The Software-Defined Enterprise Thriving in the Mobile-Cloud Era

Joe Baguley

CTO, EMEA

@joebaguley

#vForum

Abraham Lincoln

The best way to

predict your future

is to create it.

vForum 2014

VMware vForum 2014

Mobile-Cloud

IT Technology Eras

Mainframe Client-Server

The exponential

increase in

business

expectations is

unsustainable for IT

Millions of Apps

Billions of Users

$ $ $ $ $ $

Ability of IT

to Deliver

Steady IT

Budgets*

Business

Expectations

IT Challenges in the Mobile-Cloud Era

What leading enterprise customers tell us they need:

“A self-service infrastructure that conforms to Enterprise IT requirements”

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

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Data

Analysis App

Virtualization – Bridging Past and Future

Build the

Mobile-Cloud

World

Liberate Resources

from the

Client-Server World

> $10B

Saved Annually*

2/3 of IT-as-a-Service

Customers Re-invest

Savings in Innovation

Source: VMware Journey Benchmark Survey, 4th Wave 2013

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Provisioning takes weeks

Apps take too long

Production workloads are managed via email

Device management requires human intervention

Liberating Resources to Drive Innovation

Industry Average: IT Spend

on Innovation

30% IT Maintenance

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

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Liberating Resources to Drive Innovation

VMware Customer Average

IT Spend on Innovation

40% IT Maintenance

Source: VMware Journey Benchmark Survey, 4th Wave 2013

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Liberating Resources to Drive Innovation

Any user, any device, any app… automatically

You can routinely deploy any workload…anywhere

Apps get rolled out at “the speed of business

Provisioning a production environment takes minutes

1/3 of VMware Customers Have Already Achieved

Goal: IT Spend

on Innovation

50% IT Maintenance

Source: VMware Journey Benchmark Survey, 4th Wave 2013

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IT at the

Speed of Business

VMware Can Help Bridge the Gap

IT Technology Eras

Mainframe Client-Server Mobile-Cloud

$ $ $ $ $ $

Ability of IT

to Deliver

Steady IT

Budgets*

Business

Expectations

“The Business is Innovating because IT makes it Possible”

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

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Software-Defined Enterprises Are…

37% more responsive to IT requests

While saving of both operations and development staff time

Source: VMware Journey Benchmark Survey, 4th Wave 2013

30%

Increasing revenues due to new applications and IT services 26%

Investing of their budgets in innovation 50%

Able to secure nearly more budget than their less-mature counterparts 66%

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The Journey to the Software-Defined Enterprise

IT Production

CapEx Savings

Through

Consolidation

Business Production

QoS and Reliability

Through

Automation ITaaS

OpEx and Agility

Through

IT as a Service

Virtualization & Abstraction

Management, Automation & Predictive Analytics

End-User Virtual Workspace

Self-Service

Financial Tradeoffs, ROI

Phase I

Cost

Center

Phase II

Business Partner

Phase III

Service Broker

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Compute

Physical

Hardware

Policy-based

Management &

Automation Cloud Automation Cloud Operations Cloud Business

Private

Clouds

Public

Clouds

Hybrid Cloud VMware &

vCloud Data Center

Partners

Virtualized Infrastructure Abstract & Pool

Compute

Abstraction =

Server

Virtualization

Network

Network

Abstraction =

Virtual

Networking

Storage

Storage

Abstraction =

Software-Defined

Storage

End-User

Computing Desktop Mobile

Virtual Workspace

VMware Delivers: The Foundation for the Software-Defined Enterprise

Applications Traditional Modern SaaS

Software-Defined Data Center

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IT Challenges in the Evolving User Landscape

Enable

User

Freedom

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Keep

IT

Control

IT Challenges in the Evolving User Landscape

Security

Management

Compliance/Costs

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VMware’s Vision for End-User Computing

Desktop Laptop Tablet Phone Machine

Mission: Secure Virtual Workspace for Work at the Speed of Life

PCs, Laptops

Thin Clients

Tablets,

Smartphones

Desktop

Management

and Delivery

Enterprise

Mobility

Management

and Security

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Horizon 6 – Key Areas of Innovation

Management from the Data Center to Devices

Cloud

Application Delivery

Virtual SAN for Low and

Predictable Cost

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AirWatch - Enterprise Mobility Simplified

EVERY Mobile Device

Phones

& Tablets Laptops

Rugged Wearables

& Peripherals

EVERY Mobile Platform

EVERY Mobile Deployment

Corporate

Multiuser BYOD

Line of

Business

Apps Content Email Browsing

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Hertz Cuts Costs and Improves User Experience

“With Horizon View we’ve cut costs,

dramatically simplified our IT and transformed

how we support over 1000 desktops in our

service centre in Dublin, as well as over 4000

desktops across Europe. We’re able to deliver

more innovative technology services to our

users, while enhancing the experience we

provide to our customers.”

Paul Bermingham

Vice President

Global Infrastructure Technologies

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IT Can Not Keep Up with Business Demands

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• Rigid physical infrastructure

• IT Siloes

• Positive experience with the Public Cloud

• Slow Provisioning of Applications

• Preventing Full Automation

• Growing shadow IT

• Rigid physical infrastructure

• IT Siloes

• Positive experience with the Public Cloud

• Slow Provisioning of Applications

• Preventing Full Automation

• Growing shadow IT

Software-Defined Data Center

All infrastructure is virtualized and

delivered as a service, and the

control of this data center is

entirely automated by software.

Abstract. Pool. Automate. Storage Mgmt.

Network Compute

VMware’s Vision for the Data Center

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Virtual Machine

Crossover

Since 2010, Servers have gone Virtual!

9%

14%

22%

33%

42%

51%

59%

65%

0%

10%

20%

30%

40%

50%

60%

70%

2005 2006 2007 2008 2009 2010 2011 2012

Source: VMware, Industry Analyst Data, & Crehan Research

Majority of Workloads are Virtual since 2010 The Virtual Machine Crossover made IT Rethink Management

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Cloud

Automation

Automate

Delivery

Cloud

Operations

Manage

Health, Risk,

Efficiency &

Compliance

Cloud

Business

Improve

Business/IT

alignment

VMware Cloud Management – Key Solution Areas

with

Automated

management for

heterogeneous and

hybrid clouds

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1 VMware Leads the Cloud Management Market

in four of six

Cloud Management

and Automation

categories:

• Self-service Catalog

• Unified Cloud Management

Console

• Cloud Governance

• Metering and Billing

st

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Since 2012, Networks have been going Virtual!

Virtual Port

Crossover

Source: VMware, Industry Analyst Data, & Crehan Research

Majority of Network Ports are Virtual since 2012 Network Transformation is Already Underway Network Virtualization is The Network Operating Model of the Future

60

50

40

30

20

10

0 2010 2011 2012 2013 2014 2015

Physical Ports

Virtual Ports

millions of units

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Internet

Existing Physical Network

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Internet

Existing Physical Network with Server Racks

Internet

On the Server Racks, Run Hypervisors & vSwitches

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Internet

VMware NSX creates a “Network Hypervisor”

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Internet

NSX: The Platform for Network Virtualization

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Switching in Virtualization Today

Switching with NSX

Routing in Virtualization Today

Routing with NSX

70%

Network Security with NSX Load Balancing with NSX

Conventional Network Approach Virtual Network Approach

Minutes Days X Minutes

+ Switch Router Firewall Load Balancer

VM

Improved Performance with VMware NSX

“Network Virtualization and Security provides

us with better performance and increased

reliability. With VMware NSX we are able to

stay ahead of the competition, with a

Software-Defined Network.”

Richard Sillito

IT Security, Technologist

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VMware Virtual SAN:

Radically Simplifies Storage

Virtual SAN

Clustered Datastore

SDDC Enables Faster Time to Market

“The online betting and gaming industry is

constantly changing and, as a business,

speed is of the essence and it’s imperative

that we stay ahead of the game. With

VMware’s vCloud Suite, the Betfair IT team

has effectively become ‘service brokers’; with

developers across the business able to scale

IT up and down as and when they need it.”

Michael Bischoff

CIO

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© 2014 VMware Inc. All rights reserved.

VMware Cloud Hybrid Services

Brian Hestehave

Rasmus Holtet Thomsen

The promise of Public Cloud Computing….

Simplified

Management New

Economics

Evergreen

Capability

Economies of unprecedented scale

Pay for what you use / when you use it

Lower and predictable costs

Shift from capex and opex

Accelerate time to value

No patching, maintenance

Faster deployment

Robust multi-layered security

Reliability and fault-tolerance

Consistent tools

Latest software

New features / retire features

Anywhere access

Instant self-provisioning

Challenges of Extending Data Centers to the Public Cloud

Leads to increased OpEx and Risk due to the additional

staff and training required to manage all these disparate

tools.

Proprietary Platform

Optimized for New Apps

Only

Limited Network Integration

Separate Management

Tools

Separate Processes, Skillsets,

Your Datacenter Public Clouds

47

EITHER OR

vCloud Hybrid Service = The True Hybrid Cloud

Existing & New Apps

Seamless Networking

Common Management

One Support Call

VMware vCloud

Hybrid Service

Software-Defined

Data Center

48

Your Datacenter /

Private Cloud

AND

Enterprise Class Built-in

81% of customers recognise the need to make public cloud as easy to manage and control as their own infrastructure#

# 2014 Vanson Bourne survey of 200 cloud decision makers from VMware customers

Bridging the Gap Between Public and Private Cloud Requirements

50

Reliability Security

Integration

Business Critical

Immediacy

Agility

Speed to Market

On Demand

Private Cloud Public Cloud

Nearly

75%

* Private Cloud Matures, Hybrid Cloud Is Next, Gartner Report, 2013

of large enterprises expect to have Hybrid Cloud deployments by 2015*

Company Confidential

Compatibility

Supports a broad range of large-scale and mission-

critical applications

• 2200+ ISVs, 5700+ Certified Apps

• The Top 10 Healthcare, Finance Apps

• The Top 5 Telecoms, 4 of the Top 5 Retail SQL

Runs the largest number of guest operating systems:

Generations of Windows and Linux distributions

Both 32-bit and 64-bit editions

Enterprise offering or free distribution

vCloud Hybrid Service is based on VMware vSphere -

the most broadly deployed and trusted virtualization

platform in the world

Company Confidential

• Modern silos are still silos

• Silos increase cost and complexity

• Silos limit automation

Extend Your IT Control

Base Resources: 120GB vRAM 30GHz vCPU

Starts at: 6 TB

50 Mbps allocated 1 Gbps burstable 3 Public IPs

vCloud Hybrid Service offerings

Compute Base Resources: 20GB vRAM

5GHz vCPU

Storage Starts at: 2 TB

Network 10 Mbps allocated 50 Mbps burstable 2 Public IPs

Dedicated Cloud Virtual Private Cloud

Physically Isolated

Your own Private Cloud Instance

Logically Isolated

Guaranteed Resource Allocation

New Hybrid Cloud Capabilities

VMware vSphere

Site A (Primary) vCloud Hybrid Service

US West Region

US East Region

Recovery as a Service

Cloud Foundry

Platform as a Service

Horizon View

Desktop-as-a-Service

Next

Generation

Applications

5 Starting Points for Hybrid Cloud

56

Dev/Test

Packaged

Applications

New

Enterprise

Applications

Disaster

Recovery

Dynamic infrastructure

for development and testing

Typically Microsoft

Exchange, Sharepoint &

other common off the shelf

apps

Data center extension and replication of VMs and data

Modernisation of existing

applications – e.g. mobile front end for

CTM app

New, cloud-native

applications: e.g. mobile

phone games

Award Winning: Best Cloud 2014

Category: Cloud Winner

VMware vCloud® Hybrid Service™

"A customer doesn't just initiate a workload under the VMware hypervisor in the

cloud; he initiates one, when desired, that's identical to the one running in his data

center. The network characteristics are the same. The policies on the firewall and

other security measures are the same."

LIVE DEMO

VMware vCloud

Hybrid ServiceTM

Private

Public

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Charles Darwin

It is not the strongest

of the species that

survives, nor the most

intelligent that survives.

It is the one that is

the most adaptable to change.

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By the end of 2016, every

relevant IT organisation

will have standardised

on a software-defined

approach to IT –

the key to creating

an agile enterprise.

VMware’s mission is

to help our customers

transform to this new model

as fast as possible… Pat Gelsinger CEO, VMware

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Thank You! Enjoy the Conference!