The state of the Persian Rug market post lifting of US sanctions
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Transcript of The state of the Persian Rug market post lifting of US sanctions
The state of the Persian Rug market post lifting of USsanctions
The 2016 Domotext handmade Carpet Fair in Hannover was abuzz with a dawn of a new era forPersian rugs as US sanctions had been lifted; with speculation that the American dealers will berushing to update their stock after so many years of sanctions. In reality only time will tell if suchexpectations will materialise. Yet there are some specific tangible indicators of growing demand.
New Emerging Market
In the last decade we have witnessed an astronomical rise in the value of Chinese artefacts andRussian antiquities. From the 1980�s and well into the 1990�s the demand for Japaneseantiques remained persistent. Today if you talk to Persian Rugs any leading reputable antique dealerof Persian rugs, they will tell you of a sudden increase in demand and hence prices. Lord Lamont,the newly appointed trade envoy to Iran has called Iran �the world�s biggest emerging marketsince the collapse of the Soviet Union 25 years ago�. If the swift growth of demand for high-endPersian rugs is anything to go by then there may be a great deal of truth in that statement.
As a collector and dealer of antique rugs I have many loyal clients around the world. But I have toadmit to have been taken by utter surprise of the growing demand coming from inside Iran. Persiancarpets were brought to Europe around the sixteenth century and have since reigned supreme. Oneof the most talented Old Masters of the 17th Century Sir Anthony van Dyck painted Royalty andaristocrats resplendent against their obligatory Persian carpets, slightly lesser � albeit moneyed --mortals were seen with Turkish rugs.
Today Iranians inside the country are beginning to reassert ownership of national treasures lost longago to the West. This coupled with move away from the stark minimalism of the last decade andgrowing demand for rare quality pieces by discerning clients around Europe and especially NorthAmerica is keeping the antique market buoyant.
The lifting of sanctions is obviously a key factor. But there are other salient influences that cannot beignored. Tastes are changing and our interior-designer clients are increasingly after rare antiqueand vintage multihued pieces. The vibrant rugs we have supplied for fashion shoots or even LondonFashion Week were last deemed stylish in the 1960s and 70s. For the last two decades we havesuccessfully produced minimalist rugs for many leading stores such as the Conran Store, Liberty andJohn Lewis. The sale Persian Rugs of such production goods in contrast is fast diminishing.Irrespective of sanctions, demand and prices Antique Rugs for certain goods go up and they can alsosimply go down due to the changes in consumer tastes.
Increasing Rarity
Still many have attributed the rise in pricesof production and particularly Persianvintage rugs on sanctions. But the reality isthat certain good are ever more difficult tosource. In the last two decades, thenumber Oriental Rugs of Persian weavershas halved to about one million. Theartisan weavers of the past are fastdisappearing. This is largely due todemographic changes and employment
aspirations of an increasingly urbanized society. 71 percent of Iranians live in cities, the populationis predominately under thirty, with a literacy rate 93 percent for those aged between Persian Rugs10 and 49. While demand seems to be growing unabated; all these factors are augmenting the rarityvalues of quality antique and vintage rugs.
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