajccH taqmuf ttHk zG HUNzd K;wd k;wuf ap&efjzpf aMumif ; azmfjy xm;cJh onf/ jref rmEk d if iH A[d kbPf \ 'k wd , Ouú|jzpf oluvnf ; Ed kif iHjcm;bPf rsm;ud k vkd if pif csxm;cG if hjyKcJhjcif ;rSm jynf wG if ;bPf rsm;ES ih f yl ;aygif ;aqmif&G uf NyD ; tawG UtBuH KES ih f twwf ynmrsm;ud kjynf wG if ;bPf 0ef xrf ;rsm; oif Mum;Ek d if ap&efES if hEd k if iHjcm;om;yd k if uk rÜ PD rsm; twG uf vd k tyf aomaiG aMu;taxmuf tyH h &&S d ap&ef yifjzpf aMumif ;&S if ;vif ;oG m;cJ h ygao;onf/

urÇ mht|rajrmuftBuD;qH k;bPf BTMU

The Bank of Tokyo-Mitsubishi UFJ

Ltd (BTMU )

qd konf rSm *syefEd kif iHwG if tBuD ;qHk;aiG aMu;tzG JUtpnf ;ESih f bPfjzpf NyD ; urÇmay:wG if t|rajrmuf tBuD;qHk;bPf tjzpf vnf ; rSwf wrf ;0if xm;aMumif ; od& onf/ *syefEd kif iH\emrnf ausmf bPf 2 ckjzpf aom Bank of Tokyo-Mitsubishi Ltd

ES if h UFJ Bank Ltd wd k Y \yl ;aygif ;rIjzif h 2006 ckESpf? Zef e0g&Dv1&uf wG if BTMU bPf




37INTERNATIONAL NEWS

FOOTBALL

TV Guide

á pmrsuf ESm 14 rS xm;&eftwGuf enf;vrf;&Sm&efESifh tjrwf&Ed kif pG rf ;&Sd zd kYjzpf ygonf/ tqd k ygjyóemud k ajz&Sif ;Ed kifrnf h enf ; pepf aumif ;wpf&yf rSm (1) yd k rd kaumif ; rGefonfhaps;uGufcGJpdwfjzmrI(better

segmentaion )? (2)ukef trSwf wH qd yf yd krd ktm; aumif ;cd kif rmaprI (stronger

branding )ES if h(3)pm;okH ;ol azmuf onf rsm;ESif h cd kif rmonf hquf qHa&; wnf aqmuf pD rH cef YcG J rI (superior customer

relationship management )ud k [ef csuf nDnD r[mAsL[musus pDrH

cef YcG Jaqmif&G ufEd kif&efjzpf ygonf/ ae&m(Place )wGif ypfrSwfpm; okH;olvuf 0,f okd Y ukef pnf a&muf&Sd atmif uk rÜ PD uvI yf&S m;aqmif&G uf onf hjzef Y csd a&;vk yf ief ;pOf tm;vk H ;yg0if onf/ aps;a&mif ;csjcif ;enf ;vrf ;rsKd ;pk H? jzef Ycsd a&;vrf ;aMumif ;rsKd ;pk H&S d vmonf h twG uf]]tBuD;us,fqkH;tajymif;tvJ[mjzef Ycsd a&;vrf ;aMumif ;awG rSm jzpf vm ygvd rf hr,f ukef xkwf vkyf rIESif h pm;okH; rI rS mawmh enf ;opf awG&S d vmrS m r[k wf ygbl;}}[k yDwm'&uf umuajymqd k cJh zl;onf ud k trS wf&ygonf/ jzef Ycsd a&; vrf ; aMumif ;wd k Y onf tpG rf ;xuf vS NyD ;

rS ef rS ef uef uef tok H ;jyKEd k if cJ h vQif tvG ef tusKd ;xl ;rnfjzpf ouJ h ok d Y rS m;,G if ;cJ h vQif vnf ; t½IH;ESif hay;qyf&rnfjzpf onf/

ta&mif ;jr§if hwifjcif; (promo-

tion ) qd konf rSm ukef pnf \ t&nf taoG ;ud k pm;ok H ;olES if h quf oG ,f ay;NyD ; pm;ok H ;ol rsm;0,f csif vmatmif qG J aqmif ay;&aom vIyf&Sm;rIrsm;? tpDtpOf

rsm;ud k qd k vd k onf/pd wf 0if pm;rI (Interest )? prf ;oyf okH;pG Jjcif ;?(Trial )? qif h uJ0,f ,ljcif; (Repurchase )?trSwfwHqdyf tay:apmif h od rI (brand loyalty )paom tcsuf rsm;ud kxnf hoG if ;pOf ;pm;&onf/ aps;uG ufjr§if hwif&mwG if (1)aMumfjimjcif ; (advertising )? (2) ta&mif ; wm0ef cHrS a&mif ;csjcif ;? (Personal

selling ) (3)ta&mi f;jr§i fhwifjcif ;? (sales promotion )? (4) vlxkquf qHa&;(Public relation and public-

ity ) ESif h wd kuf ½d kuf a&mif ;csjcif ; (Di-

rect selling )[lí a,bk,stm;jzif h

ig;rsKd ;cG Jjcm;Ed kif onf/ ukrÜPDwd kYonf aps;uG uf ta&m tpyf(Marketing-mix )]yDav;vkH ;} ud koif h wif h ovd k aygif ;pyf í aps;uG uf xlaxmif a&; tpDtpOf ud k taumif txnf azmf aqmif&G ufEd k if&rnfjzpf yg onf/ pm;okH;olwd kYtm; wef zd k;jznf h qnf ;ay;jcif ;tm;jzif h uk rÜ PD \aps;uG uf xl axmif a&;&nf rS ef ;csuf rsm;ud k atmifjrif ap&monf/ ]yD av;vk H ;} t,l tq

onf a&mif ;ol buf rS tjrifjzpf NyD ;0,f ol \ tjrif buf rSMunf hvQif ]pDav; vkH;}[kjrifEd kif onf yDav;vkH;

ukef pnf (product ) aps;EIef ;(price ) ae&m(place )jr§if hwifjcif ;(Promotion )

pDav;vkH; azmuf onf ajz&Sif ;rI (customer solution ) azmuf onf p&d wf

(convenience ) tqif ajyrI (Comvenience ) quf oG ,f rI (communication )

a&mif ;csolu aps;EIef ;[k ,lq NyD; 0,f olu ]p&d wf}tjzpfjrif onf/ a&mif;olwdkYu ]ae&m}[k pOf ;pm; xifjrif csd ef wG if 0,f ,lu ]tqif ajy vG ,f ulrI}ud kwrf ;wonf/ a&mif ;ol u aps;uG ufjr§ if h wifjcif ;} [lí ,l q csd ef wG if 0,f ol buf u ]quf oG ,f rI} [kjrif NyD; ESpf vrf ;oG m;quf oG ,f rIud k

vd kcsif Muonf/ a&mif ;csolrsm;onf yxrü ]]pD av;vk H ;}]rS wpf qif h OD ;pG m pOf ;pm;oif hNyD; aemuf rS ]yDav;vkH;} ud k wnf aqmuf oif hMuayonf/ 0ef aqmif rI vk yf ief ;wd k Y wG if rl yD av;vk H ;tjyif

People ? Processes ESif h Pyhsical

evidence [laom ]yDoH k;vkH ;} xyf rH aygif ;í ]yD ck epf vk H ;jzif h vk yf ud k if aqmif&G uf MuNyD jzpf ygonf/

ukrÜPDwd kYonf ]yDav;vkH;} [l aom aps;uG uf ta&mtaES m}ud k wpf ck wnf ;aom aygif ;pnf ;rIjzpf atmif pDrH cef YcG Jvsuf Nyd Kif buf wd kYxuf yd krd kom vG ef aumif ;rG ef atmif Bud K;yrf ;um pm;

okH;olrsm;\ pd wf auseyf aysmf&T if rI &&Sd atmif aqmif&G ufEd k if NyD;vQif aps;uG uf wG if atmifjrif rI&&S dEd k if rnf jzpf ygonf/

Ref : (1) Philip kotler's marketing

insight A to Z.

(2) q&marmifpl;prf;\ aps; uG uf&SmazG xl axmifjcif ;qd kif&m rlBuD ; rsm;/

1-11-2014 (paeaeY)

t*Fvef y&D;rD;,m;vd *f yG JpOf (10)

n 7;15 em&D e,l;umq,f - vDAmyl; n 9;30 em&D tmqif e,f - bef av n 9;30 em&D cs,f vf qD; - usLyDtm n 9;30 em&D tJAmwef - qG rf qD; n 9;30 em&D [m;vf pD;wD; - aqmuf orf wef n 9;30 em&D vuf pwm - 0uf pf b&G ef ; n 9;30 em&D pwkwf pD;wD; - 0uf pf [rf ;

pyd ef vmvD*g yG JpOf (10)

eHeuf 2;15 em&D 'Dykd UwDAkd - *Dwmaz; n 9;30 em&D *&ef em'g - &D;&Jvf n 11;30 em&Dtuf ovuf wDukd- aumf 'kd bm

tDwvDpD;&D;at yG JpOf (9)

n 8;30 em&D emykd vD - ½kd ;rm;

n 11;30 em&D trf ykd vD - *sLAif wyf pf *smref bG ef 'uf pf vD*g yJG pOf (10)

eHeuf 2;00 em&D a&Smf au; - atmhpf bwf n 9;00 em&D rd ef UZf - 0g'gb&Drif n 9;00 em&D [efEkd Am - z&ef Uzwf n 9;00 em&D pwk*wf - 0kvf zf bwf n 9;00 em&D [rf ;bwf - avAmulqif n 12;00 em&D bkd if ,efjrL;epf - a'ghrG ef

2-11-2014 (we*FaEG )


n 8;00 em&D ref pD;wD; - ref ,l n 10;00 em&D tuf pf wG ef ADvm - pyg;


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eHeuf 2;15 em&D yg;rm; - tif wmrDvef n 8;30 em&D csDa,Akd - quf qltkd vkd n 8;30 em&D qrf 'kd ;&D;,m; - zDtkd&if wD;em; n 8;30 em&D wkd&DEkd - twåvEÅm n 8;30 em&D tl'D;eD;pf - *sDEkd tm

*smref bG ef 'uf pf vD*g yJG pOf (10)

n 9;00 em&Drkd csif *vwf bwf - a[mf zef [d rf ; n 11;00 em&D ukd vkH; - z½d kif ;bwf n 11;00 em&D yg'gbG ef ; - [mombmvif

3-11-2014 (wevFmaeU)


eHeuf 00;30 em&D vDAef aw; - t,f vf rm&D;,m; eHeuf 2;30 em&D tJvf csD - tuf pf yef nd K


eHeuf 2;15 em&D atpDrDvef - ygvmrkd

4-11-2014 (t*FgaeU)


eHeuf 2;30 em&D yJavhpf - qef ;'g;vef ; pyd ef vmvD*g yG JpOf (10)

eHeuf 2;15 em&D A,f vuf umEkd - tDbm


eHeuf 12;30 em&D pDqDem - AD½kd em eHeuf 2;30 em&D vmZD,kd - uuf *vD,m&D

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¤if ;u ]]Ekd if iHwG if ;rSm &Sd wJhygwD aygif ;pH keJ Y wk d if yif aqG ;aEG ;NyD; ,m,Dtkyf csKyf a&;tzG JUud kzG JUpnf ;oGm;rSmyg/ tzG JU acgif ;aqmif b,f oljzpf rvJ qd k wmud k awmh rajymEk d if ao;ygbl ;/w&m;Oya't& jyef vnf tk yf csKyf zd k Y uawmh 12 vxuf renf ; tcsd ef ,l&ygvd rf hr,f}}[k xkwfjyef aMu nmcJhjcif ;jzpf onf/ vuf&Sd tcsdef txd or®wjzpf aeqJjzpf aomurf ygtkd a&; uvnf ; tk yf csKyf a&;yd k if ;qd k if&m tajymif ; tvJ cH,l NyD;csd ef wG if tmPmud kvT Jajymif ; ay;tyf oG m;rnf [k qd k xm;aMumif ;od&onf/

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INTERNATIONAL


38

vuf&Sd ay:ayguf aewJh ,lu&d ef ;ta&; tcif ;aMumif h ½k&Sm;tay:taemufEd kif iHawG&JU ,HkMunf vuf cHrIysuf ,G if ;oG m;cJhovd k ½k&Sm; or® wyl wif&J U&yf wnf csuf eJ Y oabmxm;[m vrf ;rS m;ay:a&muf aew,f vk d Y ,H k Munf ol awG trsm;tjym;&S d vmcJhygw,f/ ,lu&d ef ;Ed kif iH&J U e,f ajrwpf ckjzpf wJ h c½d k if ;rD ;,m;uRef ;qG ,f ud k ½k&Sm;e,f ed rd wf tawmtwG if ; qG JoG if ;vd kuf wmuaepvdkY ,lu&def;oly kefawGeJYtpdkk;& tMum;jzpf yG m;aewJh y#d yu©awGtMum;rSm yg0if ywf ouf aewJh ½k&Sm;or® wyl wif&JUvkyf

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Knight



4


NEWS

Vol.3, No.42,MONDAY 3 NOVEMBER 2014

Email

[email protected]

VISION

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6 NEWS

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7NEWS

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9POLITICS

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SUPPLEMENT

A

The roundtable meeting called by President

does not yield any fruitful results

“After everyone finished ten minute presentation, we were asked if wehave the general issue to conclude it.We do not recognize it as the qua-druple meeting we called for.”

U Sai Nyunt Lwin on behalf of UKhun Htun Oo, who attended it said,“The meeting did not take place aswe expected. Although we like towelcome this as the first meeting in thisgovernment tenure, it was notconstructive at all. We don’t expect asolution from this meeting”.

Daw Aung San Suu Kyi explainedher stance on what she called before,“I still uphold the quadruple meeting

but we are not stick to it for the partisan and ideological interest. It is practically necessary”.

“The quadruple meeting won’thappen. The meeting of big national

forces will be most likely. This is notthe meeting of four national leaders.This is the meeting of five big politicalforces and what will happen next isdependent on the principles of thismeeting.”, said U Ye Htut, UnionMinister of Information and President

Spokesperson while answering thequestion about quadruple meeting.The invitation described the

meeting as top secret so it did not takeenough time to discuss with theunion’s parties and Daw Aung SanSuu Kyi did not ask for the commentsfor the meeting from her party CECmembers.

proc ess fo r the cons ti tu tionalamendment and meet again to find the

better resolutions according to U YeHtut. “I don’t know how to measurethe success of this meeting. Such this

meeting will take place whennecessary. To define when necessaryis hard to understand.”, said DawAung San Suu Kyi. She continued,

“Speaker of Pyithu Hluttaw andSpaker of Amyotha Hluttawdiscussed the federal means of theconstitutional amendment for theethnic affairs in the constitution.”

The meeting of 31st October wasattended by President Thein Sein,Thura U Shwe Mann, PyidaungsuHluutaw Speaker, Daw Aung San SuuKyi, U Khin Aung Myint, AmyothaHluttaw Speaker, U Tin Aye, ElectionCommission Chairman, Senior General Min Aung Hlaing,Commander-in-Chief, U Thien Htun,representative of National UnityParty, U Khun Htun Oo, representingUnited Nationalities Alliance, U SaiAik Paung delegating NationalitiesBrotherhood Federation, U KhinMaung Swe respresentating FederalDemocratic Alliance.

Answering the question of theStreet View Journal at the pressconference after the meeting, U YeHtut said that the attendants did notdiscuss each article of the constitutionto be amended. Commander-in-Chief agrees with the constitutionalamendment if necessary. But, he didnot discuss on amending article 436.Daw Aung San Suu Kyi does not feelsurprised to know the attitude of Commander-in-Chief.

President Thein Sein led the

meeting with three topics: to maintainthe current political order, to explorethe ways to have all political forcesinclusive process and to solve the

political problems in the politicalmeans.

The meeting on 31st October decided to go for the parliamentary

Min ThuNay Pyi Taw, 31st October

The roundtable meeting invited byPresident Thein Sein as highlyclassified to have a meeting with bigMyanmar political leaders in

Presidential Palace did not yield anyfruitful results as the peopleoptimistically expected. Daw AungSan Suu Kyi told the press,“Everyone got ten minutes to presentand asked to have something to raisethe general ending question. It is notnecessarily meant as the genuinequadruple meeting.” She continued. Photo - Min Thu

Photo - Min Thu

Photo - Min Thu



POLITICSB


These Important 7 Days and

Myanmar political change

Speaker of PyidaungsuHluttaw, Thura U ShweMann revealed that 7 dayswill be given as a period todiscuss the report of Par-liamentary ConstitutionalAmendment Implement-ation Committee recentlysubmitted to joint session.

He made public to themembers of parliament atthe session of PyidaungsuHluttaw held on 24th Oct-

ober that he set the timefrom 13th November to 21st

November to discuss theimplementation committ-ee’s report.

The discussion periodcovers nine days from 13th

November to 21st November but the weekend during that period is excluded, it takesonly 7 days. It is interestingto observe what kind of discussion and approval will

be emerged and will be

critical to Myanmar crucial po li ti ca l change du ringthese 7 days.

How the article of 436which the people call for change and 59(f), thequalification of presidentwill be decided for amend-ment plays the importantrole for Myanmar politics.

In the committee report,it compiled the commentsfrom the military, partiesand ethnic parties. Accor-ding to the comments in thereport, the military clearlyshow their willingness notto amend article 436. Dur-ing the 7 days, the militaryMPs will be most likely todefend their position not tochange the article 436. Onthe other hand, the Mya-nmar people will observehow successfully the dis-cussion and comments of democratic forces and theruling party, USDP, will becontributed to better politi-

cal transition.In other words, the

peop le wi ll deci de the political intention of dem-ocratic forces, ruling partyand the military stances in

parliamentary based on their discussion how the con-

stitution should be ame-nded.

Depending on the resultof the discussion after 7days, the trend of Myanmar

political transition would bein two directions: either

beneficial for al l or the political rivalries. 88 Gen-eration (Peace and OpenSociety) carried out thesignature campaign for amending article 436 andopposed against the stanceof the military not to changethe article of constitutionalamendment.

The leaders of the ruling party and the military must

understand that they willconfront with the people if they are too stubborn toremain the stance that theywill amend the constit-utional provisions includingthe article 436, 59(f) and thearticles which can achieve

the national reconciliation.This is especially important

to change the stance of themilitary for their stagnationto keep article 436 remain.

The quadruple meetingwhich was called by the

people, political forces andmedia did not come intoexistence and PresidentThein Sein calls for ameeting who will be atte-nded by the top leaders of

political forces in Myanmar.The invitation for such

a meeting for negotiation

must be welcomed. Gro-unded the fact that no replyfrom the President for quadruple meeting, it isquestionable how positivethe result of the process of negotiation would be at ameeting. The meeting issignificant that it will beattended by two Vice-Pres-idents and the 88 Genera-tion outside the parliament-ary politics is not invited.that it the meeting

The current politicalsituation is heated by thecase of Ko Par Gyi, a free-lance reporter who waskilled by the military andthe opposition to NationalEducation Law and thosesituations represent the

political deadlock. The pur- pose of the meeting called by President is projected tosolve the political deadlock.Moreover, this meeting ismeant to serve a preliminarymeeting for the constit-utional matters which will

be discussed in the upcom-ing session of PyidaungsuHluttaw.

The parliamentary dis-cussion on the constitutionalamendment and the meetingon 31st October must prov-ide the important conditionswhich will implement the

political changes in Mya-nmar.

Nevertheless, the nego-tiations and the parliame-

ntary resolutions providethe more precise politicaldecisions and solutions bey-ond the expectation thatcollaboration bears the pol-itical solutions and better future prospects than thecurrent conditions.

Obama telephones PresidentThein Sein and Daw Subefore the big-Nine MeetingYangon, 31st November

Obama rings separately his telephone calls toPresident Thein Sein and Daw Aung San Suu Kyi

hours before the Big-Nine meeting. President Obamaurged President Thein Sein on Thursday to concludea ceasefire in the short term and protect the rights of the minority.

President Obama spoke by the phone with DawAung San Suu Kyi on the issues of conditions of thecurrent political and economic reforms, the need toensure the inclusive an credible process for conducting2015 election, how the United States can supportefforts to promote tolerance, respect for diversity, anda more inclusive political environment and PresidentObama appreciates the work of Daw Aung San SuuKyi to promote a more democratic Burma.

More balloons for TaunggyiTazaungdaing Festival Competition

Thawtar

Taunggyi, 28th October

The Taunggyi Tazaungdaing Festival OrganizingCommittee reveals that there will be more balloonsand increase the prize for the competitors. The highest

prize would be 15 lakhs. The increase of prize is thefirst time in this government, said U Tin Win, secretaryof the committee. There are two types of balloons:daytime and night. This year will see less daytime

balloons and more balloons for night competitionThere will more fireworks competitions.

There will be no entrance and camera fees for tourist visitors to the festival according to Hotel andTourism Ministry. The festival organizers havecollected $3 for one foreigner and one thousand kyatsfor camera since 2010. This year, State Government

decided not to collect the fees.The Office of Directorate of Promotion of Hotel

and Tourism in Shan State Government issues theinstruction for this year that the Express cars whichcarry the foreign tourists are not allowed into thefestival to avoid the traffic congestion. This restrictionwill be enforced from 30th October to 7th November

but small cars will be allowed to enter the festival.

President hails country’s chairman-ship in laying down the foundationfor ASEAN Community in 2015Yangon, 30th November

In the meeting of coordination for holding ASEANSummit, President Thein Sein said that this year isthe first time for Myanmar to chair ASEAN andorganize ASEAN Summit and its related meetings.President Thein Sein continued that Myanmar was

praised by international community for successfullyorganizing all ASEAN related meetings without the

pr io r expe riences and Myanmar ASEANChairmanship plays the important role in laying downthe foundation for ASEAN Community in 2015.

Min Thu



NEWS C


, ,

DaDaDaDaDawwwww AAAAAung San Suu Kung San Suu Kung San Suu Kung San Suu Kung San Suu KyiyiyiyiyiChairperson of NLD

The roundtable meeting invited by Presidentdoes not yield result as people expected andthe quadruple meeting is practicallynecessary.

31st October, 2014

UUUUU YYYYYe Htute Htute Htute Htute HtutInformation Union Minster and

President’s Spokesperson

No possibility to have a quadruplemeeting

31st October, 2014

TTTTThur hur hur hur hur a U Shwa U Shwa U Shwa U Shwa U Shwe Manne Manne Manne Manne MannSpeaker of Pyidaungsu Hluttaw

“Hluttaw Affairs Committees are as important as the small Hluttaws. On the way togo, Chairs of the committees can present toSpeaker of Hluttaw if the MPs as the HluttawCommittee members do not actively carry outtheir committee duties. If the MPs do not

perform the duties of their respective com-mittee, they will be taken action as necessary.

29th October, 2014

,Quotes

MY MY MY MY MY ANMR’S REFORM ANMR’S REFORM ANMR’S REFORM ANMR’S REFORM ANMR’S REFORM(Will this really be achieved?)

Aung Myint U

1. It is hard to believe thatMyanmar Generals really decidedto handover the state power to thecivilian government say people inthe country, for they have been in

power for more than a half century.However the named democraticgovernment has changed policiesin some sectors such as mediafreedom, mobile phone service car

importation system, but in somearea the government still needs tochange. Because the Tatmat-aw(Armed forces) has occupied(not requisition) many acres of farm land, farm workers andfarmers became jobless. They hadno farm to cultivate, no where to

plou gh , no pa dd y to re ap .Therefore they went abroad towork as migrant labours .However the government laid down the

poverty eradication plan but thecountry still has 26.5% of

population in extreme poverty.Income generation projects are

being implanted but it did notreach out to those who really need,we must say. Rice and agriculture

products exported value decreasedand it had come to 80 million kyatsless than last year’s export.

Anyhow natural gas exportedvalue raised up to 90 million kyatsmore . But agriculture products aredifferent from natural resources ,itis a sustainable one and naturalgas is scarcity product , which islimited and one day it will run out.By then we will have nothing toexport and no national income willgain, so the government has tothink about it.

2. In her book “HARDCHOICES”, Hillary Clintonexpressed about Myanmar that“All the threatened to undermine

progress and weaken international

support the general elections in2015 will be a major test for Burma’s nascent democracy , andmore work is needed to ensure thatthere will be free and fair. Inshort Burma could keep movingforward, or it could slide back-ward. The support of the UnitedStates and international comm-unity will be crucial. It is some-times hard to remain cleareyed andlevelheaded about the challengesand difficulties that lie ahead.Some in Myanmar lack the will tocomplete the democratic journey.Others possess the will but lack the

tools . There is a long way to gostill. Recently protesters ass-embled in front of the town hall atYangon , demanding justice of Ko Par Gyi’s case. Now the thegovernment has many challengesand problems to solve . During this

time the government should notcreate new problems, this is oneof the new problem occurred inthis country and there were many

problems like this before. We haveto be careful as the general electionis in the very near future. Thegovernment must realize that thesituation is different form 1988 and2007 uprising. In 1988 there wasonly 48-page letter of U AungGyee, but now there are manycritisizing articles and findings of

burdensome that (SPDC) Na.

Aha.Pha. had done to the people,you can read through in journals,magagines and also on Facebook.Because of the freedom of pressand Facebook, you can easily findout whatever you want to know.3. Many people think theremight be power struggle in PyiKhine Phyo Party, (the ruling

party in Myanmar). Some partymembers don’t want to completethe democratic journey and somemembers have the will but theyknow that it is impossible withoutthe consent of Tatmataw (Armed

Forces). The crisis is to amendsection 436 of the State Con-stitution of Myanmar. About fivemillions of people signed for theamendment of section 436, but wehave to wait and see what will thePyitaungsu Hluttaw do.



D NEWS

Budget Transparency by Saw Naing ( Applied Economics)

Budget Transparency is

very important in trying toachieve sustainable economicdevelopment and plays acrucial role in leading towardsa democratic society. Mor-eover, budget transparencycan provide assistance to the

public in monitoring where thegovernment spends publicmoney and whether it isdelivering what it hascommitted to. Budget tran-sparency and accountabilityare not only making budget

information accessible to all people in the country but alsoenabling participation in the

bu dg et ing proc es s andoversight on budget allo-cation. Among many relevantfactors, budget transparency,which means making budgetinformation including doc-uments easily accessible tothe public, of the utmostimportance in implementing ademocratic budgeting me-chanism. Only if there is

budget transparency, can public participation in the budgeting process be put into practice.

Budget transparencymeans making budgetinformation accessible to the

public and it is very impo-rtant in a democratic society.With regard to budget tra-nsparency norms, standardsand guidelines there aredifferent methods which

provide a framework for budget classification and fiscal

reporting. These include the

IMF Code of Good Practiceson Fiscal Transparency, theIMF Manual on FiscalTransparency; the IMF Guideon Resource RevenueTransparency, the OECDBest Practices for BudgetTransparency, the IMFGovernment Finance Sta-tistics manual (GFSM 2001),the European System of Accounts (ESA 95), theUnited Nations System of

National Accounts (SNA),the International PublicSector Accounting Standards(IPSAS), and the Inter-national Organization of SAI

Lime Declaration on Auditing

Precepts. All systems aregood practices in budgetingfor a country although thereare different criteria. But alllead to providing budget-relevant information to the

public and increasing publicawareness budget of the pla-nning and budgeting process.

Among these criteria,Open Budget Index (OBI)

plays a very useful indicator in budget transparency. Inorder to get the OBI, theOpen Budget Survey (OBS)has to be conducted by theBudget Partnership Initiative.The survey consists of 125

questions and covers 100

countries for 2012. The OBSis one of the main componentsof the Open Budget Initiativelaunched by the InternationalBudget Partnership (IBP) to

promote public access to budget informat ion, andadoption of accountable and

participatory budget systemsglobally. The Open BudgetSurvey (OBS) assesseswhether and how the centralgovernment in each countrysurveyed makes public eightkey budget documents, andwhether the data containedin these documents iscomprehensive, timely and

useful. Conducted every two

year, the survey also assessesthe extent of effectiveoversight provided by leg-islatures and supreme auditinstitutions (SAIs), and theopportunities for public

participation in the national budget process. Like pre-

vious surveys (2006, 2008,2010), the OBS 2012 is notan opinion poll but a factualrepresentation of trans-

parency, accountability, and participation in the national budgets using internationallyaccepted criteria and rigorousmethodology implemented byindependent budget experts.

Budget Index is a indi-cator for a country surveyed,ranking its budget tran-sparency relative to other

countries. The scores on 95questions are used to calculatethe Open Budget Index (OBI)for each country.The rem-aining 30 questions relate to

public participation and theroles of legislatures and SAIsin the budget process.International institutions,many individual governmentsand independent experts allagree that for public moniesto be managed efficiently andin accordance with a co-untry’s needs, public accessto budget information,meaningful public parti-cipation and strong indep-endent oversight bodies arecrucial and need to be in ex-istence.. Without these mec-hanisms in place, it is believedthat the oversight bodies, civilsociety org-anizations, mediaand the broader public cannot

participate effectively in thedecision making process, nor can they hold the Executiveto account for the use of

public resources.

Thawtar

Mandalay, October 31st

All Burma Federation of StudentUnions organized the marching

protest against the new National

Education Law in front of DhammaTharla Hall between 84th and 31st

unwillingness of the student to thenational education law which wassigned by the president and does notrepresent the whole students inMyanmar according to one studentfrom Yadanapon University.

The protest was joined by themembers of All Burma Federation of

All Burma Federation of Student Unions organizes the protest against

the new National Education Law in Mandalay

Photo - Paing Aung

The Street View Journal Vol-3,Issue-42.pdf

Documents

Transcript of The Street View Journal Vol-3,Issue-42.pdf