The State of Multimedia Use in PR
28
The State of Multimedi a In PR #PRNewswire
-
date post
14-Sep-2014 -
Category
Business
-
view
957 -
download
0
description
Presenters: Michael Pranikoff, Global Director, Emerging Media, PR Newswire; Matthew Schwartz, Group Editor, PR News; Susan Young, CEO, Get in Front Communications On-Demand Webinar - http://promotions.prnewswire.com/LP_StateofMultimedia_OnDemandWebinar_20131211_DK.html
Transcript of The State of Multimedia Use in PR
The State
of
Multimed
ia In PR
#PRNewswire
Today’s PresentersMichael PranikoffPR Newswire Global Director, Emerging [email protected]@mpranikoff
Matthew SchwartzGroup EditorPR News@mpsjourno1
Susan YoungCEOGet In Front Communications@sueyoungmediahttp://www.getinfrontcommunications.com/
#PRNewswire
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
* The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly fewer than those without, however the data shows the potential for very high visibility when such assets are included along with other multimedia assets. Source: PR Newswire Web Analytics, June 2012
More Multimedia = More Views
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Using multimedia in your releases
increases journalist and public engagement by 35%.According to internal sample research comparing press releases that contain multimedia with those that do not.
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Social + Multimedia
#PRNewswire
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Source: OptimindTechnology
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Collaboration
#PRNewswire
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Resources
#PRNewswire
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
What’s Next For 2014
#PRNewswire
PlanningYour
Content-
EditorialCalendars
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Infographics vs.
Visual Assets
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Infographics vs.
Visual Assets
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Visual Storytellin
g Using Text
Overlays#PRNewswire
UsingVideo
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
ResponsiveDesign
#PRNewswire@mpranikoff @mpsjourno1 @sueyoungmedia
Story
Time
#PRNewswire
#PRNewswire
#PRNewswire
#PRNewswire
Q&AMichael PranikoffPR Newswire Global Director, Emerging [email protected]@mpranikoff
Matthew SchwartzGroup EditorPR News@mpsjourno1
Susan YoungCEOGet In Front Communications@sueyoungmediahttp://www.getinfrontcommunications.com/
#PRNewswire
