THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on...
Transcript of THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on...
![Page 1: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/1.jpg)
International Journal of Arts & Sciences,
CD-ROM. ISSN: 1944-6934 :: 08(04):485–496 (2015)
THE STATUS AND DEVELOPMENT PROSPECTS OF LOGISTICS
POINT AND LINEAR EXTERNAL TRANSPORT INFRASTRUCTURE AS
A DETERMINANT OF A COMPANY STRATEGY – ON THE BASIS OF
THE STUDY CARRIED OUT ON THE POLISH MARKET
Maria Nowicka-Skowron and Aleksander Pabian
Czestochowa University of Technology, Poland
The main purpose of the article is to verify if there is a relationship between the state and prospects of
development of linear and logistic point infrastructure of external transportation and strategic
management in enterprises. The authors attempt to revise this hypothesis based on research conducted
within selected Polish enterprises. The introduction to the main part is a brief presentation of the
conceptual framework of linear and point infrastructure of external transportation, as well as discussion
about the role of this infrastructure from the appropriate management point of view.
Keywords: Strategic management, Transport, Logistics infrastructure.
Introduction
The issues related to the strategic management of companies are undertaken by many authors. At the
same time, specialist literature the literature on strategic management does not profoundly enough
undertake matters related to the logistics infrastructure. The subject of technical means, methods for their
use and systems of their usage that enable efficient and cost-effective sequence of operations: handling,
transportation and conservation of stocks1, is being developed in the literature by numerous authors,
however, it is chiefly done by the researchers involved in logistics. In numerous publications, authors
usually explain the concept of logistics infrastructure2, determine its importance from logistics activities’
realization point of view3 and present the classification of that infrastructure4. Furthermore the individual
components of logistics infrastructure are characterized, including inter alia: the infrastructure of internal
transport, storage, packaging systems and data processing5. A set of logistics infrastructure panopticon
also includes a linear and point infrastructure of external transport6. At the same time, however,
logisticians do not consider the broader relationship between the state of this infrastructure and the
enterprise strategic planning.
Meanwhile, based on the comparison and synthesis of the conclusions from the deliberations of
researchers from both disciplines (logistics and strategic management), it seems reasonable to conclude
1 See: C. Skowronek, Z. Sarjusz-Wolski. Logistyka w przedsi biorstwie. PWE. Warszawa 2008, p. 82. 2 Compare: S. Abt. Logistyka ponad granicami. Instytut Logistyki i Magazynowania. Pozna 2000, p. 16. 3 See: K. Fico . Logistyka techniczna. Infrastruktura logistyczna. BEL Studio. Warszawa 2009, p. 45. 4 See: Encyclopedia of production and manufacturing management. Ed. by: P. M. Swamidass. Kluwier Academic
Publishers. Norwell 2000, p. 369-370. 5 See more: K. Fico . Op. cit., s. 57-237. 6 See: M. Ciesielski. Transport w logistyce. [In:] Kompendium wiedzy o logistyce. PWN. Warszawa 2006, p. 107-
112.
485
![Page 2: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/2.jpg)
486 The Status and Development Prospects...
that there are noticeable correlations between the mentioned kind of logistical infrastructure and
enterprises’ business strategy. The query library for strategic management and logistics has led to the
evolution of the hypothesis: there is a relationship between the state and prospects of development of
linear and logistic point infrastructure of external transportation and a company’s strategic planning.
In the article, the authors attempt to revise the hypothesis, to develop and systematize issues related to the system of reference: strategic management versus logistics infrastructure. A
theoretical basis for the considerations is the query library and an analysis of secondary sources related to
the discussed matters. The empirical part is elaborated on the basis of research conducted within selected
Polish enterprises. The introduction to the discussion is a concise description of the conceptual framework of linear and point infrastructure of external transportation.
Linear and Point Transport Infrastructure as a Factor Potentially Conditioning a Corporate
Strategy
The term "infrastructure" is generally identified as basic, physical equipment necessary for the
functioning of the state or society7. There is no doubt that this general statement, in many cases, has been
an inspiration and starting point for formulating a more detailed definition of the infrastructure created for
the needs of different areas of knowledge, including logistics. Logistics infrastructure can be defined in
many ways and certain differences concerning the interpretation of this term can be observed among
researchers8 (figure 1).
1 a subsystem of technical measures which
enables, according to the ‘just-in-time’ principle,
relocation, loading and storage of the goods in
the supply cycles with the use of automatic
identification of goods.
2 technical measures, methods of their use as well as
usage systems which enable an economically
efficient operation of all essential functions of
logistics – handling, transport and stocks securing.
3 tangible resources, methods of their use and
usage systems which are designed to meet the
physical flow of goods and information.
4 technical measures and their components for the
management of logistics, which enable the
implementation of four essential tasks of logistics:
storage of products, their movement, products’
protection and processing the information needed
in the control of logistic processes.
Figure 1. Logistics definitions of infrastructure.
Source: personal study on the basis of: S. Abt. Logistyka ponad granicami. Instytut Logistyki i Magazynowania.
Pozna 2000, p. 16; S. Abt. Logistyka w teorii i praktyce. Wydawnictwo Akademii Ekonomicznej w Poznaniu.
Pozna 2001, p. 130-132; P. David, R. Stewart. International logistics. The management of international trade
operations. Cengage Learning. Mason 2010, p. 41-42; C. Skowronek, Z. Sarjusz- Wolski. Logistyka w
przedsi biorstwie. PWE. Warszawa 2008, p. 82; J. Nowakowska-Grunt. Impact of lean management on logistics infrastructure in enterprises. [In:] Advanced logistic systems. Ed. by: B. Illes, J. Szkutnik, P. Telek. University of
Miskolc. Miskolc 2008, p. 71.
Figure 2 presents the structure of logistics infrastructure, together with some examples of devices
belonging to each of its links.
7 Compare: K. Luger. Contributions to economics. Physica-Verlag. Heidelberg 2008, p. 25. 8 See more: M. Starostka-Patyk, A. Pabian, M. Zawada. Promite means of transport as complement to the
transportation infrastructure. [In:] ICALT 2013. Ed.: M. Abed, M. Benaissa. Tunis 2013, p. 124-125.
![Page 3: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/3.jpg)
Maria Nowicka-Skowron and Aleksander Pabian 487
Figure 2. Division of logistics infrastructure.
Source: personal study on the basis of: S. Abt. Logistyka w teorii i praktyce. Wydawnictwo Akademii Ekonomicznej
w Poznaniu. Pozna 2001, p. 131-132.
The classification of logistics infrastructure distinguishes five basic links, each having different tasks
related to the implementation of logistics processes (figure 3).
Storage, protection and maintenance of any materials and products, which is done in buildings and storage
structures and with the use of their equipment.
Protection of materials and goods during transport and storage operations, which is a fundamental function of
packaging. What is more, in the form of bulk and shipping containers, it improves movement and handling
operations, enables standardization of loading units and due to logos and bar codes they become carriers of
product information, including transport and storage guidelines.
Processing the flows of information necessary for controlling logistics processes. Apart from traditional
computerized office equipment, which is used for this purpose, there are also modern multimedia computer
systems and associated ICT systems to support business processes management.
Spatial movement of raw materials and products manufactured both within the company (which is done with
the use of means of internal transport) and on the macro scale of the broadly defined market.
Figure 3. Main features of logistics infrastructure.
Source: own elaboration on the basis of: . Wojciechowski, A. Wojciechowski, T. Kosmatka. Infrastruktura
magazynowa i transportowa. Wy sza Szko a Logistyki. Pozna 2009, p. 16; K. Fico . Logistyka techniczna.
Infrastruktura logistyczna. BEL Studio. Warszawa 2009, p. 46.
Infrastructure of logistics
processes
Storage Internal transport External transport Packaging Information
Buildings and
storage structures:
- Buildings
-Station roofs
Storage yards
Storage machines:
- for the storage
(ground beams,
stands, shelving
etc.)
- air conditioning
and ventilation
- fire equipment
Transportation
technology devices:
-cranes
- conveyors
-loading machines
-trucks
Specialized
equipment of service
transportation
Handling machines:
- containers
- loading palettes
- loading bridges
- …
Road transportation.
Rail transportation
Water transportation
Aerial transportation
Pipelines
Consumer
packaging:
- labeled with codes
- unlabeled with
codes
Bulk containers:
-returnable
- non-returnable
- labeled with codes
- unlabeled with
codes
Means for forming
loading units
IT equipment:
- computers
- microcomputers
- portable terminals
- computer
networks
Information
technology:
- software
- bar codes
Means of
communication:
- phones
- faxes
- telexes
Orgatechnical tools
![Page 4: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/4.jpg)
488 The Status and Development Prospects...
The infrastructure of external transport consists of means of transportation, linear infrastructure
(natural and artificial roads9 for moving vehicles, and often materials and products directly)
10, as well as
point infrastructure that includes the facilities along the roads of all transport branches, which are
necessary to realize transport tasks11
.
There can be noticed a potential correlation between the already mentioned kind of infrastructure and
enterprise business strategy. Logistics infrastructure may determine the strategy of a single company
(impact at a micro level). However, strategic management theorists do not question the fact that, for each
undertaking, the starting point to develop an action plan aimed at achieving specific results (it is de facto
strategy) should be the recognition of the company’s potential and internal inhibiting factors, as well as
determination of the occasions and constraints imposed by the environment12
. As B. De Wit and R. Meyer
write: "accurate investigation "what's hot "- what variables are involved and how they are interrelated is very
important, especially due to the fact that strategic problems are usually not plain and simple, but complex
and opaque"13
. In other words, managers responsible for strategy must inter alia: get to know the resources
of the company, the use of which may be included in the plan, analyze the organization's culture,
management style and values shared by the employees. It is no less important to determine the impact of
external factors (including infrastructure) that can help implement activities or thwart them14
.
Logistics transport infrastructure can also affect the logistics meta- and macro-system. As P. Blaik states: "system approach is one of the fundamental aspects of modern logistics. Different definitions of "a new day" logistics, pay explicit attention to the systemic nature"
15. A system
approach in logistics means that various components and activities, participating throughout the value chain, are not analyzed separately, "but treated as a whole, as a system"
16. Logistics tasks,
so the planning, organizing, leadership and controlling (managing) the flow of goods and people
are realized among the elements of the chain17
. The systemic approach does not treat them as an individual, independent entities but a dynamic system of components, among which there are
interrelationships and dependencies18
.
The presence of adequate point and linear logistics infrastructure of external transport is seen as a
prerequisite for the efficient functioning of logistics system both at micro, meta and macro levels19
. This
infrastructure seems to be one of the factors determining the reliable and smooth implementation of an
important process taking place within the system. The physical movement of materials and goods from a
9 Artificial roads were built from scratch by a man, whereas natural ones occurred without his larger interference
(boiling down only to the delimitation of the specific pathways). Compare: T. Nowosielski. Infrastrukturalne
uwarunkowania rozwoju logistyki morskiej. [In:] Funkcjonowanie systemów logistycznych. Ed. by: J. Jaworski, A.
Mytlewski. Wy sza Szko a Bankowa w Gda sku. Warszawa 2008, p. 153. 10 See: K. Fico . Op. cit., p. 46 11 See more: . Wojciechowski, A. Wojciechowski, T. Kosmatka. Infrastruktura magazynowa i transportowa.
Wy sza Szko a Logistyki. Pozna 2009, p. 229. 12 See: R. A. Webber. Zasady zarz dzania organizacjami. PWE. Warszawa 1996, p. 245. 13 B. De Wit, R. Meyer. Synteza strategii. PWE. Warszawa 2007, p. 82. 14 See more: M. Romanowska. Prze omy strategiczne w przedsi biorstwie. “Zeszyty naukowe. Studia i prace
kolegium zarz dzania i finansów” 2010, No. 98, p. 10. 15 P. Blaik. Logistyka. PWE. Warszawa 2010, p. 47. 16 J. Neider. Transport w handlu mi dzynarodowym. Wydawnictwo Uniwersytetu Gda skiego. Gda sk 2006,
p. 199-200. 17 See: J. M. Ivancevich, P. Lorenzi, S. J. Skinner, P. B. Crosby. Management. Quality and competitiveness. IRWIN.
Burr Ridge, Illinois, Boston, Massachusetts, Sydney 1994, p. 14. 18 See more: A. Mesjasz-Lech. Integracja i koordynacja jako determinanty funkcjonowania organizacji sieciowej na
przyk adzie a cucha dostaw. “Organizacja i Zarz dzanie” 2014. Vol. 76, p. 10-11. 19 Micrologistics system works within a single company. Along with other enterprises’ microsystems it creates a
metalogistics system. Macrosystem is formed by micro and / or logistics macrosystems. "Inter-organizational
networks are often described as systems of two or more organizations involved in a long-term relationship". See: E.
Sta czyk - Hugiet. Paradygmat relacji – czy to nowa jako w zarz dzaniu?. “Zeszyt naukowy. Studia i prace
kolegium zarz dzania i finansów” 2012. Vol. 116, p. 163.
![Page 5: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/5.jpg)
Maria Nowicka-Skowron and Aleksander Pabian 489
supplier to customer, however, cannot be done without the presence of certain technical means and
appropriate routes.
On this basis, it can be concluded that the technical base of logistics, called: logistics infrastructure,
determines the efficiency and reliability of the physical flow of raw materials, goods and services within
the meta- and macro-logistics systems. In view to the foregoing, it can be inferred that it also determines
the strategic projects being developed within a single enterprise. Logistics infrastructure can be identified
as company’s resources according to theoretical considerations focused on the theory of resources20
.
The Impact of Infrastructure on the Enterprises’ Strategic Management Process –
Research Findings
The problem of the impact of infrastructure on the process of strategic management in enterprises has
been verified in the Ph.D. dissertation of Aleksander Pabian. The interviews conducted with the managers
of thirty Polish companies allowed to reveal some general regularities regarding the relationship between
strategic management in the surveyed enterprises and external transport infrastructure of the region in
which they operate:
in a vast majority of companies (80% = 24 units) it is believed that the proper functioning of the
business depends on the infrastructure state of at least one branch of transport. In this group, road
(automotive) transport is most often indicated. 95.8% of respondents indicate the existence of
relations between the state of its infrastructure and commercial success of the company. Nearly
70% of them consider this relationship as significant or very strong.
27 managers (90%) agree that the potential progress in the infrastructure of transport can provide
an opportunity for their company. Also, in this case the importance of automotive transport is
emphasized – it is indicated by all the people. 17 respondents also indicate the role of rail
transport, and 14 of aircraft.
the same number of people believe that adverse changes in the infrastructure (for example, price
increases for the use of it) may pose a risk to the business. Almost half of them think that such a
transformation could be dangerous or very dangerous (fig. 4).
Figure 4. Do negative changes in the infrastructure represent a potential threat to the company? The survey results.
Source: own elaboration.
20 Compare: R. Krupski. Zagadnienia przewagi konkurencyjnej w uj ciach zasobowych i hiperkonkurencji. “Prace
Naukowe Wa brzyskiej Wy szej Szko y Zarz dzania i Przedsi biorczoi ci” 2015. Vol. 31, p. 9-11.
![Page 6: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/6.jpg)
490 The Status and Development Prospects...
In 28 companies (93% of the surveyed) representatives of the managing staff express the belief that issues relating to external transport facilities are so important that they should be considered in the analysis of the functioning of the company.
It is also thought that during the formulation of the strategy, the person responsible for the task should have the knowledge on the state and prospects of development of infrastructure.
Depending on the industry in which the company operates, managers point to the need for access
to information on all three branches (18 entities), road and rail transport (3 companies 10.7%),
and the automotive itself (7 companies) - figure no. 5.
Figure 5. Should the creators of the strategy possess the information regarding the status /
prospects of development of transport infrastructure? The survey results.
Source: own elaboration.
A separate mode of transport, which can be considered as monitored by the companies from the
infrastructure matters point of view is road transport (fig. 6). 60% of the whole set of companies
surveyed are interested in the state and the prospects for infrastructure development of this
branch. Not much attention is paid to both the railway (only three big companies do) and the air (
again three subjects) transport infrastructure control.
Figure 6. External transport infrastructure controlling in the surveyed companies.
Source: ród o: personal study.
![Page 7: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/7.jpg)
Maria Nowicka-Skowron and Aleksander Pabian 491
Only one of the surveyed companies carries out complex controlling: infrastructure of all
branches is analyzed simultaneously (a large manufacturing and service sector enterprise). At
least two modes of transport are controlled by about 21.1% of companies that carry out
infrastructure research control. Others focus exclusively on road transport (14) and one on the
aerial transportation. The scope of controlling in enterprises investigating the infrastructure is
presented in figure 7.
Scope
Frequency Percentage Total
percentage
Full/all modes 1 5.3 5.3
Two transport
branches:
automotive and rail 2 10.53 15.8
automotive and air 1 5.3 21.1
One branch:
automotive 14 73.7 94.8
rail 0 0 -
air 1 5.3 5.3
Total: 19 100
Figure 7. The scope of controlling in companies that examine the state of infrastructure.
Source: personal study.
Within the organizational structure of the surveyed companies, there is generally no separate unit,
dealing with the control of the state of the infrastructure (fig. 62). As expected, it is present in the
organizational structures of these companies that monitor infrastructure, although it should be
noted that not in all of them (6 out of their total number). Therefore, it can be concluded that other
managers derive their knowledge in an individual and spontaneous way from other sources
(figure no. 8).
Figure 8. A separate unit occurrence in the organizational structure of an organization devoted to the study of
external transport infrastructure condition and changes taking place within its boundaries. I on the
basis of the whole sample, II among companies monitoring infrastructure environment.
Source: Own studies.
the surveyed companies’ managers do not highly appreciate their competences in terms of
knowledge of the state and prospects of development of logistics transport infrastructure (fig. 9).
![Page 8: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/8.jpg)
492 The Status and Development Prospects...
Figure 9. Knowledge of issues related to the infrastructure of individual modes of transport among surveyed companies’ managers.
Source: own elaboration.
The chart shows that the highest density of indications falls on the average level 3. 15 individuals assess their knowledge in this way, with regard to railway transport infrastructure (13
relating to road transport and 11 to air, respectively). Automotive transport infrastructure appears to be relatively best recognized. None of the managers of the surveyed companies could claim a complete lack of understanding of this issue. By way of opposition, 30% declared their full knowledge.
only half of all surveyed entities (78.9% of these which investigate the infrastructure of at least
one branch of transport) take infrastructure issues into account in any of the existing strategies
(developmental, competitive, operating of financial nature). Among them, four entities deal with
the problem in all three strategies (three big companies take the lead here in the number of three),
7 simultaneously in two types of strategy, the others in one strategy only- chart no. 10.
Options
Frequency %
Entire/in all kinds of strategies 4 Ca 26.7
Two strategies:
development/competitive 6 40.0
development/operational 0 0
competitive/operational 1 6.(6)
Into one
strategy:
development strategy 0 0
competitive strategy 3 20.0
operational- financial 1 6.(6)
Total 15 100
Figure 10. Taking into account infrastructure within the existing strategies.
Source: own studies.
At the same time 66.(6)% managers of these companies hide behind the unawareness or directly declare not to take into account infrastructure issues in:
the diagnostic part of the strategy formulation stage,
the strategy’s evolved variants,
![Page 9: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/9.jpg)
Maria Nowicka-Skowron and Aleksander Pabian 493
balanced scorecard,
event scenarios.
In one company only (a large, private involved in production) pro-infrastructural approach in all these areas is declared.
As can be seen from the figures, the interviewed managers are convinced of the significant impact of the logistics transport infrastructure on the functioning of enterprises in which they work. At the same time, however, infrastructural issues do not occupy too much attention of
people making strategic plans, because they are not considered as key factors which should be included in a strategy.
Summary/Conclusions
At the early stages of the science of organization and management, competitive advantage was pointed out as an indicator for companies to help them develop a strategy. It was believed that gaining a stronger position in relation to competitors would provide higher profitability to the company. It was considered what the source of that advantage was and how to ensure its
durability. The attention was directed to the position occupied by the company in the sector21
.
It was argued that by gaining a dominant position in a sector (in terms of cost and / or appropriate
product positioning22
) the company succeeded in obtaining more added value than its competitors did.
"The erosion of the boundaries of sectors under the impact of innovation, internationalization and
globalization of competition, as well as fragmentation of markets being a result of changes in the nature
and structure of demand meant that in 90s the position taken by the company in a sector stopped to be
perceived as a source of competitive advantage. One started to pay attention to the resources of the
company, as a basis for the construction and maintenance of advantage”23
. "The fundamental premise of
this school was the assumption that in order to understand the sources of success of an organization, you
need to understand the configuration of its unique resources and skills"24
. "At the same time, it was more
and more clearly emphasized that the ultimate test, which the company resources and competences had to
be subjected to, was its ability to generate value for customers"25
.
The conviction of the necessity to take strategic actions that will lead to offer the customer the excess benefit
26 is valid today as a determinant of activities undertaken by theorists and
practitioners of management. Over the years researchers have come to the conclusion that the
strategic management process should be de facto subordinated to the interests of customers. At the same time they were exploring whether and how the components of an organization's environment could affect the process of developing a strategy that would benefit buyers.
21 See: A. Zakrzewska- Bielawska. Ewolucja szkó strategii. [In:] Zarz dzanie strategiczne. Rozwój koncepcji i
metod. Edited by: R. Krupski. WWSZiP. Wa brzych 2014, p. 11. 22 This concerns the perception of the product by buyers. It involves crafting in their minds desired image of the
product, distinguishing it against competing products. See more: E. K ciak. Teoria rodków- celów w segmentacji
rynku. Studium metodologiczno- empiryczne. Oficyna a Wolters Kluwer business. Warszawa 2011, p. 31; A.
Falkowski, T. Tyszka. Psychologia zachowa konsumenckich. GWP. Warszawa 2001, p. 86. 23 M. Szymura- Tyc. Zarz dzanie przez warto dla klienta- budowa warto ci firmy: http://www.zti.com.pl/instytut/
pp/referaty/ref4_full.html (seen: 12.03.2013). 24 I. Penc- Pietrzak. Planowanie strategiczne w nowoczesnej firmie. Oficyna a Wolters Kluwer business. Warszawa
2010, p. 17. 25 Zarz dzanie przez warto dla klienta- budowa warto ci firmy (pdf): http://www.zti.com.pl/instytut/pp/referaty/
ref4_full.html (seen: 12.03.2013). 26 The difference between the profit which client acquires after the purchase of the product and the costs incurred for
its purchase. Compare: S. Smyczek. Kreowanie a dostarczanie warto ci dla klienta poprzez sieci w sektorze us ug.
“Handel wewn trzny” 2009. Vol. 2, p. 96- 97.
![Page 10: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/10.jpg)
494 The Status and Development Prospects...
In their works, however, there was not broadly considered the impact of logistics transport infrastructure on management. The situation is similar in other publications in the field of strategic management. Although the theme of information and decision-making process whose aim is to rule on the substantive issues of company activities, about its survival and development
27
is being expanded by many authors, the infrastructure issues are not directly related to. At the same time the analysis of the results from research conducted by the authors, results
in the conclusion that there is a correlation between the two areas. The status and prospects of development of logistics transport infrastructure in a specific area are factors influencing the
commercial success of companies operating there. Their managers are aware of this fact. At the same time they do not take actions to optimize the strategic management process from the perspective of the challenges, the source of which is the recognition of the importance of infrastructure issues.
Such an approach is inappropriate and requires preventive action. Their starting point should be a reliable, individual assessment of the role of infrastructure in the process of building the market position of a given company. It is right to do so because there are no two identical companies. Even those present in the same industry, may materially differ in terms of their activities’ dependence on the infrastructure. For example, the state and prospects of development of linear and point elements of air transport infrastructure will be of limited relevance to the company performing transportation by land. The opposite situation arises in the case of a consortium of aviation.
In the light of the research findings (no broader interest in infrastructure in the companies), the
recognition of the infrastructural issue as essential should be equivalent to taking therapeutic measures.
Because the state and prospects of development of infrastructure constitute a potentially important factor
in terms of opportunities to achieve commercial success for the company, such activity should take a
comprehensive form, for example based on the concept of BPR (Business Processes Reengineering). This
idea points to the need for fundamental rethinking and radical redesign of processes taking place in the
company in order to improve the results28
. According to its assumptions, progress is done primarily
through a redesign of the organizational structure and management system, improvement of the
information system, as well as emphasis on the growth of staff members’ intellectual potential29
.
According to these rules, in companies dependent on the infrastructure, it is desirable to:
set up within the organizational structure a unit or the function responsible for monitoring the
status of infrastructure and its prospects of development,
improve the information system with a view to obtaining the information on the state of the
infrastructure. All the information on any developments within it should be signaled and sent
directly to those responsible for the strategy,
build an adequate organizational culture. It is often defined as all the fundamental assumptions
that a given group has invented, discovered or created, learning to adapt to environmental and
internal integration30. One of these assumptions must become a firm conviction that the
infrastructure plays an important role in the commercial success of the company. Considering it in
this way should over time become a kind of pattern of behavior, inculcated to new members of
the group as a proper way of thinking and acting,
incorporate an additional stage devoted to the infrastructure analysis into the internal procedures
of strategy development,
27 See: R. Mazur. Analiza otoczenia przedsi biorstwa jako element zarz dzania strategicznego. “Folia Pomeranae
Universitatis Technologiae Stetinensis. Oeconomica” 2010. No. 60, p. 77. 28 See: Z. Fa ek. Metody doskonalenia i audytu procesów biznesowych przedsi biorstwa. “Controlling i
rachunkowo zarz dcza” 2010. No. 10, p. 42. 29 Compare: A. Leon. ERP demystified. McGraw-Hill Publishing Company Ltd. New Delhi 2008, p. 100. 30 See more: A. K. Ko mi ski. Zarz dzanie w warunkach niepewno ci. PWN. Warszawa 2004, p. 35.
![Page 11: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/11.jpg)
Maria Nowicka-Skowron and Aleksander Pabian 495
conduct trainings with the aim to bring closer the subject of infrastructure, as well as emphasize
its importance.
It should be emphasized that the above mentioned activities should not be considered in terms of alternatives. Only the simultaneous adoption of all of them would significantly contribute to the development of the company's management, and thus to increase its competitiveness in the market.
Bibliography
1. Abt S. Logistyka ponad granicami. Instytut Logistyki i Magazynowania. Pozna 2000.
2. Abt S. Logistyka w teorii i praktyce. Wydawnictwo Akademii Ekonomicznej w Poznaniu. Pozna 2001.
3. Blaik P. Logistyka. PWE. Warszawa 2010.
4. Ciesielski M. Transport w logistyce. [In:] Kompendium wiedzy o logistyce. PWN. Warszawa 2006.
5. David P., Stewart R. International logistics. The management of international trade operations. Cengage
Learning. Mason 2010.
6. De Wit B., Meyer R. Synteza strategii. PWE. Warszawa 2007.
7. Encyclopedia of production and manufacturing management. Ed. by: P. M. Swamidass. Kluwier Academic
Publishers. Norwell 2000.
8. Falkowski A., Tyszka T. Psychologia zachowa konsumenckich. GWP. Warszawa 2001.
9. Fa ek Z. Metody doskonalenia i audytu procesów biznesowych przedsi biorstwa. “Controlling i rachunkowo
zarz dcza” 2010.
10. Fico K. Logistyka techniczna. Infrastruktura logistyczna. BEL Studio. Warszawa 2009.
11. Ivancevich J. M., Lorenzi P., Skinner S. J., Crosby P. B. Management. Quality and competitiveness. IRWIN.
Burr Ridge, Illinois, Boston, Massachusetts, Sydney 1994.
12. K ciak E. Teoria rodków- celów w segmentacji rynku. Studium metodologiczno- empiryczne. Oficyna a
Wolters Kluwer business. Warszawa 2011.
13. Ko mi ski A. K. Zarz dzanie w warunkach niepewno ci. PWN. Warszawa 2004.
14. Krupski R. Zagadnienia przewagi konkurencyjnej w uj ciach zasobowych i hiperkonkurencji. “Prace Naukowe
Wa brzyskiej Wy szej Szko y Zarz dzania i Przedsi biorczoi ci” 2015. Vol. 31.
15. Leon A. ERP demystified. McGraw- Hill Publishing Company Ltd. New Delhi 2008.
16. Luger K. Contributions to economics. Physica- Verlag. Heidelberg 2008.
17. Neider J. Transport w handlu mi dzynarodowym. Wydawnictwo Uniwersytetu Gda skiego. Gda sk 2006.
18. Mazur R. Analiza otoczenia przedsi biorstwa jako element zarz dzania strategicznego. “Folia Pomeranae
Universitatis Technologiae Stetinensis. Oeconomica” 2010. No. 60.
19. Mesjasz-Lech A. Integracja i koordynacja jako determinanty funkcjonowania organizacji sieciowej na
przyk adzie a cucha dostaw. “Organizacja i Zarz dzanie” 2014. Vol. 76.
20. Nowakowska-Grunt J. Impact of lean management on logistics infrastructure in enterprises. [In:] Advanced logistic systems. Ed. by: B. Illes, J. Szkutnik, P. Telek. University of Miskolc. Miskolc 2008.
21. Nowosielski T. Infrastrukturalne uwarunkowania rozwoju logistyki morskiej. [In:] Funkcjonowanie systemów
logistycznych. Ed. by: J. Jaworski, A. Mytlewski. Wy sza Szko a Bankowa w Gda sku. Warszawa 2008.
22. Penc-Pietrzak I. Planowanie strategiczne w nowoczesnej firmie. Oficyna a Wolters Kluwer business.
Warszawa 2010.
23. Romanowska M. Prze omy strategiczne w przedsi biorstwie. “Zeszyty naukowe. Studia i prace kolegium
zarz dzania i finansów” 2010, No. 98.
24. Skowronek C., Sarjusz-Wolski Z. Logistyka w przedsi biorstwie. PWE. Warszawa 2008.
25. Smyczek S. Kreowanie a dostarczanie warto ci dla klienta poprzez sieci w sektorze us ug. “Handel
wewn trzny” 2009. Vol. 2.
![Page 12: THE STATUS AND DEVELOPMENT PROSPECTS OF …same time, specialist literature the literature on strategic management does not profoundly enough undertake matters related to the logistics](https://reader034.fdocuments.in/reader034/viewer/2022042418/5f351c3d2149017dbe47404f/html5/thumbnails/12.jpg)
496 The Status and Development Prospects...
26. Sta czyk – Hugiet E. Paradygmat relacji – czy to nowa jako w zarz dzaniu? . “Zeszyt naukowy. Studia i
prace kolegium zarz dzania i finansów” 2012. Vol. 116.
27. Starostka-Patyk M., Pabian A., Zawada M. Promite means of transport as complement to the transportation infrastructure. [In:] ICALT 2013. Ed.: M. Abed, M. Benaissa. Tunis 2013.
28. Szymura-Tyc M. Zarz dzanie przez warto dla klienta- budowa warto ci firmy:
http://www.zti.com.pl/instytut/pp/referaty/ref4_full.html.
29. Webber R. A. Zasady zarz dzania organizacjami. PWE. Warszawa 1996.
30. Wojciechowski ., Wojciechowski A., Kosmatka T. Infrastruktura magazynowa i transportowa. Wy sza
Szko a Logistyki. Pozna 2009.
31. Zakrzewska- Bielawska A. Ewolucja szkó strategii. [In:] Zarz dzanie strategiczne. Rozwój koncepcji i metod.
Edited by: R. Krupski. WWSZiP. Wa brzych 2014.
32. Zarz dzanie przez warto dla klienta- budowa warto ci firmy (pdf):
http://www.zti.com.pl/instytut/pp/referaty/ref4_full.html.