The spike near August 4 th – 5th pertains to several announcements made around August 2 nd,...
-
Upload
gervase-stewart -
Category
Documents
-
view
216 -
download
0
Transcript of The spike near August 4 th – 5th pertains to several announcements made around August 2 nd,...
The spike near August 4th – 5th pertains to several announcements made around August 2nd, relating to Aetna’s decision to pull out of several states’ health insurance exchange. News surrounding this announcement surpassed chatter about competitors.
1
OVERALLSUMMARY
WORD CLOUD
The word cloud at right illustrates words commonly used when discussing Prudential and top competitors. Much of the chatter pertains to public discussion about insurance in general (such as new laws going into effect, policy changes, etc.), as opposed to opinions shared about the brands themselves.
TRENDING
At right, the trending graph shows discussion surrounding insurance providers over the past 30
days (including general chatter about Prudential and competitors).
2
SHARE OF VOICE, OVERALL
The chart at right captures share of voice among Prudential and top competitors Aetna, Cigna, Hartford, Humana, Met Life, and Unum. In the past 30 days, post discussing Prudential represented 22.4% of overall chatter. This chart encompasses all social channels – Twitter, Facebook, Blogs, Mainstream News outlets, etc.
KEY FINDINGS•Provider Aetna had the highest share of voice, with 41.1% of
all chatter• In the past 30 days, Met Life saw the least amount of chatter:
1.4%
OVERALLSUMMARY
3
OVERALLSUMMARY
KEY FINDINGS• Aetna-centric posts created the most buzz overall,
likely due to the brand’s recent decision to leave Maryland’s health exchange. In the past 30 days, users were primarily discussing Aetna on Facebook (34.64%), followed closely by Twitter (22.69%).
• The majority of posts surrounding Prudential occurred on Facebook (32.77%) and Twitter (29.98%), respectively.
This chart illustrates where the majority of chatter is occurring, broken down by brand. The top two channels for chatter are shown for each competitor.
4
AETNABREAKDOWN
CHANNEL SEGMENTATION
WORD CLOUD
Upon analyzing chatter, we found the following key topics encompassing the majority of buzz:
• Press and other official outlets sharing about Aetna’s decision to leave several states’ health insurance exchange
• Users taking to social networks to react to the above decision• General organic chatter (IE people discussing claims and providers casually
with friends)• Buzz stemming from private practices or companies advertising their services
and the insurance companies they work with
For highlights, see next page.
This post is editorial in nature, but appears to be sponsored or partner content from Kaiser Health News.
5
AETNAVERBATIMS: MAINSTREAM NEWS AND BLOGS
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 151,400
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 3.7MM
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: N/A
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINLUENCE: 123,700
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 9.7MM
ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: N/A
6
AETNAVERBATIMS: OTHER NETWORKS ORIGIN: PRACTICE
CHANNEL: YOUTUBEINLUENCE: N/AORIGIN: PR
CHANNEL: FACEBOOKINLUENCE: 626
ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 87
ORIGIN: PRCHANNEL: FACEBOOKINLUENCE: 44
ORIGIN: PRCHANNEL: TWITTERINLUENCE: 525
ORIGIN: ORGANICCHANNEL: TWITTERINLUENCE: 695
ORIGIN: ORGANICCHANNEL: TWITTERINLUENCE: 291
7
CIGNABREAKDOWN
CHANNEL SEGMENTATION
Upon analyzing chatter about Cigna, we found the following key topics encompassing the majority of buzz:• An announcement regarding Florida’s rising health insurance rates, including mention of updated Cigna plans• A release sent out via Reuters reporting Cigna’s strong earnings and increased customer base• New Cigna health insurance plans for individuals• General organic chatter (IE people discussing claims and providers casually with friends)• Buzz stemming from private practices or companies advertising their services and the insurance companies they work with
For highlights, see next page.
WORD CLOUD
8
CIGNAVERBATIMS: MAINSTREAM NEWS AND BLOGS
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 3.4MM
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 5.8MM
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 79,100
ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: N/A
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 484,600
9
CIGNAVERBATIMS: OTHER NETWORKS
ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 93
ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: N/A
ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: N/A
ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: N/A
ORIGIN: ORGANICCHANNEL: TWITTERINLUENCE: 5,455
ORIGIN: PRCHANNEL: TWITTERINLUENCE: 834
10
HARTFORDBREAKDOWN
CHANNEL SEGMENTATION
WORD CLOUD
Compared to other competitors, Hartford had very little quality chatter surrounding the brand, and very few trending topics:• We saw a small handful of news stories/major headlines, but none which were spread widely across the online space. Any headlines that
surfaced were few and far between, such as an article about a lawsuit that Hartford is currently involved with • The majority of chatter was personal in nature, such as users taking to social media to share their experiences with Hartford• Buzz stemming from private practices or companies advertising their services and the insurance companies they work with• We also saw a selection of:
• Aggregate posts: a page or post full of relevant content that has been mined from other sources• Job announcements pertaining to notable industry leaders who currently or used to work at Hartford
For highlights, see next page.
11
HARTFORDVERBATIMS: ALL NETWORKS
ORIGIN: PRCHANNEL: BLOGINLUENCE: 38,000
ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: 384
ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 114
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINLUENCE: 7.3MM
ORIGIN: ORGANICCHANNEL: AGGREGATOR (FACEBOOK)INLUENCE: N/A
12
HUMANABREAKDOWN
CHANNEL SEGMENTATION WORD CLOUD
Upon analyzing chatter surrounding Humana insurance:• The majority of posts pertained to announcements about state provider options
• Humana announcing service in MI• Company’s decision not to serve in WI’s health insurance exchange
• An interesting headline surfaced regarding insurance companies introducing an effort to educate consumers in-person (via kiosks and offices• Including Humana’s decision to station reps in grocery stores and pharmacies in 14 states
• Buzz stemming from private practices or companies advertising their services and the insurance companies they work with• Some chatter was personal in nature, such as users taking to social media to share their experiences with Hartford
For highlights, see next page.
13
HUMANAVERBATIMS: MAINSTREAM NEWS AND BLOGS
ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: 58,500
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 243,500
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 10.7MM
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 392,000
14
HUMANAVERBATIMS: OTHER NETWORKS ORIGIN: PR
CHANNEL: FACEBOOKINLUENCE: 132
ORIGIN: PRACTICECHANNEL: TWITTERINLUENCE: 1,433
ORIGIN: PRCHANNEL: FORUMINLUENCE: N/A
ORIGIN: PRACHANNEL: TWITTERINLUENCE: 49,038
ORIGIN: PRCHANNEL: FACEBOOKINLUENCE: 248
ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 159
ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 23
15
MET LIFEBREAKDOWN
CHANNEL SEGMENTATION
WORD CLOUD
With the smallest share of voice, queries surrounding Met Life returned few results:
•The majority of posts were organic and derived from users talking candidly about the brand, including:
•Inquiries about in-network practices•General discussion and reviews
•Aggregate content
For highlights, see next page.
16
MET LIFEVERBATIMS: ALL NETWORKS
ORIGIN: ORGANICCHANNEL: TWITTERINFLUENCE: 565
ORIGIN: ORGANICCHANNEL: FORUMINFLUENCE: 1,064
ORIGIN: AGGREGATORCHANNEL: BLOGINFLUENCE: N/A
ORIGIN: ORGANICCHANNEL: TWITTERINFLUENCE: 231
ORIGIN: ORGANICCHANNEL: FORUMINFLUENCE: 602
17
PRUDENTIALBREAKDOWN
CHANNEL SEGMENTATION
WORD CLOUD
18
PRUDENTIALVERBATIMS: MAINSTREAM NEWS AND BLOGS
ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 392,000
19
PRUDENTIALVERBATIMS: OTHER NETWORKS
ORIGIN: PRACTICECHANNEL: FACEBOOKINLENCE: 159
20
UNUMBREAKDOWN
CHANNEL SEGMENTATION
WORD CLOUD
21
UNUMVERBATIMS: MAINSTREAM NEWS AND BLOGS
ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: 58,500
22
UNUMVERBATIMS: OTHER NETWORKS
ORIGIN: PRCHANNEL: FACEBOOKINLUENCE: 132
23
SEARCH TERMS AND CITATIONSSEARCH TERMS• Pages 1-X: “Aetna” + “Insurance”, “Cigna” + “Insurance”, “The Hartford” + “Insurance”, “Humana” + “Insurance”, “Met Life” +
“Insurance”, “Unum” + “Insurance”, “Prudential” + “Insurance”
SOURCES:• Page 1:
• https://twitter.com/ByronYork/status/364364919585509376• http://www.bizjournals.com/baltimore/news/2013/08/05/what-aetnas-move-to-pull-insurance.html?ana=RSS&s=article_search&utm_so
urce=feedburner&utm_medium=feed&utm_campaign=Feed%3A+industry_19+%28Industry+Insurance%29
• Aetna Verbatims:• Mainstream News and Blogs:
• http://medbill.net/2013/08/aetna-taps-laborde-as-southeast-president-and-grote-leads-md-va-and-d-c/ • http://www.npr.org/blogs/health/2013/08/09/210474766/aetna-im-glad-i-met-ya-on-twitter • http://www.norwichbulletin.com/x1465127337/Aetna-dropping-out-of-Conn-health-exchange?rssfeed=true • http://www.dailylocal.com/article/20130801/NEWS03/130809962/eight-insurers-signal-interest-in-pa-marketplace • http://www.cnbc.com/id/100966184 • http://getupswinging.blogspot.com/2013/07/dear-aetna.html
• Other Networks• http://www.youtube.com/watch?v=XEeV8XsgPi0 • http://www.youtube.com/channel/UCSLskWwOvRtxxvrthoNNf4A?feature=watch• https://www.facebook.com/permalink.php?story_fbid=643931792284712&id=100000036912119• https://www.facebook.com/permalink.php?story_fbid=477261742369326&id=124484740980363• https://www.facebook.com/permalink.php?story_fbid=1401617276723186&id=100006247812309 • https://twitter.com/CassidyTurleyBa/statuses/364479479873150976• https://twitter.com/swhigham/statuses/357988504355094530• https://twitter.com/evet965/statuses/364748524304338946
24
SEARCH TERMS AND CITATIONSSOURCES:• Cigna Verbatims:• Mainstream News and Blogs:
• http://www.miamiherald.com/2013/07/30/3532356/fla-insurance-officials-rates.html• http://www.reuters.com/article/2013/08/01/cigna-results-idUSL1N0G20BL20130801?feedType=RSS&feedName=marketsNews• http://courantblogs.com/ct-insurance/cigna-reports-strong-earnings-increased-customer-base/• http://mobihealthnews.com/22507/understanding-cignas-evolving-digital-health-strategy/• http://www.prnewswire.com/news-releases/informeddna-and-cigna-collaborate-in-first-national-genetic-testing-program-to-require-ind
ependent-counseling-216575131.html• Other Networks
• https://www.facebook.com/permalink.php?story_fbid=112315858959296&id=109783252545890• https://www.facebook.com/permalink.php?story_fbid=10153076430730065&id=505350064 https://
www.facebook.com/permalink.php?story_fbid=10200295675810004&id=1097022276• https://www.facebook.com/permalink.php?story_fbid=601589429215&id=141400727• https://twitter.com/Mail4Felicia/status/358009563137572866• https://twitter.com/IHT_Digital/statuses/364322358875525120
• Hartford Verbatims:• http://finance.yahoo.com/news/robert-e-peretti-joins-axis-200500895.html• https://www.facebook.com/permalink.php?story_fbid=609787929042276&id=123251154362625• https://www.facebook.com/permalink.php?story_fbid=10151549071922175&id=591727174• http://www.foodsafetynews.com/2013/08/judge-orders-hartford-insurance-to-turn-over-tapes-and-documents/?utm_source=twi
tterfeed&utm_medium=facebook&utm_campaign=Feed%3A+foodsafetynews%2FmRcs+%28Food+Safety+News%29&utm_content=FaceBook#.Ug5-vNLYe-0
25
SEARCH TERMS AND CITATIONSSOURCES:• Humana Verbatims:• Mainstream News and Blogs:
• http://scienceblogs.com/thepumphandle/2013/07/23/a-check-in-the-mail-courtesy-of-obamacare/• http://www.heraldonline.com/2013/08/10/5103386/blue-cross-reaches-out-over-insurance.html• http://www.ledger-enquirer.com/2013/08/06/2620129/insurance-companies-in-wis-exchange.html• http://news.yahoo.com/humana-sell-policies-unserved-miss-174407035.html
• Other Networks• https://www.facebook.com/permalink.php?story_fbid=10151628444694412&id=632909411• https://www.facebook.com/permalink.php?story_fbid=10200451510231930&id=1281907091• https://www.facebook.com/permalink.php?story_fbid=446728835434583&id=269950649779070• https://www.facebook.com/permalink.php?story_fbid=514249608643709&id=337654922969846• https://www.facebook.com/permalink.php?story_fbid=557595977637973&id=329491343781772• https://twitter.com/KHNews/status/358313673636331520• http://www.early-retirement.org/forums/f38/peek-at-florida-exchange-pricing-67735.html#post1344030
• Met LifeVerbatims:• All Networks:
• http://www.bogleheads.org/forum/viewtopic.php?f=2&t=121220#p1772309• https://twitter.com/ShariceDashawn/statuses/362747325224976384• https://twitter.com/ShardaeArtice/statuses/367684648442540032• http://bishopuawx.wordpress.com/page/2/• http://www.insurancejournal.com/forums/viewtopic.php?f=2&t=7585