The story of Mobile Vikings
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Transcript of The story of Mobile Vikings
I am going to tell you a story
About a very big dog and a very small dog
Telco Dog
Viking Dog
Telco Dog
Both dogs lived in an exciting world
They were active in the telecom business
And their business was growing dramatically
And the old big dog said to the small young dog
In the telecom world there are some rules you have to respect
The rules of telecom are
The rules of telecom are
• Big marketing budget
The rules of telecom are
• Big marketing budget• Well trained sales team
The rules of telecom are
• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations
The rules of telecom are
• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations• Binding contracts for 2 years
The rules of telecom are
• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations• Binding contracts for 2 years• Concentrate on sales not on service
But the young dog attended the CWF11
Where Jimmy Wales told him
IgnoreAll
Rules
Because everything is changing
Companies that were too big to fail …
Failed
And some new companies came
Out of nothing
Companies with strange new business models and sometimes even without one.
Companies with strange new business models and sometimes even without one.
But they grew very fast and had milions and milions of followers
What did they have in common?
What did they have in common?
• None of them were a technology company
What did they have in common?
• None of them were a technology company• They were all platform companies
What did they have in common?
• None of them were a technology company• They were all platform companies• They were all community driven
What did they have in common?
• None of them were a technology company• They were all platform companies• They were all community driven• And the first three were very strong in mobile
And some had a great vision…
Knowledge is a basic rightJimmy Wales
And the viking dog also had a vision
Free Mobile Internet is a basic right
His vision
And he believed he could make that happen
And he believed he could make that happen
By changing the rules
No marketing budget
But a lot of followers on social media
Facebook : 15.707
Twitter : 10.893
No sales team
But over 60.000 ambassadors
No flagship store
But a shop that is open 24/7
No contract
But freedom to leave anytime
No traditional call center
But an open helpdesk
• Email• Twitter• Facebook• Calls
• Help a viking (Program)
But most importantly
But most importantly
He tried to build a very dedicated community. And he didn’t want to call them customers, but Vikings.Open communication with and
between them was key.
And did it work?
And did it work?
• They became by far the cheapest mobile data player in Belgium
And did it work?
• They became by far the cheapest mobile data player in Belgium
• 68% of the Mobile Vikings were referred by another Mobile Viking
And did it work?
• They became by far the cheapest mobile data player in Belgium
• 68% of the Mobile Vikings were referred by another Mobile Viking
• They had by far the lowest percentage of people that left the community within the first year (and this without a contract)
This was their growth curve
jan mrtmei jul
sep
nov jan mrtmei jul
sep
nov jan mrtmei jul
sep
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
This is their exact number this morning
But cheap is not for free!!!
That’s why he started building Mobile Vikings 2.0
Unfortunately it is not possible to tell the whole story during this 7 min speech
What I can tell?
What I can tell?
• The Mobile Vikings will start an experiment in December in Hasselt
What I can tell?
• The Mobile Vikings will start an experiment in December in Hasselt
• If you are a Mobile Viking
What I can tell?
• The Mobile Vikings will start an experiment in December in Hasselt
• If you are a Mobile Viking• And you live in the area of Hasselt
For everybody else Follow us @
www.mobilevikings.comfacebook.com/wearemobilevikings
@mobilevikings
Thanks for listening