Peshwa Acharya

THE GROWTH JOURNEY IN PROGRESS

2 © 2014 Peshwar

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TASKS

How to combine Online & Offline efforts for incremental growth

Pan-India expansion, focusing on non-Metro growth

New Asset-light & Risk-mitigated Business model

Sharp growth in enterprise valuation through KPI ‘s

Chief Growth Officer = CMO +C sales Officer + C strategy Officer

High Profile Brand Launch in 2015 : Digital / Social / OOH / Press etc.

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HOW I APPROACHED

I assumed the role of a ‘Chief Growth Officer’ and recommended a

complete play . This involved:

Helping set up a strong but lean Sales team

Building a third-party business partner network

Building a strong ‘Monetization’ model

Devising a robust Customer Acquisition model

Building engagement within the real-estate ecosystem

Differentiated product offering basis deep consumer insights

Setting up an efficient Marketing department

Conceptualizing the HOUSING LOOK UP brand with UK based

MOVING BRANDS .

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WHAT I DID Devised & adopted a ‘Franchisee’ business model for the Non metro business

Helped identify, evaluate, acquire and on-board the right Franchisee partners to

lead the business

Designed a robust ‘Demand-Supply-Monetization’ model for the business with

clearly defined revenue streams (both short & long-term)

Set up ‘Housing Centres’ across 12 identified Tier 2 & 3 cities (Phase 1)

Devised an organogram with clearly-defined roles for the Business Unit

focusing on building strong Operations, Sales and Marketing capabilities

Set up the Marketing department with clear roles & responsibilities

Set up the Marketing ecosystem of agencies, partners, vendors :

SCARECROW , INTERFACE , MOVING BRANDS , RAZORFISH etc

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WHAT I DID Devised a ‘Partner Lifecycle Management’ program to ensure high &

steady engagement + energy levels for the partners

Leveraging upon Housing’s product strengths to market & showcase

‘Land & Plots’ – a strong category in Tier 2 & 3 cities

Designed & executed critical Marketing campaigns my Frugal

Marketing (ROI-based) model for NON METROS Franchisee Acquisition campaign

City-Launch campaigns covering Print & Outdoor

Direct Marketing initiatives

Customer-engagement initiatives focused on ‘Lead Generation’

Ecosystem engagement initiatives like ‘Broker Meets’

Readying the business for a phased growth to 300+ cities

© 2014

OMNI-CHANNEL LEADER HOUSING poised to become India’s biggest Omni channel Real Estate Platform with 4 crucial consumer touchpoints: Offline – Online Combo

03-333-333-333

Website

Mobile app

Helpline

Office

HOUSING

Market-ready for Expansion : Excellent Brand Launch in March 2015 , Slice view Product , New businesses like LAND etc