bobyThe story of

.

bobyis a highly motivated entrepreneur.

.

bobyhas a mind-blowing idea ready to

be developed.

.

bobywants to convince investors to

give him money for his idea.

.

problembut boby has a

clutters.he

presentevery time he prepares to

in front of potential investors...

addinghe can’t stop

unnecessary words and information in the presentation.

as a result, investors never get the idea and boby never gets the

money he needs.

“Just in case, - his father always reminded him - “add more information and

not miss out on anything important.”

son!”

important”“Everything is

- his mom.

20 yearshe was taught that more

means more. He even earned a nickname from his

colleagues.

clu erer.the presentation

tt

boby.poor

whileone day,

boby was getting back from another failed presentation,

bohe noticed a

standing in front of a donation box that was overflowing with cash, and holding two posters, one in each hand.

yyoung

clu eredone of the posters was

with lines and lines of unnecessary words and

information.

tt

strugglingafter 2 minutes of

to read through the clutter,

boby realized that the boy was seeking donations to help him

cover expenses for an eye surgery that would eventually

save 80% of his eye sight - or he would lose it completely.

“Why would anyone write such a redundantly complex

sign like this?”boby thought to himself.

as shocked as he was, he inevitably turned to the other

poster. It took him 5 seconds to read it.

crying.it took him 1

second to start

boby emptied his pockets of money, stuffed them in the

donation box and ran towards his office.

the next presentation that boby delivered to his investors was the simplest, most beautiful,

clutter-freepresentation.

the investors cried out of happiness and gave boby the money he needed to make his

idea a reality.

say?what did that other sign

sentencejust one

When i’m done with the surgery, i want to look at

you and say thank you for helping me see again :)

thank youfor similar lessons, visit my linkedin

slideshare profile (click on the logo below)

by Viktor Ilijev

based on a true story.