TheStrategist3

AdamBrandenburgerJ.P.VallesProfessor,NYUSternSchoolofBusinessDisAnguishedProfessor,NYUTandonSchoolofEngineeringFacultyDirector,NYUShanghaiProgramonCreaAvity+InnovaAonNewYorkUniversity

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compeAAon…orcooperaAon...both!

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GametheorycoversindividualacAonfocusedonindividualinterestsandjointacAonfocusedonjointinterests…both!

http://www.lifehack.org/articles/productivity/25-awesome-board-games-that-will-make-you-smarter-and-more-creative.html

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Asetofplayers:

Acharacteris/cfunc/on:

2/24/1619:20 6hYp://adambrandenburger.com/videos/

Competitors*

Customers

Complementors

Suppliers

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TheEnterprise

Co-ope''on,byAdamBrandenburgerandBarryNalebuff,Doubleday1996

* Substitutors?

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“SurecompeAAonhereissharp-elbowed,”saidReidHoffman,aco-founderofLinkedIn.“Butnoonecansucceedbythemselves.AppletodayistotallyfocusedonhowitcanbeYerworkwithits[applicaAons]developercommunity.”Itcannotthrivewithoutthem.“Theonlywayyoucanachievesomethingmagnificentisbyworkingwithotherpeople,”saidHoffman.“Thereislotsofco-opeAAon.”

hYp://www.nyAmes.com/2013/01/13/opinion/sunday/friedman-collaborate-vs-collaborate.html;hYps://commons.wikimedia.org/wiki/File:LinkedIn_Logo_2013.svg#/media/File:LinkedIn_Logo_2013.svg

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“Considertheworld’sgreatestchallenges---fromclimatechangetoresourcescarcitytoinequality.DidanyoneinsAtuAon,oranyonesector,createthesechallenges?Absolutelynot.Thesearesharedchallenges,andforthatreason,thesoluAonscanonlybecollaboraAve.CollaboraAon---intherightbalancewithcompeAAon---candrivevalue,too---forbusinesses,andfortheplanet.IntheirbookCo-ope''on,AdamBrandenburgerandBarryNalebuffdescribejustsuchabalance---anewkindofbusinessstrategyinwhichcompaniesworktogethertodevelopproductsandmarketsinanaYempttoexpandopportuniAesforall.It’sanideathatIfindparAcularlyrelevanttoPepsiCo’sbusiness.Takesustainablepackaging,forexample.WehaveinvestedsignificantlyinsustainablebeverageboYles.They’vehelpedusconserveresources,andcommunicateoursustainablevaluestoconsumers.Butthisshouldn’tbeasourceofcompeAAon---itshouldbethestatusquo!”--IndraNooyi,ChairandCEO,PepsiCo�,preparedremarksfor�BSRConference2014Seealsowww.youtube.com/watch?v=iicVUa8bANA Quotedwithpermission

WhenStarbucksopensastorenexttoamomandpop,itcreatesasortofcoffeenexuswherepeoplecangowhenevertheythink“coffee.”LocalconsumersmighthaveaformaAveexperiencewithaJavaChipFrappuccino,butchancesarethey’llbranchouttothecheaper,lesscrowded,andorenhigher-qualityindependentcafelateron.SowhenStarbucksblitzedOmahawithsixnewstoresin2002,forinstance,businessatallcoffeehousesintownimmediatelywentupasmuchas25percent.

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hYp://www.slate.com/arAcles/news_and_poliAcs/hey_wait_a_minute/2007/12/dont_fear_starbucks.2.html;hYp://www.businessinsider.com/10-best-coffee-shops-in-new-york-city-2015-10

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IndividualAcAon

SubsAtuAon

Complementarity

JointAcAon

Bad(3)

Bad(2)

Good(4)

Good(1)

PossibleimplicaAonsofbusinessbehavior:

(1)WorktodisAnguishselffromothers(2)Increasepoweroverdownstreamand/orupstream(3)Undersupplyand/orunderdemandand/ormismatchfeatures(4)Coordinateonrelevantvariables

2/24/1619:20 12CourtesyofNOAA/InsAtuteforExploraAon/UniversityofRhodeIsland(NOAA/IFE/URI);licensedunderPublicDomainviaWikimediaCommons;hYp://research.microsor.com/apps/video/default.aspx?id=257758

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“Iamnotfreeifyou,too,arenotfree;mylibertymustbe`reflected’inthefreedomofothers---theindividualistiswrongwhothinksthatthefronAerofmylibertyisyourliberty---liberAesarecomplementary---areindispensabletoeachother---notcompeAAve.”

--MikhailBakunin,quotedinBerlin,I.,RussianThinkers,Penguin,1994,p.122

PercentofculAvatedlanddevotedtoricepaddiesin1996Threemajorherdingprovincesarenotshaded:Tibet,Xinjiang,andInnerMongolia

Published by AAAS Talheim.T.,etal.,“Large-ScalePsychologicalDifferencesWithinChinaExplainedbyRiceVersusWheatAgriculture,”Science,344,2014,603-608

“Weproposethatahistoryoffarmingricemakesculturesmoreinterdependent,whereasfarmingwheatmakesculturesmoreindependent,andtheseagriculturallegaciesconAnuetoaffectpeopleinthemodernworld.Wetested1162HanChineseparAcipantsinsixsitesandfoundthatrice-growingsouthernChinaismoreinterdependentandholisAc-thinkingthanthewheat-growingnorth.”

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“ThehumanfailingIwouldmostliketocorrectisaggression,”theastrophysicistsaid.“Itmayhavehadsurvivaladvantageincavemandays,togetmorefood,territoryorapartnerwithwhomtoreproduce,butnowitthreatenstodestroyusall.”ThehumanqualitythescienAstwouldmostliketomagnifywasempathy.“Itbringsustogetherinapeacefullovingstate.”

hYp://www.independent.co.uk/news/science/stephen-hawking-aggression-could-destroy-us-10057658.html;hYp://www.utrechtcentral.com/featured/hawking-speaks-in-utrecht-every-ciAzen-should-indulge-in-the-fundamentals-of-science-27997/