The Story Finding Your Story in God’s Story “The Battle Begins”
The Stormhoek Story
description
Transcript of The Stormhoek Story
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Stormhoek
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Our Blog
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Thresher’s Voucher
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Of course [you can upload it], it’s just a blog...
Monday, Nov 27th :
Tuesday, Nov 28th :
Friday, Dec 1st :
37,000 Downloads
56,000 Downloads
715,000 Downloads
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And the effect was...
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...by the 10th December 2006...
Total voucher redemptions stood at:
Over 4 million
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It all started here...
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And the beginning...
2003
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How do you attract a consumer’s eye when shelves look like...
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Our options were to use traditional media...
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But “old” media has disadvantages...
• Cost
• One way message
• Impersonal
• Inflexible
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Whereas “new” media is...
• Person to person
• Flexible (turnaround in minutes)
• Enormous potential reach
• Inexpensive
• Interactive
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And interactivity creates...
• Loyalty
• Trust
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The lovable...Hugh Macleod...
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So how has it done?
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And if you Google us...
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And sales (from 2003 until 2006)
Stormhoek wine averages £5.00 per bottle
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SA wine exports to the UK (1994-2005)
The average price of SA wine in the UK is £3.73 per bottle
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But the “kicker” that was 2006 revealed...
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While Stormhoek sales did...
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And the wines...
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And we did this with the trophy...
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Stormhoek garnered some interest from none other than...
And if you consider that of 17 South African wines that got a mention...
3 were from Stormhoek
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But that is not all...
Best Consumer Campaign in British Liquor 2006
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And more...
American Marketing Association Awards 2006
World Marketing Top 50
and 41 more...
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