The Speed Of Mobile

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    17-Aug-2014
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Overview of Korean Mobile Market.

Transcript of The Speed Of Mobile

  • 2009.1.23. mobizen The Speed of Mobile
    • The Future of Mobile is bright.
    • Everybody has mobile, and it is the first personal device.
    • Oh!!! You are not my client.
    • Let me be honest with you.
    • Thats a BULL SHIT!!!
    • The Mobile is stupid.
    • Thats a BULL SHIT!!!
    • The Mobile is stupid.
    has been
    • Change fast. really fast.
    • I know you want to ask me
    • Really?
    • Yes, it does
    • I know you want to ask me, again
    • Are you sure?
    • Yes, I am.... in global
    • The Device Life Cycle is getting longer,
    • because of mobile tariffs.
    [ Device Life Cycle ] - Source : JP Morgan unit : Year
    • Premium Strategy of
    • Device vendors
    • Samsung
    • LGE
    • Sony Ericsson
    - Source :
    • Korean Vendors has been success with
    • touch feature Phones.
    [ Haptic ] [ Viewty ] [ Instinct ]
    • This is S9401.
    • Can you guess
    • How much this
    • phone is?
    • $1482
    • NO Smart Phone
    • NO Beauty
  • Why NOT Smart Phone?
    • Because, They dont have a platform.
  • 1M 10M 100M 50M 30M
  • 1M 10M 100M 50M 30M
    • Sun has a new platform,
    • It is JavaFX Mobile OS.
    • Palm Announces Palm WebOS at CES,
    • also Palm Pre.
    • Lets go back to Smart Phone, again
    • The Smart Phone is the main stream.
    • Sony Ericsson & Motorola are failed in
    • smart phone market.
    • Smart Phone only vendors rush.
    • Dell, lenova & ASUS are coming soon.
    M/S - Source : Strategy Analytics
    • In 2009,
    • Smart Phone Lineup
    • In Korea
    [ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ] [ Nokia 6210 ] [ iPhone ]
    • We will have over 5 platfroms in this
    • year.
    + WIPI ?
    • The Smart Phone is the main stream.
    In 2015, Smart Phone volume will be bigger than Normal Phone.
    • The Smart Phone is the main stream.
    Smart Phone will be replacement of PC. In 2015, Smart Phone volume will be bigger than Normal Phone.
    • The Smart Phone is the main stream.
    • But, it needs more time.
    Smart Phone will be replacement of PC. In 2015, Smart Phone volume will be bigger than Normal Phone.
    • Smartphone Sales Slowing Down.
    • says Gartner.
  • T 960,000 VS It doesnt have a Data Plan
    • We have to LITTLE BIT calm down.
    • Of course, We must prepare it.
    • It needs applications.
    • Apple changed the rule. OPEN MARKET!
    • - MS will have Sky Market
    • - Palm will have Software Store
    • - RIM will have Store Front
    App Store Android Market MOSH
    • Everybody says Open Market
    • SKT, LGT, Samsung
    Open Market Open Market
    • Telecom drive into Open Market?
    • They already have walled garden.
    Do they have a platform?
    • What is the Killer Application?
    • What is the Killer Service?
    • Yes, We cant skip the Browser stuff.
    WAP ME Web New Face Mobile Browser Safari Fennec Squirrel Fish
    • Browsers are still fighting, also.
    • Fennec Alpha Version in N810.
    • The browser has reached milestone 6 out of 8.
    • Apps Store permits 3 rd party Browser.
    • One more Browser, Hot Browser.
    • They dont have rendering engine.
    Edge Browser Free Remove Address & Navigation Bar Incognito $1.99 No Trace Web Mate $0.99 Tab Shaking Web $1.99 No Trace Read in Shaking
    • Palm Pre Browser is from WebKit
  • Image from http://tkhwang.tistory.com/46
  • Image from http://tkhwang.tistory.com/46 Multi - Touch
  • Image from http://tkhwang.tistory.com/46 Bookmark Snapshot
    • Polaris(Infraware) meets KTF
    • Full Browser drives into smart gadget.
    • What is the Mobile?
    • We have smart gadgets, also in Korea.
    • Dont forget Navigation, PMP & IPTV
    • These Paradigm changes Air.
    • myLG070, Public WiFi, Femtocells
    • Wibro Egg coming soon.
    • Change really fast. Isnt it?
    • However, Something slow.
    • Telecom want to keep Walled garden
    • There is no Open Network.
    • It still has the Power of telecom.
    • People hates to spend money.
    • Air charge is belong to Telecom.
    • Feature Phone is still bigger than Smart
    • Phone.
    • Something change fast.
    • Something slow.
    • Something never
    • been changed.
    • Our Client is human being.
    • People have 2 hands, 10 fingers and 2 eyes.
    • We need to prepare the Mobile UX.
    • Touch & New technology.
    • Mobile phone is a communication
    • device.
    • "45 per cent of US mobile users just
    • want to call people" by NPD Group
  • Mobile Device is not a PC
    • We are Korean.
    • We have the different environment.
    • Let me give you an example, the M-mail.
    • It is their Top mobile usage. WHY?
    Source : Nielsen Mobile
    • They have good environment.
    • What do we have?
    • Data Plan
    • RIM
    • Smart Phone
    • Second Phone
    • their employer
    • footing the bill
    • - Dual SIM