Software Defined Economy

Jonathan BryceExecutive Director, OpenStack Foundation@jbryce

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everyone competes with a

startup

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startup

banks

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banks

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big media

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automotive

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economysoftware defined

BUZZWORD BINGOIaaS Social SDN

Consumerization

NFV Mobile Shadow IT DevOps

SDS Big Data SaaS DBaaS

CI/CD PaaS Agile SDDC

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economysoftware defined

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choice

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Old Model:Passive Consumption

• We bought what our vendors sold us and upgraded when they told us to upgrade

• We used what our IT department gave us

• Multi-year product cycles? Yeah, I’m cool with that

New Model:I WANT WHAT I WANT!

• Mix and match every technology in one datacenter

• Release early and often—actually…what’s a release? I deploy to production

• If IT won’t give you what you want, you’ll find a way to get it

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choice

The Central Planning Committee Is Dead

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Technology decisions are

moving out, to the edges of the

business

http://online.wsj.com/articles/lego-becomes-worlds-largest-toy-maker-on-movie-success-1409820074

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Virtualization was driven by IT

Cloud is being driven from the edges of the business

http://superuser.openstack.org

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Glen FergusonWells Fargo

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Chris LauneyThe Walt Disney Company

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Lie DetectorRoulette Wheel

Pool TableHot Air Balloon

Washing Machine

Geiger CounterShark RepellentBattery ChargerNitroglycerineJet Pack Fuel

What do these items have in common?

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Top 10 Auto Manufacturerhttp://openstack.org/

enterprise

Car Cloud Turns Big Data Into Smart Insights

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BMWCERN

ComcasteBay

AdobeBBVA

BloombergOrange

Time Warner CableSymantec

NTT DocomoTapjoy

OpenStack Summit Paris – November 3

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choice

Thank you

Jonathan BryceExecutive Director, OpenStack Foundation@jbryce