The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014
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Keynote by Jonathan Bryce, Executive Director, OpenStack Foundation, at OpenStack Silicon Valley (OpenStackSV) - 9/16/14
Transcript of The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014
Software Defined Economy
Jonathan BryceExecutive Director, OpenStack Foundation@jbryce
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everyone competes with a
startup
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startup
banks
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banks
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big media
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automotive
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economysoftware defined
BUZZWORD BINGOIaaS Social SDN
Consumerization
NFV Mobile Shadow IT DevOps
SDS Big Data SaaS DBaaS
CI/CD PaaS Agile SDDC
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economysoftware defined
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choice
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Old Model:Passive Consumption
• We bought what our vendors sold us and upgraded when they told us to upgrade
• We used what our IT department gave us
• Multi-year product cycles? Yeah, I’m cool with that
New Model:I WANT WHAT I WANT!
• Mix and match every technology in one datacenter
• Release early and often—actually…what’s a release? I deploy to production
• If IT won’t give you what you want, you’ll find a way to get it
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choice
The Central Planning Committee Is Dead
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Technology decisions are
moving out, to the edges of the
business
http://online.wsj.com/articles/lego-becomes-worlds-largest-toy-maker-on-movie-success-1409820074
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Virtualization was driven by IT
Cloud is being driven from the edges of the business
http://superuser.openstack.org
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Glen FergusonWells Fargo
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Chris LauneyThe Walt Disney Company
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Lie DetectorRoulette Wheel
Pool TableHot Air Balloon
Washing Machine
Geiger CounterShark RepellentBattery ChargerNitroglycerineJet Pack Fuel
What do these items have in common?
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Top 10 Auto Manufacturerhttp://openstack.org/
enterprise
Car Cloud Turns Big Data Into Smart Insights
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BMWCERN
ComcasteBay
AdobeBBVA
BloombergOrange
Time Warner CableSymantec
NTT DocomoTapjoy
OpenStack Summit Paris – November 3
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choice
Thank you
Jonathan BryceExecutive Director, OpenStack Foundation@jbryce
