The Standard 29th Anniversary Sect F

CYAN MAGENTA YELLOW BLACK

CYAN MAGENTA YELLOW BLACK

SECTION FFEBRUARY 29, 2016

THE DIGITAL GENERATION WITH 54% of the Philippine population falling in the 0-24 age bracket, it is very clear that youth is the majority. � is means that digital natives now compose more than half of the popu-lation. With a fertility rate above the replacement rate at 3.0 births per female in the Philippines, it is safe to say that this is a situation that will not be changing for a very long time.

For the younger consumer population of digi-tal natives, their facility in the use of technology and connectedness ensures that the internet is definitely the biggest point of contact. Unlike the previous generations of digital immigrants who still maintain some degree of distrust, the younger groups are more comfortable with do-ing everything online: connecting with their peers, learning, finding things, falling in love,

doing business, buying, selling and more. Connectedness also allows this generation

more access to information. They are quickly made aware of issues affecting them and their country, which makes them the best vectors for advocacies and issues awareness. Connected-ness, plus the passion of youth is why advocacies that have hardly gained headway in previous de-cades are now rapidly gaining ground now.

F2m o n d aY : f e b r u a r Y 2 9, 2 0 1 6

29th [email protected]

It Is a fact. E-commerce and m-commerce are still on the rise. While many would say that the past decade (and its experience with the bursting of the dotcom bubble in its ear-lier years) may mean that the digital space is too crowded, the fact remains that for a fast-growing market like south-east Asia, the cycle has not yet gone past its growth phase.

E-CommErCE, m-CommErCE and thE ConnECtEd GEnEration

• Mobile traffic constitutes more than 50% of daily traffic of Lazada.com.ph;

• Since its launch in early 2014, the Lazada Mobile App downloads have grown 18% month-on-month on iOS and Android;

• Each Mobile App and Mobile Browser user spends an average of 5 minutes shopping online;

• Mobile App users shop more regularly and make more pur-chases per year;

• 60% of those who shop via mobile are female customers be-tween the ages of 24-35;

• Most mobile users shop dur-ing their lunch breaks (in the hours of 11:00 AM-1:00 PM) and before they go to bed (in the hours of 9:00 PM -10:00 PM);

• Fashion, Health and Beauty, Electronics, as well as Home and Living items are currently the most search and bought items via mobile

(From Lazada.com.ph)

Fast FaCts about mobilE rEtail

Internet and smart-phone penetration’s rapid increase in 2014 and 2015 ensure mas-sive opportunities for commerce on the web, particularly on mo-bile. The Philippines with its 41% Internet penetration – higher than that of the re-gion’s 32%– represents a promising market of around 44 million users, with steady growth expected, par-ticularly in the area of mobile. In fact, ac-cording to Euromoni-tor International, m-commerce is expected to reach US$9 million in both Philippine and Thai markets by 2018.

Smartphones and mcommerce

In 2014, the Philip-pines grew by 60% in terms of retail volume, with recorded sales of

smartphones hitting 10.8 million units for the year. This number may even be higher considering the gray market and the under-ground economy.

This growth was largely fuelled by the entry of low-cost phones – not just from the local and second-ary brands, but from the top brands – as part of the efforts to push subscribers into using more data.

The low costs are key: whereas in pre-vious years, smart-phones cost upwards of Php30,000, the number of sub- Php 10,000 and sub-PhP5,000 units and models have grown exponentially in the past several years, making them more af-fordable particularly

to younger consumers with less disposable income.

Opportunities for mcommerce

The increased smartphone penetra-tion through low-cost phones aimed at younger customers equals increasing op-portunities in mobile commerce.

Internet retail ap-peals more to younger consumers as they are generally more t e c h nolo g y- s av v y, digita l ly-connected and highly exposed to e-commerce. Younger consumers are also more open to its novel-ty, as well as have more propensity for impulse buying, making them more receptive to inter-net shopping.

New developments, like iOS and Android

apps make it easier for consumers to get up-dates on new products. Lazada, Zalora and other retailers have developed applications for mobile, with other industries are jump-ing into the app craze . Banks are now cre-ating mobile apps for their customers, as are different businesses- food companies, indi-vidual clothing brands and more.

Some analysts at-tribute the growth of m-commerce in the Philippines to the booming business process outsourcing (BPO) industry. In-ternational working hours and night shifts make the 24/7 nature of m-commerce much more viable than regu-lar shopping.

Peer influence via social media appli-cations, as well as a greater willingness to accept information through mobile appli-cations, have also con-tributed to the growth of the mobile phenom-enon.

While older Fili-pinos are still un-certain about online payments, and prefer Cash on Delivery ar-rangements, younger users are more com-fortable, particularly with known secure online payment sys-tems such as Pay-pal, G-Cash, Smart-money, Dragonpay, Pesopay and the like. Physical payment centers such as banks, convenience stores and pawnshops now also accept payments for online transactions, addressing half the discomfort of making online payments.

Still has more potential

Many experts say that mobile commerce in the Philippines still has not yet reached its peak. Compared with internet usage statistics, particularly on social media, current mobile commerce statistics prove that there is still much room to grow. But with more players, more education, more tools –most likely com-ing from a population of digital natives, we can be quite certain that we will see rapid accel-eration in the growth of mcommerce in the Philippines.Message of

Senator Maria Lourdes 'Nancy' S. Binay

My WARMEST GREETINGS and congratulations to The Standard

on its 29th anniversary.

Over the years, we have all witnessed the transformations that

The Standard has gone through. It underwent a media merger,

endured several management turnovers, and most recently, settled

to the "tallboy" print format.

Despite these various changes, The Standard continues to strive on,

innovating and adapting to these fast-changing times.

This brings to mind the words of Italian political thinker

Niccolo Machiavelli, "Whosoever desires constant success must change his conduct with the times."

This rings true for The Standard as it continues to improve to

this day, ever vigilant in its mission to "define the news."

With this year's theme - "Driving the Change: The Standard 29th Anniversary Special," I pray that The Standard remains faithful

to its readers by delivering its own kind of reportage - timely,

concise and unvarnished.

On its 29th anniversary, I wish that The Standard's resilience

and tenacity may be imbued by its next generation of employees, empowering them to face new hurdles and challenges that

the future may bring.

Mabuhay ang The Standard at ang malayang pamamahayag!

Senator Maria Lourdes 'Nancy' S. Binay

YOUR WORLD MADE BETTER

San Miguel Corporation is one of the Philippines’ largest and most diversified conglomerates, with sales accounting for 6.2% of the country’s gross domestic product in 2014. We are a beverage and food company, but we are also an oil refiner and marketer, a power generation company, and a builder and operator of vital infrastructure projects.

As a leading Philippine company, we are giving our nation all the support it needs to expand and grow. With the completion of our 88.85-kilometer Tarlac-Pangasinan-La Union Expressway, we will help push progress and accelerate trade and tourism throughout the Philippines’ Northern region.

It’s one of the many things we do to help build a better world for the next generation.

F4m o n d aY : f e b r u a r Y 2 9, 2 0 1 6


Globe backs Mobile DesiGn awarD in aDobo DesiGn awarDs asia

As the purveyor of the Filipino digital lifestyle and thought leader in digital design, Globetelecom is partnering with adobo Design Awards Asia in recognizing the best and the brightest talents in design for digital and interactive media.Specifically, Globe is supporting the Mobile

App Design for Social Good, which will recog-nize entries in the mobile application format that present creative solutions to social issues. In addition,Globe is also supporting sub-categories under Digital/Interactive category, which will recognize entries that are interactive interface, or motion designs used for digital problems.

“With a growing number of our population now going digital, we should be able to tap on fresh talent with this new category. We are happy to collaborate with adobo magazine and the D&AD in coming out with the Mobile App Design for

Globe Senior Vice President for Corporate Communications Yoly Crisanto

Supports new category to encourage use of digital technologies in addressing social challenges

Mobile start-up

raises private capital

PItAcA Digital Services (PDS) has success-fully raised funding from private institutional and individual investors for iRegalo, its highly innovative online service. iRegalo allows Fili-pinos anywhere the convenience of sending gifts or electronic gift certificates (EGcs) to their loved ones directly from their phones or computers.

Serving the large and growing remittance market, iRegalo uses state-of-the-art EGc technology to make sending gifts simple and easy. PDS was advised by carillion Partners, a provider of strategic, business, investment, and financial advice and services to investors and investees in the private equity, venture capital, and private debt space.

Social Good category to bring out the innovative spirit among many Filipinos,” Globe Senior Vice President for corporate communications Yoly crisanto said.

“By supporting this award, we continue our course of being the purveyor of the Filipino digi-tal lifestyle,” crisanto emphasized.

More entries from the Southeast Asia region are expected this year, which is expected to fur-ther enhance creative excellence in the Philip-pines and in the region. Deadline for submis-sion of entries will be on February 27, 2016 while awards night will be held on April 8, 2016 and celebrated along with adobo magazine’s 10th an-niversary.

this year’s adobo Design Awards Asia will also be undertaken in partnering with D&AD, a Brit-ish educational charity that promotes excellence in design and advertising. Originally launched in 2007, the competition covers over 20 catego-ries and is open to all creative enthusiasts, pro-fessionals, freelancers and students. the com-petition has since grown to include international entries, raising the bar even higher to parallel global standards of creative excellence. Students and freelancers will get a chance to showcase their fresh ideas and be critiqued by established names from both advertising and design.

“We would like to thank Globe telecoms for presenting this year’s Mobile App Design for Social Good award. We at the adobo Design Awards Asia are very excited to have a company that is held in such high esteem as Globe to be part of this year’s awards. It is very heartening for us to see you support a mobile application that aims to present creative solutions to so-cial issues or problems,” said Angel Guerrero, founder and editor-in-chief of adobo magazine.

ContinueD on F7

F6M O N D AY : F E B R U A R Y 2 9, 2 0 1 6


Because of this, there is a shift in the priorities of Filipinos, instead of simply investing all of their money in the tangi-bles of life, Filipinos are more aware of the joy brought about by experiences. Today’s generation firmly believes in securing the future but they are also very much aware of the here and now. Because of this, they are able to place greater emphasis in expe-riencing life and simply going for it. Travel is no longer planned out months before but can be done spontaneously.

And this affects the nation positively be-cause today, the country is filled with citi-zens who are curious. No longer confined by the four walls of the country, more and more Filipinos are encouraged to look be-yond what they have grown up in in order to develop a stronger sense of self. This is reflected in the way they view the coun-try and how it can improve. This kind of mindset has shifted an entire generation making them more aware of what’s hap-pening in the country in an effort to match what is being done elsewhere.

Even the Department of Tourism (DOT) has seen the steady spike in what they be-lieve is a national craze. DOT Secretary Ramon Jimenez is quick to say that the number of Filipinos that has traveled with-in the country alone has grown steadily in the past year. What’s even more exciting is the fact that Filipinos are taking greater interest in exploring the different parts of the country. Included in their bucket list is not just the many different sights of the world but also to the many previously un-chartered destinations in the country. The interest is not only growing the Filipinos as individuals but also fueling the country as a whole.

The Essence of TravelWithout a doubt, social media has fueled

the fire for Filipinos to travel. Through social media, Filipinos are given more in-formation about traveling that was previ-ously not available to them. Numerous in-formation can now be found with a click of a mouse and the easy access to this entire catalogue of information has inspired Fili-pinos to stop thinking about trips and just go for it.

Articles shared on Facebook, how-tos posted on different news agencies, and pic-turesque photos found on Instagram have inspired a generation to just get up and leave. Traveling is more than just booking

WE LIVE in the age of wanderlust. Today, trav-eling from one place to another is no longer an indulgence but has turned into an excursion that Filipinos can do on a weekly basis. � ere used to be a time when travel-ing was exclusive for the elite but as seen in the trend last year, it is now considered to be the Fili-pino’s favorite pastime. Whether scurrying to travel the best sights of the world or simply traveling on road trip to a nearby destination, Filipinos are now hungrier than ever to see the world.

a flight and a hotel; it has been associated with experience. The link to social media and how quickly one can share informa-tion is also associated with the excitement.

Filipinos also want to get out of the city. Their day jobs consume their week-days which is why long weekends are sa-vored by packing their bags and going to the. Filipinos no longer plan ahead; they simply pick a destination and go for it without thinking twice. Gone were the days of prestigious travel, today, travelers are more concerned with what they expe-

rience and gain from traveling rather than the luxurious side of it.

The increase in spending power due to a stable economy also adds to the height-ened desire to “see the world” that would eventually enhance who they are and their sense of it.

Why Filipinos TravelIn the past year alone over 47 million

Filipinos traveled across the country. This is a 2 million jump from the 45 million who traveled in 2013. For quite some time now, Filipinos have always associated the

QUENCHING WANDERLUST IN 2016: THE STORY OF TRAVEL IN THE PHILIPPINES

word travel with seeing different parts of the world without realizing the beauty found in their own country.

The interest of foreign news outlets, ce-lebrities, and bloggers in the country and visiting the best beaches has propelled the Filipino people to do the same.

Our strikingly beautiful beaches, which has been reviewed in different foreign news outlets has also been a source of in-spiration for Filipinos to see what other nationalities are seeing in our country.

According to DOT’s Jimenez, traveling is no longer reserved for a very few but has become a growing industry that is easily becoming a pillar for the booming econ-omy.

Added data provided by the United Na-tion World Tourism Organization or the UNWTO specified Filipino as part of the world’s top travel spenders.

And this is because traveling has become a way of life for most Filipinos. More than it being a luxury, once-a-year expenditure, it has already become something to do on a monthly, sometimes even a weekly basis.

For Filipinos, traveling is exciting and new. What used to be out of reach is now easily accessible and what used to be seen as a luxury is now easily attainable. The widespread of packages and cheaper air-fare is also one of the main reasons why Filipinos travel.

Fueling the Local EconomyA large part of the bolstering local econ-

omy can be attributed to the growth in the Filipino’s interest to travel locally. More and more Filipinos are traveling to the best parts of the country while

In late 2014 alone, the tourism industry contributed over P1.4 trillion to the local economy as studied by the World Travel and Tourism Council or the WTTC. Their 2015 report stated that the total contribu-tion of the sector is expected to increase even more in the next twenty years.

A large part of this number can be reflected in the fueling of many local economies. Since more and more people are traveling in the different parts of the country, more jobs are made and better opportunities are given. The latest trend in traveling among the young ones is finding spots that aren’t infiltrated by tourists yet. And this helps the country as a whole because now spending is no

CONTINUED ON F7

F7M O N D AY : F E B R U A R Y 2 9, 2 0 1 6


At the signing of the agreement, iRegalo Chairman Manolo Aquino said, “We are glad to successfully con-clude this funding exercise. We believe that iRegalo will be a key driver of innovation serving the remittance mar-ket.”

iRegalo President Martin Nery added, “We are partner-ing with a host of merchants who will enable us to extend our reach across the country. We believe iRegalo will pro-vide compelling convenience and tremendous value to our kababayans supporting their families here.”

“We are delighted to have helped make possible the launch of iRegalo, which promises to be a game changer in the Phil-ippines’ e-commerce landscape and to profoundly improve the way working Filipinos send their love to distant fami-lies for whom they sacrifice so much,” remarked Carillion Managing Director Mari Gomez. “Post-investment, we feel privileged that we shall play a continuing role in iRegalo’s story, by contributing strategic inputs aimed at growing and strengthening PDS’s enterprise value.”

About PDS and iRegalo: Pitaca Digital Services is a start-up led by telecom and con-

sumer products experts. Its launch platform, iRegalo, offers control and convenience to the online Filipino remittance market. iRegalo gives Filipinos working away from home a worry-free means of providing for their families’ needs. With just a few clicks, Filipinos can send flowers and gadgets to family and friends anywhere in the Philippines. Soon, iReg-alo users will be able to send EGCs honored at participating hospitals, clinics, drugstores, supermarkets, and other mer-chant types all over the country.

Seated (L-R): Martin Nery, iRegalo President; Manolo Aquino, iRegalo Chairman; Mari Gomez, Carillion Managing Director. Standing (L-R): Andrew Fernandez, iRegalo Head of Marketing; Gilbert Paras, iRegalo Director and CFO; Norvin Villa, Caril-lion Investment Analyst; and Gerald Baldivia, Carillion Managing Director.

MOBILE START-UP... From F4

longer concentrated in Metro Manila but rather distributed almost evenly among the different places in the country.

Gaining traction in recent years aside from the favorites Boracay, Palawan, Cebu, and Baguio is Zambales, Batanes, Bukidnon, and Batanes. In fact, it is through the advent of social media that these places were discovered and fully enjoyed.

The investment of travel in the country has also fueled foreign investments. These invest-ments can be seen in property growth in the travel industry bringing in more resorts, hotels, and similar endeavors.

Also more and more foreigners are also bringing in more business for the country by choosing to travel to the Philippines. Upon the discovery of the many beautiful sights in the country, foreigners make the Philippines their top destination.

The Convenience of TravelingIn today’s day and age of social media and

technology, just about everyone can access web-sites that provide cheaper packages in the most convenient ways.

Instagram accounts such as Access Travel PH and Destination Getaways are easily accessed by millennials and packages that include airfare, ac-commodations, and even fun tours that are very different from what one has been accustomed to.

More than fancy hotels, these small travel agencies bank on experiences. More than book-ing you a first class ticket, they rely on the dif-ferences in your experiences. The typical traveler

does so to experience life and not simply be in a hotel room. This is the reason why more and more people are opting for these “experience” packages in order to fully make the most of their trips. These packages define what the generation is looking for: fun and ad-venture. Instead of just shopping and being in a hotel, they crave experiences that are unique and one that they can share with friends. The more unique the places and experiences, the more attractive it can be.

Aside from this, seat sales, piso fares, and even travel expos (which are always filled to the rafters) are also extremely popular in the country. Just in the first week of February 2016 alone, Manila opened its doors to the first travel expo and people from all over the country flocked to the three-day event. This is a clear sign of the common Filipino’s priority: to relax and see much of the world as they can.

Affordable airfares as offered above is also one of the reasons why it has become easier to simply pack your bags and go. This is good news for the country because as spending power increases, more of it is giv-en back to the country through travel and excursions.

Truly, traveling is now embedded in the Filipino lifestyle. Traveling is a lifestyle and will continue to be so in the years to come.

QUENCHING... From F6

Fuel your passion for a healthy and active lifestyle.From Ayala Land, developer of the Makati Central Business District, Bonifacio Global City, Nuvali, and Ayala Alabang, comes another signature development, Vermosa. Regarded as the future city of the South, the sprawling 700-hectare estate is masterplanned to offer fundamental mixed-use components – from a wide range of horizontal residential options, sports themed retail with healthy dining selections, a central business district, hotel, educational institutions, and entertainment that are seamlessly integrated with generous open spaces that allow opportunities for social convergence and encourage efficient movement in everyday life. Redefining suburban living, this future city will showcase the Vermosa Sports and Lifestyle Complex that will house world class sports facilities including an Olympic size pool, oval track, motocross track, bike skills trail, and the country’s first Sports Science Laboratory.

Vermosa. A new way to live. A new way to achieve. A new way to engage.

Artist’s Perspective of Vermosa Sports & Lifestyle Complex

WELCOME TO YOUR MODERN SUBURBAN COMMUNITY

Location: Daang Hari, Cavite Developer: Ayala Land Inc.

Only 13kms south of Ayala Alabang and accessible via the new Muntinlupa Cavite Expressway (MCX) and Daanghari Road

Bacoor City

Las Piñas

Parañaque

Daang HariRoad

Daan

g H

ari R

oad

Agu

inal

do H

ighw

ayCA

LAX

Molino Road

Muntinlupa

Sout

h Lu

zon

Expr

essw

ay (S

LEX

)

Susana Heights Exit

Manila-Cavite Expressway (C

AVITEX

)

MuntinlupaCavite

Expressway

Alabang Exit

Filinvest ExitImus City

The Standard 29th Anniversary Sect F

Documents

Transcript of The Standard 29th Anniversary Sect F