@wouterla

The Sprint Goal as a Business Test

Wouter Lagerweij

@wouterla

#TeamDevelopment #TeamBusiness?

@wouterla

Goals and TargetsMarketing and Sales

● Market share increase

○ Specific target groups

○ Specific channels

● Increase engagement

● Conversion

● New leads

● New market segments

● Revenue

Development

● Project delivered on time

● Time-to-fix

● Decrease total cost

Or, worse:

● Increase in velocity

● Nr of sprints ‘completed’ successfully

@wouterla

@wouterla

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Finished means in the hands of user and delivering value, not just ‘in production’

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First Steps

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K.I.S.S.

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PirateMetrics

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UseWhatYouHave

grep | sed | awk | cut | wc

logstash / kibana / grafana

google analytics

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DashboardIt

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Show Off

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Demo

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Demo

1. Metrics for the sprint2. Show ‘Before’ state3. Present experiments

a. Version Ab. Version B

4. Present ‘After’ state5. Show features6. Feedback, new ideas, ...

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Roadmap

@wouterla

April● Feature 1● Feature 2● Feature 3● Feature 4

May● Feature 5● Feature 6● Feature 7● Feature 8

June● Feature 9● Feature 10● Feature 11● Feature 12

July● Feature 1● Feature 2● ...

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Goals

Goal:Improve product detail

views coming via search

Goal:Improve retention

active users first 30d

Goal:Improve conversionproduct detail > cart

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Features

Goal:Improve product detail

views coming via search

Idea:Improve relevancy results

Idea:Supply filters

Idea:Offer ‘more like this’

Idea:Offer ‘others searched for’

Idea:Use previous clicks for

relevancy

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Tests

Idea:Improve relevancy results

Idea:Supply filters

Idea:Offer ‘more like this’

Idea:Offer ‘others searched for’

Idea:Use previous clicks for

relevancy

Test:Add two most common

filters

Test:Offer list of ‘like this’ in detail

page

Test:Offer extra search term based on search history

Test:Use ‘like this’ on previous

clicks

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ResultsTest:

Add two most common filters

Test:Offer list of ‘like this’ in detail

page

Test:Offer extra search term based on search history

1.5% more searches1% more detail views

.5% more searches4% more detail views

5% more searches2% more detail views

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Next

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Budgets

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Alignment

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Reorganize?

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Thank You!Wouter Lagerweij

@wouterla