The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009...
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Transcript of The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009...
![Page 1: The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits.](https://reader036.fdocuments.in/reader036/viewer/2022062618/5514ac7c550346b2598b608a/html5/thumbnails/1.jpg)
The Status of Technology Today (in 30 min)AmeriCorps National Best Practices Conference
May 6, 2009
Galen Panger, Google for Non-Profits
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Google’s mission
Organize the world’s information and make it universally accessible and useful.
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Agenda
• Trend 1: Social media• Trend 2: Cloud computing• Trend 3: Measuring results
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AmeriCorps National Best Practices ConferenceTrend 1: Social media
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What’s social media?
• Social media• New media• Social networking• Web 2.0• Viral video• Mashups• Feeds• Streams• Conversation?
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The implicit values of social media
• Favors:o Sharing and re-sharingo Openness and transparencyo Participation and re-mixingo Immediacyo Directness, authenticity
• Disfavors:o Hierarchyo Intermediaries
• Snags:o Privacyo Copyright
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U.S. Senator Claire McCaskill asks: “What should our priorities be for the Subcommittee on Contracting Oversight?”
Invite meaningful participation: Google Moderator
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Listening to social media
• Traditional media
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Listening to social media
• Newer media
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Listening to social media
• All-the-rage media
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Google Reader: Your listening hub
• Follow all of the influential blogs in one place
• Subscribe to RSS feeds
• Shared items on your blog
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Simple monitoring with Google Alerts
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More ways to listen: Google Insights for Search
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Google Insights for Search
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Starting a conversation: Blogger
• Easy publishing• Complete control
over look and feel• Custom domain
mapping• Embed photos
and videos, shared items and more
• Allow comments and followers
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Tools you can add to your blog
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More social tools for your blog/site: Friend Connect
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Broadcast your cause: YouTube
• Custom YouTube channel with your branded banner and increased upload capacity
• Listing in non-profit category and in “promoted video” areas
• Google Checkout badge to increase donations
http://www.youtube.com/nonprofits (US/UK only)
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Simple video recording and uploading
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Drive traffic to your site: Google Grants
• Place your nonprofit ad next to Google search results
• Extend your message to target audiences on target issues
• Recruit donors and supporters
• Respond rapidly to developing issues
http://www.google.com/grants
“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”
- AdoptADoctor.org
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Old-school but still useful: Google Groups
• Discussion groupso Web pageso File upload
• Mailing lists• E-mail
newsletters
Subscribe to our newsletter
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Organize: Google Maps
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Illustrate: Google Maps
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My Maps: Personal maps
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How to put the map on your site
• Personalize the map to your liking
• Copy and paste the code into your site
More mapping ideas:http://earth.google.com/outreach
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AmeriCorps National Best Practices ConferenceTrend 2: Cloud computing
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What’s cloud computing?
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Collaborating like it’s 1999: Pain and frustration
Rachel
John
Bob
Sally
Version 1.1
Version 1.2
Version 1.3
Version 1.4
Revision1.0
John
Bob
Sally
Version 2.1
Version 2.2
Version 2.3
Revision2.0
???
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Google Apps
• Easy collaboration• Everyone’s on the same page• Maintain your own .org e-mail addresses• Import and export documents in common
formats• Offline access• Free Gmail
CalendarDocumentsSpreadsheetsFormsPresentationsSites
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Gmail with your .org email addresses
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Shared calendars
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Shared calendars
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Create and edit documents
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How to share
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Spreadsheets for data entry
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Forms for surveys, RSVPs and data entry
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Spreadsheets: Auto-summaries
• Charts and graphs created for non-paragraph questions
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Presentations
April 22, 2009
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Google Sites for internal sites/wikis
• Coordinate your internal teams for important projects and events
• Embed documents, spreadsheets, presentations, photos, videos, etc.
• Invite your team members to update the site with their info
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Get it all on the go
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AmeriCorps National Best Practices ConferenceTrend 3: Measuring results
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Google Analytics
Detailed metrics:• Number of visitors• Where they live• Languages they speak• Top referring sites• Top search keywords• Top pages• Best/worst performing pages• Bounce rates
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Identifying pages in need of improvement
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• Easily monitor the performance of your videos over time
• View your audience demographics
• See video “hot spots” where users respond
YouTube Insight