Two tactics have emerged. Substantial, coherent display systems that work across a large section of the store to form a definedarea versus the small modular units that retailers can movearound for greatest effect.

What works best depends on the store. Some choose to gofor the designer, interiors look and a number of leadingmanufacturers have responded with the store-within-a-storeconcept for their brands. But this approach needs a large storeif you are to represent all the leading brands that yourcustomers want to see.

Quality has been an issue and retailers are increasingly criticalof systems that look good at first but are not built to last andshow wear within the first year or so causing appearance andmaintenance issues. But recent systems are more robust andreckon to last longer.

Graphics embedded into samples have become a trend in walldisplays with the increasing investment in top quality roomsetphotography. These presentations have a strong aspirationaltone which appear to be popular with consumers.

The initial rush of enthusiam for video on POS has subsided -display designers have accepted that many retailers don’tremember to switch them on - or even get around to wiringthem up!

But one of the greatest improvements is in lighting with LEDsystems allowing more creative effects. The price of thetechnology has fallen quickly in the last year and the greater useprovides retailers with reliable, safer lighting systems with verylow maintenance.

There was a lull in the fight for your floor space duringthe recession as manufacturers reigned back on theirinvestment in the big ticket items such as integratedwall stands.

But now, the battle is back on and suppliers set greatvalue on securing as much of your retail space as theycan to promote their products. There is a lot of choiceout there and retailers can afford to be choosy.

Effective POS is essential in acrowded, competitive market sowe’ve selected some of the bestdisplays for retailers to help driveyour business in 2014.

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“There is a lot of choice out there andretailers can afford to be choosy”

47fromThe Stocklists April 2014

Positive POS is back in brisk business

Read ourreviews of thelatest in POS onpages 48 - 52

FlooringNewsApril 201448

Special feature

Ten tips for top-selling stores

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1. Ensure a large mix of standard and nicheproducts to reassure consumers they haveplenty to choose from – even if theyultimately go for something safe.

2. Mix more expensive items with cheaperproducts so that the opportunity to trade upis always there – don’t place the high endproducts on their own or in an increasingprice layout where they can be disregardedby customers.

3. Use your window – too often this is aneglected area but a good display reassuresconsumers that you’re a smart retailer.

4. Use your floor! Have the most popular ofyour higher margin products laid in sectionsof your floor. Consumers like to buy whatthey can see in a larger sample.

5. Keep literature racks full – empty displayslook tired and complacent and consumerslike to have material to take away – and youcan clip your business card to it.

6. Create different areas for different producttypes so that consumers are not confused bytoo much on offer in the same place.

7. Avoid an ‘industrial’ environment – too manystores are sheds with industrial roofs, lightingand ventilation on show. Use suspendedceilings, black paint and screens to hide theworst parts – the buying environment shouldbe as domestic as possible.

8. Use soft furnishing, furniture items andflowers around the flooring displays to createa homely environment.

9. Avoid empty racks, dead bulbs and dark video screens.

10. Be careful about locating roll stock – veryoften it has a prominent position and luresconsumers past the higher margin material.Consumers not only know it’s cheaper but the large area helps them visualise it in theirown home which is more challenging withsmall samples.

Cormar Carpets

Cormar Carpets stunning, new wool twist ranges, Home CountiesHeathers and Plains are beautifully presented on this 27” display lectern.Home Counties Plains comes in a range of 18 contemporary modernshades, branded under the Wools of New Zealand banner. Whilst HomeCounties Heathers offers a selection of 14 natural heather hues, inBritish Wool.

Both are premier quality tenth gauge carpets, moth resistant and areavailable in two pile weights (42oz and 50oz). All 32 colours are shownto good effect in less than one square metre of floor space, with thesamples being stepped, so that all the colours are immediately visible -drawing both the eye and the customer! When promoting wool twistranges in store to consumers there is no better way to impress.

T 01204 881234 www.cormarcarpets.co.uk

49fromThe Stocklists April 2014

With the demands of busy lives floor coverings need to fit in with all lifestyles. The new Ideal ranges provide just that – modern, hardwearing, yet affordable.

Charisma and Embrace are high-end ranges in high-quality man-made fibres. Moods offers a combination of contemporary stripe designs with matching plains in a wool look.

Display units available from your local carpet distributor.

www.ideal-bintg.com/enwww.beaulieuflooringsolutions.com

IDEAL for Families(L) Charisma Range (R) Embrace Range

IDEAL for LandingsMoods Range

IDEAL Showroom BIG Floorcoverings T +32 (0)56 67 66 11Boffonstraat 3, B-8710 Wielsbeke - Belgium Rijksweg 442, B-8710 Wielsbeke - Belgium F +32 (0)56 67 48 30

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50 April 2014

Special feature

Crown Floors

The new lectern in the striking royal blue coloursof Crown Floors is now available, displaying thenew Parkland, Wilton House and Sheringhamcollections and existing Roseland, Penrose with itscoordinating stripe, and Alderley Edge ranges.

With a single range housed on each lectern, spaceis given to large feeler swatches of all colours,with a header board showing striking lifestyleimages and key selling points. Displaying carpetsthis way, without underneath storage needed foradditional samples, means a compact footprint, akey target of the unit.

T 0800 077 33 01 www.crownfloors.co.uk

Crucial Trading

The Mini Hub is a clean contemporary design which gives a great in-store presencedisplaying Crucial Trading’s full collection. It offers large size samples, mini rugs and individual swatch books placed in the MiniHubs discreet cupboards.

T 01562 743 747 www.crucial-trading.com

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Mohawk by Lano

Capture the power of SmartStrand carpets with the striking new Mohawk Revelation stand, distributedexclusively in Europe by Lano Carpets. Capitalising on the ability of Mohawk SmartStrand carpets to fight-off stains with a Lifetime Stain and Pet Warranty while remaining incredibly soft, exceptionally durable andmade from 30% renewable content, the Revelations stand brings SmartStrand carpets to the fore.

With original SmartStrand ranges such as Independence, Splendour and Gentle Essence among others,the Revelations stand also features the made for UK Super Freedom and Freedom collections. With eightcollections showcased in large 44 x 22cm samples and 10 sets of smaller 10 x 30cm feeler samples,handily stored and accessed beneath, the stand delivers maximum impact for minimum footprint.

“Such is the strength of the SmartStrand story that it deserves a stand that has a proven track record inmaximising impact rather than blending in with the sea of natural wood and muted graphics of othercarpet displays,” explains Tom Mathys, area sales manager UK and Ireland, Lano Carpets.”

T 00800 5266 5266 www.lano.com

FlooringNews

51fromThe Stocklists April 2014

Point-of-sale and merchandising

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For more details contact yourassociated weavers area manager or Tel: 01422 431135

Whitestone Weavers has devised a range ofnew POS displays for retailers this spring. Threetombolas representing the company’s core product areasfor the year ahead are taking centre stage: The TwistCollection showcasing its best-selling Wool Twists; TheLoop Collection housing its Wool Loops, includingstripes; and The Hasslefree Collection complementing itsincreasingly popular bleach cleanable products.

Soon-to-launch will also be the new on-trend TartanLectern displaying the company’s 30-strong Tartan andPlaid designs.

Sales Director, Vince Holden says: “We have invested alot in POS over the past twelve months, with all thestands being heavily subsidised. The good news is, thereturn on investment is excellent. Retailers are beingbombarded more and more from manufacturers anddistributors so we have to work hard to make sure thatthe stands are eyecatching, practical and our productsoffer excellent value.”

To back up this offering The Whitestone Group nowemploys two full time merchandisers to install andupdate its growing number of displays.

T 01429 892 555 www.whitestone.co.uk

52 FlooringNewsApril 2014

Kingsmead Carpets

The smart new wall display fromKingsmead features Glen Shee fromthe Highland Fleece range plus thestunning Artwork and Artwork Specialedition stripe produced in conjunctionwith Wools of New Zealand.

Kingsmead’s unique blue edge-litacrylic detailing makes a distinctivedifference to the presentation.

The unit has additional full sizelectern feeler samples with mini-rollswith individual lighting. Large hangingsamples are avaible below.

T 01827 831424www.kingsmeadcarpets.co.uk

Cavalier Carpets

It’s all about catching the eye, and few manufacturers point of sale range does itbetter than the stunning Cavalier display system.

Choose from ‘Slim-line’ wall units, 500mm wide modules with up to twelve differentcarpet cassettes and stylish low voltage lighting. Also in the range are contemporarylecterns and now a matching single ‘design a drum’ tombola where you can chooseany combination of 100 samples from over 300 product options.

T 01254 268000 www.cavaliercarpets.co.uk

Kährs new vertical wood flooring displays provide a simple, yet incredibly bold sales tool. Thecontemporary-style stands include large, tactilesamples, allowing customers to view a sizable floorarea. Complementary ‘collection’ sample boards,which represent a whole range on one board, are also available.

Kährs ‘toast rack’ stand format - which measures1970 x 545 x 800mm - includes eight large portraitsamples and provides an excellent product overview.For space optimization, Kährs ‘waterfall’ standmeasures 1970 x 490 x 800mm and includes 16 landscape samples, which provide a stunning floor-to-ceiling colour spectrum.

T 023 9245 3045 www.kahrs.co.uk

Point-of-sale and merchandising