The Soft Drinks Market in North America Drinks NA 02-20... · 2020. 3. 6. · Executive Synopsis 7...
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© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, Switzerland Tel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected] Full Report Coverage for: Executive Synopsis 7 Product Markets March 2020 3 Countries 21 Ctry/Prod. Markets The Soft Drinks Market in North America 143 Companies ** From Food for Thought's continuously updated 218 Co. Market Shares International Food & Drink Database at www.fft-world.com Data is taken from: 1. INTRODUCTION FFT's Int'l Database The Soft Drinks Market in North America totalled Euro 115.8 billion 160+ Product Markets in 2018, and is forecast to grow by 7.3% annually to reach 143.8 billion by 2021. 30 Countries Report coverage includes 3 countries and 7 product markets: 5000 Ctry/Prod. Markets Countries: Canada, Mexico, United States, , , , , 10000+ Companies ** , , , , , , , 25000+ Co. Market Shares , , , , , , , Prod.No. Product Name 17.1 Mineral Water 17.2 Soft Drinks 17.31 Fruit Juices 17.32 Fruit Drinks 17.4 Squashes And Concentrates 17.5 Health & Sports Drinks 17.6 Iced Tea • The current major players are Coca-Cola with a market share of 24.7%, followed by PepsiCo (23.2%) and Dr Pepper Snapple (10.7%). Top-10 Players in Western Europe by Market Share 1. Coca-Cola 24.7% 2. PepsiCo 23.2% 3. Dr Pepper Snapple 10.7% 4. Nestle 9.9% 5. Cott 5.9% 6. National Beverage 2.4% 7. Ocean Spray 2.1% 8. Danone 2.0% 9. Kraft 1.7% 10. Hansen Beverage 1.1% # "Missing" bubbles may occur if two or more bubbles are exactly superimposed (see also key definintion at right). ## Maximum number possible this product group = 3 countries times 7 products, or 21 altogether. * See Key Definition Box at right. ** Includes all holding, independant and subsidiary companies cited in report. Report ID: #REF! Printed Mar. 4, 2020 , , , , , , Any choice of ctry & prod. markets possible online * Key Definition: Market data refer to all products sold for final human consumption in retail, foodservice and artisanal markets (own-produced for own sale), thus excluding industrial and intermediate consumption and auto-consumption. OOD F FOR HOUGHT T 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 0 5 10 15 20 25 No. of "Countries x Product Markets in which company present † Source: Food for Thought (FFT) Total Market Share Market Presence Source: Food for Thought (FFT) Total Market Share Source: Food for Thought (FFT) Market Dominance STRATEGIC PRESENCE OF THE TOP-10 PLAYERS
Transcript of The Soft Drinks Market in North America Drinks NA 02-20... · 2020. 3. 6. · Executive Synopsis 7...
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
Full Report Coverage for:Executive Synopsis 7 Product Markets
March 2020 3 Countries
21 Ctry/Prod. Markets
The Soft Drinks Market in North America 143 Companies **
From Food for Thought's continuously updated 218 Co. Market Shares International Food & Drink Database at www.fft-world.com Data is taken from:
1. INTRODUCTION FFT's Int'l Database
The Soft Drinks Market in North America totalled Euro 115.8 billion 160+ Product Markets
in 2018, and is forecast to grow by 7.3% annually to reach 143.8 billion by 2021. 30 Countries
Report coverage includes 3 countries and 7 product markets: 5000 Ctry/Prod. Markets
Countries: Canada, Mexico, United States, , , , , 10000+ Companies **
, , , , , , , 25000+ Co. Market Shares
, , , , , , ,
Prod.No. Product Name
17.1 Mineral Water
17.2 Soft Drinks
17.31 Fruit Juices
17.32 Fruit Drinks
17.4 Squashes And Concentrates
17.5 Health & Sports Drinks
17.6 Iced Tea
• The current major players are Coca-Cola with a market share of 24.7%,followed by PepsiCo (23.2%) and Dr Pepper Snapple (10.7%).
Top-10 Players 3D GRAPH DATA in Western Europe by Market Share
1. Coca-Cola 24.7%
2. PepsiCo 23.2%
3. Dr Pepper Snapple 10.7%
4. Nestle 9.9%
5. Cott 5.9%
6. National Beverage 2.4%
7. Ocean Spray 2.1%
8. Danone 2.0%
9. Kraft 1.7%
10. Hansen Beverage 1.1%
# "Missing" bubbles may occur if two or more bubbles are exactly superimposed (see also key definintion at right).
## Maximum number possible this product group = 3 countries times 7 products, or 21 altogether.
* See Key Definition Box at right. ** Includes all holding, independant and subsidiary companies cited in report. Report ID: #REF! Printed Mar. 4, 2020
, , , , , ,
Any choice of ctry & prod. markets possible online
* Key Definition: Market data refer to all products sold for final human consumption in retail, foodservice and
artisanal markets (own-produced for own sale), thus excluding industrial and intermediate
consumption and auto-consumption.
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STRATEGICPRESENCEOFTHETOP-10PLAYERS
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
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2. THE TOTAL MARKET BY COUNTRY
The Total Soft Drinks Market by Country in 2018
• The largest country market, United States, makes up 86.9% of the total 2018North American soft drinks market, worth Euro 115.8 billion (for 66.9%of the total population).
• The three largest North America country markets, including Mexico andCanada, make up 100.0% of the total North American soft drinks market(for 100.0% of the total population).
• The five largest country markets, including and ,make up 100.0% of the North American market (for 100.0% of the total population).
• This leaves a 0.0% share spread across the remaining 0 countries.
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United States: 87%
Mexico: 9%
Canada: 4%
Source: Food for Thought (FFT)
Total 2018 Soft Drinks Market = Euro 115.8 billion
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
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3. THE TOTAL MARKET BY PRODUCT
The Total Soft Drinks Market by Product in 2018 Figure 3-3A:TOTAL 2018 MARKETS
• The largest product market (among the 7 products currently selected)is Soft Drinks, which makes up 44% of the total West European market worth Euros 115.8 billion, or Euros 51.5 billion.
• The next largest product market, Mineral Water, makes up 24% of the totalmarket, or 27.7 billion.
• The three largest product markets, adding Fruit Juiceswith 24% to Soft Drinks and Mineral Water, make up 81% of the total market, or 93.8 billion.
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Soft Drinks: 44%
Mineral Water: 24%
Fruit Juices: 13%
Health & Sports Drinks: 7%
Fruit Drinks: 7%
Iced Tea: 3% Other Products:
2%
Source: Food for Thought (FFT)
Total 2018 Soft Drinks Market = Euro 115.8 billion
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
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4. MARKET GROWTH BY COUNTRY
2013 – 2018 Absolute and Percentage Growth Rates by CountryALL SOFT DRINKS
• The best country market performances were recorded by:
2013 – 2018 Average Annual 2013 – 2018 Average
Change in Current Euro Millions Annual Real % Growth
Average per country: 253 Average per country: 2.21%1. United States 5 307 1. United States 2.3%2. Canada 55 2. Canada 1.7%3. Mexico - 48 3. Mexico 1.4%
• The full report presents complete country and product growth rates and forecasts
by volume and by value for all the 21 country & product markets presented in this report.
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0.0%
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-1 000.0
0.0
1 000.0
2 000.0
3 000.0
4 000.0
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2013–2018 Av. Ann. Change in Current Euro m. 2013–2018 Average Annual % Growth (Constant prices)
Euro millions Av. Ann. % Growth (constant prices) *
Source: Food for Thought * Percent growth calculated in local currencies and constant prices. Hence owing to an exchange rate effect, growth in Euro million terms can produce an opposite effect.
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
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5. MARKET GROWTH BY PRODUCT
- Absolute and Percent Growth Rates by Product in Western Europe
ALL SOFT DRINKS
• The best product market performances in Western Europe were recorded by:2013 – 2018 Average 2013 – 2018 Average
Annual Change in Current Euro Millions Real Annual % GrowthWest European Product Average 759 West European Product Average 0.00%
1. Soft Drinks 1 855 1. Squashes And Concentrates 1.81%2. Mineral Water 1 205 2. Iced Tea 3.86%3. Fruit Juices 560 3. Health & Sports Drinks 1.14%
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2013–2018 Av. Ann. Change in Current Euro m.
2013 – 2018 Average Annual % Growth in Constant Prices
Euro m. Av. Ann. % Growth (constant prices) *
Source: Food for Thought (FFT)* Percent growth calculated in local currencies and constant prices. Hence owing to an exchange rate effect, growth in Euro million terms can produce an opposite effect.
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
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6. MANUFACTURERS' BRANDS VS DISTRIBUTORS' OWN LABEL
Retail distributors' own label products continue to make inroads into manufacturers'branded products in many food and drink markets. Artisanal" products (own-produced for own sale) and unbranded products (important in say fresh fruit and vegetable markets) make up the rest of distribution.
In the total retail + foodservice market by value, manufacturers' branded productsmake up 86.3% of the Soft Drinks market, and distributors' own label products 13.7%.In retail markets only, distributors' own label products make up 20.4%.
2018 Branded Products Vs Distributors' Own Label
7. THE FOODSERVICE Vs THE RETAIL MARKET
The Total Foodservice Market Versus the Total Retail Market in 2018
ALL SOFT DRINKS
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Branded 86.3% Own Label *
13.7%
Source: Food for Thought (FFT)
The 2018 North American market for Soft Drinks = Euro 115.8 billion 9.
Retail: 66.8%
Foodservice: 33.2%
)
Source: Food for Thought(FFT)
The 2018 North American market for Soft Drinks = Euro 115.8 billion
© Food for Thought (FFT) S.A., P.O. Box 115, CH-1211 Geneva 20, SwitzerlandTel: +41-22-731 30 92, Fax: +41-22-901 77 10, web: www.fft-world.com, E-mail: [email protected]
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8. THE TOP-10 PLAYERS IN NORTH AMERICA– ALL SOFT DRINKS –
The Top-10 holding companies control 84% of these markets (see table below).
Altogether, 143 holding, independent and subsidiary companies are listed in the Full Report,and 218 individual country and product company market shares.
The Top-10 Companies in February 2020 by North American Market Share *ALL SOFT DRINKS
Com- Market Shares
pany Ultimate Holding Company Western Cumul-
Ranking Europe ative
1. CocaCola 24.74% 24.74%
2. PepsiCo 23.23% 47.97%
3. Dr Pepper Snapple 10.66% 58.63%
4. Nestle 9.94% 68.57%
5. Cott 5.90% 74.47%
6. National Beverage 2.41% 76.88%
7. Ocean Spray 2.06% 78.94%
8. Danone 2.05% 80.98%
9. Kraft 1.70% 82.69%
10. Hansen Beverage 1.14% 83.83%
* Continuously updated, especially regarding M&As; weighted averages based on market data.
9. CONCLUSIONTo summarise, the North American Soft Drinks market was worth Euro 116 billionin 2018, and the Top-10 North American companies supplied 84% of this market in 2019.
The North American Soft Drinks market is forecast to grow at an averageannual 7.32% by value in constant prices during the 2018 - 2021 period.
10. ABOUT "FOOD FOR THOUGHT"FFT is an independent, international food and drink consultancy based in Geneva, Switzerland, in the heart of Europe. First launched in 1990, FFT's International Food & Drink markets database is its main activity (see next page). Individual bespoke projects are FFT's other major activity,making FFT a one-stop-shop corporate advisory going well beyond strategy consultancy andmarket research.
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