The Society for Human Resource Management (SHRM)

©SHRM 2010 1©SHRM 2010

20th October 2010

The Society for Human Resource Management (SHRM)

All materials are Copyrighted 2010 by Strategic Human Resources Management India, Pvt. Ltd. or Society for Human Resource Management unless otherwise expressly noted. All rights expressly reserved.

©SHRM 2010 2©SHRM 2010

Top Social Networks India

Social Networking Websites Registered Unique

Users User Per

Month

Facebook.com 12M 18.7 M

Linkedin 7M 3 MLinkedin 7M 3 M

Orkut.com 16M 12 M

Twitter.com 4M 3.15 M

Y t b NA 15 5M

©SHRM 2010 3

Youtube NA 15.5M

©SHRM 2010 4

©SHRM 2010 5

©SHRM 2010 6

©SHRM 2010 7

©SHRM 2010 8

C ti• Connections

• Conversations• Conversations

• Collaborations

• Co-creations

©SHRM 2010 9

©SHRM 2010 10

Reason #1:COST REDUCTION

Reason #2:REVENUE GENERATION

ALL BUSINESSES LOOK FOR..

©SHRM 2010 11

POTENTIALPOTENTIAL

©SHRM 2010 12

P itiImpressions

Click-throughsPositive press

YouTube views

Impressions

Positive WOM

Customer complaintsRetweets

Delivered emailsPositive WOM

Employee participation

Employment applications

Bl t

Delivered emails

Employee participation

FaceBook friends

Blog comments

Social mentionTwitter followers

©SHRM 2010 13

Twitter followers

activitiesactivities

social data

web data

transactions

loyalty metricsy y

etc.

©SHRM 2010 14

©SHRM 2010 15©SHRM 2010

Recruitment

Branding

Collaboration &Collaboration & Engagement

©SHRM 2010 16

©SHRM 2010 17

©SHRM 2010 18more & more

Months 1-3 Months 3-12 Months 6-24Months 1 3

• Brand Presence• Create Profiles• Implement

Months 3 12

• Brand/Job Seeker• Increase

Months 6 24

• RoI Focus• Assess goals /

achievementsImplement brand image

• Announce presence

follower base• Monitor brand,

industry, niche• Communicate

with candidates

• Address areas for improvement

• Identify additionalwith candidates additional metrics

©SHRM 2010 19

S i l M di t Li t• Social Media to Listen• Social Media to Ask Question• Social Media to Extend your contacts• Social Media to Extend your contacts• Social Media to Drive your existing contacts• Social Media to sell your IPSocial Media to sell your IP• Social Media to sell your products & Services• Social Media to Take right decisions• Social Media to Advertize your brand

©SHRM 2010 20

• Social Media to Listen• Social Media to Ask Question• Social Media to Increase candidate pull• Social Media to Strengthen Client contacts• Social Media to demonstrate your IP• Social Media to demonstrate your IP• Social Media to Pre sell your products &

Services• Social Media to Take right decisions• Social Media to Positions your brand

©SHRM 2010 21

Features

• Candidate Search

Advantages

• Low Cost• Connect directly

Limitations

• User based accessSearch

• Group features• Job features• Create

Connect directly to the candidates

• Job posting• Targeted

access• Limited

information about the candidatediscussion

groups• Time to deliver

gAudience• Skill wise• Location wise

L l i

candidate

• Level wise• View Events

©SHRM 2010 22

Jobs fulfillment by social media - Linkedin – 47%, Facebook – 30% & Twitter – 16%

• Tap passive job seekers in market through Target Companies/ Skills.

• Effectively map companies as people from same organization/ teams are mostly connected to each other through these social networking sites.

• “No/Marginal Cost” linked to services offered through sites.• Effective for Niche Hiring.• Gain extra candidates other than available in Job portalGain extra candidates other than available in Job portal. • Build a Talent Pool of candidates . • Growth of e-recruitment driven by a combination of actual costs

savings in the recruitment process increased ease & efficiencysavings in the recruitment process, increased ease & efficiency for the employer along with improved experience for candidates.

• Retain speculative and star candidates for the future, and then contact them when an appropriate vacancy is advertised

©SHRM 2010 23

contact them when an appropriate vacancy is advertised –effectively generating applicants for free.

Used correctly e-recruitment can:• Enhance the applicant experience

C i t th l ' i d• Communicate the employer's image and culture better

• Make the recruitment process faster, more p ,accountable and standardized

• Increase the diversity of applicants• Provide better management information on• Provide better management information on

applicants• Find the right candidate for the job.

©SHRM 2010 24

According to Alexa traffic rank India’s 1 Job board Naukri had traffic rank of around 300 before mid 2009. Now, It has a traffic rank of 437. The change has been consistent over last 2 years. Monster India had a traffic rank of around 600 before mid 2009. Current Monster India traffic rank of 1029

©SHRM 2010 25

reflects a considerable loss. Apart from loss in the traffic rank, the ‘page views’ have also reduced significantly. If the same trend continues, we can question the popularity and value of big Job Boards over the next 2-4 years.

Recruitment Recruitment –– on Social Mediaon Social Media

For creating professional profile and business contacts onlineFor creating professional profile and business contacts online

Linked Linked -- download profile of any of your download profile of any of your connection to connect and recruit or takeconnection to connect and recruit or take

©SHRM 2010 26

connection to connect and recruit or take connection to connect and recruit or take reference to recruitreference to recruit

Imagine meeting a friend at an ATM Imagine meeting a friend at an ATM – “buddy why don’t you come join

my team”my team

SOCIAL MEDIA – YOUR PLATFORM TO MAKESOCIAL MEDIA YOUR PLATFORM TO MAKEFRIENDS AND SIMPLIFY YOUR PURPOSE -

RECRUITRECRUIT

©SHRM 2010 27

©SHRM 2010 28

©SHRM 2010 29

Delivers better Customer Service and Customer Satisfaction

Direct Communication

Cooperative Communication

Communication Catalyst

Participatory DefinitionBrand Embodiment

©SHRM 2010 30

©SHRM 2010 31

©SHRM 2010 32

• Customer loyaltyCustomer loyalty– Transparent connect with customers– Opportunities for real engagement, both online and off

Well aligned company values– Well aligned company values– In turn, Branding the customer

• Employee Branding the employerEmployee Branding the employer– Discussion of staff reporting structure, incentives and

performancePersonality of individual employees &cumulative culture of– Personality of individual employees &cumulative culture of the organization effect employer brand

– Employees interface in multiple ways with the customer—and inversely the customer actively seeks opportunities to

©SHRM 2010 33

and inversely, the customer actively seeks opportunities to interact with the company’s employees.

©SHRM 2010 34

C / CConnect / Content

C ll b tCollaborate

E / C itEngage / Community

Learn / Collective IntelligenceLearn / Collective Intelligence

Grow

©SHRM 2010 35

Grow

Companies - deeply and broadly engaged in social media recognized an 18% growth in revenue in 2008*revenue in 2008Those who sat by the sidelines saw a 6% decline*Strong brands attract and retain employees more easily

Employees are willing to take a salary cut to work for aEmployees are willing to take a salary cut to work for a strong brandStrong brands are able to fill positions more quicklyStrong brands tend to fill positions through referrals

©SHRM 2010 36

Strong brands tend to fill positions through referrals more than through advertising or other means

Approve and give them the toolsCreate site and get them involvedCreate brand and employee channels

©SHRM 2010 37

Where are we today????Where are we today????

HCL’s MEME has become an integral part – we are in the

d hsecond phase –Create a Site to get employees involved .

Southwest gives gemployees a place to share their quirky

©SHRM 2010 38

personality

CreatingCreating branded Employee ChannelsChannels

©SHRM 2010 39

• Improved the communication levels between employees d land employer

• Creats Trust • Enables freedom and Democracy @ workplace• No-cost marketing of the company and employees,

creating “friends” and “fans”, promoting events via Twitter

• Immediate customer feedback• Immediate customer feedback• Building referral networks

What’s Next???Do we need our own social networking sites ???

Time to Think and Act fast

©SHRM 2010 40

©SHRM 2010 41