The Startup Storyteller: Using Stories to Learn

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Transcript of The Startup Storyteller: Using Stories to Learn

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Startup Storytelling:Using Stories to LearnJames WarrenFounder, Share More Stories | Senior Director of Brand Strategy, Johnson Marketingjames@sharemorestories.com | jwarren@johnsonmarketing.com@warrenjwric | @ShaMorStor

About me

There is no greater agony than bearing an untold story inside of you.

- Maya Angelou

Photo credit: unknown; source: creative commons wikimedia

Whats your favorite story? (read / heard / seen)

Stories are about experiences

and transformationCredit: Joseph Campbells Heros Journey Model courtesy of www.applitude.se

We learn and connect through stories.

6

What we learned from stories

Start with what you know and believe

Expect the unexpected

Keep an eye out for the wizard

Start with what you know and believe

Expect the unexpected

Keep an eye out for the wizard

Test the hypothesis and co-create the concept

Book cover images used for illustrative purposes only and remain the property of their respective owners.

Connecting writers and readers

Learn in public (yikes)

Start with what you know and believe

Expect the unexpected

Keep an eye out for the wizard

Not just about being heard

I dont know where to start.

I dont have the time.

Im not a great storyteller.

Whod want to hear my story.

Im never able to finish.

There are too many options.

Ill never do it by myself.Its just too difficult.

We didnt expect this

We didnt expect this, either.Hey, can your platform help my company?

Highly Curated: Jack Daniels

Growth of opportunity

Branded Platform: Coca-Cola JourneySocial: Haynes Furniture

American Express: Expert Longform StoriesNike Together CampaignApples The Song AdBMW sponsors Medium collection

Cross-platform: A Force for Good

Brand website images used for illustrative purposes only and remain the property of their respective owners.

So we tried something different.

Q: Now what?Photo Credit: Straight Ahead by John Georgiou

Start with what you know and believe

Expect the unexpected

Keep an eye out for the wizard

The pivot Fear.

The pivot Fear.Edison.

Connect and engage with something bigger

The brand connection opportunity

The pivot Fear.Edison.Really hard.Obviousness.

More possibilities

Credit: Future of StoryTelling 2015 Summit: Site image

Now youre disrupting something.

The more we asked people to tell us their stories, the more we learned.

A lot of stories arent scripted. Which means you might learn a few things you didnt plan to.

Be ready to write a new ending.

A: Keep moving.Photo Credit: Straight Ahead by John Georgiou

Thank You!James Warren@warrenjwric | @shamorstorjames@sharemorestories.comjwarren@johnsonmarketing.com