The State of Twitter: STL 2011
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Transcript of The State of Twitter: STL 2011
Numbers, patterns, rankings, topics, trends and influencers of the over 500,000 St. Louisans using Twitter in 2010.
AN EXAMINATION OF HOW ST. LOUIS USES TWITTER
REPORT CONTRIBUTORS: EDITOR: JASON FIEHLER • DESIGN: HEATH HARRIS & MEGAN ANDERSON • CONTENT: BRAD HOGENMILLER & EAMMON AZIZI • DATA COLLECTION: MARC BROOKS
VERSION 2.0
presented by:
+
0.0 » INTRODUCTION ...................................................................................3
1.0 » DATA ......................................................................................................4
2.0 » NUMBERS ..............................................................................................7
3.0 » LINKS ...................................................................................................22
4.0 » TRENDS ...............................................................................................42
5.0 » PEOPLE ................................................................................................46
6.0 » SPORTS ...............................................................................................55
7.0 » STLi ......................................................................................................59
8.0 » THE STL TWEETS TEAM .....................................................................63
9.0 » ABOUT INFUZ .....................................................................................64
The contents of this report are copyright 2011, Infuz, Inc. Infuz, STL Tweets and STL Index are not affiliated with Twitter.
CONTENTS
2
Rediscover The City We Live In. When you look at the data, we too live in a city that never sleeps. The State of Twitter:
STL 2011 Report reveals what our city is doing and talking about every hour of every day.
The report was assembled using the STL Tweets platform, which allows us to view our
city from a unique perspective, collecting data about what St. Louis is sharing and
discussing on Twitter: people, places, culture, sports, pictures, locations, hashtags,
politics, you name it. We’re sharing with you what we discovered, from the obvious
things like chatter about the Cardinals and weather, to surprising stats like the most
popular brands and the hottest words of 2010.
As a St. Louisan, the numbers this report reveals continue to surprise me. If you live or
work in St. Louis, you’ll find this information fascinating as well. It’s a chance for all of us
to tap into conversations and trends in our city that we’d otherwise not be a part of.
This is the second report we’ve released, and I’d like to say thank you to Twitter, the city
of St. Louis and the people who made this report possible: Marc Brooks, Heath Harris,
Ryan Stephenson, Eammon Azizi, Megan Anderson, Kelly Stephenson, Susan Etter, Brad
Hogenmiller and the entire Infuz team.
I sincerely appreciate your participation and interest, and I look forward to discussing our
findings with you on Twitter.
Jason Fiehler
Founder, Infuz, STL Tweets & STL Index
@jasonfiehler
INTRODUCTION
Share your feedback on Twitter using #SOTSTL3
DATAThe data used to build this report was curated exclusively from the
STL Tweets database. STL Tweets is a comprehensive collection of
all the tweets that originate in and around the metro St. Louis area,
as well as tweets about St. Louis from all over the world. All data in
this report was gathered for the dates of January 1, 2010 through
December 31, 2010.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 4
STL Tweets collects tweets through a Twitter Application Programming Interface (API) that utilizes a location search
function, returning publicly available tweets that originate within a 50-mile radius around the center of St. Louis city.
Additionally, a keyword search returns all tweets that mention a variety St. Louis-related words and topics.
STL Tweets pulls this data around the clock. That data is processed in the
following ways:
Tweets Local tweets appear as a continuous updated stream of Twitter updates.
LinksSTL Tweets determines how many times a specific link has been shared by
the St. Louis Twitter community and displays the most relevant links per
category based upon a value-sensitive ranking system.
PeopleSTL Tweets curates tweets from everywhere to discover which Twitter users
are St. Louisans and which ones are just talking about St. Louis.
CategoriesCategories are built around the terms most likely to occur for any given
topic, while also categorizing relevant people who tweet often about a
specific topic or are otherwise connected to that topic. Categories include
news, politics, sports, media, business, entertainment, life and culture.
STL Tweets. Discover the True Pulse of St. Louis.
Copyright 2011 Infuz, Inc.
DATA visit stltweets.com | 5
Although STL Tweets is able to catalog the vast majority of tweets, full coverage just is not possible. We do not get
tweets from:
Non-Tweeters – even if a user’s location is in St. Louis, we don’t know
about them until they post tweets.
Blockers – tweets from any users that block STL Tweets via the
Twitter interface.
DMs – Direct Messages are private tweets between two users and are not
made available to STL Tweets.
Location – Tweets from users that do not indicate a location within 50 miles
of St. Louis or a location that isn’t identifiable as a STL–specific location (i.e.
“Da Lou”, Earth, St. Lewis, etc.)
Protected Tweets – Tweets from users that choose to protect their tweets
via the Twitter interface cannot be gathered.
Twitter Outages – Due to heavy usage and extreme growth, Twitter has
experienced stability issues and sporadic outages. During these periods,
STL Tweets receives few or no tweets.
We Can’t Get Every Tweet.
Copyright 2011 Infuz, Inc.
DATA visit stltweets.com | 6
NUMBERS This section is focused on totals, frequency and usage patterns of
St. Louis Twitter users. All reports and data in this study are from
January 1, 2010 through December 31, 2010.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 7
The Number of Tweets In, Around or About St. Louis in 2010:
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 8
The total number of tweets gathered and used for this study from January 1, 2010 – December 31, 2010.
An Active Tweep for our purposes is defined as a Twitter account in St. Louis that tweeted at least one time in 2010.
The Total Number of Active Tweeps In St. Louis in 2010:
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 9
NUMBERS
Followers and Following
AVERAGE FOLLOWERSAverage number of followers per active St. Louis Twitter user.
Average number of users being followed per active St. Louis Twitter user.
Average number of Twitter lists the active St. Louis Twitter user belongs to.
St. Louis Tweeps (Twitter
users) tend to follow
a similar number of
accounts, but aren’t much
for listing. In fact, almost
74% of STL Tweeps have
never been listed.
AVERAGE FOLLOWING
AVERAGE LISTED236
244
4
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 10
Average daily tweets during 2010 in, around and/or about St. Louis were just above 38,000 and trending upwards. Low points in this chart reflect Twitter outages during which STL Tweets received little or no data.
Average Tweets per Day
2010 Daily Tweets
38,171Cardinals’
Opening Day34,212 Tweets
New Year’s Eve67,061 Tweets
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 11
The average STL Twitter user tweets once per day or less with a small number of users tweeting 10 or more times a day.
Average Tweets per User per Day
1 Tweet per Day317,984 Users
Less Than 1 Tweet per Day189,334 Users
2 Tweets per Day17,728 Users
3
4
6
7
8
910 Tweets per Day
201 Users
10+ Tweets per Day
1,282 Users
5 Tweets per Day
937 Users
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 12
This graph displays the total number of tweets per hour time slot originating within a 50 mile radius of St. Louis during January 1, 2010 to December 31, 2010. Additionally, it displays the total number of unique tweeps that tweeted at least once during each hour time slot.
Hourly Activity
10 PM • 250,419 @Replies
7 PM • 104,841 Retweets
2 PM • 702,546 Tweets
8 AM • 66,848 Tweeps
12 PM
6 PM6 AM
12 AM
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 13
Daily Activity
Tweets By Day of Week
@Replies By Day of Week
Total tweets per day of week for January 1 – December 31, 2010.
Total @Reply tweets per day of week for January 1 – December 31, 2010.
Total Retweets per day of week for January 1 – December 31, 2010.
15.46%
15.33%
15.54%
13.89%
13.82%
13.23%
14.51%
14.60%
14.78%
14.20%
14.17%
14.83%
14.27%
14.34%
14.75%
14.28%
14.30%
14.67%
13.39%
13.43%
12.20%Retweets By Day of Week
2,000,000
1,950,000
1,900,000
1,850,000
1,800,000
1,750,000
1,700,000
300,000
280,000
260,000
240,000
220,000
200,000
180,000
600,000
575,000
550,000
525,000
500,000
475,000
450,000
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 14
Daily Activity
Unique Active Tweeps by
Day of WeekTotal number of users who tweeted at least once per day of week for January 1 – December 31, 2010.
Average number of tweets per user per day of week for January 1 – December 31, 2010.
513,985
3.95
451,008
Tweets per Tweep By Day
of Week
4.0
3.9
3.8
3.7
3.6
3.5
3.4
3.3
3.2
3.1
3.0
525,000
515,000
505,000
495,000
485,000
475,000
465,000
455,000
445,000
435,000
425,000
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
3.793.77
490,608
3.77
480,361
3.76
483,691
3.68
495,161
3.79
448,117
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 15
Total tweets per week and per month for January 1 - December 31, 2010.
Tweets by Week and Month
2010
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3
1 32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47 4
8 49 50 51 52
December 1,143,132
January 854,902February 917,562
March 1,094,478
Nov
embe
r 1,45
5,604
Oct
ob
er 1
,451
,368
Sept
emb
er 1
,354
,557
August 1
,464,
056
July 1,489,236
Ap
ril 734,922M
ay 902,076
June 1,070,342
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 16
Average Tweets per Day by Month
50,000
40,000
30,000
20,000
10,000
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
35,305 Tweets
7,167Retweets
13,547 @Reply Tweets
Average Tweets, @Reply Tweets and Retweets per day during each month for January 1, 2010 to December 31, 2010.
Average RetweetsAverage @RepliesAverage Tweets
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 17
Total number of unique STL Twitter accounts discovered by STL Tweets during January 1, 2010 to December 31, 2010.
Active Accounts600,000
500,000
400,000
300,000
200,000
100,000
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
534,040accounts
116,786accounts
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 18
5
4
3
2
1
0
Average RetweetsAverage @RepliesAverage Tweets
Total Tweets, @Reply Tweets, and Retweets per active STL Twitter user during each month for January 1, 2010 to December 31, 2010.
Average Tweets per Tweep by Month
4.35 Tweets
0.60Retweets
1.34@Reply Tweets
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 19
Average Tweet Length
Characters
84.13
Average number of characters contained in an STL tweet for January 1 – December 31, 2010. The maximum possible characters per Tweet is 140.
Top 10 Most Frequent Tweet Lengths
140 Characters
139 Characters
138 Characters
137 Characters
136 Characters
135 Characters
134 Characters
133 Characters
70 Characters
54 Characters
3.11% of all Tweets
3.21% of all Tweets
0.82% of all Tweets
0 % .5% 1% 1.5% 2% 2.5% 3% 3.5%
NUMBERSCopyright 2011 Infuz, Inc.
visit stltweets.com | 20
OverviewIf you follow Scottrade (an online investing firm) on Twitter, you
will quickly find it is not your average financial services Twitter
account. On any given day, Scottrade’s resident tweeter, Jessica
Becker aka ^JB, uses Twitter to share news and information about
the company, educational information and assist customers and
prospects. We will take you back through time to how this well-
oiled machine was born and how it got to where it is today.
ChallengeFor more than 30 years, Scottrade has become progressively
known for its customer service—through its more than 500 branch
offices, phone, email and chat. In 2007, when the firm began seeing
questions and inaccurate statements surface online, they naturally
wanted to chime in. At this time, social networking and social
media were also becoming ‘hot’ topics. As an online brokerage, the
company needed to determine if having a presence on Twitter was
valuable for its customers, what purpose the account would serve,
and how it would comply with industry regulations.
Insight/Opportunities In the entrepreneurial spirit set forth by Founder & CEO Rodger
Riney, the company joined Twitter in 2008. Slowly getting its feet
wet, early posts were about general news and information, but it
quickly became apparent that customer service via Twitter was
going to be an essential element because it was important to its
customers and at the core of Scottrade’s culture. Customers were
looking for assistance where they were online and that was Twitter.
Solution When deciding how to approach customer service via Twitter, the
company contemplated creating a separate account to address
those inquiries but decided to serve its customers through one
account, @Scottrade. Providing customer service through the @
Scottrade account began slowly and has grown into one of the
main functions of the account.
Staffing for the account expanded from one associate handling
customer service, with the help of the National Service Center,
in 2008-2009, to a dedicated, fully-trained team of nine on the
company’s Service Center team that understands how to respond
in 140 characters or less (including their personalized ^initials at
the end of each tweet). In addition, the social media team has a
specialized system in place with the compliance department to
ensure that the company is adhering to all regulatory requirements.
Results Providing customer service on Twitter has been a positive
experience for Scottrade. Scottrade’s use of Twitter has steadily
increased from 2010 to 2011 as more and more Scottrade
customers become aware that the company is accessible through
the site. Because of this, standards for response times have
been set so customers receive consistent experiences across all
Scottrade customer service channels.
In a study conducted by Forrester in January 27, 2011 titled “How
Financial Services Firms Are Successfully Using Twitter,” Scottrade
was found to be one of the quickest companies to respond to a
customer inquiry on Twitter among U.S. investment firms, and
responded more quickly than all U.S. banking and credit card
providers and U.S. insurers that were evaluated.
In addition, Scottrade has seen an increase in sentiment from its
interactions on Twitter. Between January and March of 2011 the
company saw a 38 percent increase in positive sentiment in its
interactions with customers and prospects.
Being proactive is another facet of Scottrade’s customer service
efforts. This approach provides value as it contributes to customer
retention, acquisition and brand awareness.
About Scottrade
Investors who enjoy online stock trading will find value and
personalized customer service at online investing firm Scottrade.
Founded in 1980, Scottrade enables customers to learn about
online trading tools, stock market research and how to buy stocks
online, many at just $7 per trade. With more than 500 nationwide
branch offices, Scottrade has the largest branch network among
online brokerage firms. To learn more about one of FORTUNE
magazine’s “100 Best Companies to Work For,” visit about.
scottrade.com or www.scottrade.com and follow us on Facebook,
Twitter, YouTube and Flickr. Member FINRA/SIPC.
Source: Forrester Research Twitter WebTrack (11/10), n = 30 (Twitter
accounts, US and Canada) Note: Firms that did not respond are not shown.
*Exact response time is unknown but is longer than 8 hours.
†Average assumes a response time of 400 minutes for both @ShareBuilder
and @ask_progressive
Case study approved by Scottrade.
CASE STUDY: SCOTTRADE®
visit stltweets.com | 21
LINKSThis section contains statistics about the most popular links and lists
shared by St. Louis Twitter users during the time period of January 1,
2010 – December 31, 2010.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 22
The almost 1.3 million unique links tallied do not include the many URL shorteners (IE: bit.ly, ow.ly,
etc.) that may all link to the same page. This number indicates the actual final destination of a link, what
we refer to as the “canonical” link.
Total number of STL Tweets that contained at least one link for January 1, 2010 to December 31, 2010.
Total Unique Links
Tweets Containing Links
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 23
Tweeps Sharing Links
Links Shared per Link-Sharing Tweep
Average number of links shared by STL Twitter users who shared at least one (1) link from January 1 – December 31, 2010.
Total number of St. Louis Twitter users who shared at least one (1) link from January 1 – December 31, 2010.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 24
1 youtube.com 88,258 14,694 53,684
2 facebook.com 80,159 12,283 67,124
3 foursquare.com 78,665 7,549 23,169
4 twitpic.com 72,466 15,628 59,032
5 stltoday.com 69,709 10,234 23,488
6 blogspot.com 59,711 6,737 28,074
7 twitlonger.com 42,987 7,295 40,774
8 tumblr.com 33,916 3,010 32,287
9 yfrog.com 30,608 8,195 27,679
10 thedealmap.com 24,416 64 3,846
11 ow.ly 22,555 2,903 11,718
12 topix.com 21,375 212 21,116
13 plixi.com 19,521 4,748 16,296
14 twittascope.com 17,897 396 50
15 twitter.com 16,719 2,893 13,978
16 wordpress.com 14,506 3,124 8,690
17 myloc.me 14,410 1,421 14,210
18 tweetphoto.com 14,369 3,643 11,958
19 go.com 14,237 4,002 4,996
20 tmi.me 13,972 2,762 13,353
21 etsy.com 12,967 1,121 4,933
22 examiner.com 12,003 2,010 6,190
23 ksdk.com 11,732 2,342 7,393
24 tweetmyjobs.com 11,661 129 2,366
25 tinychat.com 11,658 500 2,495
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Most Shared Domains on Twitter in St. Louis
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 25
1 twitpic.com 72,465 15,628 59,032
2 youtube.com 88,258 14,694 53,684
3 facebook.com 80,159 12,283 67,124
4 stltoday.com 69,709 10,234 23,488
5 yfrog.com 30,608 8,195 27,679
6 foursquare.com 78,665 7,549 23,169
7 twitlonger.com 42,987 7,295 40,774
8 plixi.com 19,521 4,748 16,296
9 tweetphoto.com 14,369 3,643 11,958
10 cnn.com 7,750 2,907 4,332
11 ow.ly 22,555 2,903 11,718
12 twitter.com 16,719 2,893 13,978
13 sports.espn.go.com 9,177 2,821 1,461
14 tmi.me 13,972 2,762 13,353
15 bizjournals.com 7,477 2,716 3,385
16 nytimes.com 10,417 2,467 7,695
17 ksdk.com 11,732 2,342 7,393
18 blogs.riverfronttimes.com 8,002 2,244 2,300
19 joycemeyer.org 2,833 2,121 40
20 examiner.com 11,993 2,006 6,182
21 kmov.com 8,644 1,624 4,220
22 ustream.tv 6,981 1,514 834
23 ht.ly 7,138 1,493 5,942
24 mashable.com 9,360 1,487 3,209
25 fox2now.com 6,391 1,451 1,964
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top domains linked to by STL Twitter users ranked by total number of tweeps from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Most Popular Domains on Twitter in St. Louis
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 26
New
s
Phot
o
SportsLocation
Music
JobsEntertainm
ent
Ads
ECommerceDeals
Political
Finan
ce
Relig
ion
Video
Tweets
Links
Tweeps
STL Tweets identifies many domains as certain link types in order to gain further context around their usage. This graph displays the total number of canonical links shared by link type from January 1 – December 31, 2010. Uncategorized links do not appear in this chart.
The Most Popular Types of Links on Twitter in St. Louis
933,893 Tweets
596,063Links
94,644Tweeps
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 27
The Top News Sites
1 stltoday.com 69,410 10,176 23,412
2 topix.com 21,375 212 21,116
3 examiner.com 11,993 2,006 6,182
4 ksdk.com 11,713 2,336 7,387
5 nytimes.com 10,417 2,467 7,695
6 bnd.com 9,995 611 7,507
7 riverfronttimes.com 9,789 2,710 3,165
8 mashable.com 9,360 1,487 3,209
9 bbc.co.uk 8,839 541 8,018
10 kmov.com 8,644 1,624 4,220
11 cnn.com 7,750 2,907 4,332
12 bizjournals.com 7,477 2,716 3,385
13 fox2now.com 6,391 1,451 1,964
14 kmox.cbslocal.com 6,077 997 3,943
15 thetelegraph.com 4,873 194 3,469
16 techcrunch.com 4,392 734 2,706
17 ap.org 4,220 235 3,995
18 huffingtonpost.com 4,069 1,397 2,802
19 democraticunderground.com 4,044 24 4,005
20 intelligencer.ca 4,036 84 3,492
21 wsj.com 3,504 1,258 2,268
22 msn.com 3,362 1,240 2,544
23 upi.com 3,205 221 2,546
24 news.yahoo.com 3,195 1,250 1,851
25 washingtonpost.com 2,957 1,054 2,072
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top News domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010 The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 28
The Top Photo Sites
1 twitpic.com 59,032 72,466 15,628
2 yfrog.com 27,283 30,180 8,109
3 plixi.com 16,241 19,460 4,730
4 tweetphoto.com 11,958 14,369 3,643
5 flickr.com 3,836 4,721 1,276
6 twitgoo.com 1,794 1,978 839
7 instagr.am 1,790 1,838 443
8 dailybooth.com 899 904 114
9 mobypicture.com 551 631 210
10 imgur.com 455 608 330
11 tinypic.com 347 562 274
12 tumblr.com 472 508 141
13 picplz.com 246 306 57
14 slideshare.net 203 276 189
15 meadd.com 246 276 18
16 photobucket.com 242 270 174
17 picasaweb.google.com 107 268 84
18 fbcdn.net 213 265 135
19 blogspot.com 160 183 156
20 wordpress.com 140 182 135
21 imageshack.us 135 173 121
22 mycapture.com 125 153 89
23 hollymccaigblog.com 85 144 14
24 graphicleftovers.com 133 143 7
25 img.ly 124 133 49
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top Photo domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 29
The Top Location Sites
1 foursquare.com 78,710 7,574 23,203
2 myloc.me 14,410 1,421 14,210
3 schmap.it 5,941 328 5,033
4 gowalla.com 2,487 668 2,042
5 where.com 582 7 531
6 maps.google.com 570 282 469
7 whrrl.com 412 47 366
8 loopt.com 388 105 381
9 flook.it 330 2 330
10 waze.com 112 42 82
TWEETS TWEEPS LINKS
This chart lists the top Location domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 30
The Top Video Sites
1 youtube.com 88,258 14,694 53,684
2 ustream.tv 6,981 1,514 834
3 livestream.com 2,507 414 727
4 vimeo.com 2,454 1,018 1,085
5 twitvid.com 1,934 927 1,265
6 stickam.com 587 86 62
7 yfrog.com 434 275 394
8 twitcam.com 309 38 82
9 justin.tv 285 99 128
10 e3thos.com 221 3 20
11 msdn.com 198 101 39
12 youtu.be 157 108 75
13 hulu.com 155 132 125
14 qik.com 149 55 124
15 vodpod.com 148 37 115
16 blogtv.com 142 46 61
17 quintelive.ca 133 14 96
18 ccom-online.com 117 67 46
19 video.google.com 80 41 31
20 metacafe.com 76 43 58
21 fileserve.com 60 1 60
22 blip.fm 26 13 25
23 g4tv.com 23 1 23
24 bostonpete.com 16 2 1
25 revision3.com 14 12 12
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top Video domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 31
The Top Music Sites
1 blip.fm 8,617 446 7,942
2 reverbnation.com 7,020 856 3,259
3 roadrunnerrecords.com 4,552 48 4,503
4 itunes.apple.com 3,502 1,511 1,404
5 last.fm 2,464 157 2,419
6 listen.grooveshark.com 2,260 140 1,286
7 twiturm.com 1,956 356 310
8 soundclick.com 1,905 100 323
9 thegroundfloorshow.com 1,672 9 1,635
10 nme.com 1,634 56 1,566
11 stlmixtapes.com 1,609 246 108
12 worldstarhiphop.com 1,476 858 607
13 tweetmysong.com 1,425 243 233
14 pitchfork.com 1,424 420 1,013
15 stlhiphop.ning.com 1,391 71 897
16 datpiff.com 1,303 288 273
17 hiphopdx.com 913 67 695
18 pandora.com 804 151 770
19 tweekly.fm 784 118 165
20 musicandstrength.tv 554 52 174
21 speakersincode.com 549 64 236
22 stereogum.com 480 30 455
23 dubstep.fm 470 27 67
24 xlurbanmedia.com 468 42 379
25 top40.about.com 451 65 374
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top Music domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 32
The Top Job Sites
1 tweetmyjobs.com 11,661 129 2,366
2 simplyhired.com 9,951 274 8,917
3 jobs.scottrade.com 3,067 29 398
4 stylecareers.com 2,733 41 2,568
5 joinbarnesjewish.jobs 2,608 14 466
6 jobs.citi.com 2,387 11 328
7 tenethealthjobs.com 1,982 8 569
8 jobmagic.com 1,624 27 208
9 jobview.monster.com 1,036 159 773
10 internships.com 508 5 55
11 tms.hrdepartment.com 474 17 51
12 citigroup-jobs.com 438 8 200
13 jobisjob.com 427 11 343
14 jobs.climber.com 421 17 370
15 regionalhelpwanted.com 412 53 379
16 jobs.kindredhospitals.com 410 6 76
17 stlouischildrensjobs.org 383 19 100
18 jobhits.net 373 5 340
19 jobs-fleishman.icims.com 342 73 139
20 careerbuilder.com 318 88 293
21 net-temps.com 310 14 96
22 seodemo2.tmpservice.com 287 4 190
23 jobs.petco.com 282 4 40
24 jobcircle.com 265 12 262
25 healthjobsweb.com 247 1 207
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top Job domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 33
The Top Video Sites
1 youtube.com 88,258 14,694 53,684
2 ustream.tv 6,981 1,514 834
3 livestream.com 2,507 414 727
4 vimeo.com 2,454 1,018 1,085
5 twitvid.com 1,934 927 1,265
6 stickam.com 587 86 62
7 yfrog.com 434 275 394
8 twitcam.com 309 38 82
9 justin.tv 285 99 128
10 e3thos.com 221 3 20
11 msdn.com 198 101 39
12 youtu.be 157 108 75
13 hulu.com 155 132 125
14 qik.com 149 55 124
15 vodpod.com 148 37 115
16 blogtv.com 142 46 61
17 quintelive.ca 133 14 96
18 ccom-online.com 117 67 46
19 video.google.com 80 41 31
20 metacafe.com 76 43 58
21 fileserve.com 60 1 60
22 blip.fm 26 13 25
23 g4tv.com 23 1 23
24 bostonpete.com 16 2 1
25 revision3.com 14 12 12
This chart lists the top Video domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
This chart lists the top Entertainment domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Top Entertainment Sites
1 eonline.com 2,019 107 1,385
2 celebtrends.info 1,945 35 998
3 blogtalkradio.com 1,439 309 1,067
4 kmjm.com 877 33 41
5 1065thearch.com 877 10 867
6 stlouis.metromix.com 829 278 414
7 theonion.com 804 519 356
8 alivemag.com 803 197 267
9 comicbookresources.com 750 21 733
10 y98.radio.com 691 72 628
11 saucemagazine.com 689 219 251
12 kdhx.org 677 133 217
13 peopleschoice.com 579 215 97
14 hot1041stl.com 568 152 210
15 z1077.com 528 95 195
16 glee-show.com 523 4 516
17 mtv.com 519 263 228
18 archstl.org 485 109 232
19 wearemoviegeeks.com 470 86 362
20 kezk.radio.com 452 36 405
21 buzzfeed.com 396 228 278
22 1057thepoint.com 366 87 231
23 americanmustacheinstitute.org 318 78 99
24 kotaku.com 308 93 274
25 destroythebrainonline.com 290 38 181
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 34
This chart lists the top Ad domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Top Ad Sites
1 ebayclassifieds.com 6,157 157 5,990
2 craigslist.org 4,249 671 3,553
3 geebo.com 1,705 28 450
4 freeshopperads.com 861 3 800
5 backpage.com 643 139 544
6 businessownerclassifieds.com 471 1 142
7 craigslist.ca 379 9 320
8 superpages.com 374 10 80
9 vosmd.com 331 13 46
10 merchantcircle.com 290 31 283
11 freebabyshopper.com 215 1 212
12 shareasale.com 213 17 42
13 freevideoshopper.com 212 1 201
14 freetruckshopper.com 165 1 133
15 twivert.com 152 2 93
16 freeticketclassifieds.com 141 16 90
17 pr.com 121 59 78
18 theelectronicsshopper.com 115 1 111
19 findanychevy.com 115 1 111
20 edmunds.com 111 5 66
21 freefurnitureshopper.com 107 1 97
22 freeantiqueshopper.com 105 2 102
23 freeapplianceshopper.com 102 1 90
24 sportingshopper.com 101 2 74
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 35
This chart lists the top Ecommerce domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Top Ecommerce Sites
1 etsy.com 12,958 1,117 4,924
2 amazon.com 5,005 1,441 2,881
3 ebay.com 3,092 490 1,527
4 rizzotees.com 689 174 110
5 listia.com 554 54 525
6 ticketnetwork.com 490 27 258
7 argos.co.uk 478 3 20
8 seatgeek.com 474 13 13
9 webstore.com 390 5 312
10 zagg.com 279 97 13
11 nikerunning.nike.com 276 47 237
12 artfire.com 257 41 148
13 kmart.com 243 7 31
14 fergieshoes.com 242 31 26
15 broadrippletickets.com 231 9 209
16 amazon.co.jp 229 41 52
17 brownpapertickets.com 223 134 40
18 mensunderwearstore.com 205 8 79
19 oldcaronline.com 200 4 195
20 reviews.shoes.com 190 11 175
21 karmaloop.com 186 11 165
22 bakersshoes.com 174 45 60
23 sears.com 174 15 39
24 reviews.famousfootwear.com 165 6 137
25 bonanza.com 161 38 78
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 36
The Top Deal Sites
1 thedealmap.com 24,416 64 3,846
2 groupon.com 2,321 600 388
3 savingmoneyinmissouri.com 2,166 28 2,111
4 buywithme.com 1,300 3 21
5 hotsauce.saucemagazine.com 684 148 212
6 couponstl.blogspot.com 554 32 516
7 stlcouponwizard.com 415 30 377
8 dealspl.us 408 108 83
9 dealnay.com 361 29 276
10 healthylifedeals.blogspot.com 325 11 316
11 oohja.com 320 133 313
12 print.coupons.com 308 2 237
13 buzzbo.com 303 21 266
14 livingsocial.com 267 129 196
15 upickem.stltoday.com 215 85 23
16 slickdeals.net 199 30 127
17 dealsonairfaretoday.com 185 2 163
18 couponchicstl.blogspot.com 167 1 167
19 redeemio.com 150 4 147
20 frugalouis.wordpress.com 123 9 120
21 deals.adpages.com 120 6 71
22 dailyrobber.com 116 3 71
23 localdeal.com 111 52 36
24 crunchsports.com 101 24 31
25 gatewaycitysavers.mediaweb-connect.com
101 5 31
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
This chart lists the top Deal domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 37
This chart lists the top Political domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010 The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Top Political Sites
1 gatewaypundit.firstthings.com 1,894 878 278
2 biggovernment.com 568 335 171
3 keyboardmilitia.com 566 24 526
4 edmartinforcongress.com 536 109 103
5 urbanreviewstl.com 522 134 188
6 mayorslay.com 507 206 134
7 thedanashow.wordpress.com 465 245 82
8 atraditionallifelived.com 411 90 179
9 24thstate.com 409 64 207
10 firedupmissouri.com 407 60 273
11 mediamatters.org 394 73 339
12 bigjournalism.com 383 195 128
13 missouri.watchdog.org 374 39 141
14 rebootcongress.blogspot.com 364 54 258
15 poedpatriot.blogspot.com 359 27 296
16 thehill.com 347 159 274
17 dailykos.com 312 128 215
18 redstate.com 294 104 203
19 poedpatriot.com 272 21 159
20 robincarnahan.com 270 55 111
21 stlouisteaparty.com 221 76 56
22 nationalreview.com 219 90 155
23 speakingforamericans.com 210 5 79
24 rasmussenreports.com 202 83 72
25 mopns.com 202 16 173
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 38
This chart lists the top Finance domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Top Finance Sites
1 marketwatch.com 624 268 474
2 finance.yahoo.com 530 355 385
3 m.cnbc.com 497 190 396
4 stlouisfed.org 291 84 167
5 christianpf.com 274 91 153
6 research.stlouisfed.org 270 104 95
7 ft.com 252 94 193
8 practicalecommerce.com 239 7 232
9 openforum.com 236 137 167
10 accuscore.com 192 34 42
11 calculatedriskblog.com 186 32 150
12 finance.groups.yahoo.com 164 13 11
13 scottrade.com 164 10 93
14 cepr.net 145 15 136
15 seekingalpha.com 143 44 123
16 walletpop.com 116 87 76
17 tradingmarkets.com 113 62 88
18 benzinga.com 110 49 98
19 dailyfinance.com 101 66 81
20 themoneytimes.com 97 32 73
21 moneywatch.bnet.com 92 43 60
22 thestreet.com 90 64 72
23 cpasuccess.com 88 19 68
24 economy.kansascity.com 87 27 62
25 webcpa.com 85 16 77
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 39
This chart lists the top Religion domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.
The Top Religion Sites
1 joycemeyer.org 2,833 2,121 40
2 biblegateway.com 973 687 232
3 whitepaperbible.org 472 16 201
4 cyberbrethren.com 341 53 276
5 stlouisreview.com 323 125 120
6 journeyon.net 215 85 56
7 pere-walter-covens.skynetblogs.be 172 2 120
8 live.stlyouth.org 142 18 62
9 bobbyrobinsonjr.wordpress.com 137 1 91
10 prioritiesmatterministries.com 117 1 18
11 lhm.org 113 10 35
12 heartlight.org 107 3 106
13 cph.org 101 24 37
14 thegospelcoalition.org 93 73 37
15 themcj.com 90 3 85
16 esvonline.org 89 26 86
17 jonwellman.wordpress.com 89 1 59
18 blog.lcmsworldmission.org 83 16 48
19 cotr.org 75 21 13
20 gnpcb.org 75 3 62
21 share.ctainc.com 75 2 47
22 profile.purposedriven.com 74 2 67
23 faithfulnews.com 73 4 65
24 wf-f.org 68 6 54
TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS
LINKSCopyright 2011 Infuz, Inc.
visit stltweets.com | 40
Umatter2Charter
Providing World Class Customer Service and Improving On-Line
Sentiment
Charter // Customer Care Operations
Objectives:
• Locate customers discussing Charter on-line
• Engage
• Provide resolution to customer concerns
• Improve the overall perception of Charter within the various
Social Media communities
Locate Customers Discussing Charter: The Umatter2Charter team was formed in January 2009. It
began humbly with one Social Media Communications Manager
and one Social Media Communications Specialist. The first
tasks were to scrub the net, determine where the majority of
conversations concerning Charter were happening, and create
an action plan detailing which areas would have the biggest
return on engagement. Upon Executive approval of the action
plan, the newly formed team began engaging. The first focus
sites were Twitter, DSLReports.com, Consumer Advocate Sites
(RipOffReports, My3Cents, RateItAll, etc.), and Personal Blogs.
Since inception, the team has added 7 additional Specialists and
expanded into Facebook, AVS Forums, and several additional
Consumer Advocate sites; however, Twitter still remains as the lead
contact generator and accounts for over 70% of Charter’s Social
Media customer contact.
Engage: After creating Policies and Procedures detailing how the
Umatter2Charter team would engage in each Community and
when engagement would not be required, the team began
proactively reaching out to customers and documenting their
interactions in the CRM system they built.
Provide Resolution:Unlike other Social Media teams, the Umatter2Charter team
is staffed with Customer Service Experts that are able to
troubleshoot TV, Internet, and Phone, as well as resolve Billing
issues and address questions about Charter Promotions and
Products.
Over 50% percent of the team’s engagements are resolved by
the Umatter2Charter team, and only 12% percent require the
involvement of another Charter department.
Improve The Overall Perception: As soon as the team started engaging the recognition started
flowing. The team receives continual praise in the SM spaces,
and has had many customers post positive Blogs about their
interactions with Charter via Social Media.
Accomplishments and Awards:
River Front Times Web Awards: The Best Use of Twitter to
Promote a Business/Organization - Charter
The Judges Say: With super-quick response time and an
empowered customer-service team, Charter goes above and
beyond for its social-media savvy customers. The staff monitoring
Twitter doesn’t just solve problems for anyone whose tweets
mention “charter” or “@charter” — they actually follow up
afterward to make sure everything has worked out.
Mention in Kathi Browne’s Book Taking on Twitter: “Address
the problems before it gets out of control. What if someone Tweets
a negative comment about your business or product? Charter
has this area covered brilliantly. If their filter catches a Tweet
mentioning a problem with service, a representative responds
immediately with an offer to help on the spot. Not only do they
make a customer happy, but they do it in front of the world.”
5 Trust Agents Who Are Changing the Face of Twitter – Fast
Company Article
Now, if a customer complains (or praises) Charter on Twitter, it
triggers the team’s daily trawl for Charter-related comments and
they respond promptly. But can they clean up the company’s
reputation and deliver solutions 140 characters at a time?
His Spin: “Our immediacy and personal interaction with customers
is part of the work we’re doing to make positive change for
relationships with customers, getting to the root causes of
problems that arise and fixing them for the long term,” says Ketzer\
Case study approved by Charter.
CASE STUDY: CHARTER
Copyright 2011 Infuz, Inc.
visit stltweets.com | 41
TRENDSTrends may come and go, but with the help of this data, we can look
back and see what issues, words, brands and hashtags had St. Louis
talking from January 1, 2010 – December 31,2010.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 42
RANK RANK RANKHASHTAG HASHTAG HASHTAGCOUNT COUNT COUNT
1 #STL 161,096
2 #stlcards 109,593
3 #jobs 92,814
4 #FF 62,555
5 #nowplaying 47,252
6 #fb 43,625
7 #stlouis 38,032
8 #TCOT 32,953
9 #MLB 25,507
10 #cardinals 24,891
11 #job 23,871
12 #shoutout 21,736
13 #MO 16,956
14 #rams 15,710
15 #NFL 14,328
16 #1 14,020
17 #Mizzou 11,747
18 #FAIL 11,702
19 #StLRams 11,197
20 #nhl 10,686
21 #marketing 10,640
22 #music 10,519
23 #Missouri 9,888
24 #quote 9,810
25 #blues 8,935
26 #fgs 8,834
27 #Follow 8,682
28 #thatisall 7,980
29 #hiring 7,637
30 #FollowFriday 6,217
31 #FREE 5,556
32 #2 5,157
33 #socialmedia 4,678
34 #in 4,528
35 #volunteer 4,349
36 #justsayin 4,207
37 #cubs 4,078
38 #twitter 4,076
39 #wtf 3,972
40 #worldcup 3,809
41 #STLCardinals 3,797
42 #smcstl 3,641
43 #pdk 3,577
44 #health 3,559
45 #green 3,352
46 #5 3,280
47 #LOST 3,258
48 #Chicago 3,141
49 #Facebook 3,077
50 #iphone 2,892
Top 50 hashtags based on usage by St. Louis Twitter users January 1 – December 31, 2010.
The Top 50 Hashtags Used on Twitter in St. Louis in 2010
TRENDSCopyright 2011 Infuz, Inc.
visit stltweets.com | 43
This chart includes the top 50 brand names mentioned in Tweets by St. Louis Twitter users January 1 – December 31, 2010. While certain individuals might certainly be considered “brands” (Albert Pujols, Nelly, etc), after too many internal arguments over who is/isn’t a brand, people have been left off this list entirely.
1 Cardinals 320,042
2 Twitter 177,237
3 YouTube 165,202
4 Rams 159,423
5 TwitPic 126,116
6 TinyURL 124,343
7 Foursquare 122,749
8 Blues 115,558
9 Facebook 115,521
10 NFL 55,980
11 Tumblr 51,802
12 MLB 51,040
13 YFrog 42,279
14 iPhone 38,392
15 TweetPhoto 35,173
16 Tinychat 32,640
17 myloc 29,769
18 Google 28,999
19 Twittascope 27,697
20 NHL 26,440
21 Apple 26,349
22 Mizzou 24,848
23 formspring 23,549
24 iPad 21,869
25 KMOV 21,289
26 Reds 21,182
27 Etsy 20,532
28 buzztap 19,895
29 ESPN 19,367
30 Plixi 19,124
31 Blip.fm 18,391
32 Cubs 18,190
33 STLToday 18,096
34 KSDK 17,700
35 New York Times 16,375
36 Arch 16,210
37 Anheuser Busch 15,719
38 @addthis 14,510
39 Mac 14,449
40 iTunes 13,693
41 Yahoo 12,692
42 ipod 12,408
43 Charter 11,757
44 @BlkSportsOnline 11,633
45 Scottrade 11,468
46 Blogspot 11,376
47 Lambert 11,072
48 Riverfront Times 10,913
49 Schlafly 10,677
50 digg 10,652
The Top 50 Brand Mentions
RANK RANK RANKBRAND BRAND BRANDCOUNT COUNT COUNT
TRENDSCopyright 2011 Infuz, Inc.
visit stltweets.com | 44
Expanding on the previous chart, these are the top 50 local St. Louis brands mentioned in Tweets by St. Louis Twitter users January 1 – December 31, 2010. As before, people are not included.
1 Cardinals 320,042
2 Rams 159,423
3 Blues 115,558
4 Mizzou 24,848
5 KMOV 21,289
6 STLToday 18,096
7 KSDK 17,700
8 Arch 16,210
9 Anheuser Busch 15,719
10 Charter 11,757
11 @BlkSportsOnline 11,633
12 Scottrade 11,468
13 Lambert 11,072
14 Riverfront Times 10,913
15 Schlafly 10,677
16 KMOX 10,517
17 @RizzoTees 8,385
18 SLU 8,352
19 The Pageant 7,582
20 Barnes Jewish 7,286
21 woot 6,893
22 stlhiphop 5,888
23 SMCSTL 4,775
24 Hot 104.1 4,714
25 STL Metro 4,347
26 Firebird STL 4,291
27 Galleria 3,824
28 @TheRiseToTheTop 3,754
29 Imo's 3,738
30 Fox2Now 3,486
31 @RobustWineBar 3,310
32 Perficient 3,078
33 Boeing 3,075
34 STL Mixtapes 3,026
35 planet5D 3,018
36 Pi STL 2,945
37 Examiner 2,764
38 Monsanto 2,746
39 @stlactivisthub 2,665
40 UMSL 2,607
41 SIUE 2,497
42 Tenet 2,490
43 @Fox_Sports_MW 2,319
44 mademonarchs 2,204
45 @UrbanBacon 2,200
46 Billikens 2,185
47 kdhx 2,101
48 @Energizer 2,098
49 @DERRTYent 2,008
50 @stlhomejamz 1,881
The Top 50 Local Brand Mentions
RANK RANK RANKBRAND BRAND BRANDCOUNT COUNT COUNT
TRENDSCopyright 2011 Infuz, Inc.
visit stltweets.com | 45
PEOPLEAn in-depth look at the data and rankings surrounding the most popular
St. Louisans on Twitter from January 1, 2010 – December 31, 2010.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 46
Top 25 St. Louis Twitter users ranked by total followers. Follower counts are as ofDecember 31, 2010.
The Top 25 St. Louis Twitter Accounts by Followers
Nelly_Mo
JoyceMeyer
RandySchrum
joebucklive
sj39
ryanfaller
RizzoTees
clairecmc
TravisJCotton
Kenny_Wallace
Square
AskKim
theMediaDude
Sheen300
TheRiseToTheTop
Twaitter
murphylee
ChingyJackpot
stl_cardinals
Panger40
therealjibbs
LiveYourBrand
LKHamilton
St_Louis_Blues
DP_57
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
1,052,049 Followers185,960 Followers
24,815 Followers
19,205 Followers
PEOPLECopyright 2011 Infuz, Inc.
visit stltweets.com | 47
Top 25 Twitter users mentioned by St. Louis Twitter users January 1 – December 31, 2010.
The Top 25 Tweeps by Mention
justinbieber
ryanfaller
Nelly_Mo
JoyceMeyer
addthis
foursquare
BlkSportsOnline
murphylee
NICKIMINAJ
DLoesch
JaguarCarter
DonnieWahlberg
vocalbeing
Tojosan
RizzoTees
MayorSlay
youtube
lilduval
stlvolunteen
ladygaga
MatthewHLeach
miklasz
jenn_if_er
dgoold
chrisbrown
0 5,000 10,000 15,000 20,000 25,000 30,000
29,355 Mentions
8,137 Mentions
5,728 Mentions
PEOPLECopyright 2011 Infuz, Inc.
visit stltweets.com | 48
Top 25 Twitter users mentioned by St. Louis Twitter users January 1 – December 31, 2010.
The Top 25 Local Tweeps by Mention
ryanfaller
Nelly_Mo
JoyceMeyer
BlkSportsOnline
murphylee
DLoesch
JaguarCarter
vocalbeing
Tojosan
RizzoTees
MayorSlay
stlvolunteen
MatthewHLeach
miklasz
jenn_if_er
dgoold
MissJozzy
Schlafly
HitmanHolla
deborah91473
slackadjuster
2xAught7
Trap_Jesus
TravisJCotton
darrinpatrick
0 5,000 10,000 15,000 20,000 25,000 30,000
28,353 Mentions
7,808 Mentions
5,122 Mentions
PEOPLECopyright 2011 Infuz, Inc.
visit stltweets.com | 49
Top 25 St. Louis Twitter users retweeted by other St. Louis Twitter users January 1 – December 31, 2010.
The Top 25 Most Retweeted St. Louis Twitter Accounts
ryanfaller
JoyceMeyer
JaguarCarter
Nelly_Mo
BlkSportsOnline
murphylee
justinbieber
DLoesch
HitmanHolla
vocalbeing
slackadjuster
stlvolunteen
Trap_Jesus
MayorSlay
TravisJCotton
darrinpatrick
lilduval
RevRunWisdom
ladygaga
stl_cardinals
Jewelryguru
reneeludwigs
williamhrkc
RiverfrontTimes
BreakingNews
7,619 Tweets
19,477 Tweets
3,321 Tweets
0 5,000 10,000 15,000 20,000 25,000 30,000
PEOPLECopyright 2011 Infuz, Inc.
visit stltweets.com | 50
Top 25 St. Louis Twitter users ranked by total number of Tweets January 1 – December 31, 2010.
The Top 25 Most Frequent Tweeters
JaguarCarter
markfantroy
News_of_the_Day
vocalbeing
phoenixcreative
SharpieAddicted
Tojosan
AskKim
Playboy_Mars
theMediaDude
KristaMaxson
topix_il
stlnews
Chrancis
D_O_S_I_A
RichardJMcCrary
JoeCienkowski
ReginaTuneGunz
slackadjuster
Trap_Jesus
sexinini
BeyonceLovesMe
NicholsAccomp
MyGreenEducate
TyYouGenius
0 10,000 20,000 30,000 45,000 50,000
16,630 Tweets
21,768 Tweets
45,424 Tweets
PEOPLECopyright 2011 Infuz, Inc.
visit stltweets.com | 51
The Top 25 Most Frequent Retweeters
JaguarCarter
slackadjuster
vocalbeing
Trap_Jesus
Playboy_Mars
AskKim
Joe_Taxi
reneeludwigs
herb351
HitmanHolla
Tiffanos
NezzoBeatz
TheSTLScoop
D_O_S_I_A
tbillups1908
Tojosan
MzNoDamKids
M_EAZY_AVG
stlvolunteen
MyGreenEducate
JenniLovette
murph1114
EliseChicStylez
DennisClements
BlkSportsOnline
Top 25 St. Louis Twitter users ranked by total number of Retweets January 1 – December 31, 2010.
0 5,000 10,000 15,000 20,000 25,000
21,175 Tweets
3,219 Tweets
3,037 Tweets
PEOPLECopyright 2011 Infuz, Inc.
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The Top 25 Most @Replies
SharpieAddicted
JoeCienkowski
KristaMaxson
vocalbeing
Chrancis
BeyonceLovesMe
Tojosan
gigiamk30
MaggieTKat
NicholsAccomp
JKDW4ever
sexinini
JaguarCarter
D_O_S_I_A
RobynsWorld
ReginaTuneGunz
RizzoTees
CurtisTheLegend
jenn_if_er
techguerilla
MatthewHLeach
missouriracefan
NileyFantasies
PrinceBubbles
MusicLife13
Top 25 St. Louis Twitter users ranked by total number of @Replies January 1 – December 31, 2010.
0 5,000 10,000 15,000 20,000 25,000
6,242 Tweets
7,696 Tweets
22,346 Tweets
PEOPLECopyright 2011 Infuz, Inc.
visit stltweets.com | 53
OverviewPerficient, Inc, a leading information technology consulting firm
based in Chesterfield, MO, serves Global 2000 and other large
enterprise customers throughout North America. Perficient helps
clients use Internet-based technologies to improve productivity
and competitiveness, strengthen relationships with customers,
suppliers and partners and reduce information technology costs.
Social Media Strategy Perficient began investing heavily in Social Media Marketing in
2009, and has since found it to be a significant element in its
overall corporate marketing strategy. Perficient’s social media
marketing strategy is centered in demonstrating the technical and
strategic skills and thought leadership of it’s over 1,200 employees
nationwide.
Through frequent content contributions from over 50 employees
contributing to 4 blogs and 8 Twitter accounts,
Perficient recognized a 550% increase in blog traffic from 5,000
visits in 2009 to over 33,000 visits (and over 52,000 page views) in
2010. The company’s blogs drive an incremental 25% more traffic
above and beyond the corporate website, www.perficient.com.
Additionally, they saw the following in 2010:
Over 50% increase in number of people who subscribe to the blogs
via email and RSS
50% increase in the number of Twitter followers (from about 2,200
to 4,700 in 2010)
Blogs, Twitter and other social profiles: www.perficient.com/
socialmedia
Twitter Usage at Trade Shows Social media use at all enterprise technology trade shows has been
trending upward, and it provides a unique networking opportunity
to engage in a highly targeted environment with opportunity to
meet at the show. Perficient saw an opportunity to leverage the
community being built around the Healthcare Information and
Management Systems (HIMSS) conference hash tag (#HIMSS11)
to increase brand awareness, drive booth attendance and gather
qualified leads for post-show follow-up.
ResultsPerficient’s @Perficient_HC account ranked #15 in number of
impressions via the conference’s hash tag #HIMSS11. A majority of
those who ranked higher in impressions are media sites, publishers,
writers or social media evangelists. Perficient ranked one of
the highest among vendors. Within one week, video interviews
produced at HIMSS had garnered over 700 views.
With fourteen blog posts published during the event, the
healthcare blog reached an all-time high in online traffic during the
week of the HIMSS conference
Eight qualified opportunities were being pursued from the
show. The healthcare sales team received at least two specific
and qualified lead opportunities directly attributable to the
social media efforts at the show, specifically the connections we
established with key influencers via interviews.
Case study approved by Perficient.
CASE STUDY: PERFICIENT®
Copyright 2011 Infuz, Inc.
visit stltweets.com | 54
SPORTSWe St. Louisans are passionate about our sports and this obsession
drives large segments of the local conversation on Twitter every day.
Presented here is a compilation of charts and statistics surrounding
the discussion of St. Louis teams and influential sports-focused
people on Twitter in 2010.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 55
1. CARDINALS • 320,042
2. RAMS • 159,423
3. BLUES • 115,558
4. NFL • 55,980
5. MLB • 51,040
6. NHL • 26,440
8. REDS • 21,182
9. ESPN • 19,367
10. CUBS • 18,190
7. MIZZOU • 24,848
Top Ten Sports Brand Mentions in STL in 2010
Top 10 Sports brands mentioned in Tweets by St. Louis Twitter users for January 1 - December 31, 2010.SPORTS
Copyright 2011 Infuz, Inc.
visit stltweets.com | 56
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
CARDINALS
RAMS
BLUES
SAM BRADFORD DRAFTED
5,182 MENTIONS
CARDS-REDS BRAWL
18,030 MENTIONS
BLUES IMPLOSION
6,566 MENTIONS
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Pro STL Sports Teams: Mentions by Month 2010
Matt Sebek (@MattSebek)Professional Sports Blogger, purveyor of JoeSportsFan.com
The drafting of Sam Bradford in late-April caused an unusual peak in local Twitter fodder; as did the decline of the Blues in mid-November who surrendered 29 goals in the span of five games. However, the Blues and Rams marketing teams retrospectively learned that their digital influence is skimpy compared to the perfect storm caused by regular Cardinals adoration and the intense hatred that evolved for the Reds and Brandon Phillips after a mid-August brawl.
SPORTSCopyright 2011 Infuz, Inc.
visit stltweets.com | 57
These word clouds list the words most frequently occurring within tweets that also include mentions of one of St. Louis’s professional sports teams during 2010.
Pro STL Sports Teams: Top Ten Associated Words
CARDINALS
RAMS
BLUES
SPORTSCopyright 2011 Infuz, Inc.
visit stltweets.com | 58
STL’S MOST INFLUENTIAL SPORTS TWEEPS IN 2010Rank Account Name 2010 STLi Score
1 BlkSportsOnline Robert Littal 1.42
2 dgoold Derrick Goold 2.39
3 MatthewHLeach Matthew Leach 2.47
4 stl_cardinals STL Cardinals Fans 2.54
5 St_Louis_Blues St. Louis Blues 4.18
6 JohnMarecek John Marecek 4.35
7 Fox_Sports_MW Fox Sports Midwest 4.90
8 CardsInsider St. Louis Cardinals 5.53
9 jprutherford Jeremy Rutherford 5.85
10 stlramscom St. Louis Rams 5.99
St. Louis Sports-Related Twitter users ranked 1–10 by STLi score for January 1 – December 31, 2010. STLi score measures Twitter influence within St. Louis. The lower the score, the higher the influence.
SPORTSCopyright 2011 Infuz, Inc.
visit stltweets.com | 59
STLiThis section displays the top 50 most influential Twitter users in St.
Louis from January 1, 2010 – December 31, 2010. The data is based
on an STLi score that measures the value of a Twitter account’s
influence in St. Louis.
To learn more about STL Index, visit www.stlindex.com to see the
current rankings and more in-depth data on influence.
Copyright 2011 Infuz, Inc.
visit stltweets.com | 60
STL Index measures influence on a local level. By monitoring the social patterns
behind the users of Twitter in St. Louis, we’re able to provide you a unique real-time
view and ranking of the influential power of Twitter users in St. Louis.
The scoring process uses an algorithm that takes into account the number retweets,
mentions, shared links and other local details. Followers don’t enter the equation,
so rather than a popularity contest, it’s based on quality instead of quantity.
The following pages will show you the top 50 most influential Twitter accounts in St.
Louis for 2010. Keep in mind that the lower the STLi score, the higher the influence.
To learn more about STL Index, visit www.stlindex.com to see the current rankings
and more in-depth data on influence.
STLiCopyright 2011 Infuz, Inc.
visit stltweets.com | 61
St. Louis Twitter users ranked 1–10 by STLi score for January 1 – December 31, 2010. STLi score measures Twitter influence within St. Louis. The lower the score, the higher the influence.
Rank Account Name STLi
1 RizzoTees Chris Reimer 1.04
2 Tojosan Todd R. Jordan 1.38
3 BlkSportsOnline Robert Littal 1.42
4 DLoesch Dana Loesch 1.66
5 murphylee Murphy Lee 1.97
6 golfnovels James Ross 2.34
7 dgoold Derrick Goold 2.39
8 MatthewHLeach Matthew Leach 2.47
9 stl_cardinals STL Cardinals Fans 2.54
10 RobynsWorld Robyn Wright 2.77
STL’S MOST INFLUENTIAL TOP 10 IN 2010
STLiCopyright 2011 Infuz, Inc.
visit stltweets.com | 62
11 Nelly_Mo 3.15
12 LKHamilton 3.18
13 TheRiseToTheTop 3.25
14 MayorSlay 3.30
15 sbolen 3.35
16 RiverfrontTimes 3.41
17 Schlafly 3.49
18 darrinpatrick 3.72
19 planetMitch 3.85
20 DanielleSmithTV 3.90
21 RoyBlunt 4.13
22 threefourteen 4.16
23 St_Louis_Blues 4.18
24 JohnMarecek 4.35
25 Fox_Sports_MW 4.90
26 slackadjuster 5.00
27 gatewaypundit 5.10
28 jenn_if_er 5.16
29 rftmusic 5.24
30 reneeludwigs 5.35
31 DERRTYent 5.42
32 CardsInsider 5.53
33 Fly11 5.66
34 creativereason 5.72
35 versadave 5.77
36 andystrickland 5.78
37 MLB 5.79
38 thescottbishop 5.80
39 MarkReaw 5.83
40 jprutherford 5.85
41 stlramscomw 5.99
42 deborah91473 6.04
43 billstreeter 6.11
44 kmoxnews 6.17
45 RiaSharon 6.34
46 puredanger 6.40
47 techguerilla 6.46
48 davegray 6.63
49 PeterKinder 6.73
50 MilliGFunk 6.76
STL’s Most Influential 11-50
STLi RANK STLi RANKACCOUNT ACCOUNTSTLi SCORE STLi SCORE
St. Louis Twitter users ranked 11–50 by STLi score for January 1 – December 31, 2010. STLi score measures Twitter influence within St. Louis. The lower the score, the higher the influence.
STLiCopyright 2011 Infuz, Inc.
visit stltweets.com | 63
Meet The STL Tweets Team
The STL Tweets team continues to delve deeper into the study of the conversations,
trends, stats and people that occur on Twitter in our beloved city every day. Like what
you’ve seen here? Do you have questions, comments or complaints? We’d love to chat.
Reach out via Twitter using our addresses below:
Jason Fiehler (@jasonfiehler) is the Founder of Infuz and sits at the head of the
STL Tweets table.
Marc Brooks (@IDisposable) is Hack Prime at Infuz and the mad scientist that
helped bring STL Tweets to life.
Ryan Stephenson (@janit0r) is the VP of Technology at Infuz and leads the
development team. Find him working under the hood of STL Tweets.
Hafiz Huda (@lostpear) is the Executive Creative Director at Infuz, which means
he’s responsible for how everything looks, sounds and feels.
Heath Harris (@dj_denim) is the Senior Art Director at Infuz and has designed
nearly every bit of STL Tweets ever made.
Brad Hogenmiller (@JavaSTL) is the Social Media Director at Infuz and the
holder of the best STLi score at the agency.
Megan Anderson (@Megan_Anderson3) is an Interactive Designer at Infuz and
a self-proclaimed farm girl living in the city.
Eammon Azizi (@eammon) is the Senior Copywriter at Infuz and was too modest
and/or lazy to write his own bio for this report.
Kelly Stephenson (@annaluna) heads the Quality Assurance department at Infuz.
Her desk is where typos, improper punctuation and inconsistencies go to die.
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ABOUT INFUZ
Located in the heart of downtown St. Louis, INFUZ is a digital creative
agency with a comprehensive understanding of peoples’ digital behavior.
We use these insights about your audience to create digital experiences
that can change how they think and feel about your brand. The digital
experiences we create are unique, engaging and results-focused.
We’ve found interactive experiences can lead to powerful results for brand
marketers, arousing awareness, sparking trial or stirring brand adoration
and evangelism. Relevant, meaningful experiences change the way
consumers think and feel and how they act.
We see your consumers as active participants, not as a passive audience.
We inspire them by creating engaging experiences that are relevant and
have meaning.
We’re Infuz. Let’s connect.
www.infuz.com
@infuz
(314) 584-8000
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