1. 1. THE STATE OF DIGITAL IN EMEA Shane Nolan, Google, Director UKI & Ireland
2. 2. The State of Digital in EMEA Shane Nolan, Director, SMB UKI BEHAVIOUR IS CHANGING. INTENT IS EVERYTHING.
3. 3. awareness consideration purchase advocacy awareness> consideration>
4. 4. MARRIAGE EQUALITY searches on Google
5. 5. BASKET SIZE 200% FOOTFALL 50%
6. 6. MOBILE IS A BEHAVIOUR.
7. 7. The State of Digital in EMEA Shane Nolan, Director, SMB UKI INTENT IS EVERYTHING.
8. 8. FROM ATTENTION ECONOMY...
9. 9. ...TO INTENTION ECONOMY...TO INTENTION ECONOMY.
10. 10. WHAT DO PEOPLE DO.
11. 11. THE EVOLUTION OF SEARCH
12. 12. dublin restaurant reviews
13. 13. SEARCHES FOR ARE GROWING 1.5X AS FAST AS SEARCHES FOR WHAT
14. 14. MAY 2013 why why is the sky blue why am i always hungry why do cats purr MAY 2015 why why is australia in the eurovision why is the euro so weak why do we dream why wont my baby sleep
15. 15. SEARCHES FOR HOW TO HAVE GROWN 3X IN THE PAST 3 YEARS
16. 16. MAKE PANCAKES UNITED KINGDOM HACK WIFI PASSWORD CAMBODIA GET DIMPLES THE BAHAMAS TIE A TIE UNITED STATES KISS INDIA GROW TALLER SINGAPORE HOW TO MAKE A BABY BOY BOTSWANA
17. 17. Marathon Running Shoes Nike Running 4X TRAFFIC 2003 2007 2009 2013 2015
18. 18. SOMETIMES WERE JUST LOOKING TO BE ENTERTAINED.
19. 19. 1B+ VIEWERS PER MONTH 50% VIA MOBILE
20. 20. THE WORLDS ENTERTAINMENT PLATFORM.
21. 21. YOUTUBE IS A PLACE OF INTENTION. X2 likely to expect advertising to fit their content.
22. 22. THE SMALLER THE SCREEN, THE MORE OUTSTANDING THE CONTENT NEEDS TO BE.
23. 23. The State of Digital in EMEA Shane Nolan, Director, SMB UKI OUR BEHAVIOUR IS CHANGING. INTENT IS EVERYTHING.
24. 24. BEHAVIOURS & INTENT. AT SCALE.