The Story or the Sell - Philip Macartney

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The Story or The Sell The Eternal Battle in Content Marketing

Transcript of The Story or the Sell - Philip Macartney

The Story or The SellThe Eternal Battle in Content Marketing

1891 1895 1900

Box Office / DVD Sales – 8 Billion USD Merchandise and Licensing– 19 Billion USD

1.Start with the consumer

2.Iterate

3.Integrate

1.Educate / Hubspot

2. Create Social Identity

3. Inspire / Pantera bread

4. Entertain