Toronto Session - Transmedia Storytelling With The Secret Location
The Storytelling Value of Location-based Services
-
Upload
nathan-rice -
Category
Business
-
view
2.761 -
download
1
description
Transcript of The Storytelling Value of Location-based Services
The Localization of Online Storytelling
Tweet Your Question
If you have a question during the session, Tweet @LOHASForum followed by the question
http://www.modernstorytellers.com/lohas/
who make the world aWe tell the stories of pioneers
better place
Modern Storytellers
Mobile, Social, Local Convergence
Foursquare, Facebook, Google, Mobile Web
Seeding Movements
Getting Practical
Agenda
refers to applications which allow users to The term geolocation
publish their location
Geolocation and social media
Making Location Relevant Online
And the best part...
No one knows exactly where this phenomenon is headed
= tons of opportunity!
MobileChanging the way we interact
285 million+ cellphones in the U.S. (309+ million people in U.S.)
Smartphone adoption grew 60% from 2009 - 2010
76% of the U.S. uses mobile web
Mobile web grew 110% in the U.S. last year
Mobile - Consumer
If you are online - Google knows!
1 in 5 searches are locally related
Google/Search - attempt to make more relevantby knowing location
More interactive/less reactive
Mobile - Search
Local advertising
Smarter/targeted spending of advertising dollars
Reaching prospective customers while they are “nearby”
Creating dialogue with customers
Mobile - Business
Foursquare (And others)A geo-social game with real storytelling results
User-generated tips on the locations
Intense competition for (mayorship, places, etc.)
Opportunity to create specials and compete with surrounding businesses
Users’ lifestreams provide interest for other users
Foursquare - Consumer
1.6 million+ users and growing
Real-time data - location updates
Data analysis tools
Staff tools to interact directly with Foursquare fans
Foursquare - Business
FourSquare - Business
FourSquare - Business
Claim your business
Be part of the game - host contest, giveaways, etc.
Create specials for fans - free demos, tours
Give special treatment to “Mayor” or reward number of check-ins
Create an event incentive - even if it is not your event
Foursquare - First Steps
Google - Business
Google - Business
Google - Business
Oh by the way Facebook & Twitterare also recognizing this new local, mobile frontier
Experimenting with location-based check-in features
Facebook geo-targeted advertising
Geo-targeted messaging (NAVY SOP)
Location on status updates (World Cup)
Twitter Places associating names with locations
Facebook and Twitter
Seeding Local Movements
RelevancyAuthenticity
Value
It’s still about the story
Building Social Movements
Be authentic, relevant & valuable
Be passionate - content is still king
Be yourself - relax
Be brave - experiment, create
Be responsive - measure, monitor
Guidelines
Mobile games - start checking in and seeing how others are using it
Add location to your tweets
Consider privacy and your comfortable level with location based applications
Start by using the tools
Geo tools will start to integrate data or others will do it for them!
Privacy issues will continue to be an area of concern
We will see increase personalization - maybe with some backlash!
Experience creation and experimentation will be the norm!
What’s Next?
BuildingSocial
Movements
And if you still have doubtsJust look at this!
Hold on I need to check in